Marketing involves communicating and delivering products to target audiences through the marketing mix of product, price, place, and promotion, which includes advertising and public relations. Public relations is a communication method used by companies to convey a positive image through low-cost methods like press releases, community involvement, and conferences. Advertising is a paid communication method using media like TV, radio, internet, and print to promote a brand, mission, products, and invite consumers to purchase.

1. PR VS MARKETING VS ADVERTISING
MEDIA COMMUNICATIONS AND PR
BY: ARISLEIDY HERNANDEZ

2. Marketing
Marketing is the general process of communication and delivery of products
to a target audience through placing the product, price, place and promotion.
The promotion is a combination of communication activities including
advertising and public relations.
I say is the process of creating sales for a product based on public relations
with the consumer.
A company must have a marketing plan defined to successfully develop,
communicate, sell and finally deliver the products and services. Based on my
investigation, a written marketing plan identifies potential customers and
potential media to reach target customer identified. Then the budget is set to
finance a communication plan using the elements of the promotional mix,
which includes advertising and public relations. Like I said, in marketing is
where everything begins.

3. The four P of Marketing
Relationship between product and the consumer

4. Advertising
Advertising is a way to communicate with a target audience using the media
mostly paid such as television, radio, Internet and print publications. Effective
advertising programs include topics that communicate the corporate mission,
brand and services as well as specific product information.
The media is often chosen for advertising, and is done based on what market
research has identified as the most effective way to reach the target audience.
Is a final invitation to consume the product, a great way to say : “ Im the best,
buy me.”
Of course there are rules and strategies in advertising, just like there are in
Marketing. But being creative, is what is going to have the final word.

5. You have to pay for this

6. Public relations
Be ready to hug the Media and tell them how much you appreciate them.

7. In public relations
Public relations is the communication method used by companies to convey
a positive image to a targeted audience and the general public. PR methods
can be press releases, community involvement in public forums and
conferences on topics of relevance to a target audience. Small businesses
with small advertising budgets can use public relations as a low-cost to set
the name of the company and communicate a brand image. Successful is
done by word of mouth in small communities, as well as a Newspaper add
telling the community how great you are with them, and mostly, how much
you care.

8. PR vs MARKETING vs ADVERTISING