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Contents are Copyright © protected. Do not duplicate.
The Goal: Sell Your Home... Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com  ,[object Object],[object Object],[object Object],[object Object],We will be working as a team to sell your home. Communication and cooperation will ensure a successful sale. Contents are Copyright © protected. Do not duplicate.
How We Work The Home Selling Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
Showcase  Your Home ,[object Object],[object Object],[object Object],[object Object],[object Object],Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
When the Offer is Made ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
How We Finalize the Sale The Home Selling Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
Benefits of our Advertising Several real estate ads are written leaving out important information about the house in order to “entice” people to call. Many people will not respond to ads with little or no information, simply because they don’t want to talk to a “salesperson”. We write ads to generate qualified buyers for your home! All of our ads include the most important information about your home: Photo, Area, Bedrooms, Baths, School District  and  Price.  This means that a potential buyer has already made “qualifying decisions” before they call us! Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
Marketing to Potential Buyers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Michael Hernandez Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
Where Do Buyers Look? Internet Almost Twice As Valuable As Newspapers The Internet is the most valuable source of information,  followed by driving around neighborhoods and talking with friends Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
Top Real Estate Web Sites Internet  Marketing Remax.com  # 1 !! Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
Internet Marketing ,[object Object],[object Object],[object Object],World Wide Reach Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
Michael Hernandez, REALTOR  –  # 954-668-1703  –  [email_address]   –  www.BrowardAgent.com Contents are Copyright © protected. Do not duplicate.
Marketing Your Home at Remax.com ,[object Object],[object Object],[object Object],[object Object],Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
[object Object],[object Object],high quality flyers and brochures Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
http://www.browardagent.com Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
Other Web Site Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
Other Web Site Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
Teamwork = a Successful Sale ,[object Object],[object Object],[object Object],[object Object],[object Object],Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
Tips for Showing Your Home ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
MARKETING  EXTRAS  Home Warranty Plan Homes sell faster and for a higher price than homes without a home warranty. *  A  home warranty plan “reduces your liability after the sale.” You can provide the buyer up to one year of   coverage on  critical items  ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],I will personally pay for this feature….. Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
Home Warranty Plan * Averages are based on a survey of 11,332 random listing among real estate professionals throughout the United States.   Methodology and findings verified by Flaspohler Rose Quantitative Research, Inc., an independent market research company.   Survey results are available on request.    ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
Customized Marketing Plan for Your Home ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
The Most Recognized  Real Estate Brand in the World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
The Role of  a Real Estate Agent in Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
Pricing  Who’s in Control? Listing Price     Seller Location   Seller Condition   Seller Showing Access   Seller Inventory Market Financing   Market Marketing   REALTOR ® Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
The Advantages of  Proper Pricing ,[object Object],[object Object],[object Object],[object Object],Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
PRICING The Disadvantages of Overpricing ,[object Object],[object Object],[object Object],[object Object],[object Object],Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
My Promise To You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Michael Hernandez, REALTOR –  # 954-668-1703  –  [email_address]   –  www.BrowardAgent.com   Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com
Let’s Work Together! We can make it happen Contact me – You’ll be Glad You Did! Michael Hernandez, REALTOR  #954-668-1703  [email_address] www.BrowardAgent.com Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com

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  • 1. Contents are Copyright © protected. Do not duplicate.
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  • 7. Benefits of our Advertising Several real estate ads are written leaving out important information about the house in order to “entice” people to call. Many people will not respond to ads with little or no information, simply because they don’t want to talk to a “salesperson”. We write ads to generate qualified buyers for your home! All of our ads include the most important information about your home: Photo, Area, Bedrooms, Baths, School District and Price. This means that a potential buyer has already made “qualifying decisions” before they call us! Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
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  • 9. Where Do Buyers Look? Internet Almost Twice As Valuable As Newspapers The Internet is the most valuable source of information, followed by driving around neighborhoods and talking with friends Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
  • 10. Top Real Estate Web Sites Internet Marketing Remax.com # 1 !! Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
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  • 12. Michael Hernandez, REALTOR – # 954-668-1703 – [email_address] – www.BrowardAgent.com Contents are Copyright © protected. Do not duplicate.
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  • 15. http://www.browardagent.com Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
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  • 25. Pricing Who’s in Control? Listing Price Seller Location Seller Condition Seller Showing Access Seller Inventory Market Financing Market Marketing REALTOR ® Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
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  • 29. Let’s Work Together! We can make it happen Contact me – You’ll be Glad You Did! Michael Hernandez, REALTOR #954-668-1703 [email_address] www.BrowardAgent.com Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com

Editor's Notes

  1. TIPS FOR A GOOD SHOWING: Feel free to add your own – offer to give them a checklist. Buyers today want a home that is ready to move in to. In good condition. Clean Every Room Turn on All Lights Open All Drapes, Shades and Blinds Turn on Air Conditioner or Light Fireplace Turn TV and Radio Off Take the Pets for a Walk Maintain a Low Profile Clean Closets Clean and Repair Entrance Organize Basement, Attic and Garage Get rid of excess stuff now, in order to reduce clutter for showing. FEEL FREE TO ADD YOUR OWN TIPS
  2. A good marketing plan starts with pricing it right
  3. Ask your client – do they think there is value for them in the marketing of their home on the #1 ranked real estate web site among agencies. Other sites have listings, but no one else spends as much to advertise to bring buyers to the site.
  4. Attracts millions of buyers.
  5. To paste a picture of your web site here: Open your website. Press your [Prt Scn] button on your keyboard. Come back to this slide, click Paste (or right-click > paste). Crop and re-size, as needed. (Using the picture toolbar) ALSO – Give good reasons why they should know about your website – it is not enough to just brag that you have one.
  6. You and your property listings have internet presence at the regional level as well.
  7. Mention other ways you may be using the Internet for marketing properties – such as Realtor.com. If you do not offer additional Web Site marketing, delete this slide.
  8. Feel free to add your own tips for home showing. Let them know you will give them a checklist.
  9. How is this important to your client? Keeping RE/MAX at top-of-mind to the consumer means they think about going to remax.com when they want to search for property – and you will be marketing their home at remax.com!
  10. Explaining the current inventory measured in months may help with setting a realistic price. Rule of thumb is after 20 showings or 30 days and no offers, you need to adjust the price. (Realty Times, 9/11/06, Mark Nash)
  11. You may add a photo of yourself on this slide