Powerpoint is a force of great power which can be used for good or evil
It is probably the most misused in business, we’ve all felt our life slipping away while watching bad powerpoint.
This presentation shows how you can use the Force for good, to persuade in five minutes or less.
Designing Criminal Case for Retention and ViralitySerge Versille
Full presentation by Pretty Simple's co-founders Corentin Raux and Bastien Cazenave, on designing the virality and retention for the hit social game of investigation Criminal Case.
Launched in November 2012, Criminal Case went from 0 to 9 million players in just 6 months, and reached #2 most played game on Facebook by May 2013. Only 2% of all players came from ads, which means a staggering 98% of players discovered and played Criminal Case organically.
The popularity of Criminal Case rests in large part on the quality of the game itself, but though this presentation discusses our overall design choices briefly, how to design a good game is (way) beyond its scope. This presentation focuses on the key pillars of the success of Criminal Case: optimizing the first time user experience, designing virality and retention, and understanding their relationship. This presentation is supported by actual examples and numbers from Criminal Case.
Your Brain is Sabotaging Your Ability to Give Good FeedbackBevan Williams
Providing honest and straightforward feedback is one of the most powerful skills a Scrum Master, Mentor or Coach can use. Effective feedback can allow the other person to reflect on the impact of their behaviour, and make real changes in their lives.
So why is it so difficult to get these skills right? The answer to this question lies in the ways our brains make decisions about the world around us. Before we can make useful observations to provide effective feedback, it's important that we understand what may be going on within ourselves first.
In this interactive talk, we explore the neuroscience of the predictive brain, understand how this can influence our feedback, and learn what you can do about it.
This was presented at Regional Scrum Gathering South Africa on 6 May 2021
Startup Lessons from TaskRabbit - Leah Busque, Founder, TaskRabbitTraction Conf
Leah Busque shares lessons learned from her 8 years as founder and CEO of TaskRabbit, scaling the business from nothing to 40+ cities and acquisition by Ikea.
Designing Criminal Case for Retention and ViralitySerge Versille
Full presentation by Pretty Simple's co-founders Corentin Raux and Bastien Cazenave, on designing the virality and retention for the hit social game of investigation Criminal Case.
Launched in November 2012, Criminal Case went from 0 to 9 million players in just 6 months, and reached #2 most played game on Facebook by May 2013. Only 2% of all players came from ads, which means a staggering 98% of players discovered and played Criminal Case organically.
The popularity of Criminal Case rests in large part on the quality of the game itself, but though this presentation discusses our overall design choices briefly, how to design a good game is (way) beyond its scope. This presentation focuses on the key pillars of the success of Criminal Case: optimizing the first time user experience, designing virality and retention, and understanding their relationship. This presentation is supported by actual examples and numbers from Criminal Case.
Your Brain is Sabotaging Your Ability to Give Good FeedbackBevan Williams
Providing honest and straightforward feedback is one of the most powerful skills a Scrum Master, Mentor or Coach can use. Effective feedback can allow the other person to reflect on the impact of their behaviour, and make real changes in their lives.
So why is it so difficult to get these skills right? The answer to this question lies in the ways our brains make decisions about the world around us. Before we can make useful observations to provide effective feedback, it's important that we understand what may be going on within ourselves first.
In this interactive talk, we explore the neuroscience of the predictive brain, understand how this can influence our feedback, and learn what you can do about it.
This was presented at Regional Scrum Gathering South Africa on 6 May 2021
Startup Lessons from TaskRabbit - Leah Busque, Founder, TaskRabbitTraction Conf
Leah Busque shares lessons learned from her 8 years as founder and CEO of TaskRabbit, scaling the business from nothing to 40+ cities and acquisition by Ikea.
PowerPoint is everyone's favorite presentation program. It's the most popular and universal choice for presentations. This workshop will look at how to take your PowerPoint to the next level, offering tips and tricks that go beyond the basics of the program. If you are looking to spice up your next presentation join us for this online interactive workshop.
