This document outlines a business concept to create an educational mobile application aimed at promoting unity among Belgian citizens of different nationalities. The app would teach Dutch language and culture through geolocation-based games and quizzes. A team of 4 founders aims to launch the app in Belgium, targeting immigrants aged 16-40. Financial projections estimate a 26.8% return on investment over 2 years through app downloads, advertising revenue, and governmental support.

2. Mission statement
“Creating unity amongst Belgian citizens
via edutainment”

3. The Team
Lucas Daniels
Arno Melotte
Bas de Wit
Pascal van den Beucken

4. Target Group
• Belgian population: 1 out of 10 people has a
different nationality.
• Flanders population: 3 out of 10 people has a
different nationality

5. Target Group

6. Target Group
• Immigrants
• Age: 16 – 40 years
– High representation
Not only for immigrants

7. Business Concept
A geolocation based application for
smartphones and tablets to lower the
threshold for speaking Dutch. This by
learning something about the cities and
answering questions to unlock lyrics of a
Dutch song.

8. Business Concept
Video

9. Application

10. Application

11. Application

12. Application

13. Application

14. Song
“Geen wonder dat ik ween”
van Paul Severs

15. Business Concept
With this game we tackle 2 problems:
• The language problem:
Lowering the threshold for speaking Dutch
• Cultural problem:
We also provide them some information
about the cities history and general culture
from Belgium.

16. Distribution
• Cooperation with language courses
• App Store & Android Market
– Versions:
– Free (advertising)
– Pro (€1,59)

17. Concept extended
• Making it a challenge
• Media Partners

18. Promotion
• TV Commercial blocks on vt4
• Flyers
• Posters
• Press kits
• Social Media

19. Financial
WEBSITE € 14.125,00
SOFTWARE € 37.500,00
VIDEO PROGRAM € 55.797,50
MARKETING CAMPAIGN € 44.715,00
FIXED COSTS € 80.750,00
START-UP COSTS € 4.196,00
TOTAL COST € 237.083,50

20. Financial
Investment € 237.083,50
Government paid € 151.733,44 64%
Investment margin 100%
Investment € 85.350,06
Company value € 711.934,50

21. Financial
COSTS/INCOME/PROFIT PER MONTH
$ 100,000.00
$ 80,000.00
$ 60,000.00
$ 40,000.00 COSTS PER MONTH
INCOME PER MONTH
$ 20,000.00 PROFIT / LOSS PER MONTH
$ 0.00
nov/12
nov/11
nov/13
jun/12
jul/12
okt/12
jan/13
jun/13
okt/13
okt/11
feb/12
mei/12
feb/13
jul/13
dec/11
apr/12
sep/12
dec/12
apr/13
sep/13
mei/13
dec/13
jan/12
aug/12
aug/13
mrt/12
mrt/13
-$ 20,000.00
-$ 40,000.00

22. Financial
TURNOVER COSTS
WEBSITE
App dowloads SOFTWARE
Investment VIDEOPROGRAMM
E
Governmental MARKETING
support CAMPAIGN
Sponsoring MONTHLY COSTS
START-UP COSTS

23. Financial
$ 120,000.00 Lenght of investment
2 years
$ 100,000.00 Investment
€ 85.350,06
$ 80,000.00
Return on investment
€ 108.223,22
$ 60,000.00
Equity value
$ 40,000.00 Investment Profit
$ 20,000.00 € 22.873,16
$ 0.00 % Profit
26,80%

24. Planning
• Concept creation
• Business creation
• Contracting partners
• Getting investors
• Developing app & website
• Marketing campagne
• Recruiting participants
• The Launch

25. Summary
• Who?
• What?
• Where?
• When?
• How?
• Why?