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Metro_Park Marketing_Plan
This document outlines the marketing strategy and implementation plan for a housing development project in Thailand. It includes details on marketing channels like trade shows. It allocates 3% of expected sales to the communication budget. The action plan schedules advertising, PR activities, and sales promotions from 2005-2006. It establishes controls for monitoring the plan and evaluating performance. Finally, it provides financial projections showing expected cash flows, profits, and returns.
