12. More Disadvantages Downfall of traditional media e.g. print media Decline of face to face social interaction?
13. Development The growth of network effects lies in the people who are a part of it; people influence online retail and add content.
14. Generational A part of network effects? Being cut off from society because they do not take part in network effects?
15. Wrapping Up… Network effects creates a ‘small world’ phenomenon; people can communicate using universally accessible platforms (Facebook etc) Network effects changes with technology (telephones to social networking) so is bound to continue developing in the future You probably are a part of network effects right now, even if you didn’t realise
Editor's Notes
Introduce/ similar to synergy – more valuable the bigger it is
Real world scenario/ like sheep/ one person uses it, everyone follows/ egfacebook
Telephones – more people had a telephone = more social value / same for facebook / contemporary taking over the traditional?
Network effects can heighten competition / huge amounts of users
More people that use retail websites more products there will be (quantity and diversity) / networks effects is beneficial for the long tail retail theory
Network effects blurs the definition of “producer” / millions of people are watching content on one platform made by individuals
Network effects more prominent because more accessible? / can be used anywhere
Metaphor – network effects growth is dependant on people / people add content
Growing social circles amongst young generations / older generations being further cut off from social interaction because of network effects?
