Creating mobile strategies based on empathy

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The document discusses creating mobile strategies based on empathy by starting with people rather than technology. It emphasizes embracing constraints, working in groups, and augmenting existing answers. The agenda includes an experience report, Q&A, and activities focusing on constraints and sketching based on starting with people. Further reading links are provided on topics like human-centered design, strategy, persona ecosystems, UX research methods, thinkalouds, accessibility, and apps for human rights.

Creating mobile strategies based on empathy
Creating mobile strategies based on empathy

Experience report
Q&A
Embracing constraints
Working in groups
Agenda

IndexExperience report
Experience Report

http://disinfo.com/2011/08/sf-transit-system-blocks-cell-phone-service-to-thwart-protests/

http://planetevivante.wordpress.com/2008/11/20/playpumps-et-google-eau-potable-en-afrique/

“The core of strategy work is
always the same; discovering the
critical factors in a situation and
designing a way of coordinating
and focusing actions to deal with
those factors.”
Rumelt

Context-ﬁrst
Augment existing answers
Create-destroy

Embracing constraints...
Embracing constraints

http://www.designother90.org/solution/mpedigree-electronic-resource-system/
http://www.designother90.org/solution/mpedigree-electronic-resource-system/

Hardware
Accessibility
Durability
Signal strength
Screen size
Speed
Security
...

- @inkblurt
Hardware
Accessibility
Durability
Signal strength
Screen size
Speed
Security
...
Rather than starting with the technology,
what if we start with the people?

http://www.indybay.org/uploads/2013/05/02/food-not-bombs-may-day-immigration-reform-santa-cruz-2013-18.jpg
http://www.bradleymanning.org/wp-content/uploads/2013/06/FreeBrad03.jpg
Activity 2

IDEO tools and tips for HCD: http://www.hcdconnect.org/
Rumelt on strategy: http://goodbadstrategy.com/
David Armano on persona ecosystems: http://is.gd/dpsux1
NN/g on UX research methods & timelines: http://is.gd/dpsux2
NN/g on thinkalouds: http://is.gd/dpsux4
LukeW on one thumb/one eyeball: http://is.gd/dpsux5
Amnesty International on apps + human rights: http://is.gd/dpsux3
Further Reading

Este es uno de los estudios científicos, recientemente publicados, que se ha enfocado en registrar la cantidad del compuesto 4-Metilidimazol que se encuentra en las bebidas de Cola y en la cerveza oscura. El compuesto 4-Metilidimazol es un subproducto cancerígeno que se encuentra en el colorante Caramelo IV utilizado en estas bebidas. El estudio reconoce que la mayor ingesta que se da de este compuesto es a través de las bebidas de Cola. Estima que en los Estados Unidos el consumo promedio diario de bebidas de Cola puede representar una ingesta de 342 microgramos diarios de 4-Metilidimazol. Esta cantidad significa varias veces el nivel máximo recomendado como seguro de ingesta de este compuesto sugerido por la autoridad de California, para todo un día que es de 16 microgramos al día. El estudio reporta que una sola lata de bebida de Cola puede contener entre 12.95 y 214.55 microgramos de 4-Metilidimazol.

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Creating mobile strategies based on empathy

1. Creating mobile strategies based on empathy Creating mobile strategies based on empathy

2. Experience report Q&A Embracing constraints Working in groups Agenda

3. IndexExperience report Experience Report

5. http://disinfo.com/2011/08/sf-transit-system-blocks-cell-phone-service-to-thwart-protests/

10.

11.

12.

13. http://planetevivante.wordpress.com/2008/11/20/playpumps-et-google-eau-potable-en-afrique/

14.

15. “The core of strategy work is always the same; discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors.” Rumelt

16. Context-ﬁrst Augment existing answers Create-destroy

17. ?

18. Embracing constraints... Embracing constraints

19.

20.

21.

22. http://www.designother90.org/solution/mpedigree-electronic-resource-system/ http://www.designother90.org/solution/mpedigree-electronic-resource-system/

23. Hardware Accessibility Durability Signal strength Screen size Speed Security ...

24. - @inkblurt Hardware Accessibility Durability Signal strength Screen size Speed Security ... Rather than starting with the technology, what if we start with the people?

25. Sketch by Chris Cheshire Activity 1

26. http://www.indybay.org/uploads/2013/05/02/food-not-bombs-may-day-immigration-reform-santa-cruz-2013-18.jpg http://www.bradleymanning.org/wp-content/uploads/2013/06/FreeBrad03.jpg Activity 2

27.

28. IDEO tools and tips for HCD: http://www.hcdconnect.org/ Rumelt on strategy: http://goodbadstrategy.com/ David Armano on persona ecosystems: http://is.gd/dpsux1 NN/g on UX research methods & timelines: http://is.gd/dpsux2 NN/g on thinkalouds: http://is.gd/dpsux4 LukeW on one thumb/one eyeball: http://is.gd/dpsux5 Amnesty International on apps + human rights: http://is.gd/dpsux3 Further Reading

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