The document discusses several challenges and opportunities facing cultural organizations in the 21st century. New digital technologies have created new cultural frontiers and changed audience demographics and expectations. Younger generations are now leading organizations and cultural value is increasingly defined by market forces rather than social worth. The document suggests cultural nonprofits will need to reinvent themselves, form new partnerships and alliances, and align their missions, programs and leadership to navigate this changing landscape. Planning and tools are needed to help organizations achieve long term sustainability and relevance.