Advance-excel-professional-trainer-in-mumbaiUnmesh Baile
Vibrant Technologies is headquarted in Mumbai,India.We are the best Advanced Excel training provider in Navi Mumbai who provides Live Projects to students.We provide Corporate Training also.We are Best Advanced Excel classes in Mumbai according to our students and corporates
Ms office Training Institute in Ambala ! Batra Computer Centrejatin batra
Batra Computer Centre is An ISO certified 9001:2008 training Centre in Ambala.
We Provide Best Ms-Office Training in Ambala. BATRA COMPUTER CENTRE provides best training in C, C++, S.E.O, Web Designing, Web Development and So many other courses are available.
A basic training module for beginners to understand and use MS Excel and make the work easier. It is specifically designed for PR professionals who require basic calculations and understanding of the workings of MS Excel.
Digital Strategy And storytelling - District32 business leaders - doyle buehl...Doyle Buehler
Isn’t it cool - it’s the greatest time in history, as we have access to literally billions of people around the world.
Yet, it’s also the worst time in history because we have access to… literally billions of other people around the world.
Competition is fierce; you’re essentially 1-click away from disaster.
It’s never been easier to get your story out there, but it’s also the hardest time because there is so much more noise out there. Isn't business fun?
In the Digital Age, story matters now more than ever. If you have a strategy you can tell your true story. If you don't, you get lost in the noise of everything else.
We were born to tell stories & we know how to listen to them, but rarely how to tell them. The story is what gives your customer clarity & certainty.
It’s not a story about how awesome you are. Nor even how you might be the next “amazing” founder.
Nor how you are going to “change the world”. They’ve heard it all before.
Nothing seems to work in marketing? Can’t figure out who to blame?
Ask yourself, what’s your strategy & how are you telling your story?
Story matters in creating your own certainty, your own future for the real hero, your customers.
This is your strategy. Welcome to digital storytelling.
#digitaltransformation #strategy #leadership
Effective Presenting with ‘Think, Feel, Do!’Ray Poynter
Effective research needs to result in outcomes, and changes that are beneficial to the organisation commissioning the research.
The ability of the research to help bring about change depends on how it is communicated. In many cases, the only part of the research that has any impact or visibility is the presentation, i.e. the actual presentation and any report / ‘leave behind’/ or 'take-aways'.
In this webinar, Ray Poynter, focuses on how to use the ‘Think, Feel, Do!’ approach to create effective communications, i.e. communications that result in actions.
PowerPoint is everyone's favorite presentation program. It's the most popular and universal choice for presentations. This workshop will look at how to take your PowerPoint to the next level, offering tips and tricks that go beyond the basics of the program. If you are looking to spice up your next presentation join us for this online interactive workshop.
Advance-excel-professional-trainer-in-mumbaiUnmesh Baile
Vibrant Technologies is headquarted in Mumbai,India.We are the best Advanced Excel training provider in Navi Mumbai who provides Live Projects to students.We provide Corporate Training also.We are Best Advanced Excel classes in Mumbai according to our students and corporates
Ms office Training Institute in Ambala ! Batra Computer Centrejatin batra
Batra Computer Centre is An ISO certified 9001:2008 training Centre in Ambala.
We Provide Best Ms-Office Training in Ambala. BATRA COMPUTER CENTRE provides best training in C, C++, S.E.O, Web Designing, Web Development and So many other courses are available.
A basic training module for beginners to understand and use MS Excel and make the work easier. It is specifically designed for PR professionals who require basic calculations and understanding of the workings of MS Excel.
Digital Strategy And storytelling - District32 business leaders - doyle buehl...Doyle Buehler
Isn’t it cool - it’s the greatest time in history, as we have access to literally billions of people around the world.
Yet, it’s also the worst time in history because we have access to… literally billions of other people around the world.
Competition is fierce; you’re essentially 1-click away from disaster.
It’s never been easier to get your story out there, but it’s also the hardest time because there is so much more noise out there. Isn't business fun?
In the Digital Age, story matters now more than ever. If you have a strategy you can tell your true story. If you don't, you get lost in the noise of everything else.
We were born to tell stories & we know how to listen to them, but rarely how to tell them. The story is what gives your customer clarity & certainty.
It’s not a story about how awesome you are. Nor even how you might be the next “amazing” founder.
