Solstice Wonderland has been successful by providing innovative family entertainment. It aims to expand its business within the US and internationally. The financial documents show that in year 1 Solstice Wonderland had $11.5 million in net income, and projects a minimum 5% annual increase over the next 3 years as it expands its operations and customer base. Going public will provide the funding needed for continued growth.

1. Jessica Ortiz-Rosario IPO Pitch Professor Winkler
Solstice Wonderland has been successful because this is a new innovative way to
spend family quality time serving communities in the tri-state area. Solstice Wonderland
is designed to provide the type of family entertainment and adventure the current market
demands. Statistics show that people are willing to spend more on entertainment than on
health care and clothing. People want the “wow factor” and will especially pay for the
entire family to experience a unique way of fun. However, in order to keep Solstice
Wonderland a success, advertisement and promotions must be consistent in order to gain
public recognition and maintain a fine reputable name.
Solstice Wonderland needs to grow so that parents, children, teachers, teenagers,
college students, retirees, nearly anyone can reap the benefits of a memorable, local place
for entertainment. Solstice Wonderland is an experience that will create lasting
memories which in turn will lead to repeat customers. Repeat customers stay loyal to a
business which often recommends our service to new customers which keeps revenue
generating.
Expanding a business can be very beneficial. Solstice Wonderland would like to
expand first within the United States and eventually in foreign countries and take full
advantage of a profitable industry. The markets that Solstice Wonderland will be
focusing on are parents, teachers, children, teenagers, college students, retirees which are
people that fall within the wide range of ages 2 – 65+.
Solstice Wonderland has made its first million generating a total value of equity
to be $31,113,349.20 to date. By going public, Solstice Wonderland will receive the
financial means needed in order to expand and move forward. Solstice Wonderland
projects a consistent and minimum increase of 5% per fiscal year.
See Solstice Wonderland’s financial 3 year pro forma below.

2. 3 Year ProForma Profit and Loss Statements
Solstice Wonderland Year 1 Year 2 Year 3
Income:
Admissions $ 15,000,000.00 $15,750,000.00 $16,380,000.00
Food and Merchandise $ 307,000.00 $313,140.00 $319,402.80
Net Sales $ 15,307,000.00 $16,603,140.00 $16,699,402.80
Cost and Expenses:
Cost of Food and $84,000.00 $88,200.00 $90,846.00
Merchandise
Purchases $ 1,250,000.00 $1,312,500.00 $1,338,750.00
$ 1,334,000.00 $1,400,700.00 $1,429,596.00
Gross Margin $13,973,000.00 $14,662,440.00 $15,269,806.80
Interest Expense $2,475,000.00 $2,475,000.00 $2,475,000.00
Other Income -
Income Before Taxes $11,498,000.00 $12,187,440.00 $12,794,806
Provision benefit for $40,000.00 $42,000.00 $44,000.00
taxes
Net Income $11,458,000.00 $12,145,440.00 $12,750,806.80