The document provides details on the design choices made for a digipak album cover for a pop artist named Mati. Key points:
- The front cover features an edited photo of Mati looking mysterious to engage audiences. Black and white was chosen to make the album stand out.
- Interior pages continue connecting the album to the music video through shared imagery of Mati with a guitar and effects like "sin city".
- Mati is portrayed as an edgy "bad boy" through photos suggesting he's a heartbreaker. Red is used to imply themes of love, passion and danger.
- Consistency is maintained through the same font, color scheme and poses of Mati to unite the
Q1- In what ways does your media product use, develop or challenge forms and ...abbiehallam
1) The document discusses the music video, CD, and website created by the student for their Advanced Media Portfolio project. The project aimed to both utilize and challenge conventions of real music products.
2) The music video for Lorde's "Tennis Court" incorporates conventions like a relationship between lyrics and visuals. However, it challenges conventions through its darker tone and simpler locations rather than typical flashy settings.
3) The CD and website similarly feature the artist prominently but use a monochrome color scheme rather than bright colors typically seen in electro-pop genres. Overall, the project both draws from typical music media conventions while introducing original elements.
Our music video challenges conventions of the EDM genre in some ways while adhering to others. While EDM videos typically feature narratives unrelated to the lyrics and secondary roles for artists, our video centers on the artist to develop their brand. It also includes an atypical domestic abuse storyline. However, the fast-paced editing, upbeat settings during performances, and focus on popular locations align with genre norms. Overall, the video balances fitting expectations with distinctive elements to create interest.
The document discusses how the music video for The Killers' "For Reason Unknown" uses and challenges conventions of real music videos. It includes two main parts - band performance and narrative - following conventions. However, the narrative is unconventional by using non-chronological editing. Camerawork in the band performance uses close-ups and angles to introduce the band members, while the narrative focuses on storytelling over close-ups. Overall, the video draws on conventions but aims to be unique through its ambiguous narrative structure and interpretation of lyrics.
The Development of Music Videos Through Timeannie addicott
This document summarizes and compares three music videos from different eras: Bee Gees' "Stayin' Alive" from 1977, The Verve's "Bitter Sweet Symphony" from 1997, and Flo Rida's "Let It Roll" from a more recent time. It analyzes elements like camera work, editing, sound, mise-en-scene, and how they have evolved from more simplistic techniques in earlier videos to more advanced and creative approaches over time as technology has progressed.
We used a close-up photo of the artist Rosie on the music poster to maintain her image, as it is common for artists to appear on their own posters. The pink and black color scheme reflects Rosie's feminine star image and the dark contrast of the video's storyline. Filters were added to the photo to make the poster look more professional and polished, and to ensure the artist's appearance also looks polished. Text was blended into the image to make the poster feel original and eye-catching, reflecting the modern style of the genre.
This video analyzes Lorde's music video for her song "Green Light". It discusses the lighting, which uses UV filters to add colors like red, green, and pink that accentuate the song's title and give a retro appearance. It also discusses Lorde's performance, which follows a narrative theme and allows her to express her style visually. Finally, it analyzes the editing, camera work, Lorde's style and appearance in the video, and how the visuals represent and illustrate the lyrics.
The document discusses how the media product uses conventions of real music videos. It analyzes shots in the video that link visuals to lyrics or narrative. It also examines how the shots represent how a record company would want their artist portrayed as edgy or popular. Genre conventions like the use of sexuality in pop videos and intertextual references are discussed. Camera shots, lighting, mise-en-scene, and inspiration from other music videos are evaluated in terms of how they develop conventions of the genre.
The document provides details on the design choices made for a digipak album cover for a pop artist named Mati. Key points:
- The front cover features an edited photo of Mati looking mysterious to engage audiences. Black and white was chosen to make the album stand out.
- Interior pages continue connecting the album to the music video through shared imagery of Mati with a guitar and effects like "sin city".
- Mati is portrayed as an edgy "bad boy" through photos suggesting he's a heartbreaker. Red is used to imply themes of love, passion and danger.
- Consistency is maintained through the same font, color scheme and poses of Mati to unite the
Q1- In what ways does your media product use, develop or challenge forms and ...abbiehallam
1) The document discusses the music video, CD, and website created by the student for their Advanced Media Portfolio project. The project aimed to both utilize and challenge conventions of real music products.
2) The music video for Lorde's "Tennis Court" incorporates conventions like a relationship between lyrics and visuals. However, it challenges conventions through its darker tone and simpler locations rather than typical flashy settings.
3) The CD and website similarly feature the artist prominently but use a monochrome color scheme rather than bright colors typically seen in electro-pop genres. Overall, the project both draws from typical music media conventions while introducing original elements.
Our music video challenges conventions of the EDM genre in some ways while adhering to others. While EDM videos typically feature narratives unrelated to the lyrics and secondary roles for artists, our video centers on the artist to develop their brand. It also includes an atypical domestic abuse storyline. However, the fast-paced editing, upbeat settings during performances, and focus on popular locations align with genre norms. Overall, the video balances fitting expectations with distinctive elements to create interest.
The document discusses how the music video for The Killers' "For Reason Unknown" uses and challenges conventions of real music videos. It includes two main parts - band performance and narrative - following conventions. However, the narrative is unconventional by using non-chronological editing. Camerawork in the band performance uses close-ups and angles to introduce the band members, while the narrative focuses on storytelling over close-ups. Overall, the video draws on conventions but aims to be unique through its ambiguous narrative structure and interpretation of lyrics.
The Development of Music Videos Through Timeannie addicott
This document summarizes and compares three music videos from different eras: Bee Gees' "Stayin' Alive" from 1977, The Verve's "Bitter Sweet Symphony" from 1997, and Flo Rida's "Let It Roll" from a more recent time. It analyzes elements like camera work, editing, sound, mise-en-scene, and how they have evolved from more simplistic techniques in earlier videos to more advanced and creative approaches over time as technology has progressed.
We used a close-up photo of the artist Rosie on the music poster to maintain her image, as it is common for artists to appear on their own posters. The pink and black color scheme reflects Rosie's feminine star image and the dark contrast of the video's storyline. Filters were added to the photo to make the poster look more professional and polished, and to ensure the artist's appearance also looks polished. Text was blended into the image to make the poster feel original and eye-catching, reflecting the modern style of the genre.
This video analyzes Lorde's music video for her song "Green Light". It discusses the lighting, which uses UV filters to add colors like red, green, and pink that accentuate the song's title and give a retro appearance. It also discusses Lorde's performance, which follows a narrative theme and allows her to express her style visually. Finally, it analyzes the editing, camera work, Lorde's style and appearance in the video, and how the visuals represent and illustrate the lyrics.
