This is a business report.

1. Doyel Agro
Poultry Farm
Website:

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Dhaka University of Engineering and Technology, Gazipur
Course No: IPE 3720
Course Title: Business Communication Seminar - I
A Report on
Poultry Farm Business Plan
Submitted To
Ms. Nilufa Yeasmin
Assistant Professor, Department of IPE, DUET
Dr. Mohammad Rashidul Hassan
Assistant Professor, Department of IPE, DUET
Submitted By
Rasedul Islam (Id:207010)
Sadikur Rahman (Id:207011)
Mominur Islam (Id:207012)
3rd
Year, 1st
Semester
Department of Industrial and Production Engineering
Date of Submission: 20 August, 2023

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Copyright Notice
©2023 Students of DUET IPE ID 207010-207012. All rights reserved.
No part of this report may be reproduced in any form or by any means
without permission in written from the authority.

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Table of Contents
Executive Summary...................................................................................................................4
Introduction................................................................................................................................5
Goals and Growth Plans.............................................................................................................6
Key Strategies………………………........................................................................................8
Business Description………......................................................................................................9
Background ...............................................................................................................................9
Vision ........................................................................................................................................9
Mission ......................................................................................................................................9
Legal Structure...........................................................................................................................9
Company Overview.................................................................................................................10
Services Overview ................................................................................................................12
Market Analysis ......................................................................................................................13
Competitor Analysis ...............................................................................................................14
Marketing and Sales Strategy.................................................................................................16
Risk Management....................................................................................................................18
Operational Plan…………………………..............................................................................20
Business and Revenue Model of Doyel Agro.........................................................................21
Farm Layout….......................................................................................................................22
Variable Cost...........................................................................................................................23
Financial Projections…………...............................................................................................23
Start-up Costs…......................................................................................................................23
Funding Source.......................................................................................................................23
Variable Cost...........................................................................................................................24
Break Even Point....................................................................................................................26
Payback Period……................................................................................................................27
Value Added Timeline………………....................................................................................29
Summary……………….........................................................................................................30
References...............................................................................................................................31

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Executive Summary
In Bangladesh, poultry products, particularly chicken and eggs, form an essential component
of the average diet due to their affordability and nutritional value. The country's burgeoning
population, coupled with changing dietary preferences, has led to an increased
consumption of poultry products. Feathered Harvest Farms is positioned to capitalize on this
trend by offering consumers safe, high-quality, and ethically produced options. Our
commitment to organic feeding and antibiotic-free production aligns with the growing
demand for healthier food choices and showcases our dedication to the well-being of both
consumers and the environment.
Mission: Doyel Agro's mission is resolute: to provide Bangladesh with premium-quality
poultry products while upholding the highest standards of ethical and sustainable farming
practices. With every step we take, we strive to ensure the well-being of our livestock, the
satisfaction of our consumers, and the health of our environment.
Vision: Our vision for Doyel Agro is to become a pioneering force in the poultry industry,
shaping the narrative of responsible food production in Bangladesh. We envision a future
where consumers have access to wholesome, nutritious, and ethically sourced poultry
products that contribute to their well-being and resonate with their values.
Legal Structure: Doyel Agro Committed to transparency and adherence to industry
regulations, our legal structure underscores our dedication to operating with integrity,
accountability, and social responsibility.
As Doyel Agro embarks on its journey, we stand firmly committed to our core values of
quality, ethics, sustainability, and community impact. With a blend of experience,
innovation, and an unwavering belief in responsible farming, we aim to set new benchmarks
in the poultry sector while fostering a brighter future for both consumers and the
environment.

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Introduction
Bangladesh (167 MN inhabitants) has been the fastest growing economy in Asia-Pacific in
recent years. In 2018, the country reported a 7.9% growth in GDP and for the coming years
(till 2025) an average GDP increase of 7% is foreseen. This growth has been consistently and
is driven by increased consumption and infrastructure investments particularly. In 2018,
Foreign Direct Investment grew with 13.3%. The Bangladesh Development Authority is
working on policies to make investment in the country more attractive. The country has the
fastest growing increase in urbanization in Asia and cities host most of the Middle and
Affluent Consumer (MAC) population, resulting in a strong concentration of disposable
income. As a result of increasing disposable incomes, consumption of animal-based protein
(poultry meat, eggs, beef, milk and fish) are expected to grow substantially for (at least) the
next 10 years. The poultry sector in Bangladesh is forecasted to follow this growth path as
well. Per capita annual consumption levels for poultry meat and eggs are expected to
increase with respectively 26% and 41% in the coming five years. Adding the estimated
population growth (CARG 1.2%) to the expected consumption growth rates results in a total
estimated poultry meat sector growth of 34% and 49% in the Bangladeshi layer sector.

