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CATEGORIZE DIFFERENT
EXAMPLES OF PEOPLE AND
STATE REASONS FOR SUCH
CATEGORIZATIONS
PEOPLE MEDIA
• REFERS TO PERSONS THAT ARE INVOLVED IN THE USE,
ANALYSIS, EVALUATION AND PRODUCTION OF MEDIA AND
INFORMATION.
• PEOPLE IN MEDIA AND PEOPLE AS MEDIA
PEOPLE AS MEDIA
• PEOPLE WHO ARE WELL-ORIENTED TO MEDIA SOURCES AND
MESSAGES AND ABLE TO PROVIDE INFORMATION AS ACCURATE
AND RELIABLE AS POSSIBLE.
PEOPLE IN MEDIA
• MEDIA PRACTITIONERS WHO PROVIDE INFORMATION COMING
FROM THEIR EXPERT KNOWLEDGE OR FIRST-HAND EXPERIENCE
OF EVENT
TYPES OF PEOPLE AS MEDIA
• OPINION LEADERS
• CITIZEN JOURNALISM
•SOCIAL JOURNALISM
• CROWDSOURCING
OPINION LEADERS
• Opinion leadership is leadership by an active media
user who interprets the meaning of media messages
or content for lower-end media users
CITIZEN JOURNALISM
• Citizen journalism is defined as a phenomenon in
which individual members of society create news
content. Laypeople without a background in
journalism gather, develop, distribute and share news
content, occupying the role previously held by
professional journalists. It is a reversal of the
traditional journalist-audience relationship.
SOCIAL JOURNALISM
• Social journalism is a media model consisting of a hybrid of
professional journalism, contributor and reader content.[1] The
format relies on community involvement, audience
engagement, social newsgathering and verification, data and
analytics, and relationship-building.[2] Social journalism takes
place on some open publishing platforms, like Twitter and
WordPress.com, but can also involve professional journalists,
who created and/or screen the content.
CROWDSOURCING
• Crowdsourcing is the act of collecting services, ideas or content
through the contributions of a large group of people. Typically,
the “crowd” in crowdsourcing is a third-party unrelated to the
business seeking results. You may crowdsource insights from
customers and online communities, rather than employees or
shareholders.

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Presentation (10).pptx

  • 1. CATEGORIZE DIFFERENT EXAMPLES OF PEOPLE AND STATE REASONS FOR SUCH CATEGORIZATIONS
  • 2. PEOPLE MEDIA • REFERS TO PERSONS THAT ARE INVOLVED IN THE USE, ANALYSIS, EVALUATION AND PRODUCTION OF MEDIA AND INFORMATION. • PEOPLE IN MEDIA AND PEOPLE AS MEDIA
  • 3. PEOPLE AS MEDIA • PEOPLE WHO ARE WELL-ORIENTED TO MEDIA SOURCES AND MESSAGES AND ABLE TO PROVIDE INFORMATION AS ACCURATE AND RELIABLE AS POSSIBLE.
  • 4. PEOPLE IN MEDIA • MEDIA PRACTITIONERS WHO PROVIDE INFORMATION COMING FROM THEIR EXPERT KNOWLEDGE OR FIRST-HAND EXPERIENCE OF EVENT
  • 5. TYPES OF PEOPLE AS MEDIA • OPINION LEADERS • CITIZEN JOURNALISM •SOCIAL JOURNALISM • CROWDSOURCING
  • 6. OPINION LEADERS • Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users
  • 7. CITIZEN JOURNALISM • Citizen journalism is defined as a phenomenon in which individual members of society create news content. Laypeople without a background in journalism gather, develop, distribute and share news content, occupying the role previously held by professional journalists. It is a reversal of the traditional journalist-audience relationship.
  • 8. SOCIAL JOURNALISM • Social journalism is a media model consisting of a hybrid of professional journalism, contributor and reader content.[1] The format relies on community involvement, audience engagement, social newsgathering and verification, data and analytics, and relationship-building.[2] Social journalism takes place on some open publishing platforms, like Twitter and WordPress.com, but can also involve professional journalists, who created and/or screen the content.
  • 9. CROWDSOURCING • Crowdsourcing is the act of collecting services, ideas or content through the contributions of a large group of people. Typically, the “crowd” in crowdsourcing is a third-party unrelated to the business seeking results. You may crowdsource insights from customers and online communities, rather than employees or shareholders.