Michelle Amons plans to open 2Shays Kids Spa in St. Petersburg, Florida to provide a kid-friendly spa experience for children ages 4-14. The business will offer services exclusively for kids like manicures and pampering. It will also have space for private birthday parties. Michelle sees a need for more kid-focused businesses in the area beyond Chuck E. Cheese. Her financial projections over 3 years estimate the business will become profitable as sales and customers grow.

1. Michelle Amons-Owner
4301 34th street south St. Petersburg, Fl 33711
7272-712-7945
Listen to what the kids want and give them just that!

2. The Problem
FIRST AND FOREMOST THERE JUST AREN’T ENOUGH KID
FRIENDLY BUSINESSES IN THE TAMPA BAY AREA.
I MYSELF HAVE SAID I AM SO TIRED OF GOING TO CHUCK E
CHEESE FOR BIRTHDAYS. EVERY TIME YOU TURN AROUND
MY KIDS ARE GETTING INVITED TO A BIRTHDAY PARTY AT
CHUCK E CHEESE. DON’T GET ME WRONG I LOVE THE
PLACE, BUT IT’S JUST GETTING OLD.
I WOULD LIKE TO SEE OR OWN A KIDS SPA AS A PLACE JUST
FOR KIDS TO GET PAMPERED. T
HE BUSINESS WOULD HAVE SPACE EXCLUSIVE FOR PRIVATE
BIRTHDAY PARTIES AND SOCIAL GATHERINGS FOR KIDS.

3. Mission and Vision
 “We at 2Shays Kids Spa want each kid that
comes through our door to know they can be
groomed nicely and be better citizens and feel
clean and healthy.
 “We want to be the leading Kids Spa in the
Tampa Bay area. By collecting input from every
stakeholder involved that contributes to our
growth and leading the industry.”

4. Strategy
 We will build a company by talking with kids
making everything in the business about them
and how they feel. Making them feel appreciated
and better healthy citizens for the future.

5. Target Market
 We are NOT serving adults. We serve kids ages 4-
14 years olds.
 Both boys and girls will enjoy the amenities at the
kids spa.
 Since we will be located in south of St. Pete we are
targeting kids with medium income levels.
 Parents with some disposable income to spend on
fun and health for their children.
 “There is just not enough kid friendly businesses
in the area.”

6. SWOT
• Strengths • Weaknesses
Wide range of New to the
products in the industry and
store that cater to location
the kids
Reaching the
Healthy fun for target market
both girls and
boys. Location
Foresee expanding
to multiple
locations and Price competition
larger store front.
Liability if a child
Expansions after is left in my care I
our brand is will be responsible
accepted by the
• Opportunities community. • Threats

7. Competition
 Sweet and Sassy Kid travelers bill once they
Spa- Located in check out.
Tampa, Fl. Offers very  Nail Art nail salon- St.
similar service but Petersburg, Fl their
their cost I will be able target market is adults.
to beat! They do polish their
 Trade Winds Island customers children
Resort- Located on St. nails only upon
Pete Beach their request, but they don’t
service is only offered cater to those
to their guest. Their children.
cost is added to the

8. Year One Sales Forecast
Sales
9000
8000
7000
6000
5000
4000 Sales
3000
2000
1000
0
Qrt 1 Jan-Mar Qrt 2 Apr-Jun Qrt 3 Jul-Sept Qrt 4 Oct-Dec

9. Profit and Loss Statement
$300,000.00
$250,000.00
$200,000.00
Year 1
$150,000.00
Year 2
Year 3
$100,000.00
$50,000.00
$-
Minus 50% commission to technicians from services
Services Gross income Retail sales
Minus 50% wholesale price income from retail
Gross Total income from services and Retail gross profit
Minus expenses
Total

