The document discusses the role of public relations in legal cases and crisis situations. It provides tips for lawyers and clients on how to use PR strategies effectively in high-profile legal cases. Some of the key points made include: 1) Publicity and PR have become critical in many legal cases, sometimes more important than what happens in the courtroom. 2) A PR professional can help counsel a client on managing public opinion, while a lawyer focuses on the legal aspects of the case. 3) Examples are given of clients like Kelly Flinn who used media appearances and interviews to sway public opinion and influence the outcome of their case. 4) The document advises on issues like responding to media,