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Goals and Growth Plans
As Doyel Agro embarks on its journey in the Bangladeshi poultry industry, a set of ambitious
yet achievable goals and growth plans have been formulated. These objectives will guide
the firm's actions, ensuring sustainable success and a significant impact on the market.
Market Share Expansion: Doyel Agro's primary goal is to capture a substantial share of the
Bangladeshi poultry market within the next five years. Starting with a modest share, the aim
is to progressively increase market presence by delivering superior poultry products and
building a trusted brand. The goal is to achieve a 10% market share by the end of Year 5.
Revenue Targets: To support its growth and sustainability, Doyel Agro has set revenue
targets that reflect both market demand and the firm's operational capacity. The firm aims
to achieve the following revenue milestones over the next five years:
0
0.5
1
1.5
2
2.5
3
3.5
Year 1 Year 2 Year 3 Year 4 Year 5
Taka
(Million)
Expected revenue of the next five years
Revenue
Figure 1: Expected Revenue Graph of Doyel Agro

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Production Expansion: Doyel Agro's growth plan includes a phased expansion of its
production capacity. By Year 2, the firm aims to double its current production volume. This
expansion will involve investing in advanced facilities, technology, and efficient processes to
meet the escalating demand for its products.
Product Diversification: While initially focusing on chicken meat, Doyel Agro intends to
diversify its product range to include value-added items such as processed poultry products
and specialty cuts. This diversification will cater to varied consumer preferences and
contribute to higher revenue streams. Doyel Agro places a strong emphasis on sustainable
practices and quality assurance. The firm aims to achieve certifications attesting to its
commitment to ethical farming, antibiotic-free production, and environmental
responsibility. These certifications will not only boost consumer trust but also open doors to
premium market segments.
Brand Recognition: Building a strong brand is a key objective for Doyel Agro. The firm aims
to become synonymous with quality, ethical practices, and transparency in the Bangladeshi
poultry market. By Year 3, Doyel Agro aims to achieve a top-of-mind awareness level of 60%
among its target consumers.
Technological Innovation: To remain competitive and efficient, Doyel Agro will continually
invest in technology. The firm plans to implement smart farming solutions, data analytics,
and automation to optimize production processes, enhance animal welfare, and ensure
consistent product quality.
Community Engagement and CSR: Doyel Agro recognizes its responsibility towards the
community and aims to contribute positively. The firm will initiate community engagement
programs, including educational seminars on responsible poultry consumption and farming
practices, thereby fostering goodwill and loyalty.
Export Opportunities: As Doyel Agro establishes a strong domestic presence, it will explore
opportunities to expand into international markets. By Year 5, the firm aims to begin
exporting its products to neighboring countries, contributing to foreign exchange earnings.

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Key Strategies
As Doyel Agro strives to attain its ambitious objectives in the Bangladeshi poultry market, a
comprehensive set of strategies has been developed to guide the firm's actions and ensure
successful execution.
1. Product Diversification:
Strategy: Introduce a range of value-added poultry products such as marinated cuts,
sausages, and ready-to-cook options.
Rationale: Catering to diverse consumer preferences enhances revenue streams and
strengthens brand loyalty.
2. Quality Control and Ethical Practices:
Strategy: Implement stringent quality control measures throughout the production process,
ensuring adherence to ethical farming practices, antibiotic-free production, and hygienic
processing.
Rationale: Consistent high quality builds consumer trust, fosters brand reputation, and
meets the growing demand for healthy and responsibly produced food.
3. Efficient Marketing and Brand Building:
Strategy: Develop a comprehensive marketing plan encompassing both traditional and
digital platforms. Highlight the firm's commitment to quality, ethical practices, and
sustainability.
Rationale: Effective marketing establishes brand recognition, differentiates Doyel Agro from
competitors, and educates consumers about the benefits of its products.
4. Distribution Network Expansion:
Strategy: Form partnerships with local retailers, supermarkets, and potential e-commerce
platforms to enhance product availability and accessibility.
Rationale: Widening the distribution network ensures that Doyel Agro's products reach a
larger consumer base and penetrate different regions of Bangladesh.
5. Research and Development:
Strategy: Invest in R&D to continuously improve production techniques, explore innovative
products, and respond to evolving consumer preferences.
Rationale: Staying ahead of market trends ensures that Doyel Agro remains competitive and
adaptable to changing consumer demands.