10. Cash Flow Statement
2Shay's Kids Spa
Cash Flow Statement
3/31/2012 6/30/2012 9/30/2012 12/31/2012 3/31/2013 6/30/2013 9/30/2013 12/31/2013 3/31/2014 6/30/2014 9/30/2014 12/31/2014 Total
Beginning Cash Balance 3,000 $470 $2,874 $7,629 $14,404 $22,614 $32,949 $42,784 $52,709 $62,274 $71,789 $81,404
Cash Inflows (Income):
Accts. Rec. Collections 0 0 0 0 0 0 0 0 0 0 0 0 0
Loan Proceeds 10,000 0 7,000 0 0 0 4,000 0 0 0 0 21,000
Sales & Receipts 5,000 6,000 8,000 12,000 12,500 15,000 15,000 15,000 15,000 15,000 15,000 15,000 148,500
Other: 0
0
0
Total Cash Inflows $15,000 $6,000 $8,000 $19,000 $12,500 $15,000 $15,000 $19,000 $15,000 $15,000 $15,000 $15,000 $169,500
Available Cash Balance $18,000 $6,470 $10,874 $26,629 $26,904 $37,614 $47,949 $61,784 $67,709 $77,274 $86,789 $96,404
Cash Outflows (Expenses):
Advertising 200 200 150 100 125 200 200 150 200 250 150 200 2,125
Bank Service Charges 0 0
Credit Card Fees 0 0
Delivery 200 200
Health Insurance 150 150 150 150 150 150 150 150 150 150 150 150 1,800
Insurance 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Interest 300 1,330 760 2,390
Inventory Purchases 2,000 600 300 1,000 300 600 1,100 300 300 300 300 1,100 8,200
Miscellaneous 0 0
Office 0 0
Payroll 1,120 1,120 1,120 1,120 2,120 2,120 2,120 2,120 3,120 3,120 3,120 3,120 25,440
Payroll Taxes 78 78 78 78 148 148 148 148 218 218 218 218 1,781
Professional Fees 0 0
Rent or Lease 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 7,200
Subscriptions & Dues 0 0
Supplies 2,000 2,000
Taxes & Licenses 119 84 84 84 84 84 84 84 84 84 84 84 1,043
Utilities & Telephone 63 63 63 63 63 63 63 63 63 63 63 63 756
Other: 0 0
0
0
0
Subtotal $7,530 $3,595 $3,245 $5,225 $4,290 $4,665 $5,165 $5,075 $5,435 $5,485 $5,385 $6,235 $54,135
Other Cash Out Flows:
Capital Purchases 0 0
Loan Principal 10,000 7,000 4,000 0 21,000
Owner's Draw 0 0
Other: 0
0
Subtotal $10,000 $0 $0 $7,000 $0 $0 $0 $4,000 $0 $0 $0 $0 $21,000
Total Cash Outflows $17,530 $3,595 $3,245 $12,225 $4,290 $4,665 $5,165 $9,075 $5,435 $5,485 $5,385 $6,235 $75,135
Ending Cash Balance $470 $2,874 $7,629 $14,404 $22,614 $32,949 $42,784 $52,709 $62,274 $71,789 $81,404 $90,169

11. Balance Sheet
Asset Liabilities
Current Assets Current Liabilities
Cash and Cash 5,000 Accounts Payable 500
Equivalents
Short Term Other Current 2,000
Investment Liabilities
Net Receivables Total Current 2,500
Liabilities
Inventory n/a Long Term
Liabilities
Other Current Long-Term Debt 0.00
Assets
Total Current 5,000 Other Liabilities 17,500
Assets

12. Key Ratios
(Three Years 2012, 2013, 2014)
Liquid Ratios Over= 2.18
Current Ratio Marketing Ratios
Total= 7.79 Price and Sales Ratios
Quick Ratio Total= 6.76
Total= 7.56 Levering Ratios
Asset Management Debt Ratios
Ratio Total= 3.78
Total Asset Turn

13. Call to Action
2Shay’s Kids Spa strives to be a spa that teaches
kids how to have fun while learning good
healthy hygiene.
2Shay’s wanted to be your choice for private
parties at a great cost for every child to enjoy.