Toy store observation of gender
•Download as PPTX, PDF•
0 likes•3,508 views
The document summarizes observations of gender portrayals and segregation in a toy store. Girls' toys and sections were typically pink and focused on domestic or princess themes, while boys' areas emphasized superheroes or action figures in blue. Some toys appeared gender neutral by using both feminine and masculine colors or features but were still separated into girls' and boys' sections. The store layout and marketing reinforced traditional gender stereotypes through stark segregation and use of gendered colors from infancy onward in its toy aisles and displays.
Report
Share
Report
Share
Recommended
How a woman's mind (May) work
This document contains a disclaimer that the presentation may contain unsuitable humor, language, and advanced mathematics. It advises sensitive viewers to leave. It then appears to discuss theories about women's minds and consumer behavior, including "cyclic woman", the "nothing box", "revenge shopping", and the "theory of consumer homosexuality". Links and credits to related resources are also provided.
Sara Gerber Kworq Blog 2
This blog post summarizes and discusses several advertisements that the authors enjoyed over the previous week. It describes a visually impressive acrobatic performance ad for Lipton Tea and praises a Barbie ad for being the first to feature a boy. It also highlights a gender equality PSA that educates girls on troubling statistics and commends an ad that brings awareness to sexual assault through humor.
jemima
The document discusses two advertisements created by the author for hypothetical fragrance brands. Advertisement 1 targets young women aged 18-25 and features an image of a woman in summer clothing amid snow with the slogan "Dare to be different with Diverse." Advertisement 2 targets children ages 8-15 and features a small girl looking up at a giant perfume bottle with the slogan "You too can be wonderful without visiting Wonderland." The author analyzes how each advertisement appeals to its target audience through visual codes and conventions alluding to themes of individuality and imagination.
Draft 4 – conventions
The document discusses conventions used in opening sequences of films that depict realistic struggles including alcoholism, depression, and neglect. It provides the examples of the films "8 Mile" and "Fish Tank" to illustrate conventions like a mother swearing in front of children, drinking and smoking which influence the children, and the lack of family values or norms like eating meals together. The purpose is to either use, develop, or challenge conventions from real films in a way that portrays realistic characters facing internal or external conflicts.
Lesson 5 Vocabulary
This document defines 10 vocabulary words through their prefixes, roots, and examples. It explains that an invariable town hasn't changed in 20 years, proximity can make one uncomfortable, and being affiliated means being related or associated. It also notes that rejuvenate means to make young again, portly means round-bodied, encumber means to burden, and an unprecedented event has never happened before. Finally, it states that being exalted means being overjoyed, pompous means cocky, and something plausible could be true.
Draft 4 – conventions
The document discusses conventions used in films to portray realistic family conflicts and struggles. It provides examples from the films "8 Mile" and "Fish Tank" that depict an alcoholic mother and lack of family values or structure. The proposed student film would use similar conventions to show the main character Sky witnessing her neglectful mother drinking alcohol and having a heated argument with her in flashbacks, portraying inner conflicts and realistic struggles like alcoholism and depression. This establishes parallels to films that realistically depict family dysfunction.
The Zealous Zombie's Guide To A Haunting Halloween Celebration
A guide to a fantastic Halloween party! This 28 page book is full of Halloween party ideas, recipes, games, food, trivia, history, interviews and more.
What is the identity of mgmt
MGMT presents themselves as a psychedelic pop band through their colorful and interactive website which emphasizes their bright, psychedelic image. Their most successful music video for "Kids" suggests ideas around trust and religion through quotes and depicts the band members as heroes who make minimal appearances. Through their deep lyrics, minimal appearance in videos, and portrayal as heroes, MGMT presents an image of themselves as modest but deep musicians.
Recommended
How a woman's mind (May) work
This document contains a disclaimer that the presentation may contain unsuitable humor, language, and advanced mathematics. It advises sensitive viewers to leave. It then appears to discuss theories about women's minds and consumer behavior, including "cyclic woman", the "nothing box", "revenge shopping", and the "theory of consumer homosexuality". Links and credits to related resources are also provided.
Sara Gerber Kworq Blog 2
This blog post summarizes and discusses several advertisements that the authors enjoyed over the previous week. It describes a visually impressive acrobatic performance ad for Lipton Tea and praises a Barbie ad for being the first to feature a boy. It also highlights a gender equality PSA that educates girls on troubling statistics and commends an ad that brings awareness to sexual assault through humor.
jemima
The document discusses two advertisements created by the author for hypothetical fragrance brands. Advertisement 1 targets young women aged 18-25 and features an image of a woman in summer clothing amid snow with the slogan "Dare to be different with Diverse." Advertisement 2 targets children ages 8-15 and features a small girl looking up at a giant perfume bottle with the slogan "You too can be wonderful without visiting Wonderland." The author analyzes how each advertisement appeals to its target audience through visual codes and conventions alluding to themes of individuality and imagination.