The document discusses how the media product uses conventions of real music videos. It analyzes shots in the video that link visuals to lyrics or narrative. It also examines how the shots represent how a record company would want their artist portrayed as edgy or popular. Genre conventions like the use of sexuality in pop videos and intertextual references are discussed. Camera shots, lighting, mise-en-scene, and inspiration from other music videos are evaluated in terms of how they develop conventions of the genre.
This document discusses genre conventions in pop music products like music videos, album covers, and websites. It analyzes how several popular artists like Taylor Swift, Dua Lipa, and Lady Gaga use conventions like frequent costume changes, emphasis on the artist, color schemes, intimacy scenes, and close-ups in their music videos. The document then explains how the media product for Cheri and her new album draws from these conventions, such as using infinity rolls, color juxtaposition of red and white, and large pictures of the artist on the website and album cover to promote her image and appeal to target audiences.
This document discusses the codes and conventions of electronic music videos. It begins with background on electronic genres like electropop and synthpop. Common conventions of electronic music videos are then outlined, including narrative or performance-based styles, depictions of party/club scenes with bright lights and smoke machines, and focusing on synthesizers. Voyeurism through minimal clothing and seductive performances is also discussed. The document then talks about how these conventions were applied and challenged in a student music video project. It aims to steer away from sexualization and focus more on the artist's music and performance. The relationship between the music, visuals, and record label demands are also addressed.
The document provides analysis of several music videos and how they appeal to target audiences. For the video "Aviation – The Last Shadow Puppets", the summary analyzes how the opening scene of a crying bride suggests a soured wedding to engage younger audiences. Multiple shots and settings are described as appealing to younger viewers through relatable themes. For "Born to Die" by Lana Del Rey, lighting, props, editing, and scenery are analyzed to show how they represent realistic stories and situations that younger audiences can understand and relate to. Finally, for "Reptilia" by The Strokes, close-up shots of the guitarist and lead singer aim to focus on the music rather than visuals, appealing to
The document discusses conventions used in the production of a music video and related media for artists Kimani and Mats. It covers both technical conventions like camera angles, editing techniques, and lighting as well as symbolic conventions including styling, imagery, and layout. The goal was to represent Kimani as a dominant and confident female artist while also promoting Mats, and use conventions common to R&B and house music genres. Dancers were included to enhance Kimani's performance but were shot differently to distinguish them from the lead artists.
The document discusses conventions used in media products for an R&B/house music video and album. It summarizes the technical, symbolic, and structural conventions used for the camera work, editing, lighting, styling, layout, and imagery of the music video and digipak/website. Close-ups, synchronized cuts, neon lighting, urban styling, centered artist images and track listings are some of the conventions discussed to represent the genres and promote the artists.
This document provides an analysis of the music video for "Rock Your Body" by Justin Timberlake. It summarizes various elements of the video, including the genre (pop), setting (a room with light-up walls), costumes (Justin in white while dancers wear black), limited use of props, sexually suggestive body language and movement, and lack of a narrative other than dancing. The analysis suggests these elements fit within the conventions of pop music videos and help convey the meaning of the song.
In what ways does your media product use, develop or challenge forms and conv...longroadmediastudies
The document discusses conventions used in R&B music videos, digipacks, and magazine ads. It describes creating a music video, digipack, and magazine ad for an R&B song that focuses on the main female artist with close-ups, bright colors, and narrative scenes to illustrate the song's lyrics. While following R&B conventions like these, the creative work also challenged some conventions to make the sad song and subtle artist image more impactful.
The document discusses conventions used in media products, including technical, symbolic, and structural conventions. It provides examples of how camera angles, editing, lighting, costumes, and layout were used in line with conventions of genres like R&B and house music. Close-ups, synchronized cuts, fluorescent lighting, urban clothing, and central artist positioning were some techniques discussed. The goal was to represent the artists and genre tropes while also adding some unique and challenging elements.
The document summarizes a student's media production project creating an R&B music video and accompanying materials. The project draws on conventions from real R&B music videos such as Usher's "My Boo" video. Scenes, camera angles, and lip syncing were incorporated from the original video. The student created an album cover, advertisement, and filmed the music video outside to develop the story in a non-stereotypical way. Audience feedback was gathered through YouTube comments, questionnaires, and discussions to evaluate the project.
1. The media product uses and develops conventions from real music videos through extensive research into the indie/pop genre. Shots and editing styles were inspired by music videos like Rihanna's "Diamonds" but developed further, like adding slow motion and reversing shots.
2. Conventions were also challenged, like casting the creator instead of a Caucasian actress to subvert expectations and appeal to a wider audience. Additionally, the music video did not include a love interest like typical indie/pop videos to focus more on the singer's emotions and lyrics.
3. Elements were developed further, like changing a painted scene from colorful to black paint smeared aggressively to depict anger, developing the idea from Demi Lov
This document discusses conventions of magazine articles, album digipaks, and music videos for R&B albums. For magazine articles, it notes conventions like including the artist, album, and release date. For digipaks, it discusses using close-up photos of the artist and bold text for the name. And for music videos, it outlines conventions like using colors to represent mood and having the artist dress conservatively for songs about relationships.
Professor Andrew Goodwin studies functional materials and their unusual physical properties arising from structural disorder and flexibility. His research aims to understand and exploit these properties, which can be scientifically and commercially important. Goodwin developed a theory stating there are 5 key aspects to an effective music video: thought through beat, relationship between song and visuals, narrative/performance, technical aspects, and focusing the star image through many camera shots.
The document discusses conventions of the indie rock music genre and how the media product draws from, develops, and challenges these conventions. Key conventions discussed include using close-ups of band members and instruments in music videos to emphasize authenticity and musicianship over visuals. Simplistic designs are also common for album artwork and merchandise. The media product takes inspiration from videos by Circa Waves and Arctic Monkeys but adapts conventions like using locations around London to represent the band's origins. Overall, the media product aims to portray the band as real and passionate about their music while putting their own spin on familiar indie rock conventions.
The document provides details about the production of a music video for an indie pop band and two related ancillary tasks - a magazine advertisement and a digipak. Feedback was gathered from the target audience on the music video. Suggestions such as improving a blurry horse shot were incorporated. Adobe Premiere was used to add effects like a lens flare to the music video. Publisher and Photoshop were used to design the advertisement and digipak, with Photoshop allowing for more creativity. Research was conducted online and a camera and lighting were used to film footage.
This document discusses how a media product for a pop music video and album packaging follows, develops, and challenges conventions of real pop music products.
