Mapping of Catalan agents & opportunities on the mEducation market

1. Mobile On Education
Mapping of Catalan agents & opportunities
Barcelona, 5th June 2013

2. Contents
• Working Scheme
• Map Of Agents
• Map Of Opportunities

3. 3
Working fields
HEALTH
LOGISTICS
RETAIL
FINANCIAL
SERVICES
CREATIVE
INDUSTRIES
UTILITIES
PUBLIC
SECTOR
MOBILITY &
TRANSPORT
EDUCATION
TOURISM &
EXPERIENCE
SUPPLIERS

4. 4
Background – Figures on Education
EDUCATION MARKET IN CATALUNYA
4.650 schools
(3.276 public/1.374 private)
1,3M students
(0,81M primary/0,48 secondary)
108.000 teachers
(65.000 primary/43.000 secondary)
 IT indicators in schools
 100% of schools and classrooms are connected to
Internet
 There is a ratio of 3,4 students per computer
 More than 80% of classrooms have an interactive
whiteboard.
 95% of schools have a web site
 The education market produces 4,85% of GDP in
Spain
 Education is the 4th industry in Catalonia
 Education employs 4% of Catalan population
 Digital content production has a 103% yearly
growth while tradition content yearly growth is
only a 11%
 During 2012, digital content will supose a 10% of
whole education content market in Catalonia
 ICT services in education supose a 20% of whole
education services market

5. 5
Background – Global Market
e-Learning
(Web 2.0)
e-Learning
(Web 2.0)
m-Learning
(Mobility)
v-Learning
(Virtual Worlds)
g-Learning
(Games)
tv-Learning
(IP TV)
Global market for e-learning contents 2011: 22.400 M€,
growing at rates exceeding 21% annually
Global market for e-learning contents 2011: 22.400 M€,
growing at rates exceeding 21% annually
Market still nascent but rising. There are examples of using mobile
education, led by the AAPP or device manufacturers
Market still nascent but rising. There are examples of using mobile
education, led by the AAPP or device manufacturers
In 2011 the 21 largest virtual worlds accumulated 309 million users
(12% active users)
The 2017 is expected to be 1,000M of users (27% active)
In 2011 the 21 largest virtual worlds accumulated 309 million users
(12% active users)
The 2017 is expected to be 1,000M of users (27% active)
Spain is the fourth largest market in Europe and sixth in the world in
consumption of video games, with a turnover in 2011 of approx.
2.000M€.
Spain is the fourth largest market in Europe and sixth in the world in
consumption of video games, with a turnover in 2011 of approx.
2.000M€.
In 2011, the world had 27 million users of IPTV
(CAGR rate-of-gain 08-12 40%) and a business around 329 B$.
In 2011, the world had 27 million users of IPTV
(CAGR rate-of-gain 08-12 40%) and a business around 329 B$.

6. 6
Education sector analysis – Current trends
New
evaluation
methods
New evaluation methods are
required to evaluate how
changes in the learning
processes impact on academic
results and that's specially
relevant in competences
based models
Diversity of
educative
resources
In the digital world, educative
resources become extremely
flexible, that's why they can
be provided and consumed in
many different ways.
Learning
process
customization
The availability of a wide diversity of
educative resources and the
capability of better knowing students
through their interaction with
learning platforms permits to better
customize the learning process.
Learning
process
relevance
In competences based learning
models, the learning process
becomes an essential part of
whole education by itself.
Student
history
Student history provides full
information about the student
learning process and becomes
an essential tool for teachers
and families to guide students
in future steps.
Information
flow
Good communication
channels for the school
community and interoperability
between different IT systems is
required to improve the
learning processes.

7. 7
Education sector analysis – IT requirements
Educative
process
relevance
Student
history
New
evaluation
methods
Learning
process
customization
Information
flow
Diversity of
educative
resources
Security and fiability
Security and fiability
Multiplatform and
interoperable
Multiplatform and
interoperable
Flexible and scalable
Flexible and scalable
24 x 7
24 x 7
Integrable
Integrable
Usable
Usable
Ubiquity
Ubiquity

8. 8
Contents
• Working Scheme
• Map Of Agents
• Map Of Opportunities

9. 9
Education content
and apps
Interactive content
Multimedia
Videogames
Apps
ICT – Education ecosystem. Mobile solutions providers,
customers and users
Public administrations
Public administrations
Industry associations
Industry associations Support agents
Support agents
Software and hardware
infraestructure
Networking
Hardware
Software
Buyers
Schools
Teachers
Families
Families
associations
E-learning platforms
2.0 Tools
EMS
Self-assessment
Authoring
School management
software
Classroom
management
Student history
management
Scheduling and
planning
Final users
Students
Teachers
Families
Families
associations
IT Research centres
IT Research centres Knowledge providers
Knowledge providers
Industry associations
Industry associations Support agents
Support agents