Draft 4 – conventions
The document discusses conventions used in opening sequences of films that depict realistic struggles including alcoholism, depression, and neglect. It provides the examples of the films "8 Mile" and "Fish Tank" to illustrate conventions like a mother swearing in front of children, drinking and smoking which influence the children, and the lack of family values or norms like eating meals together. The purpose is to either use, develop, or challenge conventions from real films in a way that portrays realistic characters facing internal or external conflicts.
Lesson 5 Vocabulary
This document defines 10 vocabulary words through their prefixes, roots, and examples. It explains that an invariable town hasn't changed in 20 years, proximity can make one uncomfortable, and being affiliated means being related or associated. It also notes that rejuvenate means to make young again, portly means round-bodied, encumber means to burden, and an unprecedented event has never happened before. Finally, it states that being exalted means being overjoyed, pompous means cocky, and something plausible could be true.
Draft 4 – conventions
The document discusses conventions used in films to portray realistic family conflicts and struggles. It provides examples from the films "8 Mile" and "Fish Tank" that depict an alcoholic mother and lack of family values or structure. The proposed student film would use similar conventions to show the main character Sky witnessing her neglectful mother drinking alcohol and having a heated argument with her in flashbacks, portraying inner conflicts and realistic struggles like alcoholism and depression. This establishes parallels to films that realistically depict family dysfunction.
The Zealous Zombie's Guide To A Haunting Halloween Celebration
A guide to a fantastic Halloween party! This 28 page book is full of Halloween party ideas, recipes, games, food, trivia, history, interviews and more.
What is the identity of mgmt
MGMT presents themselves as a psychedelic pop band through their colorful and interactive website which emphasizes their bright, psychedelic image. Their most successful music video for "Kids" suggests ideas around trust and religion through quotes and depicts the band members as heroes who make minimal appearances. Through their deep lyrics, minimal appearance in videos, and portrayal as heroes, MGMT presents an image of themselves as modest but deep musicians.
Civic engagement with jeff
Jeffery Williams is from the West side of Chicago. He enjoys making music, writing poetry to express himself abstractly, and playing football and basketball. He also likes anime and manga, and identifies with the straw hat crew from One Piece. Jeffery once volunteered at a community event setting up a back to school program, which was difficult work due to lack of engagement. He has struggled with low wages, oppression as a felon, and the desperation of not knowing where his next opportunity may come from.
Civic engagement with Jeff
Jeffery Williams is from the West side of Chicago. He enjoys making music, writing poetry to express himself abstractly, and playing football and basketball. He also likes anime and manga, and identifies with the Straw Hat Pirates crew. Jeffery once volunteered at a back to school event at a park, which was a lot of work due to lack of engagement. He has struggled working for low wages while dealing with challenges of having a child as a felon, usually feeling desperate and in a constant state of fear.
The world is an apple powerpoint
The document summarizes a short play titled "The World is an Apple" by Alberto S. Florentino. It provides context that the play won awards in 1953 and 1954 and depicts the social realities and problems of urban poverty. It tells the story of a couple with no money to buy food for their children. The document then provides discussion questions about the characters, themes of poverty, and symbolism of the apple in the play.
Possessive_ apostrophe_ s
Use 's to indicate possession with people to talk about relationships or possessions. 's is used with irregular plural nouns like children, but with regular plurals like parents, 's is added only to the last noun. 's is generally not used with things, instead using of, and be careful that 's can also be a contraction of the verb to be.
Possessive apostrophe s
This document discusses the use of the possessive 's in English. It explains that 's is used with a person to indicate relationships or possessions. It is also used with irregular plural nouns like children, but with regular plurals the possessive is formed by adding only an apostrophe after the plural s. The document provides examples of correct usage and exceptions, noting that 's is generally not used with non-person nouns and can indicate a contraction of the verb to be.
Ignition 5 11.03.13
This document summarizes several advertising campaigns from the past week:
1) A campaign in Germany that lowered a movie theater's temperature to simulate homelessness and raise donations for the homeless.
2) A campaign by Dove challenging the use of photoshopping in advertising by encouraging photographers to embrace "real beauty".
3) A campaign by a Stockholm fitness club that encouraged members to post photos with #friskissthlm on Instagram to promote the club.
Barry m
Barry M is a British cosmetics company that prides itself on using British-made products. Their target audience is money-conscious young women aged 16-25 who are inspired by fashion. Unlike other cosmetic brands, Barry M does not use celebrities as spokespeople but instead aims to relate to their target audience. Their advertisements feature young, stylish women of various ethnicities using Barry M cosmetics and having fun to portray the message that makeup can instantly make life more enjoyable. The fast-paced ads with upbeat music are intended to seem fun and convey the brand's outrageous makeup styles.
Theories 2
This document summarizes several theories relevant to advertising including uses and gratification theory, reception theory, moral panic theory, the marketing mix, Maslow's hierarchy of needs, semiotics, and the semiotics of gender. It explains key concepts from each theory such as how audiences can interpret media differently, the importance of the target audience receiving the intended message, how advertising can potentially create moral panics, the four P's of marketing, how advertising should appeal to basic human needs, and how signs and symbols can carry both surface and underlying meanings that depend on factors like gender.
