This document discusses a presentation given by John Martin, the CEO of Sanoma Learning, at the Frankfurt Buchmesse in October 2014. The presentation discusses how schools and teachers are ready and willing but feel unequipped for digital learning. Research shows that teachers believe digital learning can improve outcomes, engagement, and efficiency but they lack sufficient budget, equipment, training, and materials. Teachers see publishers playing a key role in providing digital content and support to help with student engagement, learning outcomes, and teacher efficiency. The opportunity for educational publishers is to show more leadership in guiding the transition to digital learning by developing dynamic digital content, supporting workflow, utilizing advanced analytics, and providing professional support.

1. Frankfurt Buchmesse Oct 2014
Schools and digital learning:
Ready, willing
and able?
John Martin, CEO Sanoma Learning

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Our purpose is to help teachers to excel at developing the talents of every child
Our passion

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We serve 10 M pupils and 1 M teachers
in Northern Europe
About Sanoma Learning

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Our team includes 1,500 professionals
passionate about education
About Sanoma Learning

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We are an integral and leading player in five of the world’s best education systems
exporting our solutions to 40 other countries
About Sanoma Learning

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We are a frontrunner in the
digital transformation
€ 300 M sales
€ 50 M pure-play digital
€ 100 M multi-channel
About Sanoma Learning

7. More engagement
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Higher
efficiency
Better
outcomes
Our goal is to create impact on learning in three ways

8. Our market is changing

9. Technology enables the transformation from analogue to digital and from input to impact
Print based
Digital based
Input
Impact
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10. Our research shows that teachers are ready and willing to implement digital learning
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% of teachers and headmasters
85%
They’re crucial
in leading the change
70%
Confident
86%
Motivated
*Independent research among 2000 teachers and headmasters in Fi, SE, PL, NL and BE
*

11. Teachers believe that digital learning will have a positive impact
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Learning
outcomes
64%
% of teachers and headmasters
Workflow
efficiency
66%
83%
Student
engagement

12. But teachers feel unprepared and unequipped to implement digital learning. What’s lacking?
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50%
Sufficient
budget
54%
Teaching
equipment
39%
Clear
plan
34%
Well-trained
staff
% of teachers and headmasters
58%
Sufficient
materials

13. Teachers see a key role for publishers in supporting them to enhance student engagement
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2,32
2,99
3,92
4,03
4,50
4,93
5,25
5,81
Educational publishers (print and digital)
Freely available online learning materials
Providers of virtual learning environments (Moodle, Frog)
Global software companies like Google and Microsoft
Digital start-ups providing educational software
Providers of school management systems
Global hardware companies like Apple and Samsung
Government (National, Regional or Local)
1=most important - 8= least important

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2,02
3,15
3,99
4,36
4,51
4,70
5,42
5,74
Educational publishers (print and digital)
Freely available online learning materials
Providers of virtual learning environments (Moodle, Frog)
Global software companies like Google and Microsoft
Providers of school management systems
Digital start-ups providing educational software
Government (National, Regional or Local)
Global hardware companies like Apple and Samsung
1=most important - 8= least important
Teachers also see a key role for publishers in helping pupils to achieve good learning outcomes

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And teachers also believe that publishers can play a critical role in helping them to work efficiently
2,40
3,20
3,82
4,14
4,27
4,96
5,23
5,73
Educational publishers (print and digital)
Freely available online learning materials
Providers of school management systems
Providers of virtual learning environments (Moodle, Frog)
Global software companies like Google and Microsoft
Digital start-ups providing educational software
Government (National, Regional or Local)
Global hardware companies like Apple and Samsung
1=most important - 8= least important

16. The opportunity

17. Educational publishers need to show more leadership on the journey to the digital future
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3. Claim our
position towards
stakeholders
•Map stakeholder interests
•Tailored approach
•Industry approach
2. Evidence and
improve impact
•Impact framework
•Measurement
1. Lead the digital
transformation
•Dynamic digital content
•Workflow
•Advanced data & analytics
•Professional support

18. @SanomaLearning
@johnrichmartin