1. By: Felipe De la Garza
Oct/10/2013
Advertisement for Children's Toys:
The Aim by Gender

2. Toys for Boys
• Toys aimed for boys promote very
physical actions.
• They focus on skills such as
competition, racing, invention,
exploration, and problem solving.
• They teach boys warrior-like roles.

3. Hero / Macho-Man
• strength,
• Danger, risk,
courage,
• adrenaline, rescue,
duty,

4. • Violence
• Anger
• Fighting
• Killing

5. Toys for Girls
• Toys designed for girls are
generally associated with
nurturing
• Big focus on beauty and
physical appearances
• Old-school women duties

6. • If Barbie was human sized, she would stand 5
foot 6 inches tall, weigh 110 pounds, and have
a 39 inch bust, 18 inch waist and 33 inch
hips.
• It focuses on
physical beauty
and appearance.
• "We girls can do anything"

8. Grill vs. Kitchen

9. Doll vs. Action Figure