1. Salford City College
Eccles Sixth Form Centre
BTec Level 3
Extended Diploma in Creative Media
Production
Film, TV and Radio
HA4 – Objects of Desire
Production Log
Name: Hannah Morse
Production: Topshop Advert
Date Action Taken
22nd
April Decided on what type of product I would be advertising which was women’s clothing for Topshop.
I then started to do some research and made a mood board and a pitch to my tutor on my idea.
28th
April I began to write up my synopsis of my treatment for my chosen product and idea with the
research that I did helping me out. I also made a storyboard to go with the synopsis that I had
written.
10th
May I started on my pre-production paperwork by making a production schedule. I also filled in an
equipment/facilities sheet and filled out a sheet to show how many crew members I would need.
16th
May Now that I had done all of the pre-production I began to start the production side of my advert by
shooting it. This was done in college in the photography studio with all the crew members I had
previously listed. This filming only took one day to do.
21st
May The week after I started the post-production side of my advert. This was done on Premier Pro. I
edited all the clips together by using the storyboard that I had made. This post-production only
took me one lesson to do.
28th
May I decided that I would further edit my advert
but this time I would use After Effects. On
this program I made changes on the colour
of the whole of my advert. This also only
took one lesson to do.