The summary provides an overview of the MGP Advisory Board meeting agenda items: 1) The Boot Camp program report discussed selecting 11 students for the summer program with committed sponsors totaling $71k and a remaining budget need of $66k. 2) Special projects included an Oscar's event and a documentary on the Basic Advertising Course. 3) An overview of Locomotus was presented as an extension of MGP to operate as a hybrid for-profit/non-profit training ground with an initial contribution from Wieden + Kennedy and a launch goal of September 2013. 4) Next steps included securing more Boot Camp sponsorship, saving the dates for upcoming events, and developing the financial plan

1. MGP ADVISORY BOARD MEETING
Thursday March 29th 2012
Call in # 605-475-4800
Access Code: 931127

2. AGENDA
• Greetings
•Success Stories
• Programs Report
•Boot Camp
•Locomotus
• Special Programs
• Financial
• Next Steps/Meetings

3. PROGRAM REPORT

4. THE 2012 ICR8 BOOT CAMP
• Eleven (11) Students selected for
summer program
• Interviews hosted through Google
Hangout
• Assignment #1 (Build Your Agency)
given
• Office Space: TM Advertising
• Start date: May 29th
• Committed Sponsors ($71k)
– 4A’s
– RAPP
– Omnicom
– Wieden + Kennedy
– Deutsch Click to view video
– BSSP
– Omnicom
• VIBE Web-series
– National sales team to sell sponsorship
for program and series
• Chrysler Sponsorship still in development
• Got A Match

5. Boot Camp Budget
Housing 2,500.00 South Side on Lamar $37,500.00
Round Trip to/from DFW 300.00 Airfare or Gas $3,300.00
Books 30.00 Amazon $1,560.00
Bootcamper Stipend 1,500.00 3 months (Food & Hospitality) $19,500.00
iCr8 Swag Pack 1,000.00 iPad/tablet, T‐shirt, backpack, note books, etc $12,000.00
Bloggie Camera 200.00 Personal Video Camera $2,600.00
Local Ground Transportation 225.00 DART (Dallas Area Rapid Transit) $2,925.00
Lab Fee 1,000.00 MGP Office Space $3,000.00
Facilitator Stipend 10,000.00 Stipend for 4 FT Facilitators $40,000.00
Airfare/Accomodations in Chicago 700.00 13 Students and 3 facilitators (for Chicago Lolllapolooza event) $11,200.00
Photo Shoot Fee 3,000.00 Studio Rental/Fee/Travel $3,000.00
Insurance 1,200.00 $1,200.00
SUBTOTAL MGP BUDGET: $137,785.00
Committed Sponsorship to Date 71,000.00 Remaining Need ‐‐> $66,785.00
Per Bootcamper $11,482.08
• Budget subject to change based upon
donations / in kind donations
• Goal to lock in facilitator stipend
• Additional Sponsors needed

6. SPECIAL PROJECTS
• 2012 Boomerang (20th) Oscar’s
Event with Uptown Magazine
• BAC Documentary
– JWT to produce short on the
background of the Basic Advertising
Course
– Shooting in Chicago 2nd week of April Click to view video
• MGP 5 Year Anniversary
– Lavender Hill
– August 11th
– Questlove to DJ
– End of Boot Camp Assignment for
students

7. LOCOMOTUS OVERVIEW
• As an extension of the Marcus Graham Project, Locomotus is a
hybrid advertising marketing & media training
ground, consultancy and laboratory.
• Locomotus (latin – locos-motus): a place & movement of
progress, operation, passion, impulse, disturbance, revolt and
rebellion.
• Locomotus will operate under a hybrid for profit/non-profit
entity, supporting the mission of the Marcus Graham Project .
• Dan Wieden & Wieden + Kennedy have agreed to make the
initial contribution to develop, as well as annual support, and
fundraising leadership/assistance.

8. • Opening bank account to receive WK
funds within the month
• BRAND ID in development
• Promotional video in development
• Jeff Goodby (GS&P) has agreed to join
in to financially contribute, as well as
advise
• Goal is to present and approach each
holding company to support
• Launch Goal: September 2013
• Refine Budget
• The War Chest

9. EXPENSES
Item Cost Notes
Staffing $825,000
Welcome Party $30,000 Travel to Portland
Living exp $ for students $175,000
Partner travel $150,000 Travel to industry events, conferences, recruitment trips, etc
Student travel $20,000
Global Field Trip $100,000 Annual Trip to Agency Global Office
Late night meals/etc $75,000
Studio space $450,000 Space lease (3 years)
Furniture (desks, chairs, couches, lamps, roundtable) $75,000
Whiteboard paint walls, etc $3,000
Wall monitor $3,000
15 laptops with Adobe CS and 10 external monitors. $52,000
1 FCP/Heavy Photoshop edit station $5,000
1 Large format Epson 7800 printer $4,000
Copy machine/printer $5,000
AppleTV $100
Cable tv/internet $36,000
Legal/Accounting $75,000
Utilities $15,000
Phone system $3,000
Office supps/publication subscriptions/research tools $40,000
IT service $40,000
Alarm service $36,000
video/light/sound production package $30,000 revised to account for 2camera rigs, avdi, Logic and two Power Macs
TOTAL $2,247,100
Start Up $2,247,100
Annual $1,620,000

10. Insurance

11. Insurance (secured through 4As)
Commercial General Liability
Each Occurrence $1,000,000
General Aggregate $2,000,000
Products/Completed Operations Aggregate $2,000,000
Advertising Injury Excluded *
Damage to premises rented to you $ 300,000
Medical Payments $ 5,000
Hired & Non-Owned Auto Liability included
Limited worldwide Liability (lawsuits brought included
in the US)
Note * Coverage should be provided by ad liability insurance policy
The Property insurance protects the physical property and equipment against loss from theft, fire or other perils; all-risk coverage covers against
all risks except for what is excluded.
Property Limits of Insurance
Business Personal Property $35,000
Computer Hardware Included above
Business Income Actual Loss Sustained
Fine Arts $25,000
Employee Dishonesty $25,000
Loss of Money & Securities $25,000
Property Loss Deductible $1,000
The Umbrella Liability options supplements general liability and hired & non-owned auto liability coverages.
Limit of Liability option Additional Cost
1 - $1,000,000 $ 435
2 - $2,000,000 $ 815
3 - $3,000,000 $1,140
4 - $4,000,000 $1,465
5 - $5,000,000 $1,790

12. NEXT STEPS
• Boot Camp Sponsorship
• Save The Date
• Boot Camp Kick Off
• MGP 5 Year Anniversary
• Locomotus
• Build Out Financial Plan
• War Chest
• Video