It follows conventions by presenting the video on YouTube, focusing on the artist's appearance, using common editing techniques, and emphasizing symmetry. The album packaging uses bright colors and focuses on the artist.
Some conventions are developed, like using different makeup styles for variety and loosely linking locations to lyrics for aesthetics over meaning.
Conventions are challenged by not tightly linking locations to lyrics and emphasizing aesthetics over meaning, though this is common in some real pop videos. Overall, the goal was to create a product that would be immediately recognizable as pop music to the
The document provides details about a proposed music video for the song "Right My Wrongs" by Bryson Tiller. It will be 4 minutes and 30 seconds, primarily focused on the 4 minute and 11 second song. The genre is hip hop, targeting males and females aged 15-24. The story will follow a boy cheating on his girlfriend and trying to apologize. Locations will include Valentines Park and a Nando's restaurant. Props will include casual clothing, phones, flowers and chocolate. Research was done on copyright, ratings, and BBFC requirements. The estimated budget is £22,102.61.
The document summarizes the media product of a music video and album created by Xenia Petley. It discusses the various elements used that follow conventions of real media products in the singer/songwriter genre, including:
- The album cover uses simple fonts and backgrounds focused on the artist's face, similar to artists like James Blunt.
- Shots in the music video include extreme close-ups, mid shots and wide shots to connect with the audience, like videos by Seal.
- Editing techniques like lip syncing, scene transitions and cutting to the beat are used to engage viewers, as done by Lemar.
- Artificial lighting gives the artist a glow, and a piano is included
This document discusses the design of three indie rock album covers and how they relate to the design of the author's own album cover. It notes that Grayson Gilmour's album cover features a painted distorted head, using cold colors that create mystery. It also discusses how the author's cover and The Kaiser Chiefs' use bold fonts and primary colors to stand out and attract audiences. Finally, it describes how Foster the People uses a plain white background to make the artwork stand out, a common indie rock convention that helps identify the genre and create a brand identity without showing band members' faces.
The document discusses conventions used in indie rock music videos. It analyzes conventions seen in other indie rock music videos related to set design, performance, lighting, camera work, costumes, and editing. The document describes how the music video being evaluated incorporates these conventions, such as using a minimalistic set design, angled camera shots, and natural costumes, to develop the image of an authentic indie rock band focused on the music rather than their appearance.
The document describes the use of various media technologies in planning and constructing a website for a band. WhatsApp was used for communication and organization. Pinterest was used to create mood boards for costumes, hair, makeup, and inspiration for the website design. YouTube provided tutorials for using the website builder Wix, and allowed researching other bands' music videos and styles. The completed website featured photos from a photoshoot edited in Photoshop.
This document discusses genre conventions in pop music products like music videos, album covers, and websites. It analyzes how several popular artists like Taylor Swift, Dua Lipa, and Lady Gaga use conventions like frequent costume changes, emphasis on the artist, color schemes, intimacy scenes, and close-ups in their music videos. The document then explains how the media product for Cheri and her new album draws from these conventions, such as using infinity rolls, color juxtaposition of red and white, and large pictures of the artist on the website and album cover to promote her image and appeal to target audiences.
This document discusses the codes and conventions of electronic music videos. It begins with background on electronic genres like electropop and synthpop. Common conventions of electronic music videos are then outlined, including narrative or performance-based styles, depictions of party/club scenes with bright lights and smoke machines, and focusing on synthesizers. Voyeurism through minimal clothing and seductive performances is also discussed. The document then talks about how these conventions were applied and challenged in a student music video project. It aims to steer away from sexualization and focus more on the artist's music and performance. The relationship between the music, visuals, and record label demands are also addressed.
The document provides analysis of several music videos and how they appeal to target audiences. For the video "Aviation – The Last Shadow Puppets", the summary analyzes how the opening scene of a crying bride suggests a soured wedding to engage younger audiences. Multiple shots and settings are described as appealing to younger viewers through relatable themes. For "Born to Die" by Lana Del Rey, lighting, props, editing, and scenery are analyzed to show how they represent realistic stories and situations that younger audiences can understand and relate to. Finally, for "Reptilia" by The Strokes, close-up shots of the guitarist and lead singer aim to focus on the music rather than visuals, appealing to
The document discusses conventions used in the production of a music video and related media for artists Kimani and Mats. It covers both technical conventions like camera angles, editing techniques, and lighting as well as symbolic conventions including styling, imagery, and layout. The goal was to represent Kimani as a dominant and confident female artist while also promoting Mats, and use conventions common to R&B and house music genres. Dancers were included to enhance Kimani's performance but were shot differently to distinguish them from the lead artists.
The document discusses conventions used in media products for an R&B/house music video and album. It summarizes the technical, symbolic, and structural conventions used for the camera work, editing, lighting, styling, layout, and imagery of the music video and digipak/website. Close-ups, synchronized cuts, neon lighting, urban styling, centered artist images and track listings are some of the conventions discussed to represent the genres and promote the artists.
This document provides an analysis of the music video for "Rock Your Body" by Justin Timberlake. It summarizes various elements of the video, including the genre (pop), setting (a room with light-up walls), costumes (Justin in white while dancers wear black), limited use of props, sexually suggestive body language and movement, and lack of a narrative other than dancing. The analysis suggests these elements fit within the conventions of pop music videos and help convey the meaning of the song.
In what ways does your media product use, develop or challenge forms and conv...longroadmediastudies
The document discusses conventions used in R&B music videos, digipacks, and magazine ads. It describes creating a music video, digipack, and magazine ad for an R&B song that focuses on the main female artist with close-ups, bright colors, and narrative scenes to illustrate the song's lyrics. While following R&B conventions like these, the creative work also challenged some conventions to make the sad song and subtle artist image more impactful.
The document discusses conventions used in media products, including technical, symbolic, and structural conventions. It provides examples of how camera angles, editing, lighting, costumes, and layout were used in line with conventions of genres like R&B and house music. Close-ups, synchronized cuts, fluorescent lighting, urban clothing, and central artist positioning were some techniques discussed. The goal was to represent the artists and genre tropes while also adding some unique and challenging elements.
The document summarizes a student's media production project creating an R&B music video and accompanying materials. The project draws on conventions from real R&B music videos such as Usher's "My Boo" video. Scenes, camera angles, and lip syncing were incorporated from the original video. The student created an album cover, advertisement, and filmed the music video outside to develop the story in a non-stereotypical way. Audience feedback was gathered through YouTube comments, questionnaires, and discussions to evaluate the project.
