Social Media Masters Business Seminar      Session 3: Social Media Toolset        Abbas	  Alidina        @AbbasAlidina    ...
Social	  Media	  Toolset                         	  
The	  Conversa3on	  Prism	  
Social	  Networks	  An	  online	  service,	  pla/orm,	  or	  site	  that	  focuses	  on	  building	  rela8onships	  among	...
Blogs	  Blog	  comes	  from	  “web	  log”,	  and	  is	  an	  early	  form	  of	  social	  network.	  
Microblogs	  A	  social	  media	  pla/orm	  in	  the	  form	  of	  a	  blog	  that	  allows	  users	  to	  exchange	  smal...
Images	  Crea8on	  and	  hos8ng	  of	  live	  or	  pre-­‐recorded	  audio/video	  with	  the	  ability	  to	  have	  conve...
Forums/Groups	  Forums,	  message	  boards	  and	  discussion	  groups	  are	  usually	  concentrated	  around	  a	  speci...
Wikis	  A	  website	  that	  allows	  the	  crea8on	  and	  edi8ng	  of	  any	  number	  of	  interlinked	  web	  pages	  ...
Podcasts	  A	  series	  of	  digital	  media	  files	  (either	  audio	  or	  video)	  that	  are	  released	  episodically...
Social	  Bookmarking	  A	  way	  to	  organize,	  search	  and	  share	  bookmarks	  of	  online	  resources	  with	  othe...
Events	  &	  Networking	  Enables	  groups	  of	  people	  with	  shared	  interests	  to	  plan	  mee8ngs	  and	  form	  ...
Livecas3ng	  Crea8on	  and	  hos8ng	  of	  live	  or	  pre-­‐recorded	  audio/video	  with	  the	  ability	  to	  have	  c...
Loca3on/Mobile	  A	  social	  media	  pla/orm	  in	  the	  form	  of	  a	  blog	  that	  allows	  users	  to	  exchange	  ...
Loca3on/Mobile	  
Business	  Networking	  Networks	  focused	  on	  developing	  professional	  rela8onships	  from	  a	  business	  perspec...
Documents/Presenta3ons	  A	  community	  for	  sharing	  presenta8ons	  and	  documents.	  
Video	  A	  social	  media	  pla/orm	  in	  the	  form	  of	  a	  blog	  that	  allows	  users	  to	  exchange	  small	  e...
Social Listening Tools
Google.com/Alerts	  
Search.TwiJer.com	  
Socialmen3on.com	  
Paid	  Listening	  Tools	  Radian6                                 Nielsen BuzzMetrics
Influence	  
Influence	  
Social Media Management    Systems (SMMS)
Social	  Media	  Accounts	  are	  Rising	  
Social	  Media	  Accounts	  are	  Rising	  
SMMS:	  HootSuite	  
SMMS:	  Vitrue	  
SMMS:	  Buddy	  Media	  
Social CustomerRelationship Management       (Social CRM)
Social	   Us	  About	  CRM	  Social	  Customer	  Rela8onship	  Management	  (CRM)	                                CRM	  1....
Internal Communication     & Collaboration
About	  Us	  ommunica3on	  and	  Collabora3on	  Internal	  C
About	  Us	  ommunica3on	  and	  Collabora3on	  Internal	  CBefore	  you	  can	  effec8vely	  communicate	  externally	  wi...
Ques3ons?	          Social Media Masters         Business Seminar                Abbas	  Alidina                @AbbasAlid...
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Social Media Toolset | Social Media Masters Business Seminar

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Social Media Toolset | Social Media Masters Business Seminar