10. 10
Education mobile and ICT providers
Software and
hardware
infrastructure
Apple, Abacus-docus, Aula Planeta, AV&D, Atlantic devices, Copa&Agilmic, Dhd-Aspa, E-
Sonde, EyeOS, Investrónica, Microsoft, Neótica, Nexica, Panasonic, Ro-botica, Samsung,
Smart Tech, Toshiba
School
management
software
Aventia, Clickedu, Cospa & Agilmic, Edb Soft, Ediciones EDEBE, Educaweb, Educared,
Everis, Infoself, Investrónica, Itaca-Easyproof, Panasonic, Qualiteasy, Saal Digital, T-
Systems, UPCNet
E-learning
platforms
Abacus-docus, Itteria, CV&A Consulting, EyeOS, Google, IECISA, Microsoft, Tiching,
UPCNet, Documenta, Virtus360
Education
content and
apps
4W, Apple, BCNMultimedia, Ceina, Didàctica digital, Digital-text, Dinsic, Duna, Ediciones
EDEBE, Editorial Barcanova, Editorial Baula, Editorial Casals, Editorial Castellnou, Editorial
Cruïlla, Editorial Pearson, Everis, UPCNet, Marinva, Maths for more, McGraw Hill, Ro-
botica, Sangakoo, TextGalera, Educamigos, Educared, Fundació Itinerarium, Fundació
Trams, Editorial Graó, La factoria d'imatges, Editorial Teide

11. 11
Education & Mobile Hidden Champions
● Different typology
● Most have been created in the last 10 years
● From 4 to 150 workers
● Sales income from 0,4 to 24 million €
● Some companies need professionalization (finance, marketing, business
development) to boost their growth
● Low internationalization level
● Advanced technological solutions proposed

12. 12
 La Factoria is We provide a host of multimedia design and digital
marketing activities including mobile apps, HTML5 programming,
educational digital content and gamification. Our team provide a
wide range of services including design, project management,
animation, programming, interface design, authoring; including
standardized code and proprietary software. Makerpf is our easy-
to-use software that enables publishers and editors to efficiently
create, develop and publish interactive educational digital content
without requiring technical or programming support to deliver
amazing multi-platform content at the click of a button.
 Fields of interest: Digital education content, Education and ICT,
Publishers and ICT, Educational applications for tablet and mobile
Services: Provide digital educational content, Provide
digital content (advergaming, games...), Apps for
android, iOS and HTM5 (especially but not only for kids
or education field), Design (interface, authoring, web...),
Marketing for apps (consultancy ...)
Sector: Education and ICT
Potential clients: Publishers (around the world),
Costumers directly, Teachers and other professionals in
educational field, Public or private institutions
(museums, cultural institutions...)
Technology used: The best in every case (we are
specializing ourselves in HTML5)
Product: B2B and B2C.
www.lafactoria.eu
www.planetfactory.com
0,4MM€
0,4MM€
Sales 2012
0%
0%
CAGR 05-12
12
12
Employees
10%
10%
Export ratio
9,67%
9,67%
ROE 2010
Born in 2004

13. 13
 RO-BOTICA offer to schools and universities the most advanced
scalable and flexible robotic platforms, the best educational solutions
and the most significant robots in the world.
 We have experience in classroom equipment, robotics workshops
during school hours or after-school, courses and competitions with
robots. We have the best educational content for teachers and
students. We carefully select educational products that we market to
meet the objectives that are our company philosophy: to promote
vocations and to bring robotics technology into everyday life.
 RO-BOTICA began trading in 2007 through the online store www.ro-
botica.com, the first educational and personal robotics Spanish web
shop. In 2008 opened in Barcelona the first European store dedicated
entirely to educational and personal robotics.
Fields of interest: Educational robotics, personal
robotics, robotic competitions
Services: Product distribution, educational robotics
assessment
Sector: Robotics
Potential clients: Schools, universities, educational
centers, research centers
Technology used: Commercial robotic platforms
Product: B2C and B2B.
www.ro-botica.com
0,9MM€
0,9MM€
Sales 2012
n.a.
n.a.
CAGR 05-12
6
6
Employees
2%
2%
Export ratio
32%
32%
ROE 2010
Born in 2007