Nor how you are going to “change the world”. They’ve heard it all before.
Nothing seems to work in marketing? Can’t figure out who to blame?
Ask yourself, what’s your strategy & how are you telling your story?
Story matters in creating your own certainty, your own future for the real hero, your customers.
This is your strategy. Welcome to digital storytelling.
#digitaltransformation #strategy #leadership
Effective Presenting with ‘Think, Feel, Do!’Ray Poynter
Effective research needs to result in outcomes, and changes that are beneficial to the organisation commissioning the research.
The ability of the research to help bring about change depends on how it is communicated. In many cases, the only part of the research that has any impact or visibility is the presentation, i.e. the actual presentation and any report / ‘leave behind’/ or 'take-aways'.
In this webinar, Ray Poynter, focuses on how to use the ‘Think, Feel, Do!’ approach to create effective communications, i.e. communications that result in actions.
Microlearning – or bite-sized learning - is a hot topic today, but for many, it raises more questions than it does answers. Organizations are facing so many issues today that microlearning claims to solve – a growing skills gap, a workforce with dramatically different learning needs, declining success with traditional training methods- that many are wondering whether microlearning is the answer.
Axonify has been delivering successful microlearning solutions to organizations like Bloomingdale’s, Walmart, Ethicon (division of Johnson & Johnson) and Toyota Motor Sales USA, since 2011. This experience gives us unique insight into what microlearning is, what it should be, and what it can do for your organization.
Join us for our upcoming webinar “Microlearning in Action: Small Bites, Big Impact”. In this webinar, you will learn:
What microlearning is, and why it’s becoming so popular.
What you must look for in a microlearning platform, from its underlying cognitive science principles, to incorporating gamification, to content and methods of delivery.
How several organizations are already using microlearning, and the amazing results they’re achieving.
Presentation for HVTC Field Officers Retreat - September 2016.
Topics Communication
Body Language
Personal Stories
The Future of Work
Four steps to storytelling success
Social media 101 - Unleash A Successful Online Personal BrandHussein Hallak
You live in an interconnected world and people expect to find and connect with you where they find and connect with everyone else, online!
Whatever your level of knowledge or usage of social media, this workshop will help you upgrade your online presence using the power of social media to your advantage.
In this workshop you will learn the steps to build a powerful personal brand on the top 3 social media platforms (Facebook, Twitter and LinkedIn) so that you stand out from the rest whenever anyone searches your name online.
Dedicated to help job seekers, self employed and entrepreneurs build their personal brand online, position themselves as favorable candidates for employers and clients, build their reputation and get the right exposure online using Facebook, Twitter, and LinkedIn.
Key Questions Answered:
Why do I need an online presence?
What the heck is personal branding, and how do I brand me?
What is social media, is it Facebook and Twitter?!
If social media is so great why isn’t everyone using it?
So where do i start? Shall I sign up and start posting now?!
There is so much to do, I have a life, how can I manage more?
How do I become friends with Facebook?
What about Twitter?
The perfect 10 how do I get linked in?
Kimberley-Go: Apps, social media & augmented realityRay Wills
What’s happening globally with new tech?
What do markets tell us about how quickly disruptive technologies will impact on everything?
What emerging technologies, apps and social media trends can help business processes, client engagement, brand development, growth?
What does this mean for how we plan our businesses?
Custom webinar presentation for the Infographics class at NYU in May 2014.
Covering the most effective uses of data visualization and infographics for delivering a message. Online infographics are used for marketing purposes and are the most visible and recognized category of infographics. However, businesses are also using infographics to visualize budgets, marketing strategies, business plans, sales presentations, Board Meeting presentations, annual reports, consumer research statistics and as visual explanations of their products and services to customers.
Major topics included:
- The Science of Infographics
- Online Marketing Infographics
- Internal Confidential Infographics
- Infographic Resumes
- Data Visualization Design Tips
- Software applications and website design tools
A Guide To Creating Curiosity Gaps In Social MediaGermano Silveira
One of the most powerful techniques for boosting clicks on your content and growing your readership is by utilizing the Curiosity Gap.
The Curiosity Gap is a technique where you supply readers with just enough info about your content to hook their interest, while withholding key information. It creates a strong desire within readers to click on your link and obtain the missing info by reading your content.
