Cadbury is a confectionery company founded in Birmingham, England in 1824. It is now owned by Kraft Foods and operates globally, manufacturing chocolate and other candy products. Cadbury has manufacturing operations in the UK, Ireland, US, Australia, New Zealand and other countries. In 2010, Kraft Foods acquired Cadbury for $18.9 billion after a hostile takeover bid, raising concerns about job losses in the UK.

1. Cadbury
From Wikipedia, the free encyclopedia.
Cadbury
Type Subsidiary of Kraft Foods
Industry Confectionery
Founded Birmingham, United Kingdom (1824)
Headquarters Cadbury House, London,United
Kingdom
Products See list of Cadbury products
Revenue £5,384 million (2008)
Operating £388 million (2008)
income
Net income £364 million (2008)
Employees 71,657 (2008)[1]
Parent Kraft Foods
Website Cadbury.co.uk

2. Cadbury is a confectionery company owned by Kraft Foods and is the industry's
second-largest globally after Mars, Incorporated.[2] With its headquarters
in Uxbridge, London,England, the company operates in more than 50 countries
worldwide.
The company was known as Cadbury Schweppes plc from 1969–2008 until its
demerger, in which its global confectionery business was separated from its US
beverage unit (now called "Dr Pepper Snapple Group").[3] It was also a constant
constituent of the FTSE 100from the index's 1984 inception until its 2010 Kraft
Foods takeover.[4][5]
History
1824-1900: Early history
In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he
produced himself, at Bull Street in Birmingham, England. He later moved into the
production of a variety of cocoa and drinking chocolates, made in a factory in
Bridge Street and sold mainly to the wealthy because of the high cost of
production. John Cadbury became a partner with his brother Benjamin and the
company they formed was called 'Cadbury Brothers of Birmingham'.[6]
The brothers opened an office in London and in 1854 they received the Royal
Warrant as manufacturers of chocolate and cocoa toQueen Victoria. In the 1850s
the industry received a much needed boost, with the reduction in the high import
taxes on cocoa, allowing chocolate to be more affordable to everybody.
Due to the popularity of a new expanded product line, including the "Cadbury's
Cocoa Essence", the company decided to cease trading in tea in 1873. Master
confectioner Frederic Kinchelman was appointed to share his recipe and
production secrets with Cadbury, which led to an assortment of chocolate covered
products.
Taking over the business in 1861, John Cadbury's
sons Richard and George decided in 1878 that they needed new premises. Better
transport access for milk that was inward shipped by canal, and cocoa that was
brought in by rail from London, Southampton and Liverpool docks was taken into

3. consideration. With the development of the Birmingham West Suburban
Railway along the path of theWorcester and Birmingham Canal, they acquired the
Bournbrook estate, comprising 14.5 acres (5.9 ha) of countryside 5 miles (8.0 km)
south of the outskirts of Birmingham. Located next Stirchley Road railway station,
which itself was opposite the canal, they renamed the estate Bournville and opened
the Bournville factory the following year.
In 1893, George Cadbury bought 120 acres (49 ha) of land close to the works and
planned, at his own expense, a model village which would 'alleviate the evils of
modern more cramped living conditions'. By 1900 the estate included 313 cottages
and houses set on 330 acres (130 ha) of land. As the Cadbury family
were Quakers there were no pubs in the estate;[7] in fact, it was their Quaker beliefs
that first led them to sell tea, coffee and cocoa as alternatives to alcohol.[8]
1900-2007
Somerdale Factory from 1919 merger with Fry's.
In 1905, Cadbury launched its Dairy Milk bar, with a higher proportion of milk
than previous chocolate bars, and it became the company's best selling product by
1913. Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon
followed by Whole Nut in 1933. By this point, Cadbury was the brand leader in the
United Kingdom. These were accompanied by several other
products: Flake (1920),Cream-filled eggs (1923), Crunchie (1929) (Crunchie was
originally launched under the Fry's name but later adopted by Cadbury's)
andRoses (1938).[9]
Cadbury's Milk Tray was first produced in 1915 and continued in production
throughout the remainder of the First World War. More than 2,000 of Cadbury's
male employees joined the Armed Forces and to support the war effort, Cadbury
provided clothing, books and chocolate to soldiers. After the war,
the Bournville factory was redeveloped and mass production began in earnest. In

