India Business Insight - comprehensive insight on 90,000 Indian companies and 45 distinct industries. You can even search about various key developments within an industry or company or selected companies, such as Management Moves, Product Launches, Mergers, Acquisitions, Company Profiles, Market Share, Forecast, Financial Performance etc. for the past 20 years.

1. © Informatics Publishing Ltd.
Uncover the Business Potential with a
Desk Research Tool “With an Edge”

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Application areas for Marketing
• Monitor key development of
selected competitors
(product launch, market
share, strategic partnership,
promotional strategies etc.)
across industries
• Prepare a competitive
landscape comparing your
company with the key
competitors (across
products, markets,
marketing strategies,
financial performance etc.)
across a diversified range of
industries
Gain insights about
Competitors and the
Competitive Environment
• Monitor key development of
potential customers to
engage them effectively
• E.g. An IT company can
identify the potential
areas/ division/ region
where the potential
customer intends to
prioritize or invest in
technology.
• Prioritize your lead
engagement by having a
comparative analysis of all
the potential customer list
Increase marketing
effectiveness with deep
insights on potential
customers
• Monitor key development of
your existing customers
(product launch, strategic
partnerships, mergers,
acquisitions, R&D activities
etc.) across industries
• E.g. Reliance Industries Ltd.
as a conglomerate can be
monitored across the
various industry segments it
operates, within each of
these key developments.
Further, the insights help
serve them more efficiently
ensuring up-sell opportunity
Engage with your existing
customers effectively,
increasing up-sell and cross
sell opportunities

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Marketing
Monitor key development of selected companies (product launch, market share, strategic partnerships,
promotional strategies etc.)
Monitor well
categorized
key
development
of selected
companies

4. © Informatics Publishing Ltd.
Marketing
Monitor key development of selected companies (product launch, market share, strategic partnerships,
promotional strategies etc.)
Result
Page

5. © Informatics Publishing Ltd.
Marketing
Prepare a competitive landscape comparing your company with the key competitors (across products,
markets, marketing strategies, financial performance etc.) across a diversified range of industries
Select your
competitors
to compare
Select the
industries
across which
you want a
comparative
landscape

6. © Informatics Publishing Ltd.
Marketing
Prepare a competitive landscape comparing your company with the key competitors (across products,
markets, marketing strategies, financial performance etc.) across a diversified range of industries
Result
Page

7. © Informatics Publishing Ltd.
Marketing
Monitor key development of your existing customers (product launch, strategic partnerships, mergers,
acquisitions, R&D activities etc.) across industries
Compare the
key
developments
across the
various
companies of
a large
conglomerate

8. © Informatics Publishing Ltd.
Marketing
Monitor key development of your existing customers (product launch, strategic partnerships, mergers,
acquisitions, R&D activities etc.) across industries
State level key
developments not
captured in any
other database

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Application areas for Strategic Planning
& Research
• Monitor key development of
selected target industries
(M&A deals, strategic
partnerships, technology
trends, industry specific
trends, R&D activities,
market forecast etc.)
• Get insights on industry
specific trends to plan in
advance, and stand ahead
of your competition
Gain insights and latest
developments about the key
industries, to plan out
differentiation
• Compare various
companies/ competitors
across their financial
performance (Mergers &
Acquisitions, revenues,
profit margins, financial
ratios, cash flow etc.)
• Compare your company
with the competition across
financial benchmarks
Compare financial
performance of companies
to analyze current and
future performance
• Monitor key development of
your competitors (M&A
deals, management moves,
new market entry, new
office setup, legal suites,
Govt. tenders, product
launches, sales & marketing
strategies, company
profiles, market share etc.)
Plan your strategic moves
by analyzing the
competition

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Strategic Planning & Research
Monitor key development of selected target industries
Monitor well
categorized
key
development
of selected
companies
Select
your target
industry/
industries
Select
business
terms

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Strategic Planning & Research
Monitor key development of selected target industries
Result
Page

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Strategic Planning & Research
Compare financial performance of companies to analyze current and future performance
Select
your target
companies
Select
respective
financial
terms

13. © Informatics Publishing Ltd.
Strategic Planning & Research
Compare financial performance of companies to analyze current and future performance
Result
Page

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Case I
• The marketing department of a leading software
development firm is trying to identify the
potential areas of their target companies in e-
commerce industry, where they could align with
and implement their products or services. For
this they need to track the key activities of their
target companies such as mergers, acquisitions,
new launches, new partnerships, new market
entry etc., and use this information in their pre-
sales pitch or proposal.

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Possible alternate solutions
• Google Alert
– Unstructured, Time consuming
– Chances of missing an alert in absence of the right keyword (too many
keywords)
– Too cumbersome and difficult to track if the target companies are more (say 10,
100 or even 1000)
– Can’t save the results
• News Websites
– Not comprehensive (doesn’t cover print magazine, annual planner etc.)
• Premium Databases
– Too costly
– Less comprehensive information on the Indian market and companies
• KPOs/ Internal Team
– Costly, Resource Hungry, Time Consuming

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Now let us try a slightly different approach
and see the results for the previously
mentioned case

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Case I (R&D Labs in Pune): More relevant results…

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Case I contd…

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Case I contd…
Could use this
information to
target ERP/ CRM/
HRM software for
them
With NRN on
board, there could
be future potential
on strong
technology focus in
Amazon

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Introducing India Business Insight
The Desk Research Tool “With an Edge”

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The User-Friendly Interface

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What is India Business Insight?
• A database with global perspective to Indian business
• A desk research tool for companies, products and industry
information
• A database compiled from both qualitative and financial
news stories published in over 312 sources and indexed
based on product, industry categories, business concepts and
companies
• Tracks events of industry/company/product chronologically
• Archival collection from 1993
• Summarizes all the core business information

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WHY India Business Insight?
• IBI is a leading resource on Indian business
intelligence designed specifically for corporate,
government, consultant, library and academic
markets.
• Across the globe, IBI provides customers with access
to millions of searchable indexed articles from
Indian news and business sources, sourced from the
length and breadth of India.

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India Business Insight Statistics
• The database indexes
– 85,000+ listed and non listed companies
– 12000 products
– 75 business concepts
– 44 Industry categories
– 1,260,365 articles
– 80,000 articles added annually

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India Business Insight - Strength
• Credible database distributed by world leaders
• Online Database. Except an Internet connection, no
other infrastructure required at Client’s end
• Best Indexed database
• Covers listed, unlisted, pvt. Including tiny industries
also.
• Crisp summaries packed with numbers
• Excellent statistical database

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Contd…
• Stable publication since 1993
• Covers national and regional newspapers
• Covers as many as 160+ business and industry
magazines
• Best desk research database
• Best query based database
• Daily update
• 80,000+ records added every year
• Trending News to view hot trends of the Day as
published in the core news papers of the day.

27. © Informatics Publishing Ltd.
Thank You