In this guide, I discuss:
- The theories and strategies involved in creating Curiosity Gaps from your content
- How to avoid creating cheap click-bait
- Provide 10 templates/techniques for creating Curiosity Gaps
- And Provide 20 examples of effective Curiosity Gaps
Learn more about this powerful technique!
How to put together a strategic plan for social media - made for the Exhibition and Event Association of Australasia (EEAA) industry day. Features Australian social media statistics, a step-by-step plan and some philosophy.
Webinar: When Should You Use Instagram Stories vs. Feed?Falcon.io
Instagram is on the rise, and more and more brands are looking to establish an Instagram presence in order to better tap into their audience's interest. But there is a key challenge in modern Instagram publishing. Instagram Stories vs. Feed: Which is best?
Watch full webinar: https://www.falcon.io/webinars/stories-vs-feed/
Presentation from October 4, 2015: Arts Midwest Orchestras 20/20: Context, Connection, Collaboration. An attempt to lay out the context of audience, competition, technology and strategy - then a set of practical steps to get things done.
Presentation was given at the Council on Foundations STEPS conference in San Francisco on September 21, 2011. Community foundations are in a unique position where they cn be the voice for the community and delivering stories while innovating video. First, they will need to let go and let the community dictate the content.
Lecture 9 - New Paradigms, New Technologies, and Your Asset Creation - 6 Ma...Fahri Karakas
In this lecture, we will go over a wide variety of topics that will help you in your journey of asset creation.
We will cover the following topics:
-5 Seconds Rule: Do It Now
-Languishing, Happiness, and Creativity
-Happiness Chemicals: Dopamine, oxytocin, serotonin, endorphin
-Hackathon: Paradigm Shifts and New Assets
-Metaverse, Avatars, Digital Twins, AR, VR
- Stripe Success Story
-Exponential Thinking & The Wealth of Jeff Bezos in Rice
- Disruption Here
-Crypto, Bitcoin, Blockchain & NFTs
- Who is Satoshi?
- Dogecoin is not a joke!
- Everything is weird and accelerated (nonlinearity and singularity)
- Elon Musk on Saturday Night Live
- Beeple's 69m Dollar Digital Artwork!
- Become a Renaissance Person
- Conduct 10,000 Experiments
- What is Bitclout?
- Web 3.0
- Gen Z is Entrepreneurial
- YOLO Economy
- Top Media Brands and Franchises: Pokemon, Hello Kitty, Star Wars, Harry Potter, Marvel, Spiderman, Batman, Barbie, Lord of the Rings, James Bond
- Hero's Journey: Your Call to Adventure: Jump to the Unknown
- Stories of Your Life
-Storytelling & Content Creation
- Ikigai
-Entrepreneurial Thinking
- Entrepreneur Revolution
-Shark Tank Exercise
Why Can’t the Business Get Behind Streaming?! With Becky Gandillon | Current ...HostedbyConfluent
Why Can’t the Business Get Behind Streaming?! With Becky Gandillon | Current 2022
Technologists understand that Kafka is reliable and durable; fast and fault-tolerant. It handles use cases both large and small. So why isn't it being used everywhere by everyone? Because the technology itself isn't the answer. As an engineer-turned-data-guru, it took me way too long to figure that out. No technology will make a difference in any business without the proper buy-in from stakeholders (including non-technical stakeholders), enablement support, and carefully crafted adoption frameworks. During this session, you'll learn about how to communicate the value of technology decisions to non-technical co-workers or stakeholders. And we'll talk about some very specific buy-in, enablement, and adoption activities and suggestions for supporting streaming implementations.
How to Tell a Story With Your Google Analytics DataJeff Sauer
If you are sending reports without adding insight, you are part of the problem. Ain't nobody got time for that crap. It's time that you start to increase the collective knowledge of your organization. It's time that you start telling a story with the data that you collect.
How do we get there? First, we need to start by understanding the data we collect. But quickly, it is time to turn that data into information. Creating information from data is actually pretty easy. Even a computer can do it with great accuracy.
