The document outlines an agenda for a social media training session hosted by Weareneo, a communications agency. The training will cover topics such as the principles of social media, case studies of successful social media campaigns like #mentalpatient and A Girl Called Jack, and exercises for using social media to raise awareness of important issues. Attendees will discuss their goals for the training, learn about different social media platforms, and work in groups to develop social media strategies to solve problems.
How small charities can apply the techniques of big campaignsKnowHowNonProfit
Presentation given at #nfpsm convention in London, June 2011. Using examples of UK charities to inspire others to use social media in their campaigns. By Madeleine Sugden and Damien Clarkson of KnowHow NonProfit.
Optimum Scale: how to apply the techniques of big campaigns to small organisa...Aspire Knowledge
Damien Clarkson, Marketing and Communications Manager, KnowHow NonProfit
Madeleine Sugden, Content Manager, KnowHow NonProfit
Learn the techniques of the big campaigns in digital fundraising, social media campaigns and digital communications and how to apply this to your small organisation
Explore the leading practice small organisations who have successfully applied digital communications and social media to increase their supporters and fundraising
MARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGELiveWorkPlay
Keenan Wellar
Co-Founder & CEO, LiveWorkPlay.ca
Stacey Diffin-Lafleur
Senior Director, Marketing and Communications, United Way Ottawa
Despite ongoing financial distress, challenges with leadership and staff succession, and an aging volunteer base, many non-profit organizations remain reluctant to engage social media as a means for effectively pursuing their missions. For those who are using social media, in many cases this is limited to push communications, ignoring its real marketing potential as a means of developing relationships with members, funders, media, decision-makers, and others in key target communities. Frequently cited barriers to utilizing social media in the non-profit sector will be explored, with an eye to realistic best practices, and with special attention to the unique challenges of smaller organizations.
1 Understand benefits of social media for non-profits
2 Incorporate social media as an integrated strategy
3 Overcome barriers to social media engagement
The Millennial Think Tank for Participants ArCompany
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
Overcoming the barriers to getting the young person's voice heardResearch in Practice
NSPCC and ChildLine have utilised digital platforms to communicate with young people to increase their level of engagement with the work that we do.
We will showcase some of the successes and pitfalls of working with young people using technology.
How small charities can apply the techniques of big campaignsKnowHowNonProfit
Presentation given at #nfpsm convention in London, June 2011. Using examples of UK charities to inspire others to use social media in their campaigns. By Madeleine Sugden and Damien Clarkson of KnowHow NonProfit.
Optimum Scale: how to apply the techniques of big campaigns to small organisa...Aspire Knowledge
Damien Clarkson, Marketing and Communications Manager, KnowHow NonProfit
Madeleine Sugden, Content Manager, KnowHow NonProfit
Learn the techniques of the big campaigns in digital fundraising, social media campaigns and digital communications and how to apply this to your small organisation
Explore the leading practice small organisations who have successfully applied digital communications and social media to increase their supporters and fundraising
MARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGELiveWorkPlay
Keenan Wellar
Co-Founder & CEO, LiveWorkPlay.ca
Stacey Diffin-Lafleur
Senior Director, Marketing and Communications, United Way Ottawa
Despite ongoing financial distress, challenges with leadership and staff succession, and an aging volunteer base, many non-profit organizations remain reluctant to engage social media as a means for effectively pursuing their missions. For those who are using social media, in many cases this is limited to push communications, ignoring its real marketing potential as a means of developing relationships with members, funders, media, decision-makers, and others in key target communities. Frequently cited barriers to utilizing social media in the non-profit sector will be explored, with an eye to realistic best practices, and with special attention to the unique challenges of smaller organizations.
1 Understand benefits of social media for non-profits
2 Incorporate social media as an integrated strategy
3 Overcome barriers to social media engagement
The Millennial Think Tank for Participants ArCompany
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
Overcoming the barriers to getting the young person's voice heardResearch in Practice
NSPCC and ChildLine have utilised digital platforms to communicate with young people to increase their level of engagement with the work that we do.
We will showcase some of the successes and pitfalls of working with young people using technology.
Competing with social networks: Why should someone join or support your organ...Wild Apricot
Being a member of a business association or volunteering for a charity used to be the ultimate ways to network -- that is, until LinkedIn, Facebook and Twitter came along! How can your membership-driven organization survive and even thrive within a landscape of always-on social networking?