Gender difference in Children Toys
Toys are often designed differently for boys and girls. Toys for boys typically promote physical skills like competition, problem-solving, and exploration. They often portray warrior roles involving strength, danger, courage, and violence. Toys for girls usually focus on nurturing, beauty, and traditional women's duties. For example, if Barbie was human-sized her measurements would be extremely exaggerated, focusing on physical appearance. While some toys for girls say they can do anything, most emphasize stereotypical roles in the kitchen rather than adventure like boys' toys with action figures.
Kids, parents, toys & gender
Research report by KIDSPLAYTESTtm looking at whether UK consumers approve or embrace gender stereotyping and labelling of toys, games & kids entertainment content
PSY 420 Presentation
The document summarizes a study that examined the influence of a model's gender on children's toy choice. 17 preschool-aged children were presented with toys typically associated with one gender (dish set, tool set, playdoh) in rooms with models of a specific or no gender. The results found no significant difference in children's toy selection based on the model's gender or the child's own gender. Thus, the hypothesis that a model's gender would influence a child's toy choice was not supported. The study had limitations such as a small sample size but aimed to provide insights into breaking down gender stereotypes in children.
We Are All Designers of Play (Rethinking Toy Design)
A 7-minute presentation given by Laura Seargeant Richardson, Principal Designer, frog design at ToyCon 2009, on the topic: "We Are All Designers of Play." Introduces the core attributes of: Reinvent, Rejuvenate, Reflect for toy companies to consider when designing next generation products.
Product Presentation - Education Toys
Annisa City Ristanty owns an educational toy store called Edu Toys in Surabaya, Indonesia. She obtained a D3 in English from Universitas Airlangga. The store sells toys that have educational value to teach children through play, helping with skills like problem-solving, creativity, and hand-eye coordination. Toys are priced between Rp30,000-Rp50,000 and include wooden puzzles, xylophones, and Play-Doh for developing colors, shapes, and motor skills for children aged 1-3 years old. The store is located in Tunjungan Plaza and is open Monday to Saturday 9am-5pm and Sundays/holidays 9am-1pm
Toy design
O documento discute o processo de criação e design de brinquedos e jogos. Ele aborda etapas como interpretar as necessidades e interesses das crianças, gerar ideias, pesquisar tendências de mercado e protótipos, e vender o produto final. Também classifica os brinquedos em famílias como brinquedos para atividades físicas, intelectuais e sensório-motoras na primeira idade.
Let Toys Be Toys - Communicating Causes presentation
About the Let Toys Be Toys campaign - presentation to student journalists on Cardiff Journalism school Communicating Causes module.
A brief history of toys (and journalism)
This document discusses the history of toys and their evolution over time. It touches on early toys from ancient civilizations, the rise of mass-produced toys in the industrial era, and how digital technologies may shape toys in the future. The document provides context and references several articles on the topic from May 2011 to support its overview of the brief history of toys.
Advertising theories
The hierarchy-of-effects model is a predominant advertising theory that shows how advertising works through a step-by-step process. It can be visualized as a pyramid, with awareness and knowledge of a brand at the bottom and actual purchase behavior at the top. The model proposes that advertising first builds awareness of a brand, then increases knowledge about what it stands for, then forms liking and preference toward the brand before ultimately convincing customers to purchase it. As consumers move up the pyramid through each successive step, the percentage who reach the next level declines.
Advertising and gender
This document discusses how advertising influences and perpetuates gender stereotypes. It examines how ads stereotype women into domestic and sexual roles and cut them down to thin ideals of beauty. It also looks at how masculinity is stereotyped as dominant, competitive, and violent. The document questions these influences and stereotypes on gender roles, and whether society should accept or challenge them.
Advertising Research
Advertising ResearchWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
In this presentation, we will discuss about the importance and process of advertising research with various pros and cons.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Workshop 7: Toy Design and Beyond: How 3D Printing is Changing Everything
This document provides an overview of the speaker's experience in the toy and 3D printing industries. In 3 sentences:
The speaker has over 20 years of experience in toy design, working for large companies like Fisher-Price and Mattel as well as starting their own business consulting for all major toy companies. They see 3D printing revolutionizing toy development by allowing rapid prototyping, customization, and opening up new creative possibilities that were not possible before. The speaker is optimistic about how 3D printing will empower individuals and communities to bring new toy ideas to life.
Toys from the past
The document discusses the differences between modern toys and toys from the past. It notes that old toys were often made of materials like wood, tin, and lead, while new toys are made of plastic, foam, and rubber. Old toys relied on technology like clockwork mechanisms, whereas modern toys often have electric motors, speakers, and screens. The document provides examples of popular old and modern toys and suggests ways to research toys from the past, such as speaking to older family members or visiting museums.
Advertising Theory
1. The document discusses various models and elements of communication, including traditional and interactive models that account for increased consumer choice and control over messages.
2. It examines factors that influence the effectiveness of communication, such as the source, message characteristics, and appeals used in advertising. Different types of appeals like emotional, rational, and humor are discussed.
