The document describes a proposed fashion website called "Inspiring Trends" that aims to inspire trends through customer and expert involvement. Key features include: 1) Allowing users to browse and upload fashion images to share trends and for inspiration. 2) Developing a personalized "Your Wardrobe" feature to track online purchases across sites and create outfits and suggestions based on a user's style. 3) Charging a £1.99 yearly subscription fee for additional stylist support and fashion advice through the "Your Wardrobe" tool. 4) Creating a simple but original brand name and logo incorporating typography and a "stamp-like" design to stand out from competitors.

1. Inspiring Trends

2. Product idea
Our product idea is to ultimately create a website that inspires trends through customer
and expert involvement.
We want to create an online, easy to access fashion website, primarily for young fashion
conscious people to browse images posted by us and uploaded by the public.
We knew from the very beginning that we wanted the clothes featured on the website to
be purely high street.
With various similar products on the market that we have considered and researched, we
decided to develop on our initial idea. So we created a page that enables your personal
online account to connect with all fashion websites featured on our website, and will keep
track of all your online purchases, almost becoming your online stylist, putting outfits
together and suggesting other items of clothing to wear along side with your purchases.

3. Our Initial Research

5. Some examples of existing websites that not
only sell current trends but show them to
you as well. We noticed that there is a
pattern throughout these websites, especially
their logo and layout.
They are very simplistic and options to
various pages align the top of the page. The
logos are basic and black, and the main
flashes of colour are from the images.

6. How we are different…
We provide one unique service that no other website provides, your own interactive
wardrobe.
‘Your Wardrobe’ will log any purchase made through our website, it will suggest
clothes that you may like and will put outfits together for you.
This service have been made and designed to help you when you have no inspiration
and have no idea what to wear.
You are able to upload images of your own clothes, shoes and accessories and you can
add to ‘Your Wardrobe’ as you buy.
For this unique feature you pay a yearly subscription fee of £1.99 and this will buy you
your own online stylist. Your online stylist will give you more fashion advice, suggest
clothes for you and tell you how best to be on trend.

7. What do you think about the
subscription fee?

8. How ‘Your Wardrobe’ will look

10. When it came to brain storming the
brand name and the logo, we had to
think about all existing brands on the
market. We also needed to consider our
name and what we should and wanted
to be representing.
We came up with numerous ideas for
our name, however we concluded on
the idea of ‘Inspiring Trends’, it’s
simple, to the point and original.
We also had the idea of ‘IT’ as in the
latest ‘IT’ bag or ‘IT’ dress, this is
incorporated in our idea of the I and the
T- Inspiring Trends.

11. For our logo design, we researched other
websites and they all seemed to follow the
same pattern, and the same layout.
There logos are all very basic and black.
However we felt our website was all about
inspiration and a bland simplistic logo would
just look like other websites already available.
We thought about the idea of TYPOGRAPHY,
and the idea of having a word with in a word.
As our name also has two meanings. The logo
needed to portray this.

12. Our initial logo design, influenced by the idea of Typography.

13. Experimenting with colour.

14. After putting a shadow affect
onto the logo, it gives it a darker
feeling to it and slightly more
eye catching.
After rotating it to the side
slightly, the logo looks similar
to a stamp.

15. What do you think?