Elasticsearch - a search and real-time analytics server based on Apache Lucene - is gaining a lot of popularity lately, and is being used world-wide to power many sophisticated systems. While many use it for the "standard" stuff (that is, simple full-text search and real-time log analysis), there are some really interesting usage patterns that can prove useful in many real-world scenarios. In this talk we will briefly talk about Elasticsearch and its common use-cases, and then showcase some less common use-cases leveraging Elasticsearch in an interesting and often times innovating ways.