3. Models of persuasion and attitude change are presented, including the elaboration likelihood model which describes central and peripheral routes to persuasion depending on level of involvement.
More Related Content
What's hot
Civic engagement with jeff
Jeffery Williams is from the West side of Chicago. He enjoys making music, writing poetry to express himself abstractly, and playing football and basketball. He also likes anime and manga, and identifies with the straw hat crew from One Piece. Jeffery once volunteered at a community event setting up a back to school program, which was difficult work due to lack of engagement. He has struggled with low wages, oppression as a felon, and the desperation of not knowing where his next opportunity may come from.
Civic engagement with Jeff
Jeffery Williams is from the West side of Chicago. He enjoys making music, writing poetry to express himself abstractly, and playing football and basketball. He also likes anime and manga, and identifies with the Straw Hat Pirates crew. Jeffery once volunteered at a back to school event at a park, which was a lot of work due to lack of engagement. He has struggled working for low wages while dealing with challenges of having a child as a felon, usually feeling desperate and in a constant state of fear.
The world is an apple powerpoint
The document summarizes a short play titled "The World is an Apple" by Alberto S. Florentino. It provides context that the play won awards in 1953 and 1954 and depicts the social realities and problems of urban poverty. It tells the story of a couple with no money to buy food for their children. The document then provides discussion questions about the characters, themes of poverty, and symbolism of the apple in the play.
Possessive_ apostrophe_ s
Use 's to indicate possession with people to talk about relationships or possessions. 's is used with irregular plural nouns like children, but with regular plurals like parents, 's is added only to the last noun. 's is generally not used with things, instead using of, and be careful that 's can also be a contraction of the verb to be.
Possessive apostrophe s
This document discusses the use of the possessive 's in English. It explains that 's is used with a person to indicate relationships or possessions. It is also used with irregular plural nouns like children, but with regular plurals the possessive is formed by adding only an apostrophe after the plural s. The document provides examples of correct usage and exceptions, noting that 's is generally not used with non-person nouns and can indicate a contraction of the verb to be.
Ignition 5 11.03.13
This document summarizes several advertising campaigns from the past week:
1) A campaign in Germany that lowered a movie theater's temperature to simulate homelessness and raise donations for the homeless.
2) A campaign by Dove challenging the use of photoshopping in advertising by encouraging photographers to embrace "real beauty".
3) A campaign by a Stockholm fitness club that encouraged members to post photos with #friskissthlm on Instagram to promote the club.
Barry m
Barry M is a British cosmetics company that prides itself on using British-made products. Their target audience is money-conscious young women aged 16-25 who are inspired by fashion. Unlike other cosmetic brands, Barry M does not use celebrities as spokespeople but instead aims to relate to their target audience. Their advertisements feature young, stylish women of various ethnicities using Barry M cosmetics and having fun to portray the message that makeup can instantly make life more enjoyable. The fast-paced ads with upbeat music are intended to seem fun and convey the brand's outrageous makeup styles.
What's hot (7)
Viewers also liked
Theories 2
This document summarizes several theories relevant to advertising including uses and gratification theory, reception theory, moral panic theory, the marketing mix, Maslow's hierarchy of needs, semiotics, and the semiotics of gender. It explains key concepts from each theory such as how audiences can interpret media differently, the importance of the target audience receiving the intended message, how advertising can potentially create moral panics, the four P's of marketing, how advertising should appeal to basic human needs, and how signs and symbols can carry both surface and underlying meanings that depend on factors like gender.
Gender difference in Children Toys
Toys are often designed differently for boys and girls. Toys for boys typically promote physical skills like competition, problem-solving, and exploration. They often portray warrior roles involving strength, danger, courage, and violence. Toys for girls usually focus on nurturing, beauty, and traditional women's duties. For example, if Barbie was human-sized her measurements would be extremely exaggerated, focusing on physical appearance. While some toys for girls say they can do anything, most emphasize stereotypical roles in the kitchen rather than adventure like boys' toys with action figures.
Kids, parents, toys & gender
Research report by KIDSPLAYTESTtm looking at whether UK consumers approve or embrace gender stereotyping and labelling of toys, games & kids entertainment content
PSY 420 Presentation
The document summarizes a study that examined the influence of a model's gender on children's toy choice. 17 preschool-aged children were presented with toys typically associated with one gender (dish set, tool set, playdoh) in rooms with models of a specific or no gender. The results found no significant difference in children's toy selection based on the model's gender or the child's own gender. Thus, the hypothesis that a model's gender would influence a child's toy choice was not supported. The study had limitations such as a small sample size but aimed to provide insights into breaking down gender stereotypes in children.
We Are All Designers of Play (Rethinking Toy Design)
A 7-minute presentation given by Laura Seargeant Richardson, Principal Designer, frog design at ToyCon 2009, on the topic: "We Are All Designers of Play." Introduces the core attributes of: Reinvent, Rejuvenate, Reflect for toy companies to consider when designing next generation products.
