Ehealth 20

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Ehealth 20

  1. 1. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Toby Ward, Prescient Digital Media eHealth 2.0
  2. 2. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Agenda <ul><li>Overview </li></ul><ul><li>Case study examples </li></ul><ul><li>Mission critical planning </li></ul><ul><li>Practical Advice </li></ul>
  3. 3. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution + Toby Ward <ul><li>CEO, Chief Blogger, Prescient Digital Media </li></ul><ul><li>Internet & intranet management consultants </li></ul><ul><li>We build highly effective websites & intranets </li></ul><ul><li>Clients include: </li></ul>
  4. 5. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Overview
  5. 6. eHealth 2.0 <ul><li>Promote networks of relationships </li></ul><ul><li>Transforms users into publishers </li></ul><ul><li>Discuss, share & collaborate </li></ul><ul><li>From one to many -> many to many </li></ul>
  6. 7. Social Media Examples Conversation-enabled publishing platforms Social networks Social bookmarking Democratized content networks Micro-blogging / Presence Content sharing sites Virtual networking platforms
  7. 8. Evolution <ul><li>1.0  2.0 </li></ul><ul><li>Corporate news  Care Pages </li></ul><ul><li>Executives speech  Executive blog </li></ul><ul><li>Taxonomy  Folksonomy </li></ul><ul><li>Quick poll  Discussion forums </li></ul><ul><li>Generic report  Regular podcasts </li></ul><ul><li>Wellness information  Regular podcasts </li></ul><ul><li>Content management (CMS)  Wikis </li></ul><ul><li>Directories (A-Z)  Tagging </li></ul><ul><li>Sticky content  RSS </li></ul>
  8. 9. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Discussion Forums
  9. 13. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Wikis
  10. 14. Wikipedia.org <ul><li>16.6 million pages, 9.5 million authors </li></ul><ul><li>250 languages </li></ul>
  11. 18. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Blogs
  12. 23. Employee blogs - Sun
  13. 24. May 2008 July 2008 Sun blog stats
  14. 25. Sun Blogging Policy <ul><li>Prohibits discussing &quot;non-public&quot; information: </li></ul><ul><ul><li>Financial data </li></ul></ul><ul><ul><li>Programming code </li></ul></ul><ul><ul><li>Personal information about other individuals </li></ul></ul><ul><ul><li>“ Work-related legal proceedings or controversies&quot; </li></ul></ul>Blogging Guidelines: http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf Blogging Policy: http://www.sun.com/aboutsun/media/blogs/policy.html
  15. 26. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Multimedia
  16. 35. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Care Pages
  17. 38. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Social Networking
  18. 39. Social networking <ul><li>Individual and group conversations </li></ul>
  19. 40. Doctor-guided search
  20. 56. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Practical Advice
  21. 57. Best Practices <ul><li>Planning – the essential requisite </li></ul><ul><li>Leadership sets the tone </li></ul><ul><li>Engaging the audience </li></ul><ul><li>Evolution, not revolution (trial & test)‏ </li></ul><ul><li>Benchmark and cherry-pick from the leaders </li></ul><ul><li>Monitor the conversation </li></ul><ul><li>Keep pace with the trends and best practices </li></ul><ul><li>Measure, measure, measure </li></ul>
  22. 58. Trial #1 <ul><li>Executive blog: </li></ul><ul><ul><li>Create a single blog for all executives to share with one post from each per month </li></ul></ul>
  23. 59. eHealth 2.0 Blueprint <ul><li>Business requirements – Who? What? When? How much? What is needed, what do employees want – business require? </li></ul><ul><li>eHealth 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality </li></ul><ul><li>Content policies – The rules: roles & responsibilities, supporting policies, dos and don’ts </li></ul><ul><li>Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS </li></ul>
  24. 60. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution <ul><li>Reading </li></ul><ul><li>eHealthNews.com </li></ul><ul><li>e-health-insider.com </li></ul><ul><li>eHealthOnline.org </li></ul><ul><li>WSJ Health Blogs </li></ul><ul><ul><li>blogs.wsj.com/health/ </li></ul></ul><ul><li>Reports </li></ul><ul><li>eHealth Intelligence Reports (WHO)‏ </li></ul><ul><ul><li>www.who.int/goe/ehir </li></ul></ul><ul><li>Consulting Help </li></ul><ul><li>eHealth 2.0 Plan </li></ul><ul><ul><li>PrescientDigital.com </li></ul></ul>
  25. 61. Toby Ward, President, Prescient Digital Media [email_address] www.PrescientDigital.com www. IntranetBlog.com www.Twitter.com/TobyWard www.Twitter.com/Intranet2 www.Facebook.com (search “Intranet Global Forum”) ‏ 416.986.2226

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