This document discusses how diabetes educators are using social media to power their practices. It provides examples of several diabetes educators who are actively engaging on social media platforms like Facebook, Twitter, blogs and YouTube. The educators discuss their goals for using social media, which include connecting with patients and other professionals, promoting diabetes education and research, and growing their private practices. They emphasize that social media allows the compression and connection of information on a wider scale than traditional methods.
Social Media Guide for Hospice & Palliative Nursesrenée berry
Slides from a presentation on HPNA's Social Media Guide for Hospice & Palliative Nurses to encourage collaboration, leadership, connection and life-long-learning.
Social Media Guide for Hospice & Palliative Nursesrenée berry
Slides from a presentation on HPNA's Social Media Guide for Hospice & Palliative Nurses to encourage collaboration, leadership, connection and life-long-learning.
Social media for professional enhancement webinarLisa Gualtieri
I presented 2 webinars on Social Media for Professional Enhancement for alumni and students in Public Health and Professional Degree Programs at Tufts University School of Medicine. The slides included 3 case studies from graduates who use social media well: Pam Ressler, Sara Rattigan, and Corinne Dobbas.
Learn about some of the Web 2.0 tools that everyone is talking about and the fundamentals of a great website. We’ll tell you the good, the bad and the ugly. We’ll tell you what’s easy, what’s challenging, what you can try for free, and what might not be worth your time.
Consists of 2 workshops to help you get acquainted with online philanthropy:
* Philanthropy 2.0 – Web 2.0? What's Web 1.0? Learn about the difference as well as the basics on some of the more common social media tools being used including, Facebook, blogs, YouTube, Twitter and CanadaHelps Giving Pages. Find out how other charities are taking advantage of these tools and how yours can too!
* Websites 101 – Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
MARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGELiveWorkPlay
Keenan Wellar
Co-Founder & CEO, LiveWorkPlay.ca
Stacey Diffin-Lafleur
Senior Director, Marketing and Communications, United Way Ottawa
Despite ongoing financial distress, challenges with leadership and staff succession, and an aging volunteer base, many non-profit organizations remain reluctant to engage social media as a means for effectively pursuing their missions. For those who are using social media, in many cases this is limited to push communications, ignoring its real marketing potential as a means of developing relationships with members, funders, media, decision-makers, and others in key target communities. Frequently cited barriers to utilizing social media in the non-profit sector will be explored, with an eye to realistic best practices, and with special attention to the unique challenges of smaller organizations.
1 Understand benefits of social media for non-profits
2 Incorporate social media as an integrated strategy
3 Overcome barriers to social media engagement
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
MAY 2010: TuDiabetes.org, a social network for people touched by diabetes, has partnered with Children’s Hospital Boston in the creation and launch of a new application called “TuAnalyze.” The application enables members to submit a key health metric known as Hemoglobin A1C as part of a massive data donation drive.
Social media for professional enhancement webinarLisa Gualtieri
I presented 2 webinars on Social Media for Professional Enhancement for alumni and students in Public Health and Professional Degree Programs at Tufts University School of Medicine. The slides included 3 case studies from graduates who use social media well: Pam Ressler, Sara Rattigan, and Corinne Dobbas.
Learn about some of the Web 2.0 tools that everyone is talking about and the fundamentals of a great website. We’ll tell you the good, the bad and the ugly. We’ll tell you what’s easy, what’s challenging, what you can try for free, and what might not be worth your time.
Consists of 2 workshops to help you get acquainted with online philanthropy:
* Philanthropy 2.0 – Web 2.0? What's Web 1.0? Learn about the difference as well as the basics on some of the more common social media tools being used including, Facebook, blogs, YouTube, Twitter and CanadaHelps Giving Pages. Find out how other charities are taking advantage of these tools and how yours can too!
* Websites 101 – Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
MARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGELiveWorkPlay
Keenan Wellar
Co-Founder & CEO, LiveWorkPlay.ca
Stacey Diffin-Lafleur
Senior Director, Marketing and Communications, United Way Ottawa
Despite ongoing financial distress, challenges with leadership and staff succession, and an aging volunteer base, many non-profit organizations remain reluctant to engage social media as a means for effectively pursuing their missions. For those who are using social media, in many cases this is limited to push communications, ignoring its real marketing potential as a means of developing relationships with members, funders, media, decision-makers, and others in key target communities. Frequently cited barriers to utilizing social media in the non-profit sector will be explored, with an eye to realistic best practices, and with special attention to the unique challenges of smaller organizations.