Product Presentation - Education Toys
Annisa City Ristanty owns an educational toy store called Edu Toys in Surabaya, Indonesia. She obtained a D3 in English from Universitas Airlangga. The store sells toys that have educational value to teach children through play, helping with skills like problem-solving, creativity, and hand-eye coordination. Toys are priced between Rp30,000-Rp50,000 and include wooden puzzles, xylophones, and Play-Doh for developing colors, shapes, and motor skills for children aged 1-3 years old. The store is located in Tunjungan Plaza and is open Monday to Saturday 9am-5pm and Sundays/holidays 9am-1pm
Toy design
O documento discute o processo de criação e design de brinquedos e jogos. Ele aborda etapas como interpretar as necessidades e interesses das crianças, gerar ideias, pesquisar tendências de mercado e protótipos, e vender o produto final. Também classifica os brinquedos em famílias como brinquedos para atividades físicas, intelectuais e sensório-motoras na primeira idade.
Let Toys Be Toys - Communicating Causes presentation
About the Let Toys Be Toys campaign - presentation to student journalists on Cardiff Journalism school Communicating Causes module.
A brief history of toys (and journalism)
This document discusses the history of toys and their evolution over time. It touches on early toys from ancient civilizations, the rise of mass-produced toys in the industrial era, and how digital technologies may shape toys in the future. The document provides context and references several articles on the topic from May 2011 to support its overview of the brief history of toys.
Advertising theories
The hierarchy-of-effects model is a predominant advertising theory that shows how advertising works through a step-by-step process. It can be visualized as a pyramid, with awareness and knowledge of a brand at the bottom and actual purchase behavior at the top. The model proposes that advertising first builds awareness of a brand, then increases knowledge about what it stands for, then forms liking and preference toward the brand before ultimately convincing customers to purchase it. As consumers move up the pyramid through each successive step, the percentage who reach the next level declines.
Advertising and gender
This document discusses how advertising influences and perpetuates gender stereotypes. It examines how ads stereotype women into domestic and sexual roles and cut them down to thin ideals of beauty. It also looks at how masculinity is stereotyped as dominant, competitive, and violent. The document questions these influences and stereotypes on gender roles, and whether society should accept or challenge them.
Advertising Research
Advertising ResearchWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
In this presentation, we will discuss about the importance and process of advertising research with various pros and cons.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Workshop 7: Toy Design and Beyond: How 3D Printing is Changing Everything
This document provides an overview of the speaker's experience in the toy and 3D printing industries. In 3 sentences:
The speaker has over 20 years of experience in toy design, working for large companies like Fisher-Price and Mattel as well as starting their own business consulting for all major toy companies. They see 3D printing revolutionizing toy development by allowing rapid prototyping, customization, and opening up new creative possibilities that were not possible before. The speaker is optimistic about how 3D printing will empower individuals and communities to bring new toy ideas to life.
Toys from the past
The document discusses the differences between modern toys and toys from the past. It notes that old toys were often made of materials like wood, tin, and lead, while new toys are made of plastic, foam, and rubber. Old toys relied on technology like clockwork mechanisms, whereas modern toys often have electric motors, speakers, and screens. The document provides examples of popular old and modern toys and suggests ways to research toys from the past, such as speaking to older family members or visiting museums.
Advertising Theory
1. The document discusses various models and elements of communication, including traditional and interactive models that account for increased consumer choice and control over messages.
2. It examines factors that influence the effectiveness of communication, such as the source, message characteristics, and appeals used in advertising. Different types of appeals like emotional, rational, and humor are discussed.
3. Models of persuasion and attitude change are presented, including the elaboration likelihood model which describes central and peripheral routes to persuasion depending on level of involvement.
toy market segments
The toy industry document discusses:
1) Toys are designed by companies' R&D departments, manufactured mostly in China (86%), and distributed through retailers, distributors, and toy fairs.
2) The market is divided into sectors based on age: baby toys for under 1 year olds, boys toys for 6-8 year olds who receive the most toys, and children's toys for 9-11 year olds which are more sophisticated.
3) Key trends include increasing electronics toys, difficulty predicting fashion leading to market risk, and high seasonality with 30-55% of annual sales in the pre-Christmas period.
Advertising models
A collection of some of the most widely used models which are supposed to explain how advertising works. But don't tell you how to do it!
AS Media Lesson 2 - gender and stereotypes
This document discusses gender stereotypes and how they are represented in media. It explores how stereotypical gender roles are often reinforced through toys, magazines, and other media aimed at children and adults. For example, girls' toys often focus on domestic skills while boys' toys emphasize independence. Men's and women's magazines also portray different interests and qualities as important for each gender. While representation of gender roles has broadened over time, traditional stereotypes still influence media portrayal of masculinity and femininity. The document examines how patriarchal societal norms have historically shaped these stereotypes.
Toys and Games: Global Trends, Developments and Prospects
This presentation, originally given at the Hong Kong Toys and Games Fair 2015, address some of the major macro drivers affecting toys and games sales globally including economic and demographic trends. It also includes findings from Euromonitor International’s global research focusing on the performance of traditional toys and games, video games and digital gaming in key markets worldwide, providing data and commentary.