4. 1918, Cadbury opened their first overseas factory in Hobart, Tasmania and in 1919
undertook a merger with J. S. Fry & Sons, another chocolate manufacturer,
resulting in the integration of well-known brands such as Fry's Chocolate
Cream and Fry's Turkish Delight.[6].
During World War II, parts of the Bournville factory were turned over to war
work, producing milling machines and seats for fighter aircraft. Workers ploughed
football fields to plant crops. As chocolate was regarded as an essential food, it
was placed under government supervision for the entire war. The wartime
rationing of chocolate ended in 1949, and normal production resumed. Cadbury
subsequently built new factories and had an increasing demand for their
products.[6]
Schweppes merger (1969)
The Cadbury Schweppes logo used until the demerger in 2008
Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in
1969.[10]
Cadbury Schweppes went on to acquire Sunkist, Canada Dry, Typhoo Tea and
more. In the US, Schweppes Beverages was created and the manufacture of
Cadbury confectionery brands was licensed to The Hershey Company.
Snapple, Mistic and Stewart's (formerly Cable Car Beverage) were sold
by Triarc to Cadbury Schweppes in 2000 for $1.45 billion.[11] In October of that
same year, Cadbury Schweppes purchased Royal Crown from Triarc.[12]
Schweppes demerger
In March 2007, it was revealed that Cadbury Schweppes was planning to split its
business into two separate entities: one focusing on its main chocolate and
confectionery market; the other on its US drinks business.[13] The demerger took
effect on 2 May 2008, with the drinks business becoming Dr. Pepper Snapple
Group Inc.[3] In December 2008 it was announced that Cadbury was to sell its
Australian beverage unit to Asahi Breweries.[14]

5. 2007-present
In October 2007, Cadbury announced the closure of the Somerdale
Factory, Keynsham, formerly part of Fry's. Between 500 and 700 jobs were
affected by this change. Production transferred to other plants in England and
Poland.[15]
In 2008 Monkhill Confectionery, the Own Label trading division of Cadbury
Trebor Bassett was sold to Tangerine Confectionery for £58million cash. This sale
included factories at Pontefract, Cleckheaton and York and a distribution centre
near Chesterfield, and the transfer of around 800 employees.[16]
In mid-2009 Cadbury replaced some of the cocoa butter in their non-UK chocolate
products with palm oil. Despite stating this was a response to consumer demand to
improve taste and texture, there was no "new improved recipe" claim placed on
New Zealand labels. Consumer backlash was significant from environmentalists
and chocolate lovers. By August 2009, the company announced that it was
reverting to the use of cocoa butter in New Zealand.[17] In addition, they would
source cocoa beans through Fair Trade channels.[18] In January 2010 prospective
buyer Kraft pledged to honour Cadbury's commitment.[19]
Kraft Foods takeover (2010)
On 7 September 2009 Kraft Foods made a £10.2 billion (US$16.2 billion)
indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating
that it undervalued the company.[20] Kraft launched a formal, hostile bid for
Cadbury valuing the firm at £9.8 billion on 9 November 2009.[21] Business
Secretary Peter Mandelson warned Kraft not to try to "make a quick buck" from
the acquisition of Cadbury.[22]
On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached
a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury
at £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will
create a "global confectionery leader", had to borrow £7 billion (US$11.5bn) in
order to finance the takeover.[23]
The Hershey Company, based in Pennsylvania, manufactures and distributes
Cadbury-branded chocolate (but not its other confectionery) in the United States
and has been reported to share Cadbury's "ethos".[24] Hershey had expressed an