14. 14
 Clickart was born to offer graphic and web design services to
companies and professionals. Slowly, and with the pace of the times,
the development of tasks has been increasingly gearing towards
digital communication. Clickedu, apart from developing Clickedu,
works for public and private companies, such as the Generalitat de
Catalunya, the Planeta Group or Quadis. All tasks done for these
important companies are milestones that encourage business growth
and market projection of communication over the Internet.
 Fields of interest: APPs, Education, Editorial, Marketing, Social Media
Services: Advertising Advice, Web design and
programming, Web Maintenance, Creating and
maintaining intranets, Applications for mobile devices,
Custom Programming, Creation, maintenance and
management of databases, Web hosting, domain
registration and email, Search engine submission and
positioning, Mailings and regular newsletters, Content
Creation, Community Manager
Sector: Education, Editorial
Potential clients: Schools, public administration,
foundations, ....
Technology used: PHP, Mysql, CSS3, Java, ....
Product: ERP for schools
www.clickartedu.com
2MM€
2MM€
Sales 2012
44%
44%
CAGR 05-12
40
40
Employees
-
-
Export ratio
16%
16%
ROE 2010
Born in 2000

15. 15
 UPCnet is a company in the field of information and communications
technologies, created by the Universitat Politècnica of Catalunya
(Barcelona Tech), which has as its mission to transfer the knowledge
generated at the University towards schools, businesses,
Governments and society. UPCnet is an expert in applying
technology to teaching and learning processes with a strong
component in educational innovation and knowledge management
through ICT.
 Fields of interest: Learning, Training and Knowledge Management,
Content Management, Process Reengineering, Project Management,
SOA Governance, Organizational Consulting, Information System
Planning, Quality Management, Technology Consulting, Personal Data
Management, E-managed Processes, Cloud Services
Services: UPCnet provides its clients with consulting
services and implements its own mobility solutions
related to e-Learning, e-Knowledge, e-Government
and Unified Communications.
Sector: Universities, Education, Healthcare,
Government, Cultural, Large sized enterprises,
Nonprofit organizations
Potential clients: World wide Universities, K12 Schools,
pharmaceutical industry, Spanish Healthcare centers,
museums, Spanish councils, Spanish government,
Spanish nonprofit organizations
Technology used: Moodle, Internet 2.0, Mobile devices,
Apps, Cloud, Virtualization
Product: B2E, B2A, B2E, C2G.
http://www.upcnet.es/
15MM€
15MM€
Sales 2012
3,15%
3,15%
CAGR 05-12
150
150
Employees
1%
1%
Export ratio
8,39%
8,39%
ROE 2010
Born in 2000

16. 16
 Mobility software developing, software solutions integration, Own
vertical solutions in special sectors like: logistic, medicine,
construction and horeca.
●
Own ERP/CRM with mobility platforms designed to companies
dedicated to: distributionm project management, small productions.
(The Software Company is part of the Group (Infoself Group). The
economic information belong to our Group)
Fields of interest: Increase business in education and
horeca sectors
Services: Personal consulting, analysis and implement
own vertical solutions or special innovate projects
Sector: Education, Horeca, Medicine
Potential clients: Education centers, universities,
restaurant chains, pymes
Technology used: c#, php, .net, asp thinking in multi-
platform (Android, IOS, Windows, Lynux)
Product: ERP/CRM, B2B
www.infoself.com
24MM€
24MM€
Sales 2012
20%
20%
CAGR 05-12
70
70
Employees
5%
5%
Export ratio
2%
2%
ROE 2010
Born in 1971

17. 17
 Software development focused on education platforms. Our
range of products goes from digital textbooks to learning
management systems. Virtus360 owns its own hardware
infrastructure and datacenter space to give different types of
services controlling costs and quality.
 Services: We develop our own platforms focused on education:
-VirtusCloud: cloud service specialized in education apps
-VirtusBooks: Digital textbooks distribution. Publishers and
students have an easy tool to use digital textbooks
-Virtus360.net: tools that help schools to control and
communicate with families
Fields of interest: Digital textbooks, learning
management systems, new innovation platforms to
develop new tools for education
Sector: Education
Potential clients: Primary and secondary schools
Technology used: Virtualization technologies for our
servers infrastructure. Apple iOS for iPad and
iPhone. Windows 8 and Windows pone 8
technologies.
Product: B2B, B2C
www.virtus360com
1,5MM€
1,5MM€
Sales 2012
-
-
CAGR 05-12
17
17
Employees
-
-
Export ratio
-
-
ROE 2010
Born in 2008