Quickly after you create information, it needs to be turned into a narrative that others can understand. It needs to be turned into a story!
This presentation shows how to take data and information and turn it into knowledge that can be understood throughout your entire organization. This is how we form institutional knowledge, and how we make ourselves better as marketers.
This presentation was delivered at SMX Munich 2015. Here is the original session description:
Had enough of Copy & Paste? Internal Storytelling with Data and Reports
Your reports don’t need to be boring or mind-numbing. If you succeed in the qualitative display of quantitative information, your reports will get the attention they deserve. In this session, we show you how to visualize your data and consistently communicate your value. This is how information becomes knowledge.
Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...Wild Apricot
If you are spending a ton of time promoting your organization on social media without getting any real results, you’re not alone — many organizations struggle with this. That’s why we’re bringing in nonprofit social media expert and author Julia Campbell for our webinar on August 21. In this session, Julia will reveal exactly how small and mid-sized nonprofits are attracting new members through social media.
In this free webinar, you will learn:
- 7 common pitfalls that make your social updates less effective, and what to do instead
- The real strategies that nonprofits use to find success through social media
- A simple process to create engaging content on social media that your members and donors will love
Similar to Powerpoint for Jedis - Tips and mind tricks to persuade in 5 minutes or less (20)
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
4. A cluttered hot mess
Who made this
logo up?
Why all these logos?
What is the
message? What does this shape
signify?
Why repeat the same
information?
Why repeat the
same information?
The world’s most shocking slide
7. The Challenge
Take your audience on a journey in 5 minutes
2. Identify audience’s
problem
Start where the
Audience is and their
problems
3-4 Take them a journey
Supported by data and
creativity
Summarise the
future-state and
actions
1 You
Establish your
credibility in first 10
seconds
5. The goal
8. What are you trying to say?
“A special effect is a tool, a means of
telling a story.
A special effect without a story is a
pretty boring thing.”
George Lucas
9. “Tell them what you are going to tell
them,
Tell them,
then tell them what you told them.”
Aristole (not Jar Jar Binks)
Edit out everything that doesn’t move the
narrative forward
35. 8. Make the design consistent
@LukeBilton
Rules used in this presentation
Fonts: Headline in Rockwell, 44px,
Copy in Helvetica, 20px
Images are full bleed
Page furniture including your Call to Action
36. 8. Make the design consistent
@LukeBilton
Rules used in this presentation
Fonts: Headline in Rockwell, 44px,
Copy in Helvetica, 20px
Images are full bleed
Page furniture including your Call to Action
37. End with a Summary
(people like a summary)
• Punch in and out like a Jedi. Make a connection, be short, and impactful
• Keep focused on narrative, every slide should move story on. Cut the rest.
• Keep words big and to a minimum. Don’t read the slides
• Keep the brain firing by mixing up inspiring with practical tips, visuals with numbers
• Use graphs to show explain data, diagrams to explain concepts
• Recycle your work and others – if something is good, it is your duty to re-use
• Use a consistent structure and grid
• Think about the actionable takeaways and recap to drum in.
Powerpoint is a force of great power which can be used for good or evil
It is probably the most misused in business, we’ve all felt our life slipping away while watchingby bad powerpoint.
My first few years in media were a bit like cringworthy
I have made some truly awful presentations. With a shiny suit and business card, IPresented the wrong information to retail buyers without fact checking – and been called out on it. I have called rival magazine brands ‘paedophiles’ to Tescos,
But by sheer bloodymindedness, by keep on doing it, I’ve now got some tricks that work.
I don’t want to hear about Keynote or (shudder) Pressi – the most confusing way of presenting information I’ve ever seen. Editors work in Word, Finance think in Excel, my confession is that I dream in Powerpoint.
I use it as a notebook to throw down ideas, to mock up web designs, and have found it force for good in communicating and persuading internally and externally.
Over the next 30 minutes I want to share some tips and mind tricks
Compare the two. What makes one better than the other
What are the differences?
Bill Gates: Cluttered, busy, animations, too much
Steve Jobs: Communicating, simply and with clarity
This is probably the world’s most shocking slide
Was the ‘Prism’ slide deck Edward Snowdon’s most shocking revelation?