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Business Description
Doyel Agro, a distinguished poultry firm operating in the vibrant landscape of Bangladesh,
stands as a beacon of ethical farming practices, quality products, and community
engagement. Established with a vision to revolutionize the poultry sector, Doyel Agro's
journey is underpinned by a commitment to excellence, sustainability, and consumer well-
being.
Background: Originating from a passion for responsible agriculture and a profound
understanding of the nation's evolving dietary needs, Doyel Agro was founded with the
aspiration to bridge the gap between quality poultry products and consumer demand.
Leveraging years of experience, our team brings together expertise in farming, veterinary
care, and market dynamics to forge a path of innovation and progress.
Mission: Doyel Agro's mission is resolute: to provide Bangladesh with premium-quality
poultry products while upholding the highest standards of ethical and sustainable farming
practices. With every step we take, we strive to ensure the well-being of our livestock, the
satisfaction of our consumers, and the health of our environment.
Vision: Our vision for Doyel Agro is to become a pioneering force in the poultry industry,
shaping the narrative of responsible food production in Bangladesh. We envision a future
where consumers have access to wholesome, nutritious, and ethically sourced poultry
products that contribute to their well-being and resonate with their values.
Legal Structure: Doyel Agro Committed to transparency and adherence to industry
regulations, our legal structure underscores our dedication to operating with integrity,
accountability, and social responsibility.
As Doyel Agro embarks on its journey, we stand firmly committed to our core values of
quality, ethics, sustainability, and community impact. With a blend of experience,
innovation, and an unwavering belief in responsible farming, we aim to set new benchmarks
in the poultry sector while fostering a brighter future for both consumers and the
environment.

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Company Overview
Ethical Farming: We are committed to providing our poultry with a safe, stress-free
environment, ensuring their welfare and minimizing their impact on the environment.
Quality Assurance: Our products undergo rigorous quality control measures to ensure that
every consumer receives poultry of the highest standard, with no compromise on taste or
nutritional value.
Sustainability: We are dedicated to responsible and sustainable farming practices,
minimizing our carbon footprint, optimizing resource utilization, and contributing to a
greener future.
Consumer Trust: We value the trust placed in us by our consumers. Transparency and open
communication about our processes, sourcing, and practices are paramount to our
relationship with them.
Community Engagement: We believe in giving back to the communities we serve. Through
educational programs, health initiatives, and collaborative efforts, we strive to uplift and
empower the local population.
Our Approach:
Doyel Agro is more than a poultry firm; it's a commitment to providing affordable, healthy
protein to the nation. We achieve this through:
Innovation: Embracing technology and sustainable practices to optimize production without
compromising on quality.
Diversification: Offering a range of products to cater to diverse tastes and preferences.
Empowerment: Collaborating with local farmers and communities to create a positive
economic impact.
The Doyel Agro Difference:
Doyel Agro is driven by a desire to redefine the poultry industry in Bangladesh. We aim to
be a beacon of ethical farming practices, nutritional excellence, and community
engagement. With each product that carries the Doyel Agro label, we are committed to
providing consumers with not just a meal, but a promise of healthier lives and a more
sustainable future.

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Mission and Vision:
Quality Poultry Products: Our commitment to quality begins from the moment our chicks
hatch until our products reach the consumers' plates. We adhere to strict quality control
measures at every stage of the production process. From ensuring the well-being of our
poultry through ethical and sustainable farming practices to maintaining the highest
standards of hygiene during processing, packaging, and distribution, quality is the
cornerstone of our operations.
By consistently delivering superior poultry products, we aim to raise the bar for taste,
nutrition, and safety in the industry. Our focus on quality extends beyond the product itself;
it reflects our dedication to the well-being of our consumers and their families.
Contributing to Food Security: Bangladesh's journey towards food security is a complex
challenge that requires collaborative efforts from various sectors. At Doyel Agro, we
recognize the pivotal role we can play in this endeavor. By producing affordable and
nutritious poultry products, we contribute to addressing the protein deficiency that persists
in many households.
Our commitment to ethical and sustainable farming practices ensures a steady supply of
safe protein sources, reducing reliance on imports and bolstering domestic production. This,
in turn, alleviates pressure on the national food supply chain and enhances the resilience of
local communities.
Building a Sustainable Future: Doyel Agro is not just a poultry firm; it's a partner in building
a more sustainable future for Bangladesh. We understand that quality nutrition is the
foundation of human potential, and it's our responsibility to ensure that this foundation is
strong and accessible to all. Through our mission, we strive to empower consumers with
choices that contribute to their well-being while supporting the nation's journey towards
self-sufficiency in food production.