1. The media product uses and develops conventions from real music videos through extensive research into the indie/pop genre. Shots and editing styles were inspired by music videos like Rihanna's "Diamonds" but developed further, like adding slow motion and reversing shots.
2. Conventions were also challenged, like casting the creator instead of a Caucasian actress to subvert expectations and appeal to a wider audience. Additionally, the music video did not include a love interest like typical indie/pop videos to focus more on the singer's emotions and lyrics.
3. Elements were developed further, like changing a painted scene from colorful to black paint smeared aggressively to depict anger, developing the idea from Demi Lov
This document discusses conventions of magazine articles, album digipaks, and music videos for R&B albums. For magazine articles, it notes conventions like including the artist, album, and release date. For digipaks, it discusses using close-up photos of the artist and bold text for the name. And for music videos, it outlines conventions like using colors to represent mood and having the artist dress conservatively for songs about relationships.
Professor Andrew Goodwin studies functional materials and their unusual physical properties arising from structural disorder and flexibility. His research aims to understand and exploit these properties, which can be scientifically and commercially important. Goodwin developed a theory stating there are 5 key aspects to an effective music video: thought through beat, relationship between song and visuals, narrative/performance, technical aspects, and focusing the star image through many camera shots.
The document discusses conventions of the indie rock music genre and how the media product draws from, develops, and challenges these conventions. Key conventions discussed include using close-ups of band members and instruments in music videos to emphasize authenticity and musicianship over visuals. Simplistic designs are also common for album artwork and merchandise. The media product takes inspiration from videos by Circa Waves and Arctic Monkeys but adapts conventions like using locations around London to represent the band's origins. Overall, the media product aims to portray the band as real and passionate about their music while putting their own spin on familiar indie rock conventions.
The document provides details about the production of a music video for an indie pop band and two related ancillary tasks - a magazine advertisement and a digipak. Feedback was gathered from the target audience on the music video. Suggestions such as improving a blurry horse shot were incorporated. Adobe Premiere was used to add effects like a lens flare to the music video. Publisher and Photoshop were used to design the advertisement and digipak, with Photoshop allowing for more creativity. Research was conducted online and a camera and lighting were used to film footage.
This document discusses how a media product for a pop music video and album packaging follows, develops, and challenges conventions of real pop music products.
It follows conventions by presenting the video on YouTube, focusing on the artist's appearance, using common editing techniques, and emphasizing symmetry. The album packaging uses bright colors and focuses on the artist.
Some conventions are developed, like using different makeup styles for variety and loosely linking locations to lyrics for aesthetics over meaning.
Conventions are challenged by not tightly linking locations to lyrics and emphasizing aesthetics over meaning, though this is common in some real pop videos. Overall, the goal was to create a product that would be immediately recognizable as pop music to the
The document provides details about a proposed music video for the song "Right My Wrongs" by Bryson Tiller. It will be 4 minutes and 30 seconds, primarily focused on the 4 minute and 11 second song. The genre is hip hop, targeting males and females aged 15-24. The story will follow a boy cheating on his girlfriend and trying to apologize. Locations will include Valentines Park and a Nando's restaurant. Props will include casual clothing, phones, flowers and chocolate. Research was done on copyright, ratings, and BBFC requirements. The estimated budget is £22,102.61.
The document summarizes the media product of a music video and album created by Xenia Petley. It discusses the various elements used that follow conventions of real media products in the singer/songwriter genre, including:
- The album cover uses simple fonts and backgrounds focused on the artist's face, similar to artists like James Blunt.
- Shots in the music video include extreme close-ups, mid shots and wide shots to connect with the audience, like videos by Seal.
- Editing techniques like lip syncing, scene transitions and cutting to the beat are used to engage viewers, as done by Lemar.
- Artificial lighting gives the artist a glow, and a piano is included
This document discusses the design of three indie rock album covers and how they relate to the design of the author's own album cover. It notes that Grayson Gilmour's album cover features a painted distorted head, using cold colors that create mystery. It also discusses how the author's cover and The Kaiser Chiefs' use bold fonts and primary colors to stand out and attract audiences. Finally, it describes how Foster the People uses a plain white background to make the artwork stand out, a common indie rock convention that helps identify the genre and create a brand identity without showing band members' faces.
The document discusses conventions used in indie rock music videos. It analyzes conventions seen in other indie rock music videos related to set design, performance, lighting, camera work, costumes, and editing. The document describes how the music video being evaluated incorporates these conventions, such as using a minimalistic set design, angled camera shots, and natural costumes, to develop the image of an authentic indie rock band focused on the music rather than their appearance.
The document describes the use of various media technologies in planning and constructing a website for a band. WhatsApp was used for communication and organization. Pinterest was used to create mood boards for costumes, hair, makeup, and inspiration for the website design. YouTube provided tutorials for using the website builder Wix, and allowed researching other bands' music videos and styles. The completed website featured photos from a photoshoot edited in Photoshop.
1) The document discusses conventions used on various indie rock band websites, including Nothing to Kings, Oasis, and Death Cab for Cutie.
2) It analyzes the use of group photos, merchandising, touring pages, typography, social media links, and photo galleries on the band websites.
3) Key conventions discussed include promoting the music over the artists' appearances, having modest online shops if the band is well established, and using grid layouts without cropping images to seem less predictable.
The document compares the album artwork of Nothing to Kings, Arctic Monkeys, and The Neighbourhood in terms of conventions used in indie rock album covers. It analyzes the use of monochromatic colour schemes, positioning of images and text, fonts, and inclusion or lack of band member faces across the three covers. The document aims to show how Nothing to Kings' cover design choices accept standard indie rock conventions to communicate the band's genre to audiences.
This document outlines a three-part music video idea called "Giving It All - Bondax". The first part features a dancer performing an intense ballet routine in a black studio with purple water and chalk. The second part shows two female DJs dancing casually around a purple lit cube in the studio. The third part is a lip sync performance by a female singer in front of a white wall, with a faded projection of the first dance routine behind her and purple lighting.
Three old men sit in a white room watching multiple TVs that display a band's performance. The camera enters the TV screen to show the band. It then exits back to the old men where a small child is seen strapped behind the TVs, becoming thinner as their energy fades throughout the music video while tangled in wires.
Keith Negus identifies two ideologies of creativity in the music industry: organic and synthetic. The organic approach nurtures artists naturally over the long-term, emphasizing album sales and cultivating older audiences. Synthetic acts have constructed images aimed at younger audiences, prioritizing single sales and short-term profits. While labels want a balance, synthetic artists dominate due to their ability to fund organic development. Both approaches involve some construction by labels to appeal to audiences.
