This idea discusses how low voter turnout among younger people has resulted in policies that negatively impact their lives and finances more than older voters. It provides statistics showing that only 44% of 18- to 24-year-olds voted in 2010 compared to 76% of those aged 65+. The idea is to encourage younger people to vote by appealing to how certain policies would directly affect them, such as potential rises in tuition fees. The target audience is 16-18 year olds as the goal is to empower young people and encourage civic participation.

1. Idea Development 3
Idea Where did this idea
come from?
What facts and
figures can you find
to support this idea
What companies
would be helpful
to
contact/research
How will this idea
meet the brief?
Who will this idea
appeal to?
Target audience
Have your Say-
the power of
the vote
I found out that I
could use this from
Ms Molynuex page.
In 2010, only 44% of
18- to 24-year-
olds voted,
while 76% of those
aged 65+ cast their
vote.
Groups with the
lowest turnout rates
– the youngest and
the poorest – faced
cuts of 20% in their
annual household
income, while those
who were more
likely to vote – older
and richer voters –
saw their budgets
fall by 12%.
Students tuition
fees may rise to
£27000. for a three
year course.
Bite the Ballot
Contact local
government
Petitions to
change the voting
age
A recent
campaign,
appealing to the
target audience
Fits under the
topic of current
affairs.
16-18 yr olds
Male and female
those interested in
young people
having a voice and
encouraging
change. As it
shows the
governments way
of gaining more
money from the
people.

2. Idea Where did this
idea come
from?
What facts and figures can you find to
support this idea
What
companies
would be
helpful to
contact/
research
How will this
idea meet the
brief?
Who will this idea
appeal to?
Target audience
Does Prolonged
Periods of time on
social networking
site affect your
social skills?
When I was
watching free
speech.
24% of people that use Smartphone
missed something important to their
life.
The total amount of media use by youth
ages 12 to 18 averages 6-plus hours a
day—more than any other activity
Of particular concern is the amount of
TV kids consume. From 2004 to 2009,
television and video use averaged three
to five hours per day, peaking between
the ages of 11 and 14, a crucial period
for kids' social development. Fifty-four
percent of teens send text messages,
and one third of teens send more than
100 text messages per day.
One third talk face-to-face with friends,
around the same percentage that talk on
cell phones (38 percent) and land lines
(30 percent)
.Twenty-four percent communicate with
friends via instant messages
.Twenty-five percent contact friends via
social networking sites.
Eleven percent use e-mail.
Source from The
child Study
center
From NYU
Langone
Medical Center
The fact that
the youth of
now is spending
more time on
social media
networking site
fits under the
topic of current
affairs.
The target audience
for this would be 14-
19 this is because its
around 14 that the
youths time on the
internet increases.

3. Idea Where did
this idea
come from?
What facts and figures can you find
to support this idea
What
companies
would be
helpful to
contact/resea
rch
How will this idea
meet the brief?
Who will this
idea appeal
to?
Target
audience
How does pop
culture affect
youth of now.
I just thought
of it on the
spot.
600 films were watched by 5000
students and these films played a
major role in their decision making.
For example it made them drink at a
young age. MTV and various musical
channels act as medium to reach out
to teenagers. Business companies
exploit the popularity of music to sell
products to teenagers, but not
everyone exploits music for profit.
Some teenagers use music as outlet
for expression and creativity. Music,
in a general view, has been a large
part of popular culture. According to
MinTheCap website "This [pop
culture] music appeals to the flesh
because teens like to hear it" Music
can be abused by artists or used as a
medium to reach out for positive
causes.
You can
research the
institute that
has
conducted
this research.
This will meet the
brief as it appeals
to “how pop
culture affect the
youth of now”
meets my brief of
topic of current
affairs.
This will
appeal to 16-
18 as it may
get them to
realize as they
may be victim
to pop
culture.