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- 3. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 《体验经济》- 体验的定义 企业以 服务 为 舞台，以 商品 为 道具，以 消费者 为 中心， 创造能够使消费者参与、值得消 费者回忆的 活动。 美国经济学家 Joseph Pine II 《体验经济》
- 6. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 产品 研发能力 客户体验 企业效能 客户需求 设计规格 复杂性 标准产品 变型设计 更深入地了 解客户需求 环境及应用 场景仿真 简单 个性化 全方位的 客户体验 到 “创造体验”
- 8. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 “局内人” VS. “规则颠覆者” 两种业务模式视图 监管机构 未来 产品 固守 步步为营 的对未来产品的技术改良， 并且谨慎地维持整个商业模式的进化 以企业内的产品生命周期为核心，关注产 品设计制造一体化 强调 重资产 运营模式 INSIDERS – I企业 跟随 先进科技 及时代潮流，并适应 客户需求 而定义的多重商业模式组合 制定生态系统规则，连接更多的参与方，支持 众创、众包、众智模式，支撑生态、业态平台 强调 轻资产 运营模式 GAME CHANGERS – G企业 合作伙伴
- 9. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 “局内人” VS. “规则颠覆者” 两种产品业务流程视图 Strategy 战略 Development 开发 Build 制造 Sell 销售 Portfolio 产品线 Model & Drawing 模型和图纸 Production Equipment 生产设备 Product 产品 INSIDERS – I企业 GAME CHANGERS – G企业 Customer Voice 客户的声音 Requirement 需求 Development 开发 基于E-R-F-L-P 体验-需求-功能- 逻辑-物理的 系统工程 Deliver 交付 Hardware 硬件 Software 软件 Solution 方案 Service 服务 Eco-System 生态体系 Sell 售卖 Lease 租赁 Describe 订阅 Free 赠送 New Enhancement 新产品改进 UPGRADE 升级
- 10. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 “局内人” VS. “规则颠覆者” – 研发体系 Development 开发 Model & Drawing 模型和图纸 Development 开发 基于E-R-F-L-P 体验-需求-功能- 逻辑-物理的 系统工程
- 11. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 传统研发平台 – 关注的技术 基于文件的研发协同 关注于通过文件的快速分享、传输及发 布来提高企业研发内部各单位的协同效 率及质量 与生产交付体系的集成 关注于通过集成生产交付体系将研发知 识转换为生产运营数据并进行零错误的 高质量生产 仿真计算能力建设 关注于利用计算机强大的计算能力更多 在真实世界中高成本的仿真活动逐步迁 移到虚拟世界中 设计文件的配置管理 关注各类设计文件的版本、权限、检入 出冲突、基线、变更、升版等管理内容 三维设计 + 知识工程 关注利用三维来避免设计中容易发生的 各项问题，利用知识工程进行自动快速 地设计重用，从而提高设计效率 线上的研发流程 关注通过固化研发流程到线上系统来提 高交流沟通效率，并避免设计质量问题 传统 研发平台
- 12. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 体验平台 – 关注的技术 生态系统协同 更关注于通过优化数据的发布及流通， 将整个企业生态系统协同起来 开放式社区研发环境 更关注于搭建开放式的研发环境，使得 整个生态系统的各个专业人士都能便捷、 积极地参与到整个研发过程中来，并能 够快速转换为可交付下游的数据 高度集成的设计仿真计算分析环境 更关注于实时的设计、仿真、计算、验 证、优化，能真正做到自如地随时设计、 随时体验、随时优化 基于MBE的数据结构化及系统工程 更关注于如何将设计文件转换为基于模 型（MBx）的结构化的数据并能够与其他 数据关联进行系统工程开发 技术货架 更关注于通过建立起企业的技术货架来 管理各类开发技术方案，使得产品的快 速开发由组件及模块重用转向技术重用 全生命周期数据骨架 更关注于建立起基于 E-R-F-L-P 的全生命 周期的数据骨架并能够通过该骨架将整 个企业的各个业务板块并行地协同起来 体验 平台
- 13. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 MBE 基于模型的系统工程 – Model Based Engineering NASA（美国国家航空航天局） 在2015年10月提出了利用 Model Based Engineering的方法 学来进行系统工程开发，成 立了专门的TDT（Technical Development Team）团队对这 套方法学进行验证性论证。 并在 “Materials International Space Station Experiment-X (MISSE-X) ”项目中进行了验证
- 15. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 到 “基于模型 + 全生命周期数据骨架” 的研发体系管理
- 18. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 从“PDM” 到“PLM” 再向“体验平台” 的转变 PLM PDM “建模 + 数据管理 + 仿 真优化 + 协同” 的一 体式研发管理平台 BOM管理 问题管理 需求管理 文档管理 CAD 图文档管理 数据仓库 项目管理 体验平台
- 19. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 “建模 + 数据管理 + 仿真优化 + 协同” 形成完整产品体验 销售体验 设计体验 验证体验 生产体验 服务体验
- 25. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 达索系统为企业提供“智能创新研发平台” 社交 & 协同 APPs Connectivity 提供一个结构化及非结构化 数据管理的工作环境 3DEXCITE ENOVIA
- 27. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 达索系统为企业提供“智能创新研发平台” 仿真验证 APPs Virtual + Real 虚拟与真实的边界 3DVIA DELMIA SIMULIA
- 28. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 达索系统为企业提供“智能创新研发平台” 信息智能 APPs Information Intelligence 展示 & 仪表盘 大数据 EXALEAD NETVIBES
- 29. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 达索3DExperience平台 – 实现从 “产品建模” 到 “创造体验” 刹车模型行车体验
- 30. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 运动鞋模型步行体验 达索3DExperience平台 – 实现从 “产品建模” 到 “创造体验”
- 31. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 洗衣机模型购买体验 达索3DExperience平台 – 实现从 “产品建模” 到 “创造体验”
- 33. DassaultSystèmes|ConfidentialInformation|1/6/2017|ref.:3DS_Document_2015 3D体验平台 模型体验 数据驱动 达索3DExperience平台 –实现从 “文件驱动” 到 “数据驱动”的转变 数据驱动文件驱动
Editor's Notes
- My name is _____________. I’d like to spend the next 20 minutes or so discussing how you and your organization can address your current business challenges with the 3DEXPERIENCE platform and specific ENOVIA applications.