How to use emails to grow, engage and retain membersWild Apricot
Shiv will show you to use Emails to Grow, Engage and Retain Your Members.
In this presentation you will learn how to:
- Leverage reminder emails to increase renewals and event attendance
- Engage new and existing members by using welcome emails
- Convince prospective members to join your organize using “Nurture Campaigns”
ePhilanthropy - Innovative Ways To Raise Funds OnlineJoe Solomon
A brief introduction to ePhilanthropy. Discusses the potential of widgets for fundraising, in particular the "causes" application on Facebook. With further resources.
Social on a shoestring - Small charities communications conference, 11 July 2018CharityComms
Sarah Peterson, communications consultant, Peterson communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Overcoming the barriers to getting the young person's voice heardResearch in Practice
NSPCC and ChildLine have utilised digital platforms to communicate with young people to increase their level of engagement with the work that we do.
We will showcase some of the successes and pitfalls of working with young people using technology.
Presented at NCVO's Trustee Conference on Monday 11 November 2014.
The presentation was by Elizabeth Chamberlain, NCVO, Rosie Champan, BPRC Associates and Phillip Kirckpatrick, BWB. These slides provide the context in which charities currently operate, and talk about what measures can be taken to ensure organisations can be transparent and stand up to scrutiny without fear of anything going wrong.
To learn more about governance: http://www.ncvo.org.uk/practical-support/governance
To find out about NCVO's Trustee Conference: http://www.ncvo.org.uk/training-and-events/trustee-conference
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses. Also this presentation lays our a detailed road map on how chartered accountants can use the medium for business purposes
Your communication superpowers - Small charities communications conference, 1...CharityComms
Oli Lewington, director of communications, Cystic Fibrosis Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Covers the basics of Social Media with focus on Content as the key to developing engagement with relevant communities...
Social Commerce is the outcome in that it leads to business in selling the organisation to stakeholders
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
Learn about the strategies for social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales for your business. Social media can be a powerful channel to attract website visitors and leads while building thought leadership for your company
Competing with social networks: Why should someone join or support your organ...Wild Apricot
Being a member of a business association or volunteering for a charity used to be the ultimate ways to network -- that is, until LinkedIn, Facebook and Twitter came along! How can your membership-driven organization survive and even thrive within a landscape of always-on social networking?
How to use emails to grow, engage and retain membersWild Apricot
Shiv will show you to use Emails to Grow, Engage and Retain Your Members.
In this presentation you will learn how to:
- Leverage reminder emails to increase renewals and event attendance
- Engage new and existing members by using welcome emails
- Convince prospective members to join your organize using “Nurture Campaigns”
ePhilanthropy - Innovative Ways To Raise Funds OnlineJoe Solomon
A brief introduction to ePhilanthropy. Discusses the potential of widgets for fundraising, in particular the "causes" application on Facebook. With further resources.
Social on a shoestring - Small charities communications conference, 11 July 2018CharityComms
Sarah Peterson, communications consultant, Peterson communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Overcoming the barriers to getting the young person's voice heardResearch in Practice
NSPCC and ChildLine have utilised digital platforms to communicate with young people to increase their level of engagement with the work that we do.
We will showcase some of the successes and pitfalls of working with young people using technology.
Presented at NCVO's Trustee Conference on Monday 11 November 2014.
The presentation was by Elizabeth Chamberlain, NCVO, Rosie Champan, BPRC Associates and Phillip Kirckpatrick, BWB. These slides provide the context in which charities currently operate, and talk about what measures can be taken to ensure organisations can be transparent and stand up to scrutiny without fear of anything going wrong.
To learn more about governance: http://www.ncvo.org.uk/practical-support/governance
To find out about NCVO's Trustee Conference: http://www.ncvo.org.uk/training-and-events/trustee-conference
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses. Also this presentation lays our a detailed road map on how chartered accountants can use the medium for business purposes
Your communication superpowers - Small charities communications conference, 1...CharityComms
Oli Lewington, director of communications, Cystic Fibrosis Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Covers the basics of Social Media with focus on Content as the key to developing engagement with relevant communities...