6. interest in buying Cadbury because it would broaden its access to faster-growing
international markets.[25] But on 22 January 2010, Hershey announced that it would
not counter Kraft's final offer.[26][27][28]
The acquisition of Cadbury faced widespread disapproval from the British public,
as well as groups and organisations including trade union Unite,[29] who fought
against the acquisition of the company which, according to Prime Minister Gordon
Brown, was very important to the British economy.[30] Unite estimated that a
takeover by Kraft could put 30,000 jobs "at risk",[24][31][32] and UK shareholders
protested over the Mergers and Acquisitions advisory fees charged by banks.
Cadbury's M&A advisers were UBS,Goldman Sachs and Morgan
Stanley.[33][34][35] Controversially, RBS, a bank 84% owned by the United Kingdom
Government, funded the Kraft takeover.[36][37]
On 2 February 2010, Kraft secured over 71% of Cadbury's shares thus finalising
the deal.[38] Kraft had needed to reach 75% of the shares in order to be able to delist
Cadbury from the stock market and fully integrate it as part of Kraft. This was
achieved on 5 February 2010, and the company announced that Cadbury shares
would be de-listed on 8 March 2010.[39]
On 3 February 2010, the Chairman Roger Carr, chief executive Todd Stitzer and
chief financial officer Andrew Bonfield[40] all announced their resignations. Stitzer
had worked at the company for 27 years.[41]
On 9 February 2010, Kraft announced that they were planning to close the
Somerdale Factory, Keynsham, with the loss of 400 jobs.[42]The management
explained that existing plans to move production to Poland were too advanced to
be realistically reversed, though assurances had been given regarding sustaining
the plant. Staff at Keynsham criticised this move, suggesting that they felt betrayed
and as if they have been "sacked twice".[43] On 22 April 2010, Phil Rumbol, the
man behind the famous Gorilla advertisement, announced his plans to leave the
Cadbury company in July following Kraft's takeover.[44]
In June 2010 the Polish division, Cadbury-Wedel, was sold to Lotte of Korea.
The European Commission made the sale a condition of the Kraft takeover. As part
of the deal Kraft will keep the Cadbury, Hall's and other brands along with two
plants in Skarbimierz. Lotte will take over the plant in Warsaw along with the E
Wedel brand.[45]

7. Operations
United Kingdom
Cadbury
Founded 1824
Headquarters Bournville, Birmingham,England
The confectionery business in the UK is called Cadbury UK (formerly Cadbury
Trebor Bassett) and, as of August 2004, had eight factories and 3,000 staff in the
UK. Biscuits bearing the Cadbury brand, such as Cadbury Fingers, are produced
under licence byBurton's Foods. Cadbury also owns Trebor Bassett,
Fry's, Maynards and Halls.
Ice cream based on Cadbury products, like 99 Flake, is made under licence
by Frederick's Dairies. Cadbury cakes and chocolate spread are manufactured
under licence by Premier Foods, but the cakes were originally part of Cadbury
Foods Ltd with factories at Blackpole in Worcester and Moreton on
the Wirral with distribution depots throughout the UK.
Other Kraft subsidiaries in the UK include: Cadbury Two LLP, Cadbury UK
Holdings Limited, Cadbury US Holdings Limited, Cadbury Four LLP, Cadbury
Holdings Limited, and Cadbury One LLP.
Ireland
Cadbury
Founded 1932
Headquarters Coolock, Dublin, Ireland

8. Cadbury Ireland Limited is based in Coolock in Dublin. Cadbury opened their first
Irish factory in Ossary RD., Dublin in 1933, when the company manufactured and
sold just three products. Today, it exports over 200 of its products to 30 countries
worldwide, making a contribution of €110 million of Irish trade. Cadbury Ireland
uses local ingredients. More than €250 million worth of Cadbury chocolate is
produced in Ireland, is exported every year, bringing Ireland valuable earnings
from abroad.
Cadbury Ireland operates three factories in Ireland with two in Dublin,
in Coolock (where the headquarters of Cadbury Ireland are located) and Tallaght.
The third is in Rathmore, County Kerry. Products made by Cadbury in Ireland
include Cadbury Dairy Milk, Wispa, Flake, and Crunchie.
United States
Cadbury
Founded December 2002
Headquarters Parsippany-Troy Hills, New
Jersey, United States
Products Trident, Certs, Chiclets, Halls
(cough drop)
Cadbury Adams produces candy, gum, breath mints and cough drops. It is
headquartered in Parsippany, New Jersey. The company was formed after the
then Cadbury Schweppespurchased the Adams brand from Pfizer in December
2002 for US$4.2 billion.
American Chicle was purchased by Warner-Lambert in 1962; Warner-Lambert
renamed the unit Adams in 1997 and merged with Pfizer in 2000.
Cadbury merged with Peter Paul in 1978.[46] Ten years later, The Hershey
Companyacquired the chocolate business from Cadbury.[46] Accordingly, although
the Cadbury group's chocolate products have been sold in the US since 1988, the
products are manufactured by Hershey. Before the May 2008 demerger, the North

