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- 1. Target & TrackYour Users A Presentation to MYiMart Joey Chee | Client Services Director © 2011 MediaMind | A Division of DG | All rights reserved
- 2. Agenda • MediaMind Overview • Addressing Concerns • Proposed Platform Tools Ad Sequencing: Optimize Creatives Smart Versioning: Dynamic Ad Creation Tag & Track: Conversion of Users ▸ Next Up… Target Your Audience Online Global Campaign Management © 2012 MediaMind | A division of DG | All rights reserved
- 3. • Cross ChannelCampaign Management, Ad Serving and Rich Media © 2012 MediaMind | A division of DG | All rights reserved
- 4. About MediaMind • Aleading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. (HQ : NYC, 16 Offices in Asia Pacific) London Hamburg Boston Paris Amsterdam San Francisco Chicago New York Madrid Bucharest Lahore (Pakistan) Portugal Beijing Los Angeles Dallas Rome Athens Tokyo Houston Guangzhou (China) Mexico City Hong Kong Taipei Haidarabad Bangkok K. Lumpur São Paulo Singapore Cape Town Sydney © 2012 MediaMind | A division of DG | All rights reserved
- 5. Independent Position Platform Niche Publisher Bias Neutral © 2010 MediaMind Technologies Inc. | All rights reserved
- 6. Massive Scale Global Offices: 62 I’m still concerned Countries Served: 63 about my account Advertisers: 9000 + I’m not convinced Monthly Impressions Served: 60 Billion + Little better Server Request per Second: 50 Thousand Ok, that’s big Unique Users: 750 Million + Ok Ok…I get it, scale isn’t Network Bandwidth: 16 Gigs per second an issue © 2011 MediaMind | A division of DG | All rights reserved
- 7. Our beloved clients… ( to name a few) © 2010 MediaMind Technologies Inc. | All rights reserved
- 8. The Vision.. Managing the Full Digital Campaign Lifecycle Multiple web sites, formats and channels Targeting ads to audiences Concurrent global delivery Increased impact Consistent measurement and analytics Optimization for efficiency © 2012 MediaMind | A division of DG | All rights reserved
- 9. Modular, Scalable andOpen Platform MediaMind platform architecture Plan Create Traffic Target Deliver Analyze Management Rich Media Display Search Video Mobile Distribution Application Content Analytics Open Multi- Servers Servers Database Interfaces Datacenter Performance © 2012 MediaMind | A division of DG | All rights reserved
- 10. Possible Concerns… ▸ Howdo we optimize creative executions? ▸ How do we manage creative production? ▸ How can we measure our CPA? ▸ Are we able to segment and target our consumers locally? © 2012 MediaMind | A division of DG | All rights reserved
- 11. Challenges in Migratingto Digital Advertising Advertisers Media Suppliers Consumers Media Agency Display Industry Challenges Search ? • Fragmentation • Engagement • Data Networks ? Creative Agency Emerging ? © 2012 MediaMind | A division of DG | All rights reserved
- 12. Addressing Digital AdvertisingChallenges Advertisers Agencies MediaMind Media Suppliers Consumers Display Media Agency Search Fragmentation • Integrated Reach Engagement Creative • Impact & Relevancy Agency Data Networks • Analysis & Optimization Emerging © 2012 MediaMind | A division of DG | All rights reserved
- 13. Overview of ToolRecommendations Creative Smart Conversion Optimization Versioning Tagging Dynamic Ad Creation © 2011 MediaMind | A Division of DG | All rights reserved
- 14. Optimize Creatives Use theBest Ad Serving Method to Optimize Execution © 2011 MediaMind | A division of DG | All rights reserved
- 15. Automatic Optimization Better Ads play more Winner Takes It All 60% 90% 25% 15% Ads are served proportionately to The best performing ad wins all 90% of the their performance remaining impressions. © 2011 MediaMind | A Division of DG | All rights reserved
- 16. Time Based © 2011 MediaMind | A Division of DG | All rights reserved
- 17. Sequence © 2011 MediaMind | A Division of DG | All rights reserved
- 18. A Simple Solutionto Creative Production Saves Time, Effort and Cost © 2011 MediaMind | A division of DG | All rights reserved
- 19. Smart Versioning :Dynamic Ad Creations Manage Data on Ad Versions with: Excel Upload XML Feed © 2011 MediaMind | A Division of DG | All rights reserved
- 20. COPY ROTATION © 2011 MediaMind | A Division of DG | All rights reserved
- 21. IMAGE ROTATION © 2011 MediaMind | A Division of DG | All rights reserved
- 22. Conversion Tagging Measure CPA,Analyze the Path of your Users and Plot your next Campaign © 2011 MediaMind | A division of DG | All rights reserved
- 23. Report on actualbehavior… Actual Path to Conversion Perceived Path to Conversion RESEARCH SEE BUY CLICK INTERACT © 2011 MediaMind | A Division of DG | All rights reserved
- 24. Summarizing Recommendations Digital Audience Creative Increasing Smart Converting Conversion Segmentation Lookers to Optimization message Versioning Tagging relevancy Buyers © 2011 MediaMind | A Division of DG | All rights reserved
- 25. Next Up… © 2011 MediaMind | A division of DG | All rights reserved
- 26. Segmentation of DigitalAudiences media plan not interacted interacted with with marketing marketing engaged not responded with an ad visited the has never seen to previous website an offer offer © 2011 MediaMind | A Division of DG | All rights reserved
- 27. Geo Targeting East Coast Terengganu Sabah North Penang South Johor Kuala Lumpur Central East Malaysia Sarawak © 2011 MediaMind | A Division of DG | All rights reserved
- 28. Geo Targeting * 70%accuracy on targeted locations within MediaMind database © 2011 MediaMind | A Division of DG | All rights reserved
- 29. Making Data Actionable CampaignMonitor One-Click Predefined Reporting Reports Custom Report Data Feeds Service Builder & Service © 2011 MediaMind | A Division of DG | All rights reserved
- 30. Why MediaMind? We have strong local support We are locally 100% Publisher accepted We have the tools to make your type of We have a wealth of Research, Analytics & Data business a success!! We have Global presence in all regions with 24/7 Technical & Creative support © 2011 MediaMind | A Division of DG | All rights reserved
- 31. creativezone.mediamind.com © 2011 MediaMind | A Division of DG | All rights reserved
- 32. http://creativezone.mediamind.com/blocks.aspx Augmented Reality Face Detection Map in Banner Video Extender Slow Motion Many More… © 2010 MediaMind Technologies Inc. | All rights reserved
- 33. The “ use, makes technology you a difference in how effectively you engage consumers ” © 2010 MediaMind Technologies Inc. | All rights reserved
- 34. Questions? © 2010 MediaMind Technologies Inc. | All rights reserved © 2011 MediaMind | A division of DG
- 35. www.mediamind.com Joey.Chee@mediamind.com IM: joey.eyeblaster@hotmail.com +6012 375 5356 BBM: 21A05795 @mediamind_chat @creative_zone © 2010 MediaMind Technologies Inc. | All rights reserved
- 36. Thank You! © 2010 MediaMind Technologies Inc. | All rights |reserved reserved © 2010 MediaMind Technologies Inc. All rights
Editor's Notes
- #9 So what is our category of campaign management?Campaign management lets agencies and advertiser deliver effective campaigns throughout their lifecycleFrom designing the ad creative, planning and trafficking the media, to delivery of ads, all the way thru monitoring and analysis of the result dataIn order to enable and enhance these processes, we deliver the following benefits:We enable multiple ad formats and media channels from a central pointWe offer rich media and relevancy capabilities that maxmize consumer engagement…….The result – broad adoption…
- #10 MediaMind is built on a robust technology foundation that was built over 11 years to serve current and future customer needs:At the tope of our architecture is our customer-facing collaborative workflow covering all campaign aspectsThe bottom tier is our distribution layer that handles consumer experience across channels and devicesAnd connecting the two is our performance engine that translate campaign configurations to real time communication changesThe platform is built to maximize Modularity, Scalability and Openness to guaranteeIntegrated support for current and future needsHandling of largest opportunities by MediaMindEasy integration and collaboration with leading solutionsThe platform was built over 11 years to maximize opportunities for our clients and us. We have recently rebranded to name after the platform This investment in platform has created a barrier of entry for new comersfuture focusedScale of business
- #12 When we ask our agency and advertiser clients what slows down the migration of budgets they typically point to the following main complexities:- Fragmentation of their target audience across destinations and platforms Challenging engagement due to different consumer behavior Difficulty and consistently measuring success and improving results
- #13 This is where we come in: - MediaMind is an end to end digital campaign management platform- MediaMind enables advertisers and agencies to: More efficiently reach their audiences across all digital media opportunities Engage with their audiences with impact and relevancy Consistently measure success and optimize results-The outcome – greater opportunity for advertisers and greater demand for digital media for the benefit of Eyeblaster and the entire industry
- #14 Goal: Introduce the different areas that you plan on talking through in today’s discussion. We have identified several areas to where a strategic approach to utilizing technology can really enhance the results you see with marketing. As you can see we are also giving you a sneak peak to the different parts of Eyeblaster that are going to enhance your current efforts
- #20 Smart Versioning is a part of Eyeblaster Workshop™ for Flash® plugin.From the intuitive UI in Flash ads are automatically scanned for available elements to be made dynamic. And like all Eyeblaster tools, Smart Versioning works the way you work where you work. Ads are built in the friendly confines of Adobe FlashAnd trafficked exactly as any ad on ACMThere is virtually nothing to new to learn!
- #25 <Click>The See>Click>Buy model of the consumer’s path to conversion has one fatal flaw. It isn’t true.The consumer, free to choose their own path along the way to conversion may choose any number to steps before buying.<Click>After Seeing, they may choose to Research, Click or Interact before buying.<Click>In actuality, the consumer’s path usually contains any or all of these steps, in any order.The only way to ensure that the consumer is receiving your Brand Message,<Click> is to make sure that no matter where a consumer’s path takes them, your campaign is there.How? Fully Integrated Holistic Campaigns.
- #26 Goal: Introduce the different areas that you plan on talking through in today’s discussion. We have identified several areas to where a strategic approach to utilizing technology can really enhance the results you see with marketing. As you can see we are also giving you a sneak peak to the different parts of Eyeblaster that are going to enhance your current efforts
- #30 Geo Targeting is based on the user’s IP Instructions for using the control:Select the main tab that describes the resolution of your target audience (i.e., if your target audience is “San Francisco” – select “Cities”).Select the country (and state if applicable)Move the required region from the left box to the one on the right.Nielsen DMA – Designated Market Areas. DMAs are used by Nielsen Media Research to identify TV stations that best reach an area and attract the most viewers. There are 210 Nielsen DMAs in the United States and 56 metered markets. DMA is currently available for US and UK only.Area codes – available for the US only at this point. Refers to phone area codes.Postal codes (zip) – available for Canada, Germany, UK and US. The user will have to type in the zip code, and use commas to separate between multiple zip codes.Note: we are supporting the combination of all the different types.The relation between the values would be OR.
- #31 Complimentary tools for different use casesCampaign MonitorOne-click reporting (POWERPOINT GENERATOR)Report Generator (ONLINE REPORTING)Custom Report Builder- custom reports or serviceAdvanced Analytics (Plug-in for Excel)