Pre built video templates

Online Video Advertising:
Doubles Engagement, Boosts ROI
Joey Chee | Client Services Director, SEA

© 2011 MediaMind | A Division of DG | All rights reserved

Nearly 115 years,
audiences respond
more mildly to
moving pictures;
Video has
remained one of the
most engaging
forms of media.

© 2011 MediaMind | A division of DG | All rights reserved

Video can be delivered…


Video growth by

60%
in the last 3 ½ years


Adding a Flare to your Campaign


Pre-built Video Templates
Standard Video Banner

demo

Ad Type Initial Size (px) Video Format Video Size Additional Files / Infos

Polite banner 300x250 FLV 2MB - Branding guidelines
- Logo (AI / PSD)


Polite with Multi Tab Products Feature

demo demo


- Logo (AI / PSD)
- Product images & details


Full Screen Video

demo Video extend to full screen upon user initiation.


- Logo (AI / PSD)


Video Best Practices
Sound-off environments
Users rarely un-mute or may keep
their speakers turned off. Ads
should not rely on sound to
make the point, and can use
text to subtitles to augment
video.
Use a clear “sound on” call to
action and make sure that the
point is clear without sound.
Starting videos with sound turned
on with very low volume


▸ Stage 1
Draw users’ attention to
the video
▸ Stage 2
Users should be drawn to
play, turn sound on, or
engage with the silent
video.


Expandable with Multi Tab

demo

Ad Type Initial Size (px) Panel Size (px) Video Video Additional Files / Infos
Format Size
Expandable 300 x 250 560 x 300 FLV 2MB - Branding guidelines
banner - Logo (AI / PSD)



Invite the user to engage
Add a “teaser” video on the
pre-expanded ad or a
clear call to action

Combining interactive features and placing users in the
middle of the experience may increase Dwell Rate and
Dwell Time.
Good fit for campaigns with longer marketing messages


Performance – Polite & Expandable


Pre-built Video Templates – Video Extender
Video Extender

Resizable video without
affecting aspect ratio
demo


- Logo (AI / PSD)


Dimmer Page Flip

demo

Ad Type Initial Size Panel Size Max Video Video Additional Files / Infos
(px) (px) Pages Format Size
Expandable 300 x 250 1150 x 600 4 FLV 2MB - Branding guidelines


Carousel

demo

Ad Type Initial Size Panel Size Max Video Video Additional Files / Infos
(px) (px) Tabs Format Size
Expandable 300 x 250 800 x 600 5 FLV 2MB - Branding guidelines


Make it roll, or click
▸ Auto-initiated video allows advertisers to attract
users’ attention to the video passively;
But, prospects may miss the beginning or see it
without sound
▸ Rollover requires fewer actions from the user than a
click – only rolling the mouse on the ad, compared to
rolling the mouse and clicking
Many users refrain from clicking, to avoid leaving the
publishers’ website or to avoid launching a popup.


Video Length


Video Length – 30 Seconds
▸ Highest likelihood of being
shared online
▸ Most persuasive of all
lengths
▸ Allows communication of
emotional benefits and
more complex messages
▸ Works well in user initiated
placements


Q&A


Thank you!


www.mediamind.com
Joey.Chee@mediamind.com
IM: joey.eyeblaster@hotmail.com
+6012 375 5356

@mediamind_chat
@creative_zone


Pre built video templates

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