The document discusses the creator's plans to promote their short film trailer "No Man's Land" through various online platforms. They decided to create an Instagram account to share screenshots and video clips from the film. They also wrote and recorded a director's commentary video to provide more background and context. Additionally, the creator built a website to house all this promotional content and describe their film as if it were a fully realized movie. They also discuss inspiration sources, the filmmaking process, and plans for a public screening event.