The document discusses the planning and production process for an indie rock band's album digipak. Research was conducted on similar bands' album artwork to determine conventions. Photoshoot planning included emailing a photography student for assistance with lighting, angles, and organization. A Canon DSLR camera and lenses were used to capture high quality images of the band. Adobe Photoshop was utilized to edit photos, create album art designs, and add legal elements. A questionnaire and online graph maker were used to collect and visualize feedback on the digipak from the target audience.
This document discusses the forms and conventions of indie rock music videos. It provides examples of how the student's media product both conformed to and challenged conventions. It conformed through using close-up shots of the lead singer, fluid editing to match the music, and casual costumes. It challenged conventions through its complex set design and use of props, which typically indie music videos have minimalistic sets. The document analyzes how the student's techniques compare to real indie music videos through screenshots and examples.
Three old men sit in a white room watching multiple TVs that display a band's performance. The camera enters the TV screen to show the band. It then exits back to the old men where a small child is seen strapped behind the TVs, becoming thinner as their energy fades throughout the music video while tangled in wires.
The document discusses the planning and production process for a band's website. It describes researching other music websites and bands' website uses. Photos were taken of the band members using lighting equipment and cameras to create images that fit the band's style. Photoshop and WIX were used to edit the photos and build the website. The website was designed to intrigue audiences and sell the band's image through a landing page GIF, social media links, and consistency across promotional materials.
This document discusses the design of three indie rock album covers and how they relate to the design of the author's own album cover. It notes that Grayson Gilmour's album cover features a painted distorted head, using cold colors that create mystery. It also discusses how the author's cover and The Kaiser Chiefs' use bold fonts and primary colors to stand out and attract audiences. Finally, it discusses how Foster the People and the author use a plain white background to make text and artwork stand out and attract target audiences in a way that reflects common indie rock conventions.
The document discusses applying audience theories to a music campaign. It analyzes how encoding/decoding theory, uses and gratification theory, and concepts of preferred/negotiated/oppositional readings relate to the campaign's music video, website, and packaging. Feedback showed the younger focus group had a negotiated reading initially but a preferred reading after changes. The intended meanings were understood but some symbolism was missed due to the group's age.
The document discusses research and planning for an album artwork project. It describes searching similar artists' albums on Google Images to analyze color schemes and styles. Research found that a dark color palette and individual, non-posed photos aligned with the indie genre. Photoshop was used to design the minimalist artwork with individual photos of band members and a red color scheme.
The document summarizes the process of creating a website for a fictional band called Cigarettes After Sex. Research was conducted on band websites and how they promote their music and image. A test website was made for Drake to practice website design skills. Photos were taken of the band on a photoshoot. The photos were edited in Photoshop and used on the website, along with a gif and social media links, to promote the band's image and music. Color schemes and designs were chosen to tie in with the band's indie rock genre and image of being ordinarily dressed but with extraordinary music.
applying audience theories to my music campaign.Ashen Page
This document discusses audience theory and how it was applied to a music campaign. It describes the concepts of encoding and decoding, where producers encode intended meanings and audiences decode based on their own context. There were three types of decoding: preferred, negotiated, and oppositional. The music campaign aimed to encode that the music industry exploits artists, shown by a girl tied to televisions. Most audiences had a preferred reading, understanding this message. Feedback found the clear encoding that "they are a band." Uses and gratifications theory was also discussed, where audiences consume media for diversion, identity, relationships, and surveillance. The campaign provided diversion but also opportunities for identity and relationships. Later focus groups showed more successful encoding of the overall narrative after adjustments
This document discusses how the media product challenges and develops conventions of real media products within the indie rock genre. It analyzes the conventions used in music videos by bands like The Killers and Bastille and how the documentary's music video challenges some conventions, such as showing the band clearly and including a love story, while developing others, such as using a minimalist website design. It also discusses how the conventions of album artwork and costumes are challenged to create a sense of mystery around the band.
Question one - In what ways does your media product use, develop or challenag...laura.thornborrow
This document discusses how a media product uses and develops conventions of real media products in various forms. It summarizes the use of camera techniques like close-ups, establishing shots, and point-of-view shots in a music video. It also discusses the two locations used - an urban setting to represent loneliness and a forest to represent a peaceful performance setting. Finally, it summarizes how the designs of a digipak and advert for the music follow conventions of the singer-songwriter genre through simple, natural images and continuity across promotional materials.
The document discusses a music video, Digipak, and magazine advertisement created by the author to promote Kelly Clarkson's cover of "Respect." The music video tells a story of female empowerment showing a woman gaining control after being ignored by her husband. Both the Digipak and magazine ad feature the same woman from the video in colorful, fashionable clothing to appeal to their target audience of females aged 16-25. The author analyzes their works using various music video theories and conventions such as narrative vs performance, editing techniques, mise-en-scene elements, and how their works compare to other pop music videos.
The document discusses the evaluation of a media portfolio that includes a music video and print work for an R&B artist. It summarizes how the media product uses conventions of real music videos, such as a focus on style over substance and portraying the artist as a sex symbol. While mostly sticking to conventions, it also challenges some, like setting the video in a woodland rather than beach setting. The print work also follows conventions like using the artist's image but experiments with colors and effects. Feedback showed the music video successfully portrayed the emotions of the slow song through its editing, shots and setting.
The document discusses forms and conventions used in the music video for "Rihanna" by Clean Bandit, comparing it to other music videos.
It analyzes the media form, conventions, locations, lighting, camera work, performances, and editing of the video. Studio filming was used with additional lighting effects. Close-ups were important to focus on the artists. Long shots showed the band and instrumentalists. Cross-dissolve was used to link scenes.
The document also discusses the digipak design for the single, comparing it to Ellie Goulding's use of brighter colors. For the website, it analyzed Lorde's site but chose brighter colors to attract a younger audience for the childlike
This document discusses how a media product uses and develops conventions of real media products in various genres. It provides several examples:
1) The opening logo and font are similar to conventions in music videos and help introduce new artists.
2) Costumes and shots are less provocative than typical pop videos but still show some skin and focus on the artist, developing conventions.
3) Shots divide performers by color in the background like real groups to differentiate them while showing unity.
4) Elements like dance breaks, closeup artist photos on albums, and deluxe editions with extras develop conventions in a way that appeals to audiences.