18. 18
 Fundacio Itinerarium has developed a Mobile Learning Platform
called Eduloc. A proposal incorporating mobile devices with GPS to
work on projects on the area close to the school. A tool that allows
teachers, students and families create itineraries, scenarios and
location-based experiences.
 There is a critical need to reengage disconnected students in the
learning process. Mobile devices and Location Based Learning
Technology can help, as it has been proved by field-tested projects.
Our strategy begins with introducing teachers to collaborative
learning projects, where they will guide students in the use of mobile
devices with GPS to create itineraries, scenarios and experiences
based on location. The process will greatly improve their STEM,
(Science, Technology, Engineering and Math) skills, while they help
the local community develop social entrepreneurship initiatives as
well.
Fields of interest: Education, Entrepreneurship,
Location Based Learning, Mobile Learning, Collaborative
Learning
Services: Crowdsourcing projects based on location and
social networking, Educational Apps based on Location,
Location based projects for schools and youth
organizations, Training, workshops, and presentations
on mobile learning
Sector: Educational, Leisure Time, Games, Social
Potential clients: Schools, Families, Public
Administrations
Technology used: Eduloc: Location Based services
platform and Apps for tablets and smartphones (IOS
and Android)
Product: B2B, B2C
www.fundacioitinerarium.org
0,5MM€
0,5MM€
Sales 2012
30%
30%
CAGR 05-12
5
5
Employees
-
-
Export ratio
20%
20%
ROE 2010
Born in 2011

19. 19
 E-SONDE is a manufacturer of intelligent devices for the
Internet Availability and Security.
 Fields of interest: Internet Availability, Internet Security, IasS
Services: The Internet access of the buildings
Infraestructures as a Service
Sector: ITC - appliances manufacturer
Potential clients: Schools, Universities, Families,
Multi-site companies and Multi-site institutions
Technology used: Linux, Free software in
Communications and network monitoring,
Proprietary software
Product: B2B, B2C
www.e-sonde.com
0,6MM€
0,6MM€
Sales 2012
1,15%
1,15%
CAGR 05-12
4
4
Employees
0%
0%
Export ratio
0%
0%
ROE 2010
Born in 2009

20. 20
 Digital-Text is a digital publisher that produces and sells
multimedia, interactive textbooks, specially designed to
work with the new classroom technologies.
 Digital-Text contents can be used as textbooks in the strict
sense of the word, with a definite and orderly didactic
purpose, or as complementary multimedia content for
traditional materials.
Fields of interest: Tablets as substitute of paper
textbooks.
Services: Multimedia, interactive textbooks.
Contents edition platform & LMS. Teacher
training.
Sector: Educative contents and LMS
Potential clients: Schools. Specially Middle and
High schools.
Technology used: HTML5, php, MySQL, CSS,
java.
Product: B2B & B2C
www.digital-text.com
5MM€
5MM€
Sales 2012
n.a.
n.a.
CAGR 05-12
120
120
Employees
65%
65%
Export ratio
n.a.
n.a.
ROE 2010
Born in 2007

21. 21
 ITACA is dedicated to increasing business and educational
organizations competitiveness by providing complete e-Learning
content creation solutions.
 We build custom contents offering the complete services range and
the software tools necessary to create, deliver and update online
training. Our goal is to enable organizations to create and distribute
critical knowledge anytime, anywhere.
 Fields of interest: Education (all levels), Business Corporate
knowledge management, Mobile learning
Services: Online and presential training in instructional
design and digital contents authoring , Support in
contents edition project, Global e-learning solutions
implementation, Multimedia online courses
development
Sector: e-learning, Contents authoring Software
Potential clients: Companies (all sectors), mainly HR
and Training Departments, Commercial and Marketing
departments, Educational organizations, Publishing
Houses, Public administration
Technology used: Java, HTML5, Ajax
Product: B2B, B2E
www.itacamultimedia.com
0,85MM€
0,85MM€
Sales 2012
9%
9%
CAGR 05-12
12
12
Employees
20%
20%
Export ratio
15%
15%
ROE 2010
Born in 1995

22. 22
 Qualiteasy Internet Solutions develops and sells software and
services related to Quality Management and Policies of Excellence in
the education sector: QualiteasyEDU, Qualiteasy_Monitoring,
Qualiteasy_CMI.
 A company concerned with the needs of the education sector, which
wants to provide them with the tools they need in terms of quality,
excellence and decision-making.
 A company that wants to reach their customers through whom,
naturally, work with them the concepts of quality: Quality
Consultants, Certifiers and especially the Foundations and
Associations of educational centers that provide services to schools.
 A company in Barcelona with international vocation.
Fields of interest: Quality Management, ERP for
Educational, Security
Services: SaaS
Sector: Educational
Potential clients: Schools, Primary, Secundary
Technology used: .NET, php, Java
Product: B2B
www.qualiteasy.com
0,5MM€
0,5MM€
Sales 2012
-
-
CAGR 05-12
8
8
Employees
5%
5%
Export ratio
-
-
ROE 2010
Born in 1998