Social Commerce is the outcome in that it leads to business in selling the organisation to stakeholders
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
Learn about the strategies for social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales for your business. Social media can be a powerful channel to attract website visitors and leads while building thought leadership for your company
Slides used in the ITEM3 / Purple Zebra Social Media Workshops for voluntary sector organisations on September 7th (Voluntary Action Leicestershire) and 13th (Community Action Derby). Presented by Paul Webster
Slides from the Social Media for Organisations 1 day workshop.
This was delivered on 20th July 2012 to local infrastructure and support provider organisations at Nottingham CVS.
It is an overview of social media and an introduction to a wide range of social media too
Social Media Marketing for Small Business 101Matt Granfield
An overview of how the marketing landscape has changed and a series of case studies on how social media marketing has been beneficial for a range of Australian small, medium and large businesses.
Slides used in the Purple Zebra #item3 Social Media for Organisations workshops in Northampton on 11th October and Worksop on 18th October delivered by Paul Webster.
Social media marketing for the tourism industryMatt Granfield
An overview of social media marketing theories, practices and case studies for the tourism industry by respected Australian marketing writer Matt Granfield.
A presentation to attendees from charities and nonprofits at LVSC's Cascade 'Engage and Connect with Social Media' Conference, on 13 Jan 10.
See also Laura Whitehead's presentation on 'Cultivating your online community':
http://www.slideshare.net/laurawhitehead/cascade-cultivating-your-online-community
And Leah William's presentation on the Women's Resource Centre's Journey into Social Media:
http://www.slideshare.net/leahmouse/womens-resource-centres-journey-into-social-media
This presentation is an introduction to the web 2.0 environment. It is not designed to be all encompassing, but to inspire interaction from attendees to address specific needs for their organization. I'm not presenting to listen to myself, I'm there to help!
This presentation was given as part of the library's 2009 Nonprofit Week. It gives a basic overview of several social networking websites and shows how nonprofits can use them to get the word out about their organizations and the services they provide.
Message content activation: Winning campaigns in the new communications lands...Neo
*Updated 29 May 2014 with new links + image credits*
Our head of digital Charlie and MD Nicole presented these slides to an audience of aid and humanitarian agencies in Copenhagen on 21 May 2014. They illustrate how, in addition to the conventional campaign process, hugely successful campaigns are coming up from grassroots to go viral and change the way we think about the role of organisations in supporting change.
From green to routine - creative thinking for behaviour changeNeo
How can organisations create an authentic platform to communicate energy-saving and other sustainability issues? Slides from a seminar by Charlie Peverett, given at Sustainability Live! in Birmingham, UK, on 2 April 2014
A presentation from a Third Sector Comms Event - Using creativity to drive action.
Discover how to get supporters to take action by finding new ways to tell your story.
This week we attended the CharityComms Communications on a Shoestring conference, giving some practical advice on how charities can best tackle their communications challenges on a tight budget.
Our workshop centred on the branding process – guiding people from the development of a strong brand proposition to the creation of a ‘big idea’ that brings it all to life. And we also explored brand personality, taking a look at some key brand role models to uncover the importance of a distinct identity that engages with the world in an interesting way.
The CharityComms event resonated really well with our core values at Neo – to help some of the world’s smallest, but best voices become some of its most powerful ones. As Nick, our Managing Director explains, “Neo is all about amplifying the voices of those organisations who are doing something good and interesting in the world. That’s why we believe workshops like these are so important – helping charities who might not have the budget to clearly articulate their offer, and breathe some life into their brand.”
We really enjoyed the running the workshop, and would like to thank all those who joined us.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Your Path to YouTube Stardom Starts HereSocioCosmos
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
2. weareneo.com
Hello and Welcome
We’re a brand and communications agency doing work that
matters. We build brands, campaigns and communications for
organisations that are driven by a social or environmental
purpose charities, social enterprises and sustainable
businesses amongst them.
It's your stories that count. Your work. Your ambitions.
Our work is about making this matter more.
Social media is a powerful tool for telling stories. Today we’ll
explore how people are using social media to raise awareness
and create change for the better.
3. weareneo.com
10 - 10.20 What do we want out of today?