AS Media Lesson 2 - Representation, gender and stereotypes
This document discusses gender stereotypes and representation. It defines the differences between sex and gender, noting that gender refers to socially constructed roles rather than biological factors. It provides examples of how toys, clothes, and magazines typically portray narrow gender stereotypes, showing girls in domestic or beauty-focused roles and boys as strong and independent. The document suggests these stereotypes are reinforced across media and outlines some common traits stereotypically associated with representations of masculinity and femininity.
Viewers also liked (20)
We Are All Designers of Play (Rethinking Toy Design)
We Are All Designers of Play (Rethinking Toy Design)
Let Toys Be Toys - Communicating Causes presentation
Let Toys Be Toys - Communicating Causes presentation
Workshop 7: Toy Design and Beyond: How 3D Printing is Changing Everything
Workshop 7: Toy Design and Beyond: How 3D Printing is Changing Everything
Toys and Games: Global Trends, Developments and Prospects
Toys and Games: Global Trends, Developments and Prospects
AS Media Lesson 2 - Representation, gender and stereotypes
AS Media Lesson 2 - Representation, gender and stereotypes
Similar to Toy store observation of gender
Sociology 1015809RR 2Introduction My research topic i.docx
Sociology 101
5/8/09
RR 2
Introduction:
My research topic is centered on the influence of toys and clothing in the gender socialization process of children. I choose this topic because I find the differences in how boys and girls are gender socialized very interesting. Since there has been a tremendous amount of effort put forth to bridge gender gap inequalities, it will be interesting to see if toys and clothing do in fact play a powerful role in gender socialization and if so, the age at which this takes place. With that said my research question is, Do children’s toys and clothing support the socialization of traditional gender roles? I plan to investigate various male and female toys and clothes to find out if they perpetuate gender inequalities.
Literature Review:
In Karen Dill’s (year) study, “Video Game Characters and the Socialization of Gender Roles: Young People's Perceptions Mirror Sexist Media Depictions,” Dill shows how video games perpetuate gender inequalities though hype-masculinity and hyper-femininity. Dill (2007) “defines hyper-masculinity as the exaggeration of ‘macho’ characteristics, specifically hardened sexual attitudes toward romantic partners, a desire for action and danger, and the acceptance of physical violence as a part of male nature. In contrast, hyper-femininity is the amplification of female stereotypes, with an emphasis on dependence, submissiveness, and sexuality as the basis of a woman’s value” (as cited in Dill, 2007, p. 852-is this a different article?). I see relevance between these finding and my topic because in many cases video game characters are turned in to toys. And play time with these toys mirror, in this case, the violence, hyper-masculinity and sexually provocative femininity of video games. Also noting the significance of unrealistic body image represented in video games and toys, which portray huge, muscular males, and thin, big busted females; as mimicked in boy’s action figures and girls Barbie’s. sentence fragment
As Dill’s research reveals the gender socialization of the traditional male roles in video games, Clyde W. Franklin II (2010) in his article, “Becoming ‘boys,’ ‘men,’ ‘guys,’ and ‘dudes,’” found similar evidence supporting traditional male roles, in the day to day activities of men; such as, “barbershops, sports events, taverns and business meetings,” supporting the “. . . traditional conceptions of the male sex role” (Franklin, 2010, p.#). Teaching males to be “dominate aggressive, violent, competitive, nonintimate and non-nurturant” (Franklin, 2010). I found this relevant to my topic because as Franklin found the traditional male sex role to perpetrate through day to day activities in adult males this role seems to be rooted in the gender socialization of childhood toys and games, revealing the powerful influence of toys and games continuing on through adulthood. Good explanation of how/why these articles relate to your own research.
In Taub and McLorg’s (2010) articl.
Sociology 1015809RR 2Introduction My research topic i.docx
Sociology 101
5/8/09
RR 2
Introduction:
My research topic is centered on the influence of toys and clothing in the gender socialization process of children. I choose this topic because I find the differences in how boys and girls are gender socialized very interesting. Since there has been a tremendous amount of effort put forth to bridge gender gap inequalities, it will be interesting to see if toys and clothing do in fact play a powerful role in gender socialization and if so, the age at which this takes place. With that said my research question is, Do children’s toys and clothing support the socialization of traditional gender roles? I plan to investigate various male and female toys and clothes to find out if they perpetuate gender inequalities.