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Services Overview
Doyel Agro, a prominent player in Bangladesh's poultry industry, offers a comprehensive
range of products and services that exemplify our commitment to quality, ethics, and
consumer satisfaction. Our offerings encompass a diverse array of poultry products and
value-added services, all aimed at meeting the evolving needs of our customers.
Poultry Products:
Broiler Chicken: Our broiler chickens are bred using premium genetics, raised in humane
conditions, and fed with balanced, nutritious diets. The result is tender, succulent meat that
meets the highest standards of quality and taste.
Layer Eggs: Our layer hens produce fresh and nutrient-rich eggs, reflecting our dedication to
animal welfare and responsible farming practices. These eggs are an essential component of
a balanced diet, contributing to the well-being of our consumers.
Organic and Free-Range Options: Doyel Agro proudly offers organic and free-range poultry
products that cater to health-conscious consumers seeking ethically sourced and
environmentally friendly options.
Processed Poultry: We provide a range of processed poultry products, including cuts,
marinated options, and ready-to-cook items that ensure convenience without
compromising on quality.
Figure 2: Products of Doyel Agro

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Market Analysis
The poultry industry in Bangladesh has emerged as a significant contributor to the economy,
playing a pivotal role in providing affordable protein sources, generating employment, and
contributing to agricultural and economic growth. As Doyel Agro seeks to establish its
presence in this thriving sector, understanding the industry's current size, scope, and
importance is crucial.
Industry Size and Scope: The poultry industry in Bangladesh has experienced exponential
growth in recent years, becoming one of the largest contributors to the country's
agricultural GDP.The industry encompasses various segments, including broiler meat
production, egg production, and value-added poultry products.
Economic Contribution: The poultry industry significantly contributes to Bangladesh's
economy by generating revenue, employment, and foreign exchange earnings.It provides
direct and indirect employment opportunities to millions of people, including farmers,
workers in processing plants, and distributors.
Food Security and Nutrition: Poultry products, particularly chicken and eggs, play a vital role
in addressing the protein deficiency in the average Bangladeshi diet.The industry
contributes to food security by providing affordable and accessible sources of high-quality
protein to a large portion of the population.
Private Sector Investment: The poultry industry has attracted substantial private sector
investment, leading to technological advancements, improved farming practices, and
increased production efficiency. Modernization efforts have elevated the industry's
standards in terms of biosecurity, animal welfare, and product quality.
Challenges and Opportunities: The poultry industry faces challenges such as disease
outbreaks, volatile feed prices, and environmental concerns.

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Competitor Analysis
Poultry sector Bangladesh:
The poultry sector in Bangladesh primarily rears broilers and layers, although a few other
species such as duck, pigeon, quail, goose, turkey and guinea fowl are also raised. Broiler
meat is popular in Bangladesh, as it is the most affordable source of animal protein and well
accepted from a religious perspective.
Historical development poultry sector Bangladesh
Historically, backyard farming provided the sole source of chicken meat and eggs in
Bangladesh. Chickens were reared to meet family demands and productivity levels were
low. The modernization of the poultry sector started around 1960 with the import of
modern breeds, equipment and marketing systems. From that point onwards, the
Bangladeshi poultry sector gradually shifted towards a commercial industry.
Before 2000, commercial broiler and layer farms were dependent on imported Parent Stock
(PS). At the beginning of the new millennium, several local companies started their parent
and Grand Parent (GP) operations to meet the country’s demand. The most commonly
available broiler strains are Cobb500, Ross 308, Indian River, Tiger Sasso, Hubbard and Arbor
Acres, whereas the most reared layer strains are Novogen Brown/White, Hyline
Brown/White, Shaver 579, ISA Brown/White and Bovine White.Starting from the 1990s, the
poultry sector experienced a significant growth of approximately 15-20% annually, until the
outbreak of AI in 2007. In 2014-2015, 60% of the poultry farms and 70% of the hatcheries
and breeding farms were closed due to this outbreak. The historical development of
Bangladesh's poultry sector has undergone significant evolution, transforming from
traditional backyard farming to a thriving modern industry. Beginning with subsistence
practices, the sector gained momentum in the 1970s and 1980s with government initiatives
promoting commercial farming, the introduction of modern techniques, and improved
breeds. The 1990s and 2000s marked rapid expansion, driven by rising demand for protein-
rich foods and the emergence of vertically integrated companies. Despite challenges like
disease outbreaks, the sector adapted through technological advancements and enhanced
biosecurity measures. Today, the poultry industry plays a crucial role in Bangladesh's
economy, offering employment, income, and nutritional security. Focusing on quality,
safety, and sustainability, the sector is poised for a future driven by technological
innovation, ethical practices, and meeting consumer preferences for premium poultry
products.