- Today you are in the Experience Economy, where your customers expect more. If you sell a commodity where price is the only consideration, you are under constant margin stress. <click> And delivering products that perform a function but offer no sustainable competitive advantage leads to feature and price “wars” and low customer retention <click> Today, to be successful you need to design more than a product, you need provide a holistic experience that delights your customers.
- The reality is that most companies are still focusing on the design, with a “product-centric” approach. <click> Where engineering teams are given a set of requirements and deliver products that meet the request, but are often complex to use, only offered in pre-determined configurations, and technically validated with physical prototypes but not against how the product will actually be experienced by the user. <click to next slide>
- What is needed is a “customer-centric” approach <click> Where the needs and purpose are well understood thanks to deeper understanding of the customers’ needs. Where complexity and standard offerings are replaced by personalized and simplified experiences that are tailored to the individual. And where the holistic customer experience, including product, usage, and ownership are fully validated in a virtual environment before any physical prototypes are made. <click> This is the objective in the experience economy, to exceed expectations and delight your customers.
- The reality is that there have been systems put in place for engineers. You are probably familiar with PDM (Product Data Management) to manage documents and provide secure access to data <click> PLM (Product Lifecycle Management) adds engineering process to help manage Bill of Materials, issues, requirements, and projects. The challenge is that these 2 things have been designed to only help build better products -- they still do not address the challenges for the experience economy, and they still rely heavily on file-based processes. <click> That is why you need the 3DEXPERIENCE platform. The platform provides data-driven & model-based PLM to help you ensure long-term business success.
- This also requires the ability to move beyond modeling products. Take this brake product as an example. Everyone has tools to make better geometry, to analyze the stresses, and come up with a better design. But does this make a better driving experience? And what about reusing the design? How can you understand the design intent and performance characteristics only from the design geometry? <click – movie will play automatically> Imagine you have the ability to model the entire experience to validate that you will actually meet customer expectations. Connect the brake to the wheel, to the suspension, to the chassis, to the road – and model all of these interactions and behaviors with virtual technologies. Validate the driving experience across varying usage conditions, on specific design variants, allowing the best options to be chosen early in the design process. <click> Do all of this to shorten your time to market and helping to ensure a successful product in the market.
- Here’s another example. It’s not just about designing a better 运动鞋产品… <click> It’s about designing a better walking experience for your customer, using virtual technologies to assess and optimize the specific experience you want to achieve. <click>
- And while it’s critical to design a better washing machine… <click> It’s also important to design a better buying experience for your customer. Expanding the product model from design into a retailing environment, building out the product marketing assets, and validating the in-store shopping experience – and doing all of this early in the design process, to accelerate your ability to get your product in-front of your customers. <click>
- We call this being “model based”, where you are extending the product model as needed in order to fully validate all aspects of your customer’s experience.
- Data-Driven means you access information directly without having to search, open and scan physical files. You have direct access to – and have come to expect -- data driven applications in your everyday life. Unfortunately the engineering world is still in a file-based world and has not yet caught up. <click> Take for example how you watch movies today... In the past you needed specific media and a player – <click> with data-driven capabilities you stream movies directly to whatever device you want. You don’t need to download a movie file. You can even pause on one device and playback on another device, the data of your progress is tracked <click> Think about airline travel.. Remember those paper tickets you had to get in the mail? And if you forgot it at home, you weren’t going anywhere. With data-driven approach, you don't even need a paper print out at all, it is all mobile and available anywhere <click> And for bank statements... In the past, to reconcile your check book you had to wait to get your statement in the mail, and then manually go through the transactions one-by-one. In a data driven world, you go online and get an immediate update, and let your system automatically reconcile everything for you. There are no files, just data. <click> That is what we mean by data-driven.
- Both Model-Based and Data-Driven capabilities are combined in to the 3DEXPERIENCE platform, improving your engineering productivity, and enabling you to virtually validate the customer experience.