This document discusses cognitive learning theory and several theorists who contributed to its development. It explains that cognitive learning involves processing information through senses like seeing, hearing, and touch. Theorists mentioned include Allan Paivio, who discovered dual coding theory of verbal and visual information processing, and Robert Gagne, who identified five types of learning outcomes and nine instructional events. Charles Reigeluth proposed elaboration theory, which advises teaching basic information before more complex details. The document also provides examples of how teachers and students can apply cognitive learning principles.