14. • Pricing
– Skimming strategy
• Set the base model at a cheap price of $349
• A more advanced model for $399
– Special limited edition beatles iPhone for special prices
– Lower our prices to ensure that market dominance
4P Analysis
15. • Product
– Full year warranty along with an optional three-year Apple Care warranty
– Same taste as all other Apple products
– Special edition version to be launched (Beatles edition)
– Launching a cheaper version in 2008 with less advanced features along with a
more advanced version for professional use
– Adding various features to the iPhone
4P Analysis
16. • Place
– Major retailer
– Online, showrooms, cell phone providers
– Apple stores , website
– Eye catching displays
– iPhone on display a full month before its worldwide release
• Promotions
– Integrated Apple message
4P Analysis
