2. Audience
Typical audience for Yorkshire Wildlife Trust are older people. This will be
because they are likely retired and enjoy activities that mean they can be outside
and moving around. Being retired would give them more free time and a greater
chance of having the time to help out and the experience to know how wildlife
has been in decline over the years.
The Yorkshire Wildlife Trust does
have a section on the website
about a way to get children
involved, but there isn’t much and
it doesn’t express how children can
too be interested in and conserve
nature and wildlife.
3. The National Trust is similar to the Yorkshire Wildlife trust in that it works
to conserve wildlife and nature. It’s more popular with women and ages
ranging within the 1940’s, 60’s and 80’s.
4. The World Wide Foundation also does similar things to protect wildlife, this
time on a global scale but the principles are the same. The gap between
popularity among genders is smaller though still favoured by women and
similarly along age ranges.
5. Surveys
From this set of survey results, the majority of the people who took it were aged 11 to
17 and there was an even split between male and female genders.
6. Surveys
Yes
All of the responses agreed that it is important to conserve wildlife, with one saying that
the world would suffer without other animals and plants in our ecosystem.
7. Surveys
More people said that when they were younger that they found nature
interesting regardless of what they thought about it now. But the few that didn’t,
suggested that nature was something you became interested in as you got older.
8. Surveys
From this answer, it shows that younger people are quite evenly split across being
interested and not being interested. A quarter said that they don’t or didn’t care at all,
but a larger portion than I expected said that children did still enjoy being outside in
nature with a few that were the middle ground between the two.
9. Surveys
These results seemed to suggest that the majority of people lost interest in nature by
the age of 18, though mostly either in primary or the start of secondary school. I was
surprised to see how many still said that they cared about it, though they may not do
anything about it.
10. Surveys
At this point, I’m not sure if the
client will just want a video or if I
will have time in the project to
make something else for the Trust
so I got some results from the
survey to see what might help
engage children with wildlife.
11. Surveys
Another survey was written, this time to be aimed at children to see what answers
from their perspective were like. Most of these children were 4 or 5 years old, with the
exception of a few being 2 or 3. The genders were fairly even but there were a few
more girls than there were boys.
12. Surveys
Most of the children did say that they did like wild animals and had visited
nature reserves before with either their family or school with almost double the
amount of children having gone with school to their family.
13. Audience
With the Yorkshire Wildlife Trust tailoring most of its advertising to and including
older people, I think it would be good to show that younger audiences would
still be interested and care about conserving nature and wildlife. And if this
interest is encouraged then they may be less likely to lose it as they get older
which would involve more demographics into conservation.
My specific audience is across all genders since my research has proven that
while women may already have more of a chance to be interested, I shouldn’t
count out the others either. My age demographic will be young children of
primary school age which is ages 4 to 11. Ideally I will be able to obtain
information from children of different ages within that group to see if the
process of losing interest has already started for them.
15. Bibliography
1. Anon. (2018). National Trust. Available:
https://yougov.co.uk/topics/politics/explore/not-for-
profit/National_Trust. Last accessed 19th Nov 2018.
2. Anon. (2018). WWF. Available:
https://yougov.co.uk/topics/politics/explore/not-for-
profit/WWF. Last accessed 19th Nov 2018.
3. Anon. (2018). Membership. Available:
https://www.ywt.org.uk/support-us/membership. Last
accessed 30th Nov 2018
Editor's Notes
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.