23. 23
 AV&D is a dealer and integrator audiovisual interactive
products in education
 Fields of interest: Education
Services: Maintenance and trainings
Sector: Education
Potential clients: Schools and universities
Technology used: Touch
Product: B2E
www.avd-pro.com
0,4MM€
0,4MM€
Sales 2012
2%
2%
CAGR 05-12
12
12
Employees
5%
5%
Export ratio
1%
1%
ROE 2010
Born in 1997

24. 24
 INLEA is a multidisciplinary team managing global projects, especially
in IT and educational sectors, for enterprises and public organizations.
INLEA borns in Barcelona, founded by Xavier Simó, CEO, and is acting
in Europe, Russia, Middle East, Africa and Americas from offices in
Silicon Valley, Montreal, London, Sao Paulo, Barcelona and Moscow.
 This global experience allows us to plan and report projects and
manage human resources offering a flexible recruiting process to a
full management of outsourced teams. We specialize in global
education programs, as “Cisco Networking Academy”, where our
expertise generates new business opportunities or complete
corporate social responsibility activities. Also, we specialize in creating
online assessments, with Questionmark technologies, and building
professional certifications complete with our own methodology.
 We spreads our employees and partners dynamism in our social
responsibility activities deployed by INLEA Foundation, accompanying
young entrepreneurs eager to improve our lives with new ideas and
technologies
Fields of interest: Human Resources, Project
Management, Educational Solutions, e-learning, m-
learning, u-learning, Entrepreneurships
Services: International Outsourcing of Human
Resources, Educational Projects, On-line Assessment &
Certifications, Startup Acceleration Process
Sector: IT, Education
Potential clients: IT Corporations, Startups, Educational
Institutions (public and private)
Technology used: e-learning, m-learning, HR Solutions
Product: B2B, B2C
www.inlea.com
6,2MM€
6,2MM€
Sales 2012
12%
12%
CAGR 05-12
50
50
Employees
90%
90%
Export ratio
19%
19%
ROE 2010
Born in 2004

25. 25
Contents
• Working Scheme
• Map Of Agents
• Map Of Opportunities

26. 26
School ecosystem
students
families
teachers
school

27. 27
Map of opportunities
students
families
teachers
school
VoIP / Videoconference
VoIP / Videoconference
E-learning
management system
E-learning
management system
Presence control
Presence control
Rooms and resources
booking/management
Rooms and resources
booking/management
Student academic
history
Student academic
history
Human resources
management
Human resources
management
SMS/ Messaging
SMS/ Messaging
Families
relationship
Families
relationship
Content and apps
market
Content and apps
market
Mobile payment
Mobile payment
Student reporting
Student reporting
Geolocation
Geolocation
Security
Security
School
notifications
School
notifications
Scheduling and
planning
Scheduling and
planning
Evaluation tools
Evaluation tools
Content authoring
Content authoring
Personalization
Personalization
Teaching
feedback
Teaching
feedback
Mobile payment
Mobile payment
Integrated
communication
Integrated
communication
Gamification
Gamification
Leisure (games, ebooks, ...)
Leisure (games, ebooks, ...)
Augmented and virtual
Reality
Augmented and virtual
Reality
Personal learning
environment
Personal learning
environment
Self-assessment
tools
Self-assessment
tools
Scheduling and
planning
Scheduling and
planning
Accessibility
(text2speech, voice recognition, ...)
Accessibility
(text2speech, voice recognition, ...)
Alumni relationship
Alumni relationship
Social networks
Social networks
Integrated
communication
Integrated
communication
Mobile payment
Mobile payment

28. 28
students
families
teachers
school
Gamification
Gamification
Leisure (games, ebooks, ...)
Leisure (games, ebooks, ...)
Augmented and virtual
Reality
Augmented and virtual
Reality
Content and apps
market
Content and apps
market
Mobile payment
Mobile payment
VoIP / Videoconference
VoIP / Videoconference
E-learning
management system
E-learning
management system
Personal learning
environment
Personal learning
environment
Student reporting
Student reporting
Autoevaluation tools
Autoevaluation tools
Scheduling and
planning
Scheduling and
planning
Scheduling and
planning
Scheduling and
planning
Geolocation
Geolocation
Evaluation tools
Evaluation tools
Content authoring
Content authoring
Presence control
Presence control
Rooms and resources
booking/management
Rooms and resources
booking/management
Student academic
history
Student academic
history
Human resources
management
Human resources
management
SMS/ Messaging
SMS/ Messaging
Accessibility
(text2speech, voice recognition, ...)
Accessibility
(text2speech, voice recognition, ...)
Personalization
Personalization
Alumni relationship
Alumni relationship
Security
Security
Families
relationship
Families
relationship
Teaching
feedback
Teaching
feedback
Social networks
Social networks
School
notifications
School
notifications
Integrated
communication
Integrated
communication
Integrated
communication
Integrated
communication
Mobile payment
Mobile payment
Map of opportunities – Opportunity areas
Customized content
offerings
Customized content
offerings
School community
School community
Academic management
Academic management
Student data management
& analysis
Student data management
& analysis
Improving learning
processes
Improving learning
processes
I
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p
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t
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l
a
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h
i
p
s
Student engadgem
ent
Student engadgem
ent
Knowledge about students
Knowledge about students

