This document summarizes a presentation on SRI (System of Rice Intensification) promotion supported by various organizations and implemented by PRAVAT in West Bengal, India. It describes how audio/visual materials and trainings have increased farmers' interest in SRI techniques. Master trainers trained progressive farmers, who then trained others. Using SRI, farmers achieved higher yields with lower costs. The number of farmers using SRI and the land area covered increased each year from 2008 to 2012. SRI helped ensure food security, increase incomes, reduce migration, and empowered farmers. The document shares photos from SRI activities and trainings as well as constraints faced like irregular rainfall and drought.