Newinfo Farms is a leading provider of fresh poultry products in Nigeria, aiming to enhance food security and economic growth through high-quality, sustainable practices. The company addresses industry challenges such as inefficient farming, limited access to resources, and high post-harvest losses with modern technology and transparent supply chains. With projected revenue growth and a commitment to customer satisfaction, Newinfo Farms invites partners to join them in revolutionizing the Nigerian poultry industry.

1. INTRODUCTION
Newinfo Farms,your premier source for fresh, high-quality poultry
products in Nigeria. Our mission is to provide healthy, sustainable, and
affordable protein solutions to the Nigerian market, while maintaining
the highest standards of animal welfare, enviromental sustainability,
and social responsibilty.
with a state-of-the-art farm and processin facility, we are committed to
producing safe, nutritious, and delicious poultry products that meet the
evolving needs of our customer. Our team of experienced professionals
is dedicated to ensuring the highest level of quality, innovation, and
customer satisfaction.
At Newinfo Farm, we are passionate about empowering the Nigerian
poultry industry and contributing to the country’s food security and
economic growth. join us on this exciting journey and taste the
difference that quakity, passion, and dedication can make!

2. Problem Statement
In Nigeria, the poultry industry faces numerous challenges, including:
- Inefficient farming practices
- Limited access to quality feed and vacccines
- Inadequate processing and packaging facilities.
- Lack of transparency and tracebility
- High post-harvest losses and waste
- Limited value-added products and services
These challenges result in high cost, low profitability, and limited access to healthy
and safe poultry products, hindering the industry’s growth and potential

3. Solution Overview
Introducing Newinfo Farms, a revolutionary solution that address the challenges facing
the Nigerian poultry industry
- EFFICIENT FARMING PRACTICES
Modern farm management system
- ADVANCED PROCESSING AND PACKAGING
Automated processing and packaging lines
TRANSPARENT AND TRACEABLE SUPPLY CHAIN
Real-time data analytics
Our solutions ensures;
- Improved yields and reduced mortality rates
- Enhanced product quality and safety
- Increased efficiency and reduced costs
- Increased market access and revenue growth
- Improved environment sustainability
Join us in transforming the Nigerian poultry industry with Newinfo Poultry Farm

4. Market Analysis
The Nigerian pouktry industry is a rapidly growing market with:
- Estimated value of 1.5 trillion (2022)
- Projected growth rate of 10% annually (2022-2025)
- Increasing demand for protein-rich foods
- Rising consumer awareness of health and wellness
- Growing popularity of fast food and resturants
- Limited local production, leading to reliance on import
TARGET MARKET:
- Demographics: Health-conscious consumers, families, and food businesses
- Psychographics: People seeking quality, sustainability, and convenience
- Market Size:Estimated 10 million tons of poultry products consumed annually.
COMPETITIVE LANDSCAPE
- Fragmented industry with few large players
- Limited transparency and traceability
- Inefficient supply chain management
MARKET OPPORTUNITY
- By addressing industry challenges, we can increase efficiency, reduce costs and improve product quality
- Our transparent and traceable supply chain management will build trust with consumers and partners

5. Product Demo
Product Lineup
- Newinfo Chicken: Our signature product, raised without antibiotics or hormones, with
focus on animal welfare and environmental sustainability
- Newinfo Eggs: Nutrient-rich eggs from our layern farms, perfect for health eating and
baking

6. Business Model:
Newinfo Farms
REVENUE STREAMS
- Product Sales
- value-Added Services
- Data Analytic
KEY PARTNERS: Farmers, Suppliers and Logistics Providers
KEY ACTIVITES: Farming and Production, Marketing and Sales, and Research
and Development.
KEY ACTIVITIES: Farming and Production, Marketing and Sales, and Research
and Development.
KEY RESOURCES: Farms and Facilities, Talent and Expertise, and Technology
and Data.
VALUE PROPOSITION:
- High-quality, sustainable poultry products