29. 29
Changes induced by mobile
• Continued interaction with education
contents (more data)
• New ways of content consumption
●
Podcast
●
RSS
●
Social networks (Twitter, Facebook, …)
Benefits
●
Better knowledge about students
• Identification of patterns
• Auto-evaluation tools (better knowledge
about themselves)
• Customized content offerings
• Education impact assessment
• More quality
Student data management & analysis (1/3)
Business
Data acquisition during the learning processes. Transformation of data into information useful for
teachers and students. New business models around education data analysis (learning analytics).
Description
Introduction of digital technologies in education makes it easy to obtain a lot of information about
students academic activity but some actions are required to make all that information accessible and
useful.

30. 30
 Could be implemented particularly by a single actor. Technologically challenging.
  Involves several business agents and public entities. Business and technology Challenging. Contributes to BCN/CAT Mobile brand.
   Requires the coordinated participation of the main business players. Implies a deployment. World pioneering application.
OPPORTUNITY RATING
Learning Analytics
Learning Management System (LMS) is a software application for the administration,
documentation, tracking, reporting and delivery of education courses or training programs.
LMS are very good tools for teachers to follow students progress given that they provide
information about student activities, tests, content interaction, …
Learning Analytics focuses on the usage of BI concepts and technologies to transform
education data into useful indicators of the learning process.

Development framework for mobile educative apps
Although a lot of educative content and apps already exists, most of it is not as useful as it
could be because of a lack of integration with existing LMS.
To promote that mobile educative apps and contents could be integrated with current EMS, it
is needed that they use existing or new standard protocols and formats like SCORM and QTI.
A reference implementation of those protocols and standards, available as a public API or as a
free software development framework, will ease its adoption and usage.
/
Student data management & analysis (2/3)

31. 31
 Could be implemented particularly by a single actor. Technologically challenging.
  Involves several business agents and public entities. Business and technology Challenging. Contributes to BCN/CAT Mobile brand.
   Requires the coordinated participation of the main business players. Implies a deployment. World pioneering application.
OPPORTUNITY SUGGESTED PROMOTERS
SUGGESTED
PARTICIPANTS
INVOLVED
TECHNOLOGY
Learning Analytics Ministry of Education Qualiteasy
UPCNet
Microsoft
Google
Everis
Business Intelligence
Development
framework for
mobile educative
apps
Clúster Edutech
Ministry of Education
UPCNet
IECISA
Everis
OpenTrends
Microsoft
Google
Apple
HTML5
Javascript
Java
C++
C#
Student data management & analysis (3/3)

32. 32
Customized content offerings (1/3)
Changes induced by mobile
• Transform information into personalized
learning content
• The software integrates mobile content
customization
• Having an integrated space of learning
content
Benefits
●
Customization, flexibility and adaptation
of learning content
●
Promote integration and retrieval of
knowledge
●
Personalization. Pupils with special
educational needs.
●
Immediate update of content
●
Space integrating learning content shared
Business
Curricular and sequenced according to custom educational needs students to ensure personalization.
Customizable didactic sequences from pills technological content.
Description
Related analog or digital content of the teaching and learning process. The set of information and
didactic materials.

33. 33
 Could be implemented particularly by a single actor. Technologically challenging.
  Involves several business agents and public entities. Business and technology Challenging. Contributes to BCN/CAT Mobile brand.
   Requires the coordinated participation of the main business players. Implies a deployment. World pioneering application.
OPPORTUNITY RATING
Content repository and marketplace
Evolution from paper books to digital contents provides big flexibility to teachers and students
and permits building personal learning environments adapted to everyone's need. New
systems are required for indexing, tagging, searching and commercing those contents. Content
repository and marketplace treats to give an answer to this need.
/
Authoring tools
Authoring tools are needed that permits development of adapted education content for
mobile devices and that can be easily integrated into existing LMS.
/
GEOCAT 2014 – Geolocating territories
Activities to promote that students geolocalize and document interesting places in the
proximities of schools in a collaboration work.

