This production log documents the process of creating a 30-second television advertisement for Doc Martens from pre-production through filming and editing. Key steps included choosing the product, researching codes and conventions, developing a mind map and synopsis, completing risk assessments and paperwork, storyboarding, booking equipment and actors, filming over one day, and editing footage together with music to render the final video.
1. Salford City College
Eccles Sixth Form Centre
BTec Level 3
Extended Diploma in Creative Media
Production
Film, TV and Radio
HA4 – Objects of Desire
Production Log
Name: Paige Ward
Production: Doc martens
Date Action Taken
15/04/13 I chose what product I was going to advertise and started to produce a mind map about the
product. I also looked into the codes and conventions for a TV advert for the product and looked
at how it has been advertised in the past. I also looked into the legal and ethical issues and
identified my target audience.
22/04/13 I was given a time to pitch my mind map and how I was going to advertise my product in my
advert because my time was around 10.30am I spend an hour and half adding more to my mind
map and also included images to make it easier to understand and also previous adverts.
29/04/13 I was given my recorded pitch back to listen to and upload it to my blog. Once this was finished I
had a brief idea on what exactly I was going to do and how I was going to film my advert so I
finished my synopsis and then looked at the destination in which I was filming and completed a
risk assessment for my destination. Once I finished this I started to produce my storyboard.
30/04/13 I finished my storyboard and was happy with it so I carried on filling in the appropriate pre-
production paperwork this includes my location plans/clearances and equipment booking. I also
sorted out my actors and arranged a day which they and I were free to film.
7/05/13 I finished off all the appropriate pre-production paperwork before I was ready to start filming. I
also checked to see if my actors were ok to film on the Sunday coming up and I had a camera and
tripod booked to do this.
12/05/13 I spent the day filming since it was only going to be a 30 second advert I didn’t need to spend a
few days filming but I did get a variety of footage for when it comes to editing.
13/05/13 I uploaded all of my footage onto the computer and started my edit. I finished adding all of my
footage together and I also added the logo towards the end.
20/05/13 I added the song to my advert and faded it in towards the beginning and faded it out towards the
end. I rendered it and put it into a video format and made sure everything went well and it looked
right.