9. American business also contained beverage unit Cadbury Schweppes Americas
Beverages. In 1982, Cadbury Schweppes purchased the Duffy-Mott Company.[47]
Cadbury Adams products include:
 Maynards
 Wine Gums (original and Sour)
 Swedish Fish
 Swedish Berries
 Juicy Squirts (Sours, Citrus, and Berry)
 Original Gummies
 Fuzzy Peach
 Sour Chillers
 Sour Patch Kids
 Mini Fruit Gums
 Sour Cherry Blasters
 Fruit Mania
 Bassett's Liquorice Allsorts
 Gum
 Black Jack chewing gum
 Bubbaloo bubble gum
 Bubblicious bubble gum
 Chiclets
 Clorets
 Dentyne
 Freshen Up Gum
 Sour Cherry Gum (Limited)
 Sour Apple Gum (Limited)
 Stride
 Trident
 Other
 Certs breath mints

10.  Halls (cough drop)
 Discontinued products
 Beemans chewing gum
 Cinn*a*Burst gum
 Clove gum
 Fruit*a*Burst gum
 Mint*a*Burst gum
 Sparkies
Australia and New Zealand
Cadbury operates three Australian factories as well as one in New Zealand; two
in Melbourne, Victoria (Ringwood and Scoresby), one
inHobart, Tasmania (Claremont), and one in Dunedin, New Zealand.
The Claremont factory was once a popular tourist attraction and operated daily
tours; however, the factory ceased running full tours mid-2008, citing health and
safety reasons.[48] Cadbury has been upgrading its manufacturing facility at
Claremont, Tasmania, Australia, since 2001 [49]
On 27 February 2009 the confectionery and beverages businesses of Cadbury
Schweppes in, Australia were formally separated and the beverages business began
operating as Schweppes Australia Pty Ltd. In April 2009, Schweppes Australia was
acquired by Asahi Breweries.[50]
In late June 2012, Cadbury introduced Marvellous Creations a new chocolate range
with three flavours - Peanut Toffee Cookie, Jelly Crunchie Bits or Jelly Popping
Candy Beanies covered in Dairy Milk Chocolate.[51]
Canada
Cadbury Canada produces and/or imports several products that are sold under the
Cadbury and Maynards labels, including the following:
 Cadbury
 Dairy Milk (various flavours)
 Crunchie

11.  Crispy Crunch
 Wunderbar
 Mr Big
 Caramilk
 Flake
 Cream Egg
 Mini Eggs
 Pep
 Chocolate Buttons
 Maynards
 Wine Gums
 Sour Wine Gums
 Swedish Fish
 Sour Patch Kids
 Juicy Squirts
India
Cadbury
Founded 19 July 1948
Headquarters Mumbai, India
Key people Anand Kripalu, Managing
Director[52]
Products Cadbury Dairy Milk, 5-star, Perk,
Gems, Eclairs, Oreo andBournvita
Employees 2000

12. Cadbury India began its operations in India in 1948 by importing chocolates. It
now has manufacturing facilities in Thane, Induri (Pune) and Malanpur
(Gwalior), Bangalore and Baddi (Himachal Pradesh) and sales offices in New
Delhi, Mumbai, Kolkata and Chennai. The corporate head office is in Mumbai.
Since 1965 Cadbury has also pioneered the development of cocoa cultivation in
India. For over two decades, Cadbury has worked with the Kerala Agricultural
University to undertake cocoa research.[53][54]
Cadbury was incorporated in India on 19 July 1948. Currently, Cadbury India
operates in four categories: chocolate confectionery, milk food drinks, beverage
and candy & gum category. Its products include Cadbury Dairy Milk, Bournville,
5-Star, Perk, Gems, Eclairs,Bournvita,[55] Celebrations, Bilkul [56] Bournville,
Cadbury Dairy Milk Shots, Cadbury Dairy Milk Silk, Halls, Tang and Oreo.
It is the market leader in the chocolate confectionery business with a market share
of over 70%.[57] The Brand Trust Report, India Study, 2011 published by Trust
Research Advisory ranked Cadbury in the top 100 most trusted brands list.
Cadbury India will soon launch parent Kraft Foods' legendary triangular Swiss
chocolate brand Toblerone, to take on Italian brand Ferrero Rocher in the premium
chocolate market.[58]
Other subsidiaries
Other Kraft subsidiaries including the Cadbury name include[59]
 Cadbury Botswana (Proprietary) Limited Botswana
 Cadbury (Swaziland) (Pty) Limited Swaziland
 Cadbury Adams (Philippines) Inc. Philippines
 Cadbury Adams (Thailand) Limited Thailand
 Cadbury Adams Bolivia S. A. Bolivia
 Cadbury Adams Canada Inc. Canada
 Cadbury Adams Colombia S. A. Colombia
 Cadbury Adams Costa Rica, S. A. Costa Rica
 Cadbury Adams Distribuidora Mexico, S. de R. L. de C. V. Mexico
 Cadbury Adams Dominicana S. A. Dominican Republic
 Cadbury Adams Ecuador S. A. Ecuador
 Cadbury Adams El Salvador S. A. de C. V. El Salvador