The document discusses the use of typography, sets, costumes, lighting, editing, and synergy across various media products to advertise Rihanna's song and album "Stay". Serif and sans serif fonts were used in the minimalist music video logo to represent formality and simplicity. Black was used extensively to symbolize class, pain, and sadness. Minimalistic sets focused attention on the artist. Costumes like a black slip could be seen as objectifying but also conveyed emotion. Lighting used high and low key effects and spotlights. Editing drained color in older footage to contrast emotions. Potential synergy products included perfume, t-shirts, and using the song in a film.
The document compares conventions used in the music video being evaluated to those used in videos by Florence and the Machine and Daughter. Specifically:
- Camera work focuses on close-ups of the artist to connect with audiences while maintaining some mystery.
- Costumes and sets are coordinated to create an aesthetic and focus attention on the artist.
- Editing uses techniques like cross-fading to set mood and emphasize the artist.
- Makeup draws eyes to the artist's face while reflecting their style and helping the audience remember them.
- Performance shots showcase the artist's talent and reinforce the music's authenticity.
The document discusses various forms and conventions used in music videos, including camera shots, editing techniques, costumes, props, lighting, and locations to convey meaning and move the narrative. It also examines how these same conventions are applied to other media forms like a digital album cover and website to create cohesion across products and represent the artist as a genuine, organic musician working to achieve success.
The combination of the main music video product and ancillary magazine ad and album cover tasks is effective because there is clear continuity across all three. Specifically, the same scenic location, similar shots of the artist walking, matching color schemes, costumes, hairstyles, and lighting create coherence. Establishing a recognizable trademark look for the artist through these repeated visual elements can help promote and market the artist as a brand.
In what ways does your media product use, develop or challenge forms and conv...jessicaalouisaa
The document discusses how a student's media product uses, develops, and challenges conventions of real media. The student created a narrative music video that used typical camera shots and movements, purposeful mise-en-scene elements, and editing techniques like dissolves. However, it challenged conventions by not including ambient sound and having a non-stereotypical storyline. The student believes the video both uses conventions like representations of gender roles, but also challenges norms by subverting expectations of what a pop music video should be. The student also discusses how their digipak and poster for the album release both use and develop conventions to promote the artist.
The document discusses conventions and forms in media products. It provides examples of conventions used in music videos, including cinematic locations, close-ups, lighting, sets, pacing of cuts, dance, and album covers. It then analyzes several music videos and album covers, noting how they use certain conventions and how the document writer drew inspiration from them for their own media product. The document aims to identify conventions, understand how other artists have used them, and apply that knowledge to their own work.
The document discusses conventions used in various media related to music. It summarizes conventions seen in music videos of different genres like indie and pop. It discusses using conventions like narratives, performances, and relatable settings in indie music videos. It then discusses conventions of digipaks, like close-up artist photos and extras to add value. Magazine ad conventions discussed include linking to other products and providing release details. The document argues its own media uses conventions that appeal to its target indie audience.
Our media product uses and develops conventions of real music videos and other media forms in the following ways:
1) In the music video, we use conventions like natural lighting, casual costumes, and street performances to present the artist as an up-and-coming musician and make the narrative relatable.
2) For the digipak and website, we portray the artist as authentic and organic by using conventions like natural lighting, casual clothing, and an informal personal style reminiscent of other independent artists.
3) Across all forms, we employ conventions commonly used in indie and pop genres like simplicity, neutral colors, and an emphasis on personality to connect with audiences and represent the style of music.
This document discusses the codes and conventions used in the music video, website, and digipack created by the author for an R&B artist. It analyzes several shots and elements from the music video that draw on conventions of the genre, such as masculine poses, spotlights on the artist, and layered shots of the artist. It also discusses design elements of the website and digipack, such as the color scheme and fonts used. Feedback from an audience noted the professional quality of the video and uniqueness of the digipack design. The author learned that the overall package cohered well but the music video design differed slightly more from the album packaging.
The document analyzes the conventions used in alternative R&B music videos, websites, and album artwork by comparing the work of various artists like Miguel, Kelela, Banks, FKA Twigs, and PartyNextDoor. It finds similarities in the artistic and individual style of videos, prominent artist photography on websites, and blurred backgrounds on album covers. While some conventions are followed, the goal is also to challenge conventions and maintain uniqueness.
The document discusses conventions and forms used in various media products. It provides examples of conventions from music videos, such as close-ups in Adele's "Hello" video and dark lighting in Daughter's "Youth" video. It also discusses conventions for album covers, such as the relaxed field image on The Head and the Heart album and the color scheme and rural environment on the Autumn Glow album cover. The document aims to analyze how media products use, develop, or challenge conventions and relate conventions to conveying meaning and genre.
Here are the key ways I used new media technologies in the construction and research, planning and evaluation stages of my project:
Construction:
- Used a Sony Handycam to film all footage for the music video. The camera allowed me to capture high quality video.
Research:
- Researched existing music videos online to understand conventions of the genre. This helped inform my creative choices.
- Analyzed music videos on YouTube to break down techniques used.
Planning:
- Created storyboards digitally using an app to plan shots and scenes. This helped with organization.
Evaluation:
- Created an online survey using Google Forms to gather audience feedback. This provided valuable insights.
- Used
The document discusses conventions and forms used in various media products such as music videos. It provides examples of conventions from popular music videos and albums and how the student has used or been inspired by these conventions in their own media products. Specifically, it discusses conventions around cinematic locations, lighting, pacing of cuts, dance, photography style, color schemes, and placement of text in album artwork. The overall purpose is to evaluate how the student's media products do or do not follow conventions from real media products.
Codes and Conventions of Music Videos Including:
Editing Techniques
Style
Camera
Stereotypes
Sound - Diegetic and Non Diegetic
Mise En Scene - Lighting, Props, Costume, Hair and Makeup, Setting/Location, Colours
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
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Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
2. Introduction to
conventions
Conventions are stereotypical signs of something that is recognised. For
example technical conventions include camera work, editing and anything using
technology. Another type of convention is symbolicconventions. Symbolic
conventions use colours or any symbol that represents a certain thing. For
example the colour red symbolises love and passion and a knife symbolises
cruelty and death Genre however means a particular category of something eg
music, for example pop music usually includes a lot of colour however our
genre which is indie/ alternative uses less colour and design elements and
focuses more on the artist. Conventions are used to let an audience recognise
and consume something.
3. Music Video
Set Design
The Big Unknown – Elder
Island
The set design for my music video was extremely simple. Our set was a combination of
blue lighting and a plain black background. However we had silk and chiffon white fabric
hanging down to add something and link to the dream theme of our music video.
4. Music Video
You’ve got the love –
Florence and the machine
Youth – Daughter
The video for You’ve got the love is very similar to mine as the set is made up of a black
background with cold blue/white lighting. This shows that for my music video my group
and I chose to develop the conventions of an indie music video. The simpler the set the
more the audience can focus on the artist.
