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High Tech Tools for Even Higher PR
Efficiency

PRSA International Conference 2010
October 17, 2010




Tweet me @sandrafat...
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Agenda



   • Time & Client Management
   • Media Monitoring & Social Media Engagement
   •Journalist & Blogger Outreach
...
Time & Client Management




  Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
Media Monitoring & Social Media
Engagement




  Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Monitoring & Engagement



    Parameters             Types
    » Mention              » Single-platform vs. Multi-platfor...
Monitoring & Engagement



Company           Fee         Platform                Action     Analysis
» IceRocket       Fre...
Google Alerts




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
RSS: Really Simple Syndication




   “RSS is a family of Web feed formats used to publish frequently
   updated works – s...
RSS Readers




                 “They benefit readers who want to subscribe to timely
                 updates from favor...
Google Reader




    Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Bloglines




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
TweetDeck: Desktop
Application




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Yahoo Pipes:
Monitoring Aggregator




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Radian6: Reputation
Monitoring




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
DNA 13: Reputation
Monitoring




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
TNS Cymfony:
Reputation Monitoring




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
PROPRIETARY & CONFIDENTIAL
Journalist & Blogger Outreach




  Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Technorati: Blog
Search Engine




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Alltop: News Aggregator
(Human Intervention)




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
AllTop: Birth Control




    Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
WordPress.com



        » Free Service: Only requires email address
        » 3 GB of hosting (about 2500 pictures)
     ...
Wordpress: Blogs on
Diabetes




   Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Project Management




  Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Rapid Response Tools




  Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
PROPRIETARY & CONFIDENTIAL
Measurement & Intelligence




  Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
PROPRIETARY & CONFIDENTIAL
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Affect Strategies   PROPRIETARY & CONFIDENTIAL   10/17/2010
Contact Information & Resources:


On Slideshare – www.slideshare.net/sfathi

Sandra Fathi
sfathi@affectstrategies.com
twi...
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High Tech Tools for PR- PRSA International Conference 2010

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High Tech Tools for PR- PRSA International Conference 2010

  1. 1. High Tech Tools for Even Higher PR Efficiency PRSA International Conference 2010 October 17, 2010 Tweet me @sandrafathi Presentation Available at www.slideshare.net/sfathi Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  2. 2. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  3. 3. Agenda • Time & Client Management • Media Monitoring & Social Media Engagement •Journalist & Blogger Outreach • Project Management • Rapid Response Tools • Measurement & Intelligence Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  4. 4. Time & Client Management Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  5. 5. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  6. 6. PROPRIETARY & CONFIDENTIAL
  7. 7. PROPRIETARY & CONFIDENTIAL
  8. 8. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  9. 9. PROPRIETARY & CONFIDENTIAL
  10. 10. PROPRIETARY & CONFIDENTIAL
  11. 11. Media Monitoring & Social Media Engagement Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  12. 12. Monitoring & Engagement Parameters Types » Mention » Single-platform vs. Multi-platform » Sentiment » Identification vs. Analysis » Influence » Free vs. Arm & Leg » Volume » Workflow PROPRIETARY & CONFIDENTIAL
  13. 13. Monitoring & Engagement Company Fee Platform Action Analysis » IceRocket Free Blogs Monitor No » Addictomatic Free Multiple Monitor No » Postling Free Multiple Engage No » Hootsuite Free Multiple Engage No » SocialMention Free Multiple Monitor Yes » ScoutLabs Paid Multiple Monitor Yes » Radian6 Paid Multiple “Engage” Yes » Netbase Paid Multiple “Engage” Yes » Visible Paid Multiple Monitor Yes PROPRIETARY & CONFIDENTIAL
  14. 14. Google Alerts Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  15. 15. PROPRIETARY & CONFIDENTIAL
  16. 16. PROPRIETARY & CONFIDENTIAL
  17. 17. RSS: Really Simple Syndication “RSS is a family of Web feed formats used to publish frequently updated works – such as blog entries, news headlines, audio, and video – in a standardized format. An RSS document (which is called a "feed", "web feed“, or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.” -Wikipedia Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  18. 18. RSS Readers “They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.” RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based or desktop-based.” -Wikipedia Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  19. 19. Google Reader Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  20. 20. Bloglines Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  21. 21. TweetDeck: Desktop Application Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  22. 22. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  23. 23. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  24. 24. Yahoo Pipes: Monitoring Aggregator Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  25. 25. Radian6: Reputation Monitoring Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  26. 26. DNA 13: Reputation Monitoring Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  27. 27. TNS Cymfony: Reputation Monitoring Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  28. 28. PROPRIETARY & CONFIDENTIAL
  29. 29. Journalist & Blogger Outreach Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  30. 30. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  31. 31. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  32. 32. Technorati: Blog Search Engine Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  33. 33. Alltop: News Aggregator (Human Intervention) Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  34. 34. AllTop: Birth Control Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  35. 35. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  36. 36. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  37. 37. WordPress.com » Free Service: Only requires email address » 3 GB of hosting (about 2500 pictures) » Customizable template designs » Spam filter » Integrated analytics (stats) Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  38. 38. Wordpress: Blogs on Diabetes Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  39. 39. Project Management Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  40. 40. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  41. 41. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  42. 42. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  43. 43. Rapid Response Tools Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  44. 44. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  45. 45. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  46. 46. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  47. 47. PROPRIETARY & CONFIDENTIAL
  48. 48. Measurement & Intelligence Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  49. 49. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  50. 50. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  51. 51. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  52. 52. PROPRIETARY & CONFIDENTIAL
  53. 53. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  54. 54. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010
  55. 55. Contact Information & Resources: On Slideshare – www.slideshare.net/sfathi Sandra Fathi sfathi@affectstrategies.com twitter: @sandrafathi LinkedIn, Facebook: Sandra Fathi web: www.affectstrategies.com blog: www.techaffect.com #prngame Affect Strategies PROPRIETARY & CONFIDENTIAL 10/17/2010

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