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StrategicIMC.com [email_address] 616-285-6182 (h) • 616-322-1712 (c) linkedin.com/in/jonathanpetersen twitter.com/jonpetersen 3289 Bentwood Drive SE • Grand Rapids, Michigan 49546 Jonathan Petersen, MBA, CeM Proficient in Corporate Reputation Management/Public Relations Internet & Social Media Marketing General, Retail, & Direct Marketing Brand Management Content Marketing | WOM | CRM | SEO | Mobile | Media Coaching

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Accomplished and experienced senior director with more than 25 years of proven experience in <ul><li>Internet & Social Media marketing </li></ul><ul><li>general and direct marketing </li></ul><ul><li>retail & product marketing </li></ul><ul><li>strategic marketing & planning </li></ul><ul><li>brand management </li></ul><ul><li>discerning the voice of the consumer </li></ul><ul><li>corporate reputation management </li></ul><ul><li>national network news editing </li></ul><ul><li>voiceovers & audiobook narration </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net

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Objective <ul><li>To add strategic value in a fulltime leadership position in a company’s public relations, communications, marketing, or Internet/Social Media marketing department. </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net

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<ul><li>22 years tenure at Zondervan, a HarperCollins company. </li></ul><ul><li>Leader in a variety of marketing management capacities that involved national and international scope. </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net

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<ul><li>Self-motivated and self-directed my entire career, I’ve demonstrated leadership skills in business management, budget oversight, employee development, writing, speaking, and public presentation. </li></ul><ul><li>While at Zondervan I led various departments, worked cross-departmentally on numerous company committees, directed and managed the work of outside consultants, and initiated and completed a variety of national and international marketing campaigns to achieve author, product, and brand promotion success. </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net

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<ul><li>As Senior Director of Corporate & Internet Communications, I initiated, managed, and executed communications strategy internally and externally, across all Zondervan websites and integrated marketing channels, while ensuring global brand consistency. </li></ul><ul><li>Previous responsibilities: </li></ul><ul><ul><li>Director of Media Relations </li></ul></ul><ul><ul><li>Director of Strategic Marketing </li></ul></ul><ul><ul><li>Director of Marketing for Academic, Reference, & Ministry Resources and Zondervan ChurchSource </li></ul></ul><ul><ul><li>Chairman of Corporate Contribution Committee </li></ul></ul><ul><ul><li>Director of Internet Marketing </li></ul></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net

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<ul><li>I developed and grew each area of responsibility: </li></ul><ul><li>Media Relations from 1 person to 6, from 1 category of books to the entire corporation </li></ul><ul><li>Academic marketing from 2 people to 10, broadening it from the campus market to include the church market and involve direct marketing with sales of $5 million </li></ul><ul><li>Zondervan’s Internet presence from non-existent to robust and thriving for the desktop and mobile environments </li></ul><ul><li>Internet marketing from 1 person to 4, from narrow occasional online activity to broad strategic, continual, and award-winning online programs </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net

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<ul><li>Awarded letter of commendation from Rupert Murdoch, Chairman & CEO, News Corporation, and President’s Award from Bruce Ryskamp, President & CEO, Zondervan, for extraordinary service to the company. </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net

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<ul><li>Prior to Zondervan, was founding and managing Religion News Editor for UPI Radio Network, responsible daily for </li></ul><ul><ul><li>News gathering </li></ul></ul><ul><ul><li>Interviewing </li></ul></ul><ul><ul><li>Reporting </li></ul></ul><ul><ul><li>Writing </li></ul></ul><ul><ul><li>Editing </li></ul></ul><ul><ul><li>Producing </li></ul></ul><ul><ul><li>Live anchoring of national newscasts </li></ul></ul><ul><ul><li>Promoting & growing the service’s syndication to radio stations across the country </li></ul></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net

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Professional Voice Narration <ul><li>Trained and experienced voice-over announcer with excellent voice modulation. Narrator of recorded audiobooks. </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net

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Education <ul><li>MBA (Marketing) University of Phoenix </li></ul><ul><li>BA (Communications) University of Wisconsin – La Crosse </li></ul><ul><li>Diploma (Communications) Moody Bible Institute </li></ul><ul><li>Certified eMarketer eMarketing Association </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net

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Personality <ul><li>Myers-Briggs Type Indicator: ENTP (Extroverted Intuitive Thinking Perceiving </li></ul><ul><li>Strengths Finder Theme Assessment: Connectedness Strategic Achiever Intellection Ideation </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net

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Books That Have Shaped My Marketing www.StrategicIMC.com | jonathan.petersen@comcast.net

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<ul><li>I have strong proficiency and experience in Web 2.0 Social Media marketing/public relations strategy and techniques. </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net The following slides illustrate 500 services to leverage when employing Internet/Social Media marketing elements in an Integrated Marketing Communications plan.

