Email Predictions 2016 Lightning Talk
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1. Several experts predict that in 2016 email marketers will face increased challenges in delivering to purchased lists, as internet service providers and email providers make list delivery more difficult. Marketers must prepare for these changes. 2. Security issues around email, which are often the starting point for data breaches, will become a higher priority in 2016 and change how email is used. 3. Marketers will see growth in the use of rich content like animation, video and interactivity in email in 2016.
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Організатор: ГО "Інститут розвитку регіональної преси"
Think You Know Everything About Deliverability?
The document discusses email deliverability and how perceptions do not always match reality. It begins by outlining some commonly held beliefs about what impacts deliverability, such as IP reputation and complaint levels. However, it then explains that deliverability is actually determined by many interconnected factors beyond just IP, like domain reputation, link reputation, and content reputation. ISPs measure over 100 variables when determining deliverability. The future of deliverability relies more on organizational reputation across all communication channels and understanding individual recipients rather than overall delivery statistics. The secret to great deliverability is knowing your mailstreams, providers, and recipients.
LIFI
This document discusses LiFi technology, which transmits data through illumination by varying the intensity of LED light bulbs faster than the human eye can detect. Professor Harald Haas is recognized as inventing LiFi in 2010 at the University of Edinburgh. Since then, data rates over 1.6 Gbit/s have been achieved using a single color LED. LiFi uses the unutilized visible light spectrum and has components like a light source (bulb and circuit board) and photodiode receiver. It provides high-speed connectivity without health effects and can enable applications in places that restrict WiFi, like hospitals, airlines, and street lamps.
Shellscript
O documento discute os conceitos de shell script, incluindo: 1) o que é uma shell e seu papel de interface entre usuário e kernel; 2) o que são scripts e como podem automatizar tarefas; 3) como criar e estruturar scripts utilizando variáveis, argumentos, comandos if/for/while e testes lógicos.
Lifi presentation
Li-Fi is a wireless optical networking technology that uses light-emitting diodes (LEDs) for data transmission. It is a visible light communication system that is a subset of optical wireless communications technologies. Li-Fi provides higher speeds and more security than traditional Wi-Fi and uses light from LED bulbs to transmit data wirelessly. The technology works by varying the intensity of light from an LED to transmit digital data which can be detected by a photodetector. Potential applications of Li-Fi include use in aircrafts, hospitals, and traffic lights as it provides connectivity in places where Wi-Fi and radio waves cannot be used.
P1 open house 2016 auditorium presentation 26 march2016
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UNH-IOL Internet of Things (IoT) IP Testing Service
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Circuitos Aritmeticos
Circuitos aritméticos são circuitos combinacionais usados principalmente para construir unidades lógicas aritméticas. Os principais circuitos aritméticos são meio somador, somador completo, meio subtrator e subtrator completo, que realizam operações de soma e subtração binárias.
Developing an Arabic Language MOOCs: Strategies and Challenges
Massive open online courses (MOOCs) are often touted as a watershed in higher education, with some describing MOOCs as ‘the most important education technology in 200 years (Regalado, 2012). According to Selingo (2013), the idea of offering MOOCs to thousands of students has become the latest and feasible way to deliver courses in higher education. The MOOCs movement in the public universities in Malaysia is a very recent development. Approached with high hopes and conviction, Malaysia is the first country in the world to implement a nationwide strategy that integrates MOOCs with on-campus university classes. The Education Ministry also announced in September 2014 that OpenLearning.com will be the official MOOC platform for the endeavour. Under the plan, Malaysian universities will develop MOOCs on core modules and students from the twenty public universities will participate in those courses through Open Learning’s social learning platform
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P1 open house 2016 auditorium presentation 26 march2016
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UNH-IOL Internet of Things (IoT) IP Testing Service
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This document summarizes the key findings from a survey on email tracking and usage. Some of the main results include:
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Plan Ahead for the Top 2015 Email Trends
Wow! 2014 was a busy year in the email marketing space! Increased reliance on data-driven marketing, the emergence of Google Inbox, and the implementation of the Canadian Anti-Spam Legislation (CASL) was enough to challenge even the most seasoned email professionals.
