Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Ā
Treatment for audio advert
1. ā¢ Medium (2 adverts for commercial radio)
ā¢ Running time ā how long will they be
ā¢ Synopsis of each advert ā (what will happen)
ā¢ Key scenes/parts (scripted parts, vox-pop, legal info)
ā¢ Character list (who is speaking)
ā¢ Who are your target audiences for each radio advert (by age, gender,
lifestyle, interests and spending power ā you could include NRS scales and
4Cās)
ā¢ How will your products appeal to the target audience?
ā¢ Where are the suggested recording locations
ā¢ How much will this cost you? Budget plans.
Treatment
Ringwood School
Runningtime ā 30 seconds
Synopsis āThe headteacherwill introduce RingwoodSchool andtalkaboutall the achievements
and the benefitsof sendingyourchildhere.
Keyscene ā The advertwill end withthe datesandtimesof the openday.
Character listā The Head teacheras itwill contrastthe typical conventionsof anaudioadvertasshe
isfemale.She alsohasan approachable voice sothatwe soundas welcomingaspossible.
Target audience āParentsof children,bothmale andfemale.Interestedinfindingthe bestschool
for theirchildreninasafe environment. Itwouldbe mostlikelythe targetaudiencewouldbe
betweenDandB on the NRS scale. Regardingthe 4cās itis likelytheywouldbe the mainstream
audience astheircore needforlife issecuritywhichisalikelyinterestforparents whoare looking
for where theywanttosendtheirchildren.
How productwill appeal toTA ā Include inscriptcommentsonthe safe environment,
encouragementforstudentstoreachtheirpotentialthroughoutstandingteachingmethodsand
extra-curricularopportunitiesforstudents.
Recordingstudios ārecordinglocations āthe geographyblock;RSRradiostationfor recording.
ļ· Costsā budgetof Ā£2000, thisadvertisementshouldcostnomore thanĀ£1000; the recording
studiowouldcost Ā£85 for 1 houras suggestedby https://www.sound-gallery.net/rates,
actors wouldcostĀ£100 each actor (MissSymondsforthe Ringwoodschool openday)
2. Ringwood SixthForm
Runningtime ā 30 seconds
Synopsis āMr Walbrin(the headof sixthform) will introduceRingwoodSixthFormandbothmale
and female studentswilltalkaboutwhattheyenjoyaboutattendingRingwoodSixthForm.
KeyScene ā The audioadvertisementwillinclude vox popsfromthe studentstalkingaboutthe
positive aspectsof sixthform,andthe audioadvertisementwill endwiththe datesandtimesof the
sixthformopenday.
Character listā Mr Walbrinwill talkaboutthe sixthformandgive the datesandtimesof the open
daysbecause he is the headof sixthformand has an approachable voice,we will alsouse DanTaylor
because he hasbeenat the school for 7 years andso will recognise how the school hasdeveloped
and Rachel Moffatas she has onlybeenatthe school for2 yearsso there will be avarying
perspective. Theyare alsoboth18 so theywill be able toconsentforthemselvestobe featuredin
the audioadvertisement.
Target audience āthe target audience wouldbe year11 studentslookingtogoto sixthformnext
year.Theywouldmostlikelybe onthe E of the nrs scale as theyare still livingwiththeirparentsand
will notbe able to supportforthemselvesindependently. Regardingthe 4cāsitis likelytheywouldbe
the explorerastheirkeymotivationwouldbe the future andthisaspect of the 4cās is describedto
have a core needfordiscovery.
How productwill appeal toTA ā include vox popsof currentsixthformersexplainingthe current
opportunities sixthformhasgiventhemandthe supportithasprovidedtosucceedandreach their
full potential.
Recordingstudios ārecordinglocations āthe geographyblock;RSRradiostationfor recording.
Costsā budgetof Ā£2000, thisadvertisementshouldcostnomore thanĀ£1000; specificbreakdown