The presentation offers valuable insights for successful careers in fairly senior level sales and marketing aspirant.

1. RAINMAKER PREPARING The Rainmaker’s Produced by Joseph Manickaraj M A Short Trip Into The World of Sales & Marketing All Rights Reserved. Part of the ‘7 Steps 2 Successful Selling’ by Joseph M © 2009-2011.

8. The Eight P’s of Marketing A Quick Introduction All Rights Reserved. Part of the ‘7 Steps 2 Successful Selling’ by Joseph M © 2009-2011.

9. The Eight P’s of Marketing Product Design Price Place Promotion Positioning Physical evidence People Process All Rights Reserved. Part of the ‘7 Steps 2 Successful Selling’ by Joseph M © 2009-2011.

11. Product Design The specific features, terms, and conditions of the product Gears Icon.jpg Product Design includes - specific features of the product, terms and packaging, Warranties and conditions, concept and target segment etc All Rights Reserved. Part of the ‘7 Steps 2 Successful Selling’ by Joseph M © 2009-2011.

12. Price Defines the costs which include the offer price, conditions of offer, discount rates, transaction costs associated with a product / service. Natural_Alexandrite_Diamonds_Gold_Jewellery111113817_std.111133711_std.jpg All Rights Reserved. Part of the ‘7 Steps 2 Successful Selling’ by Joseph M © 2009-2011.

14. Promotion Public Relations Direct Marketing Advertising The Marketing Communications Mix Must give consistent, clear compelling company and product messages Sales Promotion Personal Selling All Rights Reserved. Part of the ‘7 Steps 2 Successful Selling’ by Joseph M © 2009-2011.

15. Promotion World Map.jpg Promotion includes advertising, public relations, direct marketing, and personal selling as well as sales promotions – in short, everything that the service provider does to promote its corporate image and its products. Companies often use advertising through Print media, TV, Radio, Brochures and Posters as well as give-away’s such as diaries, pens, calendars and T-shirts. Prominent billboards and mobile advertisements on vehicles are also used. But perhaps the most common form of promotion used by any Corporate is personal selling which allows the sales agent to explain and discuss the product with the potential client. All Rights Reserved. Part of the ‘7 Steps 2 Successful Selling’ by Joseph M © 2009-2011.

16. Positioning The customer’s perception of your Company & Services. focus_illusion.jpg Positioning is the effort by the Corporate to occupy a distinct competitive position in the mind of the target customer. This could be in terms of low transaction cost, low price, high quality of customer care, quick turnaround time, professional service, etc. One of the least tangible of the 8 Ps, Positioning is a perception. All Rights Reserved. Part of the ‘7 Steps 2 Successful Selling’ by Joseph M © 2009-2011.

17. Physical Evidence The physical appearance of the product / service Website, Brochures, Marketing Merchandise, Office Setup, Infrastructure etc., Hotels & Food 13-Oct-06 04-11-48 PM 777x622.jpeg Hotels & Food 25-Jul-10 04-23-58 PM 500x500.jpg Physical Evidence includes the presentation of the product and the systems to deliver it. Physical evidence therefore includes how the branch physically looks, whether it is tidy or dirty, newly painted or decaying. This ‘P’ also covers the physical appearance of the brochures and posters, as well as appearance of the staff. All Rights Reserved. Part of the ‘7 Steps 2 Successful Selling’ by Joseph M © 2009-2011.

18. People All human interactions involved in conducting the affairs of business. Hotels & Food 25-Jul-10 04-22-48 PM 480x380.jpg People includes how the clients are treated by the people involved with delivering the product – in other words – the employees. It also includes recruitment, internal communications, performance monitoring and training. All Rights Reserved. Part of the ‘7 Steps 2 Successful Selling’ by Joseph M © 2009-2011.

19. Process How the product is delivered: the steps from “concept to proof’” morning_coffee.jpg Process includes the way or system through which the product is delivered. This encompasses what the client has to do to effect the transaction, how the transaction is processed and documented, the queues or waiting involved, the forms to be filled out, and so on. All Rights Reserved. Part of the ‘7 Steps 2 Successful Selling’ by Joseph M © 2009-2011.

32. What is a TEAM?

34. Teamwork works! All Rights Reserved. Part of the ‘7 Steps 2 Successful Selling’ by Joseph M © 2009-2011.

39. All great journey’s started with the first step…take flight! All Rights Reserved. Part of the ‘7 Steps 2 Successful Selling’ by Joseph M © 2009-2011.

40. THANK YOU This presentation is aimed at addressing the marketing training requirements for people who are interested to know the dynamics of marketing and sales as a career. The presenter has over a decade of sales and marketing experience in various industry verticals in the INDIAN region. Most of the basic principles are universal to all products and regions. This is a part of the 7 steps to Successful Selling by the presenter. If you feel that this presentation has been useful to you kindly send us your appreciation to [email_address] Please visit us @ www.takewingsconsultancy.in The presenter was previously with TWCS™ as an expert consultant till April 2011.