Literature Review:
In Karen Dill’s (year) study, “Video Game Characters and the Socialization of Gender Roles: Young People's Perceptions Mirror Sexist Media Depictions,” Dill shows how video games perpetuate gender inequalities though hype-masculinity and hyper-femininity. Dill (2007) “defines hyper-masculinity as the exaggeration of ‘macho’ characteristics, specifically hardened sexual attitudes toward romantic partners, a desire for action and danger, and the acceptance of physical violence as a part of male nature. In contrast, hyper-femininity is the amplification of female stereotypes, with an emphasis on dependence, submissiveness, and sexuality as the basis of a woman’s value” (as cited in Dill, 2007, p. 852-is this a different article?). I see relevance between these finding and my topic because in many cases video game characters are turned in to toys. And play time with these toys mirror, in this case, the violence, hyper-masculinity and sexually provocative femininity of video games. Also noting the significance of unrealistic body image represented in video games and toys, which portray huge, muscular males, and thin, big busted females; as mimicked in boy’s action figures and girls Barbie’s. sentence fragment
As Dill’s research reveals the gender socialization of the traditional male roles in video games, Clyde W. Franklin II (2010) in his article, “Becoming ‘boys,’ ‘men,’ ‘guys,’ and ‘dudes,’” found similar evidence supporting traditional male roles, in the day to day activities of men; such as, “barbershops, sports events, taverns and business meetings,” supporting the “. . . traditional conceptions of the male sex role” (Franklin, 2010, p.#). Teaching males to be “dominate aggressive, violent, competitive, nonintimate and non-nurturant” (Franklin, 2010). I found this relevant to my topic because as Franklin found the traditional male sex role to perpetrate through day to day activities in adult males this role seems to be rooted in the gender socialization of childhood toys and games, revealing the powerful influence of toys and games continuing on through adulthood. Good explanation of how/why these articles relate to your own research.
In Taub and McLorg’s (2010) articl.
Toys and clothing the hidden Gender Assimilator 0Toy and C.docx
Toys and clothing the hidden Gender Assimilator
0
Toy and Clothing, The hidden Gender Assimilator?
Jeffrey Snowden
Cascadia College
Abstract
The observation of both toys and clothing in a retail setting. To determine if there is gender bias apparent. Not only do the toys have subtle hints to direct each gender into building their ideas, but also in shaping their roles later in life. There is definitely a divide with the options that the two genders have available to them. Both the clothing and the toys have been geared towards certain values. The observation took place at a local Fred Meyer store. This particular store has a large diverse ethnic consumer base. It is very apparent that each section is targeted towards each gender.
Field Notes
Male Toy Aisle
· Nerf guns start off the male aisle
· A variety of colors, however not very vibrant.
· There are was one of the many packages that had a female on it, however the rest had males shooting at each other.
· Heavy theme of fast and aggressive.
· Action Figures
· A variety of action base figurines of each gender and some fictitious beings as well.
· Lots of weapons complement each figurine.
· Movie and comic themed.
· Below the action figures the was life size weapons that look like what the action figures have. Most of the packaging was neutral in color with focus on the storyline that the character was from.
· Not all are human, some are made up creatures, while others are robots. The bulk of the robots are from the Transformers stoyline.
· Toy cars
· Majority of this section is Match Box, which are die cast cars of all types.
· A hefty percentage of these cars are now based off of movies vehicals.
· Star Wars, Cars
· There are some larger size vehicle’s as well, some are remote control.
· Models
· Glue together models which include planes, wheeled vehicle’s.
· Model rockets that you can launch into the sky.
· Legos: these are heavy on building, adventure, action movie themed.
· Strong male pull in this area.
· This aisle also shares stick and ball sports on ¾ of one side.
· In all this aisle is heavily focused and marketed towards the male gender.
Young Male Clothing
· There is a heavy sports theme in this area.
· If there is print or screening upon the garment if not sports it is comic or video game based.
· Very neutral primary colors are used throughout.
· No fancy fabrics are present.
· Very similar to what Dad might wear.
· Pants are: sweats, denim jeans, khakis, and twill.
· Only accessories in this area are varies baseball hats.
· All in all this clothing area is not very exciting.
Female Toys
· Legos: Directly opposing the other Legos you find pastel and vibrant colored Legos.
· These Legos and very bright in packaging
· Fantasy based as well as princess and fairy style themes.
· There is also a group that are focused on home. Here there are kitchens, beach houses, and families playing together.
· Dolls and Barbie
· This is a very large section of on ...
Zine not singing but screaming rs
This document discusses various aspects of the film project including:
1) It introduces some of the main characters like Mags, Sad Girl, and Daisy who are felt figures with flower features and explain their roles.
2) It describes the production process for Sad Girl and how she became the star due to her simplicity and intensity compared to more polished figures.
3) It discusses some of the set pieces, props, and backdrops used in the film projection scenes like glass, mesh, and backdrops made from household items.
funny cartoon character ears and images
- The document discusses children's Halloween costumes and provides tips for parents selecting costumes. It notes that cute costumes tend to get a better reaction from people and more candy than scary costumes.
- It suggests classic costumes like witches, monsters, or cartoon characters as options. Superheroes are also popular since there are so many choices from comic books.
- If unsure about costume ideas, it recommends looking online where many websites sell costumes and provide photos of what the finished outfits will look like. This makes online shopping easier than imagining costumes from store displays or packaging.
The Toy Store AssignmentThere is not that much of Toy stores i.docx
The document discusses a toy store assignment where the author visited the toy sections of Walmart and Target stores. Some key findings included:
- At Walmart, toys were not well separated by gender and were disorganized. Target had more organized boys, girls, and baby sections.
- The boys' sections at both stores focused on cars, war toys, and puzzles. The girls' sections emphasized fashion, dolls, and beauty.