13.  Cadbury Adams Guatemala, S. A. Guatemala
 Cadbury Adams Holdings LLC Delaware United States
 Cadbury Adams Honduras, S. A. Honduras
 Cadbury Adams Manufactura, S. de R. L. de C. V. Mexico
 Cadbury Adams Mexico, S. de R. L. de C. V. Mexico
 Cadbury Adams Middle East Offshore S. A. L. Lebanon
 Cadbury Adams Middle East S. A. L. Lebanon
 Cadbury Adams Nicaragua, S. A. Nicaragua
 Cadbury Adams Panama, Sociedad Anonima Panama
 Cadbury Adams Peru S. A. Peru
 Cadbury Adams Servicios, S. de R. L. de C. V. Mexico
 Cadbury Adams USA LLC Delaware United States
 Cadbury Adams, S. A. Venezuela
 Cadbury Bebidas De Argentina S. A. Argentina
 Cadbury Belgium BVBA Belgium
 Cadbury Beverages de Venezuela CA Venezuela
 Cadbury Beverages Japan Limited United Kingdom
 Cadbury Brasil Comercio de Alimentos Ltda. Brazil
 Cadbury CIS B. V. Netherlands
 Cadbury Confectionery (Guangzhou) Co., Limited China
 Cadbury Confectionery B. V. Netherlands
 Cadbury Confectionery Malaysia Sdn. Bhd. Malaysia
 Cadbury Confectionery Sales (M) Sdn. Bhd. Malaysia
 Cadbury Confy (Proprietary) Limited Botswana
 Cadbury CR, s. r. o. Czech Republic
 Cadbury Denmark ApS Denmark
 Cadbury Egypt For Importation L. L. C. Egypt
 Cadbury Egypt For Trade S. A. E. Egypt
 Cadbury Egypt Group For Food Industries Company S. A. E. Egypt
 Cadbury Egypt S. A. E. Egypt
 Cadbury Enterprises Holdings B. V. Netherlands
 Cadbury Enterprises Pte. Ltd. Singapore
 Cadbury Espana, S. L. Spain

14.  Cadbury Europe S. A. Switzerland
 Cadbury Financial Services United Kingdom
 Cadbury Food Co. Limited China China
 Cadbury Four Seas Company Limited Hong Kong
 Cadbury France France
 Cadbury Ghana Limited Ghana
 Cadbury Holdings B. V. Netherlands
 Cadbury Hong Kong Limited Hong Kong
 Cadbury India Limited India
 Cadbury Industrial Espana, S. L. Spain
 Cadbury International & Leasing, S. de R. L. de C. V. Mexico
 Cadbury International Limited United Kingdom
 Cadbury Ireland Export Limited Ireland
 Cadbury Ireland Limited Ireland
 Cadbury Ireland Sales Ltd Ireland
 Cadbury Japan Ltd. Japan
 Cadbury Kenya Limited Kenya
 Cadbury Limited New Zealand
 Cadbury Limited United Kingdom
 Cadbury Mauritius Ltd Mauritius
 Cadbury Mexico Investments B. V. Netherlands
 Cadbury Morocco Morocco
 Cadbury Nederland B. V. Netherlands
 Cadbury Netherlands International Holdings B. V. Netherlands
 Cadbury Nigeria PLC Nigeria
 Cadbury Nominees Limited United Kingdom
 Cadbury Norway AS Norway
 Cadbury Pakistan Limited Pakistan
 Cadbury Polska Sp. z o. o. Poland
 Cadbury Portugal - Produtos de Confeitaria, Lda. Portugal
 Cadbury Pty Limited Australia
 Cadbury Russia Limited United Kingdom
 Cadbury Schweppes (Portugal) Sociedad Unipressoal, Lda. Portugal