Again the set in the music video for Youth is very similar to the big unknown because there
is no set, it is just a black background that uses a lot of white light, particularly spot light to
promote Richard Dyers star theory that the audiences attention should be focused
completely on the artist and nothing else. The colour scheme is also very simple just black
and white this could connote that the artist has two sides to her music a dark and light
side.
5. Music Video
Performance
This screenshot was taken from my music video focusing on the element of
performance. Our artist is looking directly in to the camera showing Richard dyers star
theory that she involving and connecting with the audience.
The Big Unkown
6. Music Video
Performance
You’ve got the love – Florence
and the Machine
Youth – Daughter
In the music video youth, this screenshot shows a close up of the artists face and her
looking in to the camera to connect with the audience, this shows that our music video
is developing the conventions of an indie music video by involving this element.
In the music video You’ve got the love, it is almost exactly the same as my music video
because it is a close up of the artists face however on a slight angle. Both artists are
looking in to the camera which encourages dyers star theory as it creates a ‘synthetic’
image as the artist is not ignoring the audience but can acknowledge they are there.
7. Music Video
Make Up
The Big
Unkown
For the make up conventions in our music video, as the set was so simple we
wanted the make up to stand out a lot, so while keeping her face up relatively
simple we made her eyes stand out so that when she was incorporating the
performance element and staring directly in to the camera the audience would
recognise and engage.
8. Music Video
Make up
You’ve got Love –
Florence and the
machine
Youth –Daughter
For the video for you’ve got the love, the artist is wearing very basic face make up and then
to contrast this wearing sparkly/ silver eye shadow. This follows the colour scheme used in
the video as the lighting is white / silver as well as her sparkly costume. Our video therefore
develops the media conventions as although the set and dress were white, the blue/ green
lighting was replicated through her make up as well.
The make up for the video youth, is completely different to ours as they have continued
with there black and white theme therefore wearing nearly no make up. Our video
compared to youth is going against genre conventions for an indie music video because we
aren't keeping it strictly plain and simple but adding different colours and bolder colours
which are noticeable for the audience, where as youth want the audience to focus more on
the artist rather then the colours of her make up giving her a much more organic image.
9. Music VideoCostume
The Big Unknown
The costume for our music video was very plain and simple, a long white
flowy dress that related to the white fabric hanging from the ceiling in the
set. We chose this so that when she was performing amongst the fabric
they would work together and blend in making her stand out. This
promotes Richard Dyers star theory that we are concentrating more on the
artist and her performance rather then the costume.
10. Music Video
Costume
Youth – Daughter
You’ve got the love –
Florence and the
machine
The costume for you’ve got the love is similar to our white dress and white set as
the silvery / sparkly dress matches part of the set and the lighting. However the
costume in you’ve got the love is still bold therefore distracts the audience away
from the artists performance slightly going against typical genre conventions for an
indie music video
However the video for youth is developing the genre conventions for an indie music
genre. The costume is plain and simple using black and grey which matches there set
and there is no distraction what so ever therefore the audience can focus on nothing
but the artist as the performance is what is important.
11. Music Video
Camera Work
The Big Unknown
We used a variety of different shots to capture every angle of our
artist. Most of these included mid shots and close ups to show her
face to the audience as much as possible however this screenshot
shows a slow motion pan around her to capture every angle in
one shot. This makes sure that the majority on the artist making it
about there performance rather then having most of the
set/background in the shot.
12. Music Video
Youth- Daughter
You’ve got the love –
Florence and the
machine
Camera Work
In the music video for youth the same pan in our video reveals the drummer as if it is
a new emerging artist which fit the conventions for an indie band. This is similar to
our video as the panning shows every inch of the band and set.
Although the video for you’ve got the love is showing more of the set then the artist
it is still the same pan and shot as our video showing the detail of the performance
more then anything else. Once again this is promoting Richard Dyers star theory that
the artist is the most important thing by use of camera work.
13. Music Video
Editing
The Big
Unknown
In our video we used many effects in the editing process. This
screenshot of the end of our video shows a cross dissolve . We
chose this to add in post production to use a close up of our
artist and make her face fade away slowly leaving the image
of her face which has been promoted a lot in the video as the
last image in the audiences mind.
14. Music Video
You’ve got the Love –
Florence and the machine
Youth – Daughter
Editing
In the music video for you’ve got the the love there is a sparkly shimmer used as an after
effect added at the end of the video. This connects with the over all sparkly/ white colour
theme used throughout. This is going against genre conventions for an indie music video
as they are not ending the video on her face like our video to show how important she is
but instead focusing on a design element.
However in youth they use a cross fade to black which in the same way as our video leaves
the audience with an image of the band before it goes black which is developing the genre
convention of an indie/ alternative music video.
15. Album Artwork –THE BIG
UNKOWN
FRONT BACK
The album artwork for our artist is very plain and simple as we wanted to develop the
conventions of an indie music artist and make it more about the artist rather then the design
elements. We chose a black and white colour scheme, therefore taking the photos in black and
white. This adds contrast to the album artwork engaging the audience as soon as they look at it.
The photo shows our artist is young/ attractive /indie, enforcing the idea she is new and emerging
that will interest the audience. The pictures have a vintage feel as they were taken on a film
camera which gives our artist a rustic original image. The font is bold and clear revealing the
important information eg the title of the album and list of songs. The white writing on the front
contrasts well with the black/grey background. The artists name is more bigger then the title of
the album as we want her name to be the most important thing and what the audience see first.
16. Album Artwork –THE BIG
UNKOWN
The back cover links to the front as they both have a nature theme taken
outside in a forest area, which promotes the naturalism of our artist and
promotes Richard Dyers star theory of an organic image. The grey /black
colours contrast well to the front cover adding a slight edge in reference to
an indie artist. The font same as the front yet in black stands out but
doesn’t over rule the more important writing on the front as well as the list
of songs that aren’t numbered to keep it as simple as possible. We added a
barcode and legal information at the bottom of the back cover to make the
album look more professional yet also keeping the more independent indie
artist theme that looks natural.
17. Album Artwork – FLORENCE AND THE
MACHINEFRONT BACK
The album artwork promoting Florence and the machine is very similar to ours.
The colour scheme is the same simple black and white to show contrast
although for this album the background is white and the font is black. This could
suggest two sides to this artists music adding an extra interest for the audience.