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Microblogging. Twoorl www.StrategicIMC.com | jonathan.petersen@comcast.net

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Blogging. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Email Marketing. Trigger Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Email Services. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Trust Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Groups. Discussions. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Cloud Computing. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Online/Self Publishing. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Content Marketing. Link Baiting. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Advergames. Contests. Samples. Coupons. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Online Catalogs. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Mobile. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Wiki. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Instant Messaging. Chat. Video Chat. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Webinars. Webcasts. www.StrategicIMC.com | jonathan.petersen@comcast.net theWebinarBlog

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Social Networks. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Virtual World. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Widgets. Gadgets. Buttons. Favicons. www.StrategicIMC.com | jonathan.petersen@comcast.net Buttons

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Photo. Video. PowerPoint. Slideshow. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Tagging. Sharing. Bookmarking. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Directory Listings. www.StrategicIMC.com | jonathan.petersen@comcast.net The WWW Virtual Library

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Mapplets. Geotagging. Mashups. www.StrategicIMC.com | jonathan.petersen@comcast.net App Engine

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Web Collections. www.StrategicIMC.com | jonathan.petersen@comcast.net

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User Generated Media. Reviews. Lists. www.StrategicIMC.com | jonathan.petersen@comcast.net

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White Papers. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Polling. Crowdsourcing. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Word of Mouth. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Event Listings. Event Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Syndication. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Internet Market Research. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Search Marketing. Web Advertising. Christian Advertising Network www.StrategicIMC.com | jonathan.petersen@comcast.net

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Internet Radio Advertising. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Search Optimization. www.StrategicIMC.com | jonathan.petersen@comcast.net Search Engine Relationship Chart

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Marketing Localization. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Behavioral Targeting. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Analytics. Metrics. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Newswires. Press Distribution. Social Media News Release. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Electronic Press Kit. www.StrategicIMC.com | jonathan.petersen@comcast.net

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Customer Relationship Management. www.StrategicIMC.com | jonathan.petersen@comcast.net

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<ul><li>Rapidly advancing Internet technologies are making available new marketing and public relations opportunities never before seen. </li></ul><ul><li>Strategically embracing Web 2.0 social networking, while integrating online communications with offline media, ensures cost-effective, persuasive, and penetrating reach to targeted consumer segments . </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net

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Brand Strategy <ul><li>In brand-building, I adhere to the practice that everything matters . </li></ul><ul><li>In establishing consumer loyalty, I’m committed to my REV strategy : developing integrated marketing communications that are consistently Relevant , Engaging , and Valuable to the consumer. </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net

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<ul><li>Follow my microblogging at http://twitter.com/jonpetersen where I point to articles about leadership , branding , the media , PR , and Internet marketing . </li></ul><ul><li>My Twitter site is featured in Alltop </li></ul><ul><li>at twitterati.alltop.com , marketing.alltop.com , & socialmedia.alltop.com Also featured at www.socialbrandindex.com/twitter/executives </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net

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Jonathan Petersen <ul><li>Contact me to review my complete resume. </li></ul><ul><li>I’m available for consulting, freelance project work, media coaching, and fulltime position consideration. </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net

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StrategicIMC.com [email_address] 616-285-6182 (h) • 616-322-1712 (c) linkedin.com/in/jonathanpetersen twitter.com/jonpetersen 3289 Bentwood Drive SE • Grand Rapids, Michigan 49546 Jonathan Petersen, MBA, CeM Proficient in Corporate Reputation Management/Public Relations Internet & Social Media Marketing General, Retail, & Direct Marketing Brand Management Content Marketing | WOM | CRM | SEO | Mobile | Media Coaching