1 Understand benefits of social media for non-profits
2 Incorporate social media as an integrated strategy
3 Overcome barriers to social media engagement
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
MAY 2010: TuDiabetes.org, a social network for people touched by diabetes, has partnered with Children’s Hospital Boston in the creation and launch of a new application called “TuAnalyze.” The application enables members to submit a key health metric known as Hemoglobin A1C as part of a massive data donation drive.
A Special Course delivered at the AADE 2013 annual conference, Tuesday, August 6, 2013.
PRESENTERS:
* David Edelman, Diabetes Daily (@DavidTalk, @DiabetesDaily)
* Manny Hernandez, Diabetes Hands Foundation (@AskManny, @DiabetesHF)
* Amy Tenderich, MA, DiabetesMine.com (@AmyDBMine, @DiabetesMine)
* Hope Warshaw, MMSc, RD, CDE, BC-ADM, Hope Warshaw Associates, LLC (@HopeWarshaw)
Co-Facilitators during the Genius Bar segment:
* Bennet Dunlap (@badshoe)
* Mila Ferrer, Jimmy Ferrer (@Dulce_Guerrero)
* Brian Cohen
* Catherine Price (@Catherine_Price)
* Deborah Greenwood (@DebGreenwood)
* Dominika Murphy (@DominikaMPH)
* Jill Weisenberger (@nutritionjill)
With the rise of social media, persons with diabetes are increasingly engaging online. It's time for more diabetes educators to step up their social media skills and engagement — for job security. Don't be left behind! Join our panel of social media experts to learn the latest about social media platforms and best practices for engagement. Determine social media goals through a self-assessment process and hands-on help.
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Dr Stuart Berry explains how and why he uses social media as a GP, his experiences so far, and his suggestions and top tips for making the most of social media in a healthcare setting.
These are the slides from Dan Dunlop's presentation at the UNC School of Dentistry - November 2012. The topic was social media and the dental practice.
Creating your personal brand and communicating work - For health services res...Kara Gavin
A set of slides aimed at summer students at the Univ. of Michigan Institute for Healthcare Policy and Innovation, on creating their personal "brand" online through social media activity and more.
Creating your personal brand and communicating work CSP students.pptxKara Gavin
A slide set presented to summer students in health services research at the University of Michigan Institute for Healthcare Policy and Innovation in July 2022, about the current communications ecosystem and how they can use it to build their personal professional brand.
Incredible careers opportunism and the accidental humanitarianDr. Chris Stout
I was honored (or maybe someone thought I was some other guy) to be invited to present in the special seminar on "Incredible Careers." So, here it is, sans my clever, spontaneous repartee.
Happy to chat or come and present for you, call me, maybe.
Cheers,
Chris
http://DrChrisStout.com
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ADA submitted comments on two proposed rules from the FDA modifying the Nutrition Facts label that appears on most packaged foods in the United States and gives consumers information on the nutritional content of the food. The FDA is proposing changes to the content and layout of the Nutrition Facts label.
ADA submitted comments on two proposed rules from the FDA modifying the Nutrition Facts label that appears on most packaged foods in the United States and gives consumers information on the nutritional content of the food. The FDA is proposing changes to the content and layout of the Nutrition Facts label.
Big Blue Test poster: Immediate Impact of Exercise on Blood Glucose in People...Diabetes Hands Foundation
Diabetes Hands Foundation presented a poster abstract at the AADE in Philadelphia that uses the data collected during the 2012 Big Blue Test.
Our Big Blue Test scientific poster was awarded a big blue 1st place ribbon for “Immediate Impact of Exercise on Blood Glucose in People with Diabetes.”
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Here is the updated list of Top Best Ayurvedic medicine for Gas and Indigestion and those are Gas-O-Go Syp for Dyspepsia | Lavizyme Syrup for Acidity | Yumzyme Hepatoprotective Capsules etc
The Gram stain is a fundamental technique in microbiology used to classify bacteria based on their cell wall structure. It provides a quick and simple method to distinguish between Gram-positive and Gram-negative bacteria, which have different susceptibilities to antibiotics
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
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Basavarajeeyam is an important text for ayurvedic physician belonging to andhra pradehs. It is a popular compendium in various parts of our country as well as in andhra pradesh. The content of the text was presented in sanskrit and telugu language (Bilingual). One of the most famous book in ayurvedic pharmaceutics and therapeutics. This book contains 25 chapters called as prakaranas. Many rasaoushadis were explained, pioneer of dhatu druti, nadi pareeksha, mutra pareeksha etc. Belongs to the period of 15-16 century. New diseases like upadamsha, phiranga rogas are explained.
