Perception is Reality
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This document discusses perception and how to manage it positively. It notes that perception is influenced by media, word of mouth, and past behavior. It recommends developing a plan to control perception by deciding what you want to be known for as a company or industry. The plan should include creating key messages with facts and examples to share your professionalism and training. It also advises media training to ensure words and actions are aligned and knowing your stakeholders to understand their perspectives. The overall message is that perception is not fully out of your control if you plan communication strategies and act consistently with your messaging.
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Perception is Reality
- 1. Perception is Reality Making a plan, building relationships & communicating about your industry
- 3. What affects our perception? Media, Word of Mouth, Past Behavior
- 5. 4 arrests & 3 players dismissed since the Rose Bowl
- 6. Is others’ perception out of your control?
- 7. Not if You Plan, Train and Act
- 8. Plan.
- 9. What do you want to be known for? As a company? As an industry?
- 11. Creating Key Messages Claim: We’re professional and well-trained. Fact: NWSA member companies train to the highest federal standards, and sometimes higher. Example: In 2004, an IC was on a fire where all the resources were private professional wildland fire resources. After some initial concerns and questions, the team got to work. The IC said that those crews fought that fire faster and more efficiently than any other fire he’d been on.
- 12. Know your stakeholders. Employees, Agencies, Property Owners and Legislators
- 14. Media Training = Communication Training
- 15. Act: Align Words & Actions