- The author observed gender stereotypes in the stores and felt some Barbie dolls promoted unrealistic body images.
- Both stores had educational board games but Walmart did not separate them by age or gender well.
The author concluded certain toys like building toys
Question one preperation
The document provides an analysis and interpretation of the song "Little Lion Man" by Mumford & Sons. It suggests the song is about a father apologizing to his son for the problems caused by a divorce or bad marriage. Several lyrics are examined in depth, with the analysis claiming they reference the son feeling less brave and strong after the marriage deteriorated, the father accepting fault for the son's issues, and advising the son to learn from his mother. The document posits the song depicts a vulnerable child putting on a brave face amid family instability.
Question one
The document provides an analysis and interpretation of the song "Little Lion Man" by Mumford & Sons. It discusses how the song could be interpreted as a father apologizing to his son for a divorce or bad marriage. Several lyrics are examined in depth, with suggestions that they refer to the son feeling less brave or strong after the marriage deteriorated, the father taking blame for problems, and advising the son to learn from his mother. Additional context is provided about choosing this song for a film trailer about broken relationships.
Magazine Production Group Assignment
This document discusses various Valentine's Day date ideas that involve watching movies. It recommends four movie-related options: 1) The Projector cinema which screens indie films, 2) Films at the Fort which hosts outdoor film festivals with gourmet food, 3) Movie Mob's roving cinema and occasional drive-in screenings at different locations, and 4) Popcorn screenings at Sentosa on Tuesdays showing blockbuster films. The document aims to provide bored couples with extraordinary and non-traditional date night ideas that involve watching movies.
Similar to Toy store observation of gender (9)
Sociology 1015809RR 2Introduction My research topic i.docx
Sociology 1015809RR 2Introduction My research topic i.docx
Sociology 1015809RR 2Introduction My research topic i.docx
Sociology 1015809RR 2Introduction My research topic i.docx
Toys and clothing the hidden Gender Assimilator 0Toy and C.docx
Toys and clothing the hidden Gender Assimilator 0Toy and C.docx
The Toy Store AssignmentThere is not that much of Toy stores i.docx
The Toy Store AssignmentThere is not that much of Toy stores i.docx
Recently uploaded
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Infrastructure Challenges in Scaling RAG with Custom AI models
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
20240607 QFM018 Elixir Reading List May 2024
Everything I found interesting about the Elixir programming ecosystem in May 2024
Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
20240609 QFM020 Irresponsible AI Reading List May 2024
Everything I found interesting about the irresponsible use of machine intelligence in May 2024
Building Production Ready Search Pipelines with Spark and Milvus
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Mind map of terminologies used in context of Generative AI
Mind map of common terms used in context of Generative AI.
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Recently uploaded (20)
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Toy store observation of gender
- 1. Toy Store Observation Of Gender Equalities & Inequalities
- 2. Looks innocent enough from the outside
- 3. Combined for boys & girls
- 4. Birthday cards exemplified clear cut Girl sections & Boy displays.
- 5. Gift wrapping displayed Gender segregation between the sexes & the imaginative/fantasy worlds children enjoy. Girls Boys
- 6. Products marketed to children through the genderization of colors & fabrics. Begins in infancy And continues…
- 7. An example of a toy that offers some physical movement geared towards girls because what boy would be caught hoola hooping with something glittery even if it was blue. They would be too scared that their peers would judge them.
- 8. Halloween Costumes are very stereotypically gendered. Boy = superhero Girl = witch/princess
- 9. House hold items that are gendered by colors that are socially recognized. Equality Girls & boys
- 10. Here we have the Media influencing the marketing world for girls & boys.
- 11. We have the color green which can often times be Gender neutral being used to show the masculine monster & the color pink a girl standard being used in combination with the creatures hair up-do.
- 12. I observed that sometimes they would have light blues in “girl” toys. Pastels Princess
- 14. Segregated objects for children by typical social colors.
- 15. Girls can play with glittery Unicorns BUT boys have to play with plain old brown ponies.
- 16. Stuffed toys for girls & boys but what is interesting to note is the facial features & the arrangement of the Chipettes & Chipmunks on the packaging.
- 17. My observations summarized. Toys R Us: The name of the store suggests a personal connection between the self, and objects becoming a reflection of that self. However from the outside appearance of the stores sign we get a feeling of gender neutrality although once inside it is very cut and dry; with splashes of girly pinks and boyish blues on every isle. Boy toys isles opposite girl isles. For example as it is almost Halloween there were Spiderman costumes lined up opposing the Princess and Witch costumes. When I continued observing the store I saw isles devoted to girls littered with Barbie's and covered in all pink marketing signs opposite the boy isles with Star wars and tons of blue signage. My class poster is a clear continuation of the pictures I took in the store and the observations I made while there and once I was home flipping through the toy store adds to assemble the board for class. There were toys for girls portraying the domestic soft side that society wants from its women. And there were isles devoted to making boys the macho masculine men we demand them to be. There were also a few items that were seemingly gender neutral by societies standards which I pasted in the center of my poster.