Customized content offerings (2/3)

34. 34
 Could be implemented particularly by a single actor. Technologically challenging.
  Involves several business agents and public entities. Business and technology Challenging. Contributes to BCN/CAT Mobile brand.
   Requires the coordinated participation of the main business players. Implies a deployment. World pioneering application.
OPPORTUNITY SUGGESTED PROMOTERS
SUGGESTED
PARTICIPANTS
INVOLVED
TECHNOLOGY
Content repository
and marketplace
Ministry of Education Tiching
Aventia
Digital text
Abacus-Domus
Text La Galera
Web 2.0
Authoring tools Clúster Edutech
Ministry of Education
UPCNet
IECISA
OpenTrends
Microsoft
Google
iOS
Android
Windows Mobile
HTML5
GEOCAT 2014 –
Geolocating
territories
Wiki Modern Day
Ministry of Education Google
OpenStreetMap
Wikipedia
GPS
QR Code
Augmented Reality
Customized content offerings (3/3)

35. 35
School community (1/2)
Changes induced by mobile
• Immediate access to the internal
information
• Dissemination and external
communication in real time
• Permanent connectivity
• Constant interconnection educational
community
Benefits
●
Time Optimization
●
communication transparency
●
Reduce the risk of misinformation
●
Networking
Business
Provide communication within each school.
Providing accessible and immediate external communication for the educational community.
Interconnection of different stakeholders in the educational community.
Description
Known as a set of educational actors (students, teachers, families, businesses, environment).
Refers to the ability to enhance communication and interaction elements of community agents.

36. 36
 Could be implemented particularly by a single actor. Technologically challenging.
  Involves several business agents and public entities. Business and technology Challenging. Contributes to BCN/CAT Mobile brand.
   Requires the coordinated participation of the main business players. Implies a deployment. World pioneering application.
School community (2/2)
OPPORTUNITY RATING
Social network bindings with LMS
Student academic home activity commonly jumps from LMS to social networks where students
feel more comfortable.
Interfaces that permit bi-directional interaction between both environments (syncing LMS
forums with social network group discussions, converting scheduled academic activities into
social network reminders or events, automating classgroup creation in social networks, …) will
ease to improve learning activity.
/
Student phone/Internet rates
Reduced rates, adapted to students Internet consumption habits, will be required to spread
mobile and to avoid digital divide of education.
/
TV Educational GameShow
To promote the engagement of youth with technology and, in particular, with mobile
technologies.


37. 37
OPPORTUNITY SUGGESTED PROMOTERS
SUGGESTED
PARTICIPANTS
INVOLVED
TECHNOLOGY
Social network
bindings with LMS
Ministry of Education UPCNet PHP
J2EE
Web 2.0
Student
phone/Internet
rates
Ministry of Education
CTTI
Telefónica
Vodafone
Orange
ONO
TV Educational
GameShow
Ministry of Education
TV3 – Television of Catalunya
SMS
Customized content offerings (3/3)

38. 38
Improving learning processes (1/2)
Changes induced by mobile
• Constructing learning in all space and
time
• Use of different teaching methodologies
• Access notes, homework review in real
time
• Flexibility in teaching strategies
Benefits
●
Having a personal learning portfolio
accessible and immediate
●
To reduce the time to receive feedback
from teachers
●
Attention to diversity
●
Flexibility and evaluation methodology
Business
Personal Learning Environments, permanently available.
Creating products that facilitate the adjustment of the teaching strategy with learning strategy.
Creation of different teaching methodologies.
Traceability to enable the evaluation process.
Description
Known as the methodology and activities of the learning process.

39. 39
 Could be implemented particularly by a single actor. Technologically challenging.
  Involves several business agents and public entities. Business and technology Challenging. Contributes to BCN/CAT Mobile brand.
   Requires the coordinated participation of the main business players. Implies a deployment. World pioneering application.
OPPORTUNITY RATING
Personal Learning Portfolio
Personal Learning Portfolio that provides full academic history of an student. It is a container
manager where educative objects of different nature can be fitted. In learning environments,
several levels of interaction between mobile devices and Personal Learning Portfolio will be
required.
/
Mobile Education Lab
To create an appropriated environment for developing, improving and testing mobile devices,
systems or applications with real users.
/
Mobile Education App Competition
To promote that students and/or teachers learn how to develop mobile apps and to encourage
computational thinking.

Improving learning processes (2/2)

40. 40
OPPORTUNITY SUGGESTED PROMOTERS
SUGGESTED
PARTICIPANTS
INVOLVED
TECHNOLOGY
Personal Learning
Portfolio
Ministry of Education UPCNet
Everis
UOC
Mobile Education
Lab
Ministry of Enterprise and
Employment
Ministry of Education
Clúster Edutech
Citilab Cornellà
CETEI
UPC
Mobile Education
App Competition
Ministry of Education
TV3 – Television of Catalunya
Google
OpenStreetMap
Wikipedia
GPS
QR Code
Augmented Reality
Customized content offerings (3/3)