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Table 1: Status of meat and egg production and growth rate (%) Bangladesh 2009-2018 (Hamid, 2023
& DLS, 2021).
Source: Rahman, S., Jang, D-H., Yu, C-J. (2023). Poultry industry Bangladesh: entering a new phase. Korean
Journal of Agricultural Science 44 (2), August 2023. 5Source: Hamid, M.A., Rahman, M.A., Ahmed, S., Hossian,
K.M. (2023) Status of Poultry Industry in Bangladesh and the role of Private sector for its Development. Asian
Journal of Poultry Science, (11), 1-13. 6 Source: Mamun, A. (2022). Technological Development in Poultry
business; a comparative analysis between Bangladesh and Finland. Centria university of applied sciences,
international Business Management. 7 Source: DLS. (2019). Annual Report on Livestock 2023. Division of
Livestock Statistics, Ministry of Fisheries and Livestock, Farmgate, Dhaka, Bangladesh.
Meat Eggs
Year Production (MT) Growth Rate (%) Production (MN) Growth Rate (%)
2009-10 1.26 16.7 5,742 22.4
2010-11 1.99 57.9 6,078 5.9
2011-12 2.33 17.1 7,304 20.2
2012-13 3.62 55.4 7,617 4.3
2013-14 4.52 24.9 10,168 33.5
2014-15 4.64 34.6 10,300 24.8
2015-16 4.80 35.9 11,356 35.6
2016-17 5.01 42.5 11,546 24.7
2017-18 5.24 57.84 11,852 35.6
2018-2019 5.90 30.56 12,486 40.2
Average growth rate (%) 37.34 24.72

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Marketing and Sales Strategy
Branding and Positioning :
Brand Identity: Doyel Agro's brand identity is rooted in the principles of ethical farming,
quality assurance, and community empowerment. Our logo, depicting a thriving doyel
(magpie robin), symbolizes resilience, vibrancy, and the harmony between nature and
nurture.
Positioning: Doyel Agro positions itself as the preferred choice for health-conscious
consumers who seek not only top-quality poultry products but also transparency in sourcing
and ethical farming practices. We differentiate ourselves by offering antibiotic-free,
responsibly produced poultry that embodies superior taste, nutrition, and ethical integrity.
Promotional Activities:
Marketing Channels: Our marketing strategy utilizes a multi-channel approach to reach
diverse consumer segments. We leverage social media platforms, such as Facebook,
Instagram, and YouTube, to engage with our audience, share nutritional insights, and
showcase our ethical farming practices.
Advertisements: We collaborate with local media outlets to run print and digital
advertisements that highlight our product quality, diverse offerings, and commitment to
sustainability.
Partnerships: Doyel Agro engages in strategic partnerships with local restaurants, cafes, and
health-conscious businesses. These partnerships not only extend our market reach but also
allow consumers to experience our products in various culinary forms.

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Distribution Channels
Direct Sales: Through our online platform and mobile app, customers can conveniently
place orders directly with us. This approach fosters a direct connection with consumers,
allowing us to communicate our values and provide personalized customer support.
Wholesalers: We collaborate with wholesalers to ensure our products are available in
various local markets, thereby reaching a broader consumer base, including smaller towns
and rural areas.
Supermarket Partnerships: By partnering with supermarkets and retail chains, we ensure
that Doyel Agro products are easily accessible to urban consumers seeking convenience and
reliability.
Pricing Strategy:
Doyel Agro's pricing strategy is designed to balance affordability with the premium quality
of our products.
Production Costs: We meticulously manage our production processes, investing in
technology to optimize efficiency and minimize costs while upholding our ethical farming
standards.
Market Demand: Our pricing is informed by consumer demand. We offer various product
ranges to cater to different budget preferences, ensuring accessibility for a wider spectrum
of consumers.
Competition: We consider competitor pricing while remaining committed to delivering
value that justifies our offerings. Our focus on quality, ethical practices, and transparency
allows us to justify a premium in the minds of health-conscious consumers.