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
1. Power Your Practice
in Our Socially Networked World
AADE, 2012
David Edelman, diabetesdaily.com
Manny Hernandez, diabeteshf.org
Amy Tenderich, diabetesmine.com
Hope Warshaw, hopewarshaw.com
2. Healthcare & Social Media:
Are you connected?
34% of U.S. google traffic was health related
53% of patients would like reliable information about
their condition online
http://www.youtube.com/watch?v=X2lxPnCU30c&feature=related
4. Twitter: The New Telephone
http://www.webanalyticsworld.net/2012/03/twitter-stats-in-2012-infographic.html (3/12)
5. Today people think: “I’ve got…diabetes,
I better get a Twitter account.”
• “#1: “Real-time conversations with
people who’ve been there; ….others
who’ve been through it.”
• #2: “…incredible [HCPs] sharing time
and talents…answering questions,
sharing insights, links to their blogs,
etc.”
• #3: “Tweetchats bring peers and
pros together in one place.”
• #4: Breaking health news: “Now I see
things on Twitter before I see them in
[top] news outlets.”
6. Social Media: Who’s THE EXPERT?
• Lines are BLURRED – levels playing field
• Everyone, anyone can be “AN EXPERT”
• Diabetes Educators as experts need a presence,
voice with HCPs, PWD & general public
7. Social media isn’t a fad… it’s
a fundamental shift in the way we
communicate.
R U Using?
Should U B?
13. What’s Coming Up?
• Assess yourself
• Social media/networks: PWD and DOC
• How, where, why DEs are engaging
• How to get started, ID your home base
• Future trends
• Re-Assess yourself
• Qs & As
14. Social Media - Assess Yourself
• Goals?
• Time available?
• Timeline?
• Resources?
28. When people in the DOC meet in real life
http://www.youtube.com/watch?v=X2lxPnCU30c
29. Perla
• Dec. 2009: Type 1 Dx • Spring 2012: A1c =6.9
• Sep. 2011: TuDiabetes • Connected and hopeful
• Nov. 2011: A1c = 7.6
30. Mike Durbin
• Type 2 Dx: 12/29/2008
• CHF: 12/30/2008
www.mydiabeticheart.com
“There is no shame in
having diabetes or CHF, I
hope that by sharing my
story, I will inspire others to
fight on and live their life to
the fullest.”
31. The DOC and…
• JDRF Government Day
• DC research event
• Signature events: Las Vegas, Austin, Phoenix
32. The DOC and…
• Diabetes Forecast featuring DA members
• Call to DOC for input to Strategic Plan
33. The DOC and…
• San Diego (2011)
• DC, Des Moines, San Diego (2012)
38. Tool/Handout:
Connect YOUR Clients to the DOC
Web version with links, downloadable/printable version
available at: http://www.hopewarshaw.com/connectdiabetes
39. AADE Building Bridges with DOC
• Initiated, 2011
• Quarterly conf calls
b/w DOC members,
AADE staff
• Goals:
– Support growth
– Learn, share
– Embrace, engage
40. DEs Engaged: Who’s Doing What?
Michelle Litchman, NP Jill Weisenberger, MS, RD, CDE • Build your practice
• Offer educ/coaching
• Conduct research
Kit McKinney, RD, CDE • Peer educ/support
• Be entrepreneurial
Claire Blum, MS Ed, RN, CDE
41. Social Media…
Compresses, Connects Our World
From @HopeWarshaw: Seeking examples from #diabetes educators for AADE Annual
Meeting 2012: How are you powering your practice using social media? DM me PLZ.
42. Who? Claire Blum, MS Ed, RN, CDE
• RN, CDE, 25+ yrs
• PWD, 34 yrs
• Educator, research coordinator
in endo (PWD) office
• Health coach online
• *Program Coordinator,
Partners & Peers for Diabetes
Care, Inc, Chattanooga, TN
43. Claire: What’s YOUR Home