Overview of what web2.0 offers charities. Rather than hype it up, the presentation talks about pitfalls of asuming that younger audience = great, or that the passion people have of new technology necessarily means that you are being left behind if you haven't started using them at your not for profit. re-iterates some basics of fundraising and explains why web 2.0 supports the same principles. Presented 17 July Melbourne FIA Special Interests Group.

1. why all the fuss?
web 2.0 fundraising
Dan Geaves

2. hang onto your hats

4. Today
Our approach

5. will it help you
raise more money?

6. direct mail domination
$45
Millions
$40
$35
$30
$25
$20
$15
$10
$5
$0
2000 2001 2002 2003 2004 2005 2006 2007 2008
Direct Mail Other Online Phone Media Face to Face
Gross Income by Channel - Cash
6 Base: All individual cash giving © Pareto Fundraising April 2009

7. the face-to-face force
$45
Millions
$40
$35
$30
$25
$20
$15
$10
$5
$0
2000 2001 2002 2003 2004 2005 2006 2007 2008
Face to Face Direct Mail Other Phone Online Media
Gross Income by Channel - RG
7 Base: All individual regular giving © Pareto Fundraising April 2009

8. new cash donors?
120,000
100,000
2006 2007 2008
80,000
60,000
40,000
20,000
0
Direct Mail Online Phone Unaddressed Unknown Unsolicited
8 © Pareto Fundraising April 2009

9. new regular givers?
45,000
40,000
35,000
2006 2007 2008
30,000
25,000
20,000
15,000
10,000
5,000
0
Direct Mail Face to Face Online Phone Unknown
9 © Pareto Fundraising April 2009

10. so really, why all the fuss?

11. back to basics
People who need You People who care
(beneficiaries) (donors)
© Pareto Fundraising, 2009

12. donor power
People who need You People who care
(beneficiaries) (donors)
© Pareto Fundraising, 2009

13. From $2m+ 2007 to $10m+ in 2008

14. the fuss is because
web 2.0 enables donors
to experience
a strong connection

15. back to the beginning
People who need Your founder and their
friends and associates
(beneficiaries) (donors)
© Pareto Fundraising, 2009

16. back to the beginning
People who need Your founder and their
friends and associates
(beneficiaries) (donors)
© Pareto Fundraising, 2009

17. how many of you agree that
some of your best donors,
were the first donors?

18. brands online can be built
by referrals and supported
by traditional marketing

19. SIGNS UP AND SEES WHAT DONATIONS ACHIEVED

20. SIGNS UP AND SEES WHAT DONATIONS ACHIEVED
SO REFERS AND CREATES CONTENT FOR THEM TO
SEE

21. SIGNS UP AND SEES WHAT DONATIONS ACHIEVED
SO REFERS AND CREATES CONTENT FOR THEM TO
SEE
WHO IS A STRANGER, ALSO SEES IT SO ALSO
SIGNS UP…

22. YOU SHOULD AIM TO
BE A TRIBAL BRAND

23. A brand that I buy
because I don’t know of
any other choices
A market leading brand
that I buy because I trust
it will fill my basic
requirements
A brand that feeds my self-
identity, my self-esteem as
well as meets my basic
requirements

24. relationships with brands
CO-CREATIVE CO-CREATIVE CO-CREATIVE
I create I create I create
Level of Involvement
the content the content the content
INTERACTIVE INTERACTIVE CO-CREATIVE
I control I control I create
the content the content the content
PASSIVE CO-CREATIVE
I absorb I create
the content the content
Level of Creativity

25. the fuss is because web 2.0
allows you to create a place
for passionate supporters to
meet, and to recruit others

26. web 2.0 is still about
supporter relationships

27. suspect
prospect
supporter
donor
regular giver

28. what do you need?

29. data
speed
segments
WYE

30. data
speed
segments
What’s Your Excuse

31. the fuss about web 2.0 is
the rise of technologies
that allow supporter relationships
to be managed in new ways

32. so hang onto your
strategic hats

33. why all the fuss?
web 2.0 fundraising