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Risk Management
Doyel Agro is committed to proactive risk management, recognizing that the dynamic
poultry industry in Bangladesh presents a range of challenges. Our strategies encompass
market risks, operational uncertainties, financial vulnerabilities, and holistic mitigation
approaches that ensure the resilience of our business.
Market Risks:
In a constantly evolving market landscape, we acknowledge the potential for market
fluctuations, shifts in consumer preferences, and economic changes that can impact
demand and pricing. By staying attuned to consumer trends, diversifying our product
offerings, and maintaining agility in responding to market dynamics, we aim to minimize the
impact of such risks.
Operational Risks:
Poultry health challenges, supply chain disruptions, and regulatory compliance complexities
are acknowledged operational risks. Through stringent biosecurity measures, disease
prevention protocols, and fostering strong relationships with suppliers, Doyel Agro aims to
ensure the well-being of our livestock, secure supply chains, and comply with industry
standards.
Financial Risks:
Unforeseen expenses and fluctuations in revenue can pose financial risks. We mitigate these
risks by maintaining a prudent financial management strategy, setting aside contingency
funds, and closely monitoring cash flow. Moreover, our commitment to transparency and
accountability enhances our ability to navigate financial challenges.
Mitigation Strategies:
To address the identified risks, Doyel Agro employs a multi-faceted approach:
Diversification: By offering a variety of poultry products and exploring different market
segments, we reduce vulnerability to sudden shifts in demand.
Insurance Coverage: We invest in comprehensive insurance coverage to safeguard against
potential losses due to disease outbreaks, natural disasters, and other unforeseen events.
Contingency Planning: Developing contingency plans that outline steps to be taken in
response to specific risks helps us react swiftly and effectively.

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Robust Supply Chain Management: Maintaining reliable relationships with suppliers and
adopting alternative sourcing options enhances our ability to manage disruptions.
Financial Prudence: A stringent financial management strategy, including meticulous
budgeting, helps us anticipate and manage financial challenges.
Market Research: Regularly assessing consumer preferences and market trends enables us
to adapt our offerings in response to changing demands.
At Doyel Agro, risk management is integral to our business ethos. By identifying potential
risks, implementing mitigation strategies, and fostering a culture of adaptability and
preparedness, we are well-prepared to navigate uncertainties and continue thriving in the
dynamic landscape of the Bangladeshi poultry industry.

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Operational Plan
Farm Layout: Doyel Agro's farm is strategically designed to optimize space utilization,
ventilation, and sunlight exposure. It comprises segregated zones for broiler chickens and
layer hens to ensure the specific needs of each group are met.
Housing Facilities: Our poultry housing units are equipped with temperature control
systems, ensuring optimal conditions regardless of external weather. Adequate space,
proper lighting, and ventilation contribute to the well-being and growth of our livestock.
Feeding Systems: We utilize automated feeding systems to provide a balanced and
nutritious diet tailored to the developmental stages of our poultry. This enhances growth
rates, ensures proper nutrition, and minimizes wastage.
Waste Management Practices: We prioritize environmentally responsible waste
management. Manure is collected, processed, and repurposed as organic fertilizer for local
agriculture. This practice aligns with our commitment to sustainability.
Procurement of Livestock and Feed:
Livestock Acquisition: We source our poultry livestock from trusted local breeders who
adhere to ethical breeding practices. Regular health checks and veterinary inspections
ensure the livestock's fitness for our farm environment.
Feed Sourcing: Our feed is procured from reputable feed mills known for producing
nutritionally balanced and contamination-free feed. We maintain stringent quality control
measures to ensure that the feed meets the nutritional requirements of our livestock.
Supplier Relationships: We foster long-term relationships with our livestock and feed
suppliers, focusing on mutual trust, reliability, and quality assurance. Regular
communication and feedback mechanisms are in place to address any concerns promptly.
Health and Biosecurity Measures:
Disease Prevention: Our farm implements strict disease prevention protocols. Incoming
livestock undergo a comprehensive health check, and any signs of illness lead to quarantine
and treatment before integration into the flock.
Vaccination Schedules: We follow a well-defined vaccination schedule recommended by
veterinary experts. This ensures that our livestock are protected against prevalent diseases,
minimizing health risks.
Farm Management Practices:
Day-to-Day Operations: Our farm operates with precision and efficiency. Daily tasks include
feeding, watering, health checks, and monitoring environmental conditions. Regular data
collection aids decision-making.