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With a limited budget and so many new ways to leverage social media, how do you break through the clutter and get your message in front of the people that matter, the people that convert? In this session, we’ll explore a hyper-targeted B2B content strategy that stems from months of social listening, weekly reporting, and loads of testing.
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Mail and Email Research Report 2014
Mail and email each have strengths that can be leveraged when used together in a planned, complementary way. Mail is better suited for communications that require time and attention or that aim to demonstrate value to customers. It grabs attention and leads to interactions. Email is best for quick updates, confirmations, and eliciting fast responses. Using the two channels together builds on their respective strengths and allows for more effective direct communications.
The State of Email in 2019
The document summarizes key developments in email clients and the email industry in 2018. Some of the key points include:
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• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationjanani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationRecently uploaded (20)
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Email Predictions 2016 Lightning Talk
- 1. 1
- 2. 2 Chris Arrendale Purchased lists are going to be increasingly more difficult to get delivered. ISPs and webmail providers are going to make this even more difficult and senders need to be prepared and plan accordingly. CEO | @Arrendale “ Chris Arrendale @Arrendale @Arrendale #emailmarketing to purchased lists is going to be more difficult in 2016 @SparkPost #emailpros
- 3. 3 Laura Atkins Security breaches are a major problem and many start with email. 2016 is the year security moves front and center in email, and will change how we use email. Deliverability Expert | @Wise_Laura “ Laura Atkins @Wise_Laura @Wise_Laura 2016 is the year of #email #security @SparkPost #emailpros #emailmarketing
- 4. 4 Jessica Best We’ll see more animation, rich content, and video in email in 2016. Digital Marketing Evangelist | @BestofJess “ Jessica Best @BestofJess @BestofJess 2016 is the year of rich media #emailmarketing @SparkPost #emailpros
- 5. 5 Dennis Dayman Cloud and email based platforms will, in 2016, need to use privacy as a selling point in how they can give 100% control of data storage to their client. CPO and CSO | @DDayman “ Dennis Dayman @DDayman @DDayman #Privacy and #Data control will be must-haves for #email platforms in 2016 @SparkPost #emailpros #emailmarketing
- 6. 6 Alexander García-Tobar Email Authentication will matter to marketing teams, not just messaging people. CEO “ Alexander García-Tobar @valimailco @valimailco 2016 is the year #emailmarketing starts caring about #authentication @SparkPost #emailpros
- 7. 7 Nancy Harris Email filtering for B2B and B2C are converging thanks to the adoption of cloud hosting for corporate email and other business centric applications. Director of Deliverability | @NancyDHarris “ Nancy Harris @NancyDHarris @NancyDHarris 2016 is the year of converging #B2B and #B2C #email filtering @SparkPost #emailpros #emailmarketing
- 8. 8 Ryan Phelan Marketers are going to depend more on companies that offer robust and dedicated agency services to enable them to get closer to a deeper conversation with their subscribers. VP Marketing Insights | @RyanPPhelan “ Ryan Phelan @RyanPPhelan @RyanPPhelan #emailmarketing will need companies with robust dedicated agency services @SparkPost #emailpros
- 9. 9 Len Shneyder Triggered email will continue to grow in popularity as more data is harnessed, applied and used to create better segmentation and targeting, not to mention content, at the level of the individual. VP Industry Relations | @LenShneyder “ Len Shneyder @LenShneyder @LenShneyder Triggered #emailmarketing will become more popular in 2016 for #individualization @SparkPost #emailpros
- 10. 10 Matt Vernhout CASL enforcement will continue and the scope will continue to expand. CPO | @EmailKarma “ Matthew Vernhout @EmailKarma @EmailKarma #CASL enforcement and scope will increase in #2016 @SparkPost #emailmarketing #emailpros
- 11. 11 Chad White Email marketing will experience a second coming of age in 2016. Research Director | @ChadSWhite “ Chad White @ChadSWhite @ChadSWhite 2016 will be the second coming of age for #emailmarketing @SparkPost #emailpros
- 12. 12 Thank You! @SparkPost @Arrendale @Wise_Laura @BestofJess @Ddayman @valimailco @NancyDHarris @RyanPPhelan @LenShneyder @EmailKarma @ChadSWhite Click here to listen and view the full webinar.