15.  Cadbury Schweppes Finance plc United Kingdom
 Cadbury Schweppes France SAS France
 Cadbury Schweppes GmbH Germany
 Cadbury Schweppes Investments Ltd United Kingdom
 Cadbury Schweppes Ireland Limited Ireland
 Cadbury Schweppes Management Services (Pty) Limited South Africa
 Cadbury Schweppes Money Management plc United Kingdom
 Cadbury Schweppes Overseas Limited United Kingdom
 Cadbury Schweppes Treasury (Isle of Man) Isle of Man
 Cadbury Schweppes Treasury (UK) United Kingdom
 Cadbury Schweppes Treasury America Ireland
 Cadbury Schweppes Treasury International Ireland
 Cadbury Schweppes Treasury Services Ireland
 Cadbury Schweppes US Finance LLC Delaware United States
 Cadbury Schweppes Zimbabwe (Private) Limited Zimbabwe
 Cadbury Services SA Spain
 Cadbury Singapore Pte Limited Singapore
 Cadbury South Africa (Holdings) Limited United Kingdom
 Cadbury South Africa (Pty) Limited South Africa
 Cadbury South East Asia Limited Thailand
 Cadbury Stani Adams Argentina S. A. Argentina
 Cadbury Stani Adams Chile Productos Alimenticios Limitada Chile
 Cadbury Stimorol Danmark ApS Denmark
 Cadbury Sweden AB Sweden
 Cadbury Sweets Holdings B. V. Netherlands
 Cadbury Switzerland AG Switzerland
 Cadbury Three LLP United Kingdom
 Cadbury Trebor Bassett Services Limited United Kingdom
 Cadbury Wedel Sp. z o. o. Poland

16. Executive pay
In 2008 Todd Stitzer, Cadbury's CEO, was paid a £2,665,000 bonus. Combined
with his annual salary of £985,000 and other payments of £448,000 this gives a
total remuneration of over £4 million.[60]
Accounting
In July 2007, Cadbury Schweppes announced that it would be outsourcing
its transactional accounting and order capture functions toShared Business
Services (SBS) centres run by a company called Genpact, (a businesses services
provider) in India, China, andRomania. This was to affect all business units and be
associated with U. S. and UK functions being transferred to India by the end of
2007, with all units transferred by mid-2009. Depending on the success of this
move, other accounting Human Resources functions may follow. This
development is likely to lead to the loss of several hundred jobs worldwide, but
also to several hundred jobs being created, at lower salaries commensurate with
wages paid in developing countries.[61]
Products
Main article: List of Cadbury products
Major chocolate brands produced by Cadbury include the bars Dairy
Milk, Crunchie, Caramel, Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp,
and Fudge; chocolate Buttons; the boxed chocolate brand Milk Tray; and the twist-
wrapped chocolates Heroes.
As well as Cadbury's chocolate, the company also owns Maynards and Halls, and
is associated with several types of confectionery including former Trebor and
Bassett's brands or products such as Liquorice Allsorts, Jelly
Babies, Flumps, Mints, Dolly Mix, Black Jackchews, Trident gum, and Softmints.
Notable product introductions include:
 1865: Cocoa Essence
 1875: Easter Eggs

17.  1897: Milk Chocolate and Fingers
 1905: Dairy Milk
 1908: Bournville
 1915: Milk Tray
 1920: Flake
 1923: Creme Egg (launched as Fry's)
 1929: Crunchie (launched as Fry's)
 1938: Roses
 1948: Fudge
 1960: Dairy Milk Buttons
 1968: Picnic
 1970: Curly Wurly
 1974: Snack
 1976: Double Decker
 1983: Wispa (relaunched 2007)
 1985: Boost
 1987: Twirl
 1992: Time Out
 1995: Wispa Gold (relaunched 2009 and 2011)
 1996: Fuse
 2001: Brunch Bar, Dream and Flake Snow
 2009: Snow Bites
 2010: Dairy Milk Silk and Dairy Milk Bliss
 2011: BiscBits and Big Race
 2011: Cadbury Bliss
 2012: Marvellous Creations
Advertising controversy
In May 2011 the model Naomi Campbell described the new advertisement for the
Bliss bar as 'insulting and hurtful'. Reacting to the advertisement, which had the tag
line Move over Naomi – there is a new diva in town, Campbell said, "I am
shocked. It's upsetting to be described as chocolate, not just for me, but for all
black women and black people. I do not find any humour in this. "[62] A