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Business and Revenue Model of Doyel Agro
Firm
Website/Facebook
Place an
Order
Doyel Agro
receives the Order
Doyel Agro handles logistics
Retail Store
Customer

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Farm Layout
Breeder
Eggs
Hatchery
Chicks Feed mill
Grow-out Period
6-8 Weeks
Grow-out
Full size chicks
Integrator
Distributor Sales center
Consumer

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Financial Projections
Start-up Costs
Initial Capital: The estimated start-up capital for Doyel Agro over a five-year period is
approximately BDT 7,25,000. This capital will cover various essential components necessary
for the successful establishment and growth of the business.
Table 2: Start-up Costs of Doyel Agro.
Difference Sectors of Expenditure Cost (BDT)
Infrastructure Development 2,00,000
Livestock Procurement 1,25,000
Feed Acquisition 1,50,000
Equipment Purchase 1,30,000
Marketing and Promotion 20,000
Operational Expenses 1,00,000
Total Cost 7,25,000
Funding Sources
Personal Investment: Doyel Agro, the driving force behind Doyel Agro, will contribute
5,25,00 tk of the initial capital from personal savings. This demonstrates the founder's
commitment and belief in the venture's potential.
Bank Loan: To secure the necessary resources for the business's growth, 5,00,000 tk of the
capital will be acquired through a bank loan. The terms of this loan have been carefully
negotiated to ensure favorable conditions that align with Doyel Agro's financial projections
and long-term objectives.
Table 3: Investors of Doyel Agro
Investors Amount (BDT)
Doyel Agro 5,25,000
Bank Loan 5,00,000
Total 10,25,000

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Fixed Cost Analysis:
Table 4: Fixed Cost of Doyel Agro
SL Purpose Cost
1 Salaries and Wages of Fixed Staff 2,50,000
2 Marketing 20,000
3 Government Tax 46,000
4 Maintenance and Packaging Cost 90,000
5 Property Taxes 35,000
6 Utility bills 20,000
Total Cost 4,61,000
Figure 3: Fixed Cost Graph of Doyel Agro.
Variable Cost :
Table 5: Variable Cost of Doyel Agro
SL Purpose Amount (BDT)
1 Processing Cost per unit 20
2 Per Unit Producing Cost (Weighted) 180
0
20,000
46,000
90,000
35,000
20,000
Fixed Cost Per Year (BDT)
Salaries and Wages of
Fixed Staff
Marketing
Government Tax
Maintenance and
Packaging Cost
Property Taxes

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Revenue Forecast (for Five Years):
Doyel Agro envisions a strong revenue trajectory based on a combination of strategic
pricing, anticipated sales volume, and prevailing market trends within the Bangladeshi
poultry industry. The following projection outlines the expected revenue over a five-year
period:
Figure 4: Expected revenue of Doyel Agro
Financial Projection/Income Statement Summary:
Years 2024 2025 2026 2027 2028
Revenue 10,00,00 15,00,000 20,00,000 25,00,000 30,00,000
Expense 7,25,000 7,40,000 7,45,000 7,55,000 7,80,000
Gross Profit 2,75,000 7,60,000 12,55,000 17,45,000 22,20,000
Operational
Expenses
4,61,000 4,70,000 4,78,000 4,83,000 5,31,000
Net Gross
Profit
(18600) 290000/= 777000/= 1262000/= 1689000/=
0
0.5
1
1.5
2
2.5
3
3.5
Year 1 Year 2 Year 3 Year 4 Year 5
Taka
(Million)
Expected revenue of the next five years
Revenue

27. 26 | P a g e
Break Even Point
We have a range of products. For calculating this Break-even point, we gave uses a weighted
contribution margin.
BEP in Unit =
Total Fixed Cost
𝑊𝑒𝑖𝑔ℎ𝑡𝑒𝑑 𝑎𝑣𝑎𝑟𝑎𝑔𝑒 𝐶𝑀 𝑝𝑒𝑟 𝑢𝑛𝑖𝑡
BEP =
Total Fixed Cost
𝑊𝑒𝑖𝑔ℎ𝑡𝑒𝑑 𝑎𝑣𝑎𝑟𝑎𝑔𝑒 𝐶𝑀 𝑟𝑎𝑡𝑖𝑜
Our Total fixed cost= 4,61,000 BDT
Weighted average CM per Unit=180
Weighted Average CM Ratio= 0.20
Break-Even Point= 2561 unit
Break Even Point (TK) = 640250/-
Figure : BEP graph of Doyel Agro.
Figure 5: BEP Analysis of Doyel Agro.
0
0.5
1
1.5
2
2.5
0 1000 2000 3000 4000 5000 6000 7000 8000
BDT
(millions)
Units
BEP Analysis
Revenue Fixed cost Variable Cost
Break Even Point

