The document discusses strategies for successfully promoting a music business online, utilizing social media platforms and community engagement. Key tips include building relationships, being personal and professional, sharing valuable content, and actively participating in conversations. It emphasizes the importance of intentional branding, managing online interactions, and using various tools and platforms for effective outreach.

1. Successful Promotion on the web 'I love you - Be my Fan!' and other MORE successful self promotion tips on the web. Learn how to take advantage of social networking sites to promote your music business. Rebecca Krause-Hardie Blog: Arts.typepad.com January 26, 2010 Funding for the Bootstrap Music Series comes from The New York State Music Fund, established by the New York State Attorney General at Rockefeller Philanthropy Advisors.

2. Introductions & Housekeeping Welcome … and Welcome Back! Rebecca Krause-Hardie

3. Today’s plan Review & Questions from last week Conversation Tone Integration Twitter Facebook Q & A (don’t wait until the end!)

4. Review - Session 1 Research first Become the other person Make your stuff easily accessible Put all the key stuff together in one place Be personal and professional, and develop relationships Include audio, video, sharable content, quotes, etc. Share-This links

5. Review - Session 2 Intentionality & Branding Listening first Find others to learn from Join the conversation Be courageous Take small steps People are forgiving if your intentions are good Wash, rinse, repeat

6. Summing it Up

7. Build Relationships Talk to people Have a conversation Add value Give up Control Listen

8. Questions from last week? ?

10. Having a common language & understanding “ it is the matter of making assumptions, familiarity and respect, ethnocentrism (or technocentrism), and the matter of responsibility ” Chris Heuer

11. Being Responsible and Making it Safe: The Magic Vest! “ I wore a vest that identified me as a staff person. It was blue. It was polyester. And It was a magic vest. “ What made it magic? When I slipped on the vest, I was suddenly identified as someone who was safe for strangers to talk to. Nina Simon

12. Adding Value - Geo-caching What did they say well? What did they miss? Answer questions What are other people saying? How does it apply to you? Imagine what could be done in the future Reflect on your personal experience Ask what if?” “ Read someone's blog post and start a conversation: Before you leave a comment, ask yourself: Beth Kanter

13. Adding Richness Commenting is the life blood of blogging and the key to building a community Comments get more minds into the story. Comments annotate someone’s thoughts such that the ideas can take on another dimension. Comments are a way to establish authority in your content niche How does it apply to you? Beth Kanter

14. Conversation Philosophy Blogs and Comments get legs … Don’t say anything on the blog that you wouldn’t want your grandmother, future employer to read. Dealing with negative comments Having internal agreement about tone, content etc. Don’t micro-manage your blog - it needs to have a sense of spontaneity

15. Negativity

16. Supplies - talking points “ Give your ideas ‘handles’ - If others can take your ideas and run with them, they’re apt to comment on their gratitude, and/or their new variation on what you did. Encouraging that is a great way to build more conversations.” Chris Brogan

17. Supplies - comments are sticky That can be both good and bad.

18. Supplies -Humor YouTube Video Link

20. New York Philharmonic - Page

21. Expand your network by integrating with Flickr

22. And by integrating with YouTube

23. Using the “Notes” tab for longer term ‘updates’

24. You can subscribe RSS to notes (What’s RSS?)

25. Mahler Contest - driving traffic to website

26. Brooklyn Museum Community -> Sharing

27. Graffiti online and offline

28. Graffiti making tool online and offline

30. Twitter: News and Knowledge Sharing

31. Twitter: Fundraising and Events

32. Twitter: Engagement

33. More Twitter Stuff Use and monitor #hastags Build relationships by joining conversations & replying, retweeting Make your tweets retweetable Use Twitpic to share photos Use Twitter search Empower your followers with actionable information in support of your mission. Chad Norman

35. Get a FB “Page”

36. Update it Regularly

37. Reflect your brand on your Facebook page

38. Ask questions & participate in the conversation

39. Post & Tag Users in Photos & Videos

40. Leverage Events

41. Open up your Facebook page

42. Integrate Online & Offline

43. Facebook Share

44. Build Relationships Talk to people Have a conversation Add value Give up Control Listen

45. Fail early and often! (Remember Yoda, “No Try … Just Do”)

46. Next Steps What are you going to do with all this? What are 5 things you can do this week to carry your learning and experience forward? Your ideas…

47. And remember… It’s all about investing in relationships!

48. Q & A THANK YOU! The NYSArts Blog: http://nysarts.typepad.com Post your stuff, your questions, your insights, your feedback….

49. Upcoming Sessions February: Multimedia Skills March: Music, Money & Sustainability

50. Resources The NYSA Blog: http://nysarts.typepad.com Adwords : https:// adwords .google.com Musicians tools: http://www. topspinmedia .com/ http://www. reverbnation .com/ http://tinyurl.com/prweb1 Case Study: http://tinyurl.com/fistfulayen1 PR template http://tinyurl.com/smPR1 Glossary of web terms: http://www. seobook .com/glossary/# Rebecca’s blog: arts.typepad.com Cell & PDA 978-407-6002