41. 41
Changes induced by mobile
• Instant communication and access to
information. Alert manager.
• Procurement actions and / or reserve
space, material and resources via mobile
• Flexibility in control and support issues
• Proceedings degree
• Financial procedures. Management
grants)
Business
Financial management system, equipment and infrastructure. Procedures.
Procurement actions and / or reservation of space, time, materials and resources.
Academic management (1/3)
Description
Understood as a set of processes and support related administrative and academic as well as the tasks of teaching
support and service management space, time, material and educational resources. In general, all areas that are
related to school management (registration, grades, transcripts, newsletters, regulations, payments, securities
and / or certificates).
Benefits
●
Easy management procedures
●
Corporate Visibility
●
Fast infrastructure management solution
●
Problem solving
●
Economic clarity
●
Saving time
●
Centralization of management
●
Information Management

42. 42
 Could be implemented particularly by a single actor. Technologically challenging.
  Involves several business agents and public entities. Business and technology Challenging. Contributes to BCN/CAT Mobile brand.
   Requires the coordinated participation of the main business players. Implies a deployment. World pioneering application.
Academic management (2/3)
OPPORTUNITY RATING
Student academic history management systems
Current school and learning management systems need to be extended to incorporate
information provided by new sources and devices to build a complete student academic
history.
/
BYOD Mobile device management platform
Currently, management of mobile devices use to be vendor specific but, usually, devices in
school are from different vendors.
Mobile device management platform is not only an application that permits multi-vendor
device management from a centralized console, but also a set of interfaces or protocols to be
implemented in different mobile platforms (iOS, Android, Windows Mobile, …) that conform
and can be adapted to variable school policies.
/

43. 43
 Could be implemented particularly by a single actor. Technologically challenging.
  Involves several business agents and public entities. Business and technology Challenging. Contributes to BCN/CAT Mobile brand.
   Requires the coordinated participation of the main business players. Implies a deployment. World pioneering application.
Academic management (3/3)
OPPORTUNITY SUGGESTED PROMOTERS
SUGGESTED
PARTICIPANTS
INVOLVED
TECHNOLOGY
Student academic
history
management
systems
Ministry of Education UOC
Everis
BYOD Mobile device
management
platform
Clúster Edutech
Ministry of Education
Apple
Microsoft
Google
Mozilla Foundation
E-Sonde

44. 44
students
families
teachers
school
Gamification
Gamification
Leisure (games, ebooks, ...)
Leisure (games, ebooks, ...)
Augmented and virtual
Reality
Augmented and virtual
Reality
Content and apps
market
Content and apps
market
Mobile payment
Mobile payment
VoIP / Videoconference
VoIP / Videoconference
E-learning
management system
E-learning
management system
Personal learning
environment
Personal learning
environment
Student reporting
Student reporting
Autoevaluation tools
Autoevaluation tools
Scheduling and
planning
Scheduling and
planning
Scheduling and
planning
Scheduling and
planning
Geolocation
Geolocation
Evaluation tools
Evaluation tools
Content authoring
Content authoring
Presence control
Presence control
Rooms and resources
booking/management
Rooms and resources
booking/management
Student academic
history
Student academic
history
Human resources
management
Human resources
management
SMS/ Messaging
SMS/ Messaging
Accessibility
(text2speech, voice recognition, ...)
Accessibility
(text2speech, voice recognition, ...)
Attention to
diversity
Attention to
diversity
Alumni relationship
Alumni relationship
Security
Security
Families
relationship
Families
relationship
Teaching
feedback
Teaching
feedback
Social networks
Social networks
School
notifications
School
notifications
Mobile payment
Mobile payment
Integrated
communication
Integrated
communication
Integrated
communication
Integrated
communication
Map of opportunities
● Personal Learning
Portfolio
● Mobile Education App
Competition
● Mobile Education Lab
● Personal Learning
Portfolio
● Mobile Education App
Competition
● Mobile Education Lab
Improving learning
processes
Improving learning
processes
● Content repository and
marketplace
● Authoring tools
● GEOCAT 2014 –
Geolocating territories
● Content repository and
marketplace
● Authoring tools
● GEOCAT 2014 –
Geolocating territories
Customized content
offerings
Customized content
offerings
● Student academic history
management system
● BYOD Mobile device
management platform
● Student academic history
management system
● BYOD Mobile device
management platform
Academic management
Academic management
● Development framework
for mobile educative
apps
● Learning Analytics
● Development framework
for mobile educative
apps
● Learning Analytics
Student data
management & analysis
Student data
management & analysis
● Social network bindings
with eLearning
environments
● Student phone/Internet
rates
● TV Educational
GameShow
● Social network bindings
with eLearning
environments
● Student phone/Internet
rates
● TV Educational
GameShow
School community
School community

45. 45
Thank you