18. Album Artwork – FLORENCE AND
THE MACHINE
Our two artists are in very similar positions, Esme rose is crossing her arms and is positioned on the right
side of the photo, and Florence has her arm resting under her chin slightly to the left of the photo, this
shows an organic image for both artists as they are not directly in front of the camera which looks referring
to Richard dyers star theory like a synthetic image that is fake and computerised. The font is slightly more
complex then ours as each letter is a different size and shape. It is a more personalised title that shows the
consumer Florence has a personality where as ours is simple and clear which goes against being
represented as an indie artist. The back cover is even simpler showing a photo in the same colour scheme
of Florence the artist in the same position just a tiny difference. This is completely different to ours as
although we wanted Esme looking natural on the front we wanted to add a nature theme to make the
genre conventions extremely clear. Our barcode is much bigger and clearer on our back cover compared to
Florence this could show that Florence's album back cover is less professional and more personalised like
she is completely connected to the album artwork linking with the font on the front. This shows the even
more minimalistic approach that this artists album portrays developing the genre conventions of an indie
album cover that the artist is involved in a simple yet effective way.
19. Album Artwork – BIRDY
FRONT BACK
Esme Rose and Birdy’s album artwork is also very similar to the previous. The colour
scheme for the front is also black and white showing versatility and also making certain
things stand out for the consumer. The back cover is a light cream, this is so the front
cover can stand out next to it.
20. Album Artwork – BIRDY
I have done the exact same thing for my artist by using a dull grey/ black to dull down the back cover so the
front can be bolder and more appealing. The photo of birdy on the front is very similar to ours as she is
wearing clothes that are of an indie genre like the fur coat esme rose is wearing. It is also a photo taken
outside in a field which is a natural environment just like the front of our album artwork that connotes the
artists as being natural and down to earth. The font is black and clear just like in our album artwork however
on birdy's there are no lines joing the letters but dots as this is something different it seems personalised and
different which work developing the conventions of indie genre music. The size of the photo also matches the
size of our album photo showing the artists are the most important thing. The back cover is different to our
album as there is no connection of nature on the back just a light colour which is plain and simple making the
audience focus on the songs rather then the theme. However both back covers develop the conventions of an
indie music genre because they are both symbolising an organic image for example the picture of the woods
is a natural environment and the plain colouring seems personalised and linked to the artist where it is not
trying to be over the top using lots of design elements.
21. My Website
HOME PAGE
The conventions for our homepage develop the conventions of an indie music
genre as they have the simple layout,font and colours however add something a
little bit different that no one else has. For example we have used a black and white
colour scheme, this holds contrast and intrigues the audience as it is simple yet
classic. The font is square and clear. However the main blue sparkly image is what
adds something different as it catches the audience attention straight away and
links to our music video using the same blues/ purples as the lighting. The picture
placement is the largest thing on the cover showing our artist is most important.
The photo of her shows her looking slightly away from the camera showing she is
down to earth and according to Richard Dyers star theory it is not a synthetic image
but capturing something natural which connects the audience to her in a perosnal
way.
22. My website
Tour Gallery Music
About
For the rest of the website we have used the same black and white colour scheme with simple
font that is clear and can easily guide the audience to the information they need about the
artist. The titles are placed in the centre to make it easier to see what you are looking at. The
black and white photos also link to the album artwork so that the audience can link the media
they are consuming to the artist. There is not much writing about the artist only one main
paragraph with a quote on the ‘about’ page to keep it personal and connect the audience to
the artist which again is promoting Dyers star theory that our artist is ‘organic’. We are also
not only following the conventions of an indie music artist but changing and making them
better. On every page of the website the placement of the photos is always in the middle and
the largest thing on the page to show she is the most important thing and nothing else. The
gallery of photos is going against the conventions of an indie artist as all the photos are
looking directly in to the camera making her look slightly synthetic however we felt it was
important to promote more then just her music so her modelling adds another layer of
interest for the audience and her as an artist is always more important then photos. Her new
song on her album is also dedicated to one whole page as well as a whole list of tour dates to
promote her as up and coming which follows the conventions of an indie music artist. The
social media links are in a bar at the top however they are in a faint grey colour to resemble
although she has them her music is more important and wants the audience to be more
23. Website – BIRDY
On Birdy’s website homepage in the same way as our website there is a huge photo of her as the
background and she is not looking in to the camera promoting the natural image and following
the genre conventions of an indie artist. There is also a gallery and not just of her showing she is
a down to earth artist and following indie genre conventions as there are photos of nature which
makes her seem natural and an ‘organic’ artist. (Richard Dyers star theory).The colours are
challenging indie genre conventions as usually black and white makes it simple like on our
website although birdy’s font is the same there is a huge amount of colour that is normally used
when promoting a pop artist. However the font for the layout flowery/ feminine which looks
personalised which adds to her natural image. In the same way as our website birdy follow
genre conventions for an indie artist as her social media tab is also small and on the right hand
side where it is less noticeable making her music and her the most important thing rather then
unreal social media accounts.
24. Website – BIRDY
MusicTour Videos
Birdy's tour dates, similar to our artist are bold and placed on the page as a
large image right in the middle symbolising important information. The black
and white theme that we use also adds a nice contrast however it is simple and
effective.
Her video of her recording a live acoustic session reinforces her natural/organic
image as it seems real for her audience that her music is real and not fake. She
also shows her songs on sound cloud, sound cloud is a popular website used for
up and coming artists this shows her audience she does not need to use the
most fancy looking website but one that really shows her music. This all
supports the conventions showing she is an indie music artist which holds
similar conventions to our artists website.
25. Website- FLORENCE AND THE
MACHINEHomepage
The homepage for Florence and the machines website follows indie conventions
because she uses a gallery of gifs that move with no sound this shows she is a real
person and her illusion is not fake, there is also no writing is all about the artist
which takes up the whole page reinforcing the importance This is similar to our
large blue photo on our website. The dark colours also support the indie genre
26. Website- FLORENCE AND
THE MACHINENew album
release Tour dates
Selection of
albums
Tours/festivals
On her main website aside from the homepage there is a huge picture of her new album
and lots of pictures cut up in to a photo collage. This has a very edgy theme, Her tour
dates are also in black and white and use the photo from her album artwork which is the
same as our website. It is plain and easy to see the information is bold and clear. This is
developing the conventions for an indie music artist. However her selection of albums
and festivals tour dates are very bold using lots of colour and it is all crammed together
on a page. This is completely challenging the conventions of an indie music artist as it is
more a pop style and completely contrasts to the rest of the website. It is almost like a
scroll of everything about her which in some ways is an interesting effect for the
audience as they feel like they are scrolling through her personal information like a
perosnal blog which connects them more to the artist.