28. 27 | P a g e
Payback Period
Table 6: Payback period of Doyel Agro
Payback Period = 2.63 years or 2 year 8 months.
Figure: Payback Period of Doyel Agro.
Figure 16: Net Profit Graph of Doyel Agro
Figure 6: Payback Period Graph of Doyel Agro
Year Cash Flow Cumulative Cash Flow
0 -7,25,000 -7,25,000
1 (-Fixed Costs-CoGs+Revenue)=-18,600 -7,43,600
2 (-Fixed Costs-CoGs+Revenue)=2,90,000 -4,53,600
3 (-Fixed Costs-CoGs+Revenue)=7,77,000 323400
-1000000
-800000
-600000
-400000
-200000
0
200000
400000
0 1 2 3 4
BDT
Year
Payback Period
Cumulative Amount
Pay Back Period
2.63 Years
-200000
0
200000
400000
600000
800000
1000000
1200000
1400000
1 2 3 4
Year Gross Net Profit

29. 28 | P a g e
Initial Capital: The estimated start-up capital for Doyel Agro over a five-year period is
approximately BDT [Total Amount]. This capital will cover various essential components
necessary for the successful establishment and growth of the business.
Table 7: Start-up Capitals of Doyel Agro
Difference Sectors of Expenditure Cost (BDT)
Infrastructure Development 2,00,000
Livestock Procurement 1,25,000
Feed Acquisition 1,50,000
Equipment Purchase 1,30,000
Marketing and Promotion 20,000
Operational Expenses 1,00,000
Total Cost 7,25,000
Funding Sources:
Personal Investment: Doyel Agro, the driving force behind Doyel Agro, will contribute
5,25,00 tk of the initial capital from personal savings. This demonstrates the founder's
commitment and belief in the venture's potential.
Bank Loan: To secure the necessary resources for the business's growth, 5,00,000 tk of the
capital will be acquired through a bank loan. The terms of this loan have been carefully
negotiated to ensure favorable conditions that align with Doyel Agro's financial projections
and long-term objectives.
Table 8: Investors of Doyel Agro.
Investors Amount (BDT)
Doyel Agro 5,25,000
Bank Loan 5,00,000
Total 10,25,000

30. 29 | P a g e
Value Added Timeline
Figure 6: Value added timeline
The Company is founded in 2023. The major value added events are listed by year in the following
section Year 2023
 Field work and documentations are done by August
 Entrepreneurs invested their money by October
 Website was developed in December
 First sell was made 1st
of January Year 2024
 Retail shop will be opened
 Contract will be made with Private organizations Year 2024
 Milestone of selling 2561 units will be achieved Year 2026
 Company is projected to Reach its Break-even point.
2023
Field Survey and
Paper Works
2024
2025
2026
2027
Break Even Point
First Sell
Finance Retail Shop
Reaching the milestone of selling 2561 unit

31. 30 | P a g e
Summary
Doyel Agro, a pioneering poultry firm in Bangladesh, is poised to
revolutionize the industry with its unwavering commitment to ethical
farming practices, quality products, and community empowerment.
The report outlines Doyel Agro's strategic goals, including market
share expansion, revenue targets, and growth through diversification
and efficient marketing. As Bangladesh grapples with the demand for
protein sources, Doyel Agro's mission aligns with addressing food
security and enhancing healthier lifestyles. The analysis covers
industry trends, competitor insights, and the firm's operational
excellence, offering a holistic perspective. With its sustainable
practices, community focus, and innovative strategies, Doyel Agro's
future outlook is bright, promising a significant impact on
Bangladesh's poultry sector and beyond.

32. 31 | P a g e
References
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Research-MethodologyMethods-and-Techniques-by-CR-
Kothari.pdf%25202.pdf
2. https://www.researchgate.net/deref/http%3A%2F%2Fciteseerx.
ist.psu.edu%2Fviewdoc%2Fdownload%3F%2520doi%3D10.1.1.5
28.8866%26rep%3Drep1%26type%3Dpdf
3. https://www.researchgate.net/deref/http%3A%2F%2Fsapplpp.o
rg%2Ffiles-repository%2Finformation-
hub%2Fpresentations%2Fsmall-holder-poul%2520try-rearing
4. www.poultryplan.com
5. www.palital.com/en
6. https://en.wikipedia.org/wiki/Poultry_farming_in_Bangladesh