  1. 1. Social Media Masters Business Seminar Session 3: Social Media Toolset Abbas  Alidina @AbbasAlidina AbbasAlidina.com
  2. 2. Social  Media  Toolset  
  3. 3. The  Conversa3on  Prism  
  4. 4. Social  Networks  An  online  service,  pla/orm,  or  site  that  focuses  on  building  rela8onships  among  people,  who,  for  example,  share  interests  and/or  ac8vi8es.  
  5. 5. Blogs  Blog  comes  from  “web  log”,  and  is  an  early  form  of  social  network.  
  6. 6. Microblogs  A  social  media  pla/orm  in  the  form  of  a  blog  that  allows  users  to  exchange  small  elements  of  content  rela8ve  to  a  conven8onal  blog.  
  7. 7. Images  Crea8on  and  hos8ng  of  live  or  pre-­‐recorded  audio/video  with  the  ability  to  have  conversa8ons  around  it.  
  8. 8. Forums/Groups  Forums,  message  boards  and  discussion  groups  are  usually  concentrated  around  a  specific  topic.  Forms  are  one  of  the  earliest  forms  of  social  networks.  
  9. 9. Wikis  A  website  that  allows  the  crea8on  and  edi8ng  of  any  number  of  interlinked  web  pages  via  a  web  browser.  The  soGware  enables  collabora8on  by  mul8ple  users.   wiki.oracle.com
  10. 10. Podcasts  A  series  of  digital  media  files  (either  audio  or  video)  that  are  released  episodically  and  oGen  downloaded  through  web  syndica8on.  
  11. 11. Social  Bookmarking  A  way  to  organize,  search  and  share  bookmarks  of  online  resources  with  others.   delicious.com/adobe
  12. 12. Events  &  Networking  Enables  groups  of  people  with  shared  interests  to  plan  mee8ngs  and  form  offline  clubs  in  local  communi8es  around  the  world.  
  13. 13. Livecas3ng  Crea8on  and  hos8ng  of  live  or  pre-­‐recorded  audio/video  with  the  ability  to  have  conversa8ons  around  it.  
  14. 14. Loca3on/Mobile  A  social  media  pla/orm  in  the  form  of  a  blog  that  allows  users  to  exchange  small  elements  of  content  rela8ve  to  a  conven8onal  blog.  
  15. 15. Loca3on/Mobile  
  16. 16. Business  Networking  Networks  focused  on  developing  professional  rela8onships  from  a  business  perspec8ve.  
  17. 17. Documents/Presenta3ons  A  community  for  sharing  presenta8ons  and  documents.  
  18. 18. Video  A  social  media  pla/orm  in  the  form  of  a  blog  that  allows  users  to  exchange  small  elements  of  content  rela8ve  to  a  conven8onal  blog.  
  19. 19. Social Listening Tools
  20. 20. Google.com/Alerts  
  21. 21. Search.TwiJer.com  
  22. 22. Socialmen3on.com  
  23. 23. Paid  Listening  Tools  Radian6 Nielsen BuzzMetrics
  24. 24. Influence  
  25. 25. Influence  
  26. 26. Social Media Management Systems (SMMS)
  27. 27. Social  Media  Accounts  are  Rising  
  28. 28. Social  Media  Accounts  are  Rising  
  29. 29. SMMS:  HootSuite  
  30. 30. SMMS:  Vitrue  
  31. 31. SMMS:  Buddy  Media  
  32. 32. Social CustomerRelationship Management (Social CRM)
  33. 33. Social   Us  About  CRM  Social  Customer  Rela8onship  Management  (CRM)   CRM  1.0   CRM  2.0  (SOCIAL)   •  Focus  on  individual  rela8onship  (company  to  customer,   • Focus  on  collabora8ve  rela8onship  (engaging  a  more  complex   company  to  partner,  etc.)   rela8onship  network)   •  Limited  view  of  the  customer  and  his  community   • Mul8ple  connec8ons  allow  beSer  understanding  of  the   preferences,  habits,  etc.   customer  and  his  community   •  Targeted  messages  generate  value   • Conversa8on  generates  value  
  34. 34. Internal Communication & Collaboration
  35. 35. About  Us  ommunica3on  and  Collabora3on  Internal  C
  36. 36. About  Us  ommunica3on  and  Collabora3on  Internal  CBefore  you  can  effec8vely  communicate  externally  with  customers,  you  must  first  collaborate  internally.  The  right  tools  simplify  this  ac8vity.  
  37. 37. Ques3ons?   Social Media Masters Business Seminar Abbas  Alidina @AbbasAlidina AbbasAlidina.com

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