18. spokesperson for the company insisted that the campaign was "a light-hearted take
on the social pretensions of Cadbury Dairy Milk Bliss". The campaign was, he
later added, "no longer in circulation... we have no plans to repeat the campaign. "
Reacting to Campbell's outburst, comedian Reginald D. Hunter, on the BBC
television comedy quiz Have I Got News For You, suggested that it was
complimentary for black people to be compared to chocolate, and that enjoyment
of the Bliss bar might even be enhanced by a love of black people.[63]
Health and safety
2006 Salmonella scare
On 19 January 2006, Cadbury Schweppes detected a rare strain of
the Salmonella bacteria, affecting seven of its products, said to have been caused
by a leaking pipe. The leak occurred at its Marlbrook plant, in Herefordshire,
which produces chocolate crumb mixture; the mixture is then transported to
factories at Bournville and formerly Somerdale to be turned into milk chocolate.[64]
It was not until around six months after the leak was detected that Cadbury
Schweppes officially notified the Food Standards Agency, shortly after which it
recalled more than a million chocolate bars.[64]
In December 2006, the company announced that the cost of dealing with the
contamination would reach £30 million.[65][66]
In April 2007, Birmingham City Council announced that it would be prosecuting
Cadbury Schweppes in relation to three alleged offences of breaching food safety
legislation. An investigation being carried out at that time by Herefordshire
Council led to a further six charges being brought.[65] The company pleaded guilty
to all nine charges,[67][68] and was fined 1 million pounds at Birmingham Crown
Court—the sentencing of both cases was brought together.[69] Analysts have said
the fine is not material to the group, with mitigating factors limiting the fine being
that the company quickly admitted its guilt and said it had been mistaken that the
infection did not pose a threat to health.[69]

19. 2007 recalls
On 10 February 2007, Cadbury announced they would be recalling a range of
products due to a labelling error. The products were produced in a factory handling
nuts, potential allergens, but this was not made clear on the packaging. As a
precaution, all items were recalled.[70]
On 14 September 2007, Cadbury Schweppes investigated a manufacturing error
over allergy warning, recalling for the second time in two years thousands of
chocolate bars. A printing mistake at Somerdale Factory resulted in the omission
of tree nut allergy labels from 250 g Dairy Milk Double Chocolate bars.[71]
2008
On 29 September 2008 Cadbury withdrew all of its 11 chocolate products made in
its three Beijing factories, on suspicion of contamination with melamine. The recall
affected the mainland China markets, Taiwan, Hong Kong and
Australia.[72] Products recalled included Dark Chocolate, a number of products in
the 'Dairy Milk' range and Chocolate Éclairs.[73]
2009 Hydrogenation
Cadbury continues to use hydrogenated oils in many of its signature products.
Although trans fats are present, the nutrition labels round the values down to
zero.[74]
Headquarters
Cadbury's headquarters (Head Office UK) is the Cadbury House in the Uxbridge
Business Park in Uxbridge, London Borough of Hillingdon, England.[75] Cadbury
occupies 84,000 square feet (7,800 m2) of space in its head office, which is
Building 3 of the business park.[76] Cadbury, which leases space in the building it
occupies, had relocated from central London to its current head office.[77]
Cadbury's previous head office was in 25 Berkeley Square in Mayfair, City of
Westminster. In 1992 the company leased the space for £55 per 1 square foot
(0.093 m2).[76] In 2002 the company agreed to pay £68.75 per square foot. The
Daily Telegraph reported in 2007 that the rent was expected to increase to a "three-

20. figure sum. " In 2007 Cadbury Schweppes had announced that it was moving to
Uxbridge to cut costs. As of that year the head office had 200 employees.[78] After
the Kraft Foods acquisition of Cadbury, Kraft announced that the Cadbury head
office would remain the "Cadbury House. " [79]