7. Traction and Progress
- Farm Establishment: 100 acres of land acquired, 50 acres cleared, and 20 acres fenced
- Bird population: 8,000 broilers and 3,000 layers stocked, with a growth rate of 15% per month
- Feed Production: Partnered with a local feedmill to produce high-quality feed, with a production capacity of 500 tons per
month
- Processing Facility: Secured a lease for a 1,000sqm processing facility, with equipment installation in progress.
- Team Building: Hired a team of experienced farmers, veterinarians, and markeing professionals
- Market Penetration: Established relationships with 10 major retailers and 5 food processors
Technology Adoption: Implemented farm management software, data analytics tools and traceability systems
- Regulatory compliance
Milestones Achieved
- Successfully raised NGN 15million (10,000Eur) in seed funding from investor
- Completed a pi;ot poject
Upcoming Milestones
Launch of our e-commerce platform for direct sales to consumers
- Expansion of our farm to 100 acres and increase in bird population to 30,000
- Establishment of a breeding program to improve genetic stock.
Join us in our mission to revolutionize the poultry industry in Nigeria.

8. Marketing and
Sales Strategy
BRAND POSITIONING: Newifo Farms-’Healthy Meat, Healthy Life’
TARGET MARKET:
- Demographics: Health-conscious consumers, families, and food business.
- Psychographics: People: People seeking quality, sustainability , and transparency.
MARKETING STRATEGIES
- Digital Marketing
- Content Market
- Partnerships
SALES STRATEGIES: Direct Sales, Indirect Sales and value-Added Services
PERFORMANCE METRICS: Social media following and engagement, Sales revenue and growth, and
Customer retention and satisfaction.
COMPETITIVE ADVANTAGE:
- High-quality product
-Sustainable farming practices
- Strong online presence
- Transparency and traceability

9. Tream and Operations
 MANAGEMENT TEAM
- CEO: Falana Idowu, 10+ years of experience in agriculture and business management.
- Farm Manager: Babatunde Falade, 12+ years of experience in poultry farming and operations
- Marketing Manager: Afolabi John 6+ years in experience in marketiing and sales
 FARM OPERATION
- Farm Location: 200 acres iin Ekiti State, Nigeria
- Farm Capacity:
- Feed Production:
- Breeding Program
 PROCESSING AND PACKAGING
 LOGISTICS AND DISTRIBUTION
 SUSTAINABILITY: Environmental Impact, Social Responsibility.
 QUALITY CONTROL: Veterinary Care, Laboratory Testing.
 KEY PERFORMANCE INDICATORS (KPIs): Customer Satisfaction, Feed conversion ratio, Mortality rate. Egg
Productio (Layers), Meat Yield (Broilers)
By leveraging our experienced team and efficient operations, we aim to produce high-quality poultry products while
maintaining sustainability and social responsibility

10. Financial Projection
We project significant growth and returns on Investment
REVENUE: Year 1: NGN 59,753,000, Year 2: NGN 73,608,000, Year 3: NGN 87,543,000
NET PROFIT: Year 1: NGN 17,613,000, Year 2: NGN 22,088,000, Year 3: NGN 25,803,000
Gross Margin 30%
OPERATING EXPENSES: Year 1: NGN 42,140,000, Year 2: NGN 51,520,000, Year 3: NGN 61,740,000
ROI: 20% (Year 1), 25% (Year 2), 30% (Year 3).
KEY DRIVERS:
- Increasing demand for poultry products
- Efficient farming practices and cost management
- Growing market share and customer loaylty
- Diversification of products and service
ASSUMPTIONS:
- Market growth rate: 10% annually
- Inflation rate: 5% annually
- Exchange rate: NGN1,400/USD

11. Call to Action
Join us in revolutionizing the Nigerian poultry industry!
We invite you to partner with us in this exciting journey, and together, let’s
- Invest in a sustainable and profitable business
- create a healthier and more sustainable food source for Nigeria
Support loal farming communities and boost the economy
- Enjoy attractive returns on investment and growth opportunities
Take the first step today:
- Contact us to shedule a meeting and discuss investment opportunities
- Join our team and be part of a innovative and dynamic company
Don’t miss out on this opportunity to be a part of something big!
Let’s grow together

12. THANKS

13. CONTACT
 Name: Falana Idowu Emmanuel
 Phone Number: +2348035315221
 Email: falanaemma@gmail.com
idowufalana@newinfo.com.ng