10.20 - 10.45 What is social media? Principles & platforms
10.45 - 11.30 In practice: how social media powered the #mentalpatient campaign & A Girl Called Jack
11.30 - 11.45 Break
11.45 - 12.15 Social media, blogs and websites - how they work together
12.15 - 1 Group work - solving problems with social media
1 - 1.45 Lunch
1.45 - 2.30 Group - present ideas & group feedback
2.30 - 3.15 Q&A session
3.15 - 3.30 Summary and check-in
What we’ll cover today
8. weareneo.com
Social Media - what is it?
Social media:
“Websites and applications
that enable users to create
and share content or to
participate in social
networking.”
18. weareneo.com
Social Media - what is it?
Top tips
1) Don’t say anything there that you’re not
prepared to stand by.
19. weareneo.com
Social Media - what is it?
Top tips
1) Don’t say anything there that you’re not
prepared to stand by.
2) Listen as well as speak.
20. weareneo.com
Social Media - what is it?
Top tips
1) Don’t say anything there that you’re not
prepared to stand by.
2) Listen as well as speak.
3) Be interesting. Or useful. Or both.
21. weareneo.com
Social Media - Success Stories
Image courtesy of CC https://www.facebook.com/jarrahlinklaterphotography
22. 22
• User-generated backlash
against stigmatising
branding of Halloween
outfits
• Forced major UK retailers
into embarrassing apologies
and withdrawal from sale
• Generated powerful chain
reaction of ‘coming out’
stories on Twitter which may
have lasting impact on
stigma in UK
The power of the backlash
#mentalpatient
29. 29
A timeline for social change...
• Autumn 2013 - UK supermarket ASDA stocks
scary outfits for Halloween, marketed as
mental patient costumes
• Outrage starts, surfacing on social media
• Rethink Mental Illness & Mind are asked
questions - start talking to supermarkets
• #mentalpatient selfie meme is started by a
member of the public, mental health charities
get involved and amplify message, thousands
get involved, it trends on Twitter
• Supermarkets withdraw costumes, apologise
and donate
• Feeling that a ‘tipping point’ may have been
reached in public discourse of mental health
issues
#mentalpatient - people power
34. weareneo.com
“I understand that you’ve got a job now as a
reporter, and a book deal. WELL DONE. The
next step (if you’re up for it) is to get elected
as a MP. Heaven knows this country needs
honorable representatives who’ve actually
HAD a job outside of politics – and have
tasted the utter despair & degradation of
being branded scroungers by the weak
minded people who’ve been brainwashed by
this governments propaganda machine.”
“I have been this broke when I was young
growing up with my single parent Mum and
not quite so, on recent occasions. I think you
highlighting, through various medias,
poverty in the UK is fantastic and I applaud
you for taking the bit between your teeth
and getting it out there!”
The voice of the people...
35. weareneo.com
Why is A Girl Called Jack so successful?
“Poverty is the sinking
feeling when your small
boy finishes his one
Weetabix and says: 'More,
Mummy, bread and jam
please, Mummy,' as
you're wondering
whether to take the TV or
the guitar to the
pawnshop first, and how
to tell him that there is no
bread or jam.”
“I just got sick and tired of
emailing my friends and
moaning about how bad things
were. So essentially I thought
I’d email the world instead...
and the world sat up and
listened.”
44. weareneo.com
A Girl Called Jack digital platforms
Mind
website
Email
news
Mirror
Oxfam
Mumsnet
Sainsbury’s
Off-line comms:
•Book
•TV appearances
•Events
A Girl Called
Jack [blog]
Facebook
Vimeo
YouTube
LinkedIn
Twitter
Guardian
Southend
Echo
Telegraph
Jamie
Oliver’s Food
Tube
45. weareneo.com
You have six months to use social media
to raise awareness of something
important to you
e.g.
- The stories of the people your
organisation helps
- A campaign lobbying for a change in
the law?
Putting it into practice
46. weareneo.com
Consider:
- What’s your idea?
- What content will you need?
- Where will it come from? How?
- What digital platforms would you use
(social media and beyond)?
- What else will you need to plan for?
- What would success look like?
Putting it into practice
50. weareneo.com
Back to the start - have we got where we hoped?
Image courtesy of CC http://www.webanywhere.co.uk/blog/wp-content/uploads/2011/10/personalised-learning.jpg
Image courtesy of CC https://www.flickr.com/photos/markspokes/