Why, why, why?
As a contrast, I want to show you my best presentation, and no slides were involved.
Story of this. We used to go into media agencies. This was a presentation to Nintendo team at MediaCom. We did really complicated, we thought very clever proposals and always got beaten by the simplicity of someone coming in after us to offer a‘cover wrap on Shortlist’
So this brief we started off with the usual complicated media plan with online, in print, on mobile, completely integrated 365.
But then the day before we went in , I thought there’s got to be better way, and mocked up one of the ideas, which was is back cover.
Printed it and actually stuck it on the magazine…. Job done, it actually booked
Your presentation is a battle for attention
Often, the more important the presentation, the less time you are given.
I’ve had board strategy presentations where literally given 5 minutes to summarise what we’re doing over the next 12 months
Sometimes as management meeting I will deliberately ask for 60 seconds as it puts me under pressure to make what I say more impactful, and people switch off.
The challenge I want to set you is to take your audience on a journey in 5 minutes.
Even if you have been given 30 minutes to talk, don’t feel like you have to fill that up.
Shorter, more impactful time.
You can see in the Jedi’s journey. You, the old Jedi, are trying to influence you Paduan to go and do amazing things, to blow up the Death Star.
Persuasive powerpoint has a strong narrative
Really really think about the narrative. For weeks, perhaps, if a conference presentation
Take 2 hours to present well for 5 minutes
Hone the message down.
E.g.
“I’m trying to say this is the opportunity we should focus on/invest in. The rest is noise”
NOT “Look how clever I am”
Jar Jar Binks a character universally hated by Star Wars fans was ‘disappeared’
Keep very focused
On the train today I was still taking things out…. this quote from Aristole nearly went
First 10 seconds you need to make an impact. To establish why the listener should listen. First impressions made in 10 seconds.
You could do this the Darth Vader way….
Enforce your authority. Waffle on about your CV, your job title, size of your portfolio,
What might be a better intro?
The jedi way is to make you want to listen.
At the start of this presentation I wanted to make a connection with you….
So I started by asking you questions, so you have a stake in it, and told a story which
a) Story which set the scene for what was to follow in a human way so what”
Hopefully it established that I have some credibility in this. Which is important. I’m not ramming job titles down your throat but showing that this approach is something worth listening to, has unlocked media budgets Why would you listen to you?
c) Starts to role model the right way to do it
So we’ve got a tight, focused narrative, that starts with a short story.
Here are 8 tricks you can employ
Why are lists good? Gives a structure… “it’s not going to last all day”.
Feels like you are getting value… “I will get 8 things”
Good technique for this kind of presentation where trying to share lots of things. Scene setting + list
This is Upworth’s editorial process….. Write 25 headlines
1. Address a training need. Better powerpoint
What resonates with your audience. Star Wars has been absolutely huge over the last 6 months and is currently bigger than Trump and battling with God on google trends
Then I added a subhead which is worth doing to more directly sell the benefits.
Tips and Tricks
What’s in it for me…
Not just about making pretty slides, this is all about PERSUASION getting people to take action
At a similar time some other training has gone on the hub.
This is the difference in page views
3 days training, external trainer. Probably much better!
People learn in different ways, should play on the senses to keep interest
Alternate between different regions of the brain .
e.g. Visual slide to a data slide. It is the powerpoint equivalent of varying how you speak
In this example, my message here is ”Content is both creatinve and measurable”
Visuals are 60,000 x better than words. Very important.
Visuals of what? Not clipart! Something that brings it to life.
Here’s a good tip for finding images for your presentations
PNGs can be overlaid on a slide
Source
“Active Users: Facebook Continues to Outperform Twitter”
What do these mean? What is the message?
The right diagram can shape how you, your team, think.
So spend time thinking about what your concepts actually looks like
I was pleased to see this appearing on twitter – a diagram which sums up our role in an industry
It’s not only easier, consistent messaging is a management technique.
Much of my time at UBM can be told in a a series of funnel diagrams.
It’s an over simiplification but hopefully it helps
If time working with magazine designers taught me one thing, it’s line everything up.
Makes a big difference
Make it internally consistent
If in doubt use HELVETICA 30pt