3. OVERVIEW
• What is PR?
• Is it for you?
• What PR can offer you
• What employers want
• Covering Letters
• What makes a good CV
• Preparing for your interview/Techniques
• The recruitment process
4. IS IT FOR YOU?
• Are you aware of current trends and issues?
• Interested in the news/current
affairs/newspapers and different sectors of
business?
• Are you a good communicator? Both verbal
and written?
• Are you digital and social media competent?
5. WHAT CAN PR OFFER YOU?
• Variety and Challenges
• The chance to be creative
• Fast-paced environment
• Strong team dynamic
• Development and training opportunities
• Hard work/Long hours – but get out, what
you put in.
6. WHAT EMPLOYERS WANT
• Good communication skills
• Strong writing ability
• A ‘can-do’ attitude
• A proven commitment to PR
• An interest in a sector
• Social Media skills/awareness
• Media savvy, creative and hungry people
• Personality
7. COVERING LETTERS
• Write a specific application per job
• Research details of relevant person/title
• Keep it brief and to the point
• Explain why you are interested in the
role/business. BE BRAVE.
• Highlight your writing skills and creativity
• Flatter them!
8. A SUCCESSFUL CV
• Make it personal – you are 1 of 1,000’s that day
• Include: Personal Details
Education
Career History/Social Media
Uni Experience
Interests
References
• Include all relevant experience
• Bullet points/short sentences/spellings
• http://www.youtube.com/watch?v=1EgOHOscyCE
9. PREPARING FOR AN INTERVIEW
• Be prepared
• Research
• Plan your journey
• Know your CV
• What can you offer
• Prepare Questions
10. THE INTERVIEW
• Firm hand shake
• Have an opinion
• Show your creative side
• Answer Q concisely
• Use your research
• Be enthusiastic
• Show your interest and
express it
11. THE RECRUITMENT PROCESS
• 1st Interview – walk through your
CV/Experience
• 2nd Interview – meet more of the
team/presentations/tests
• If you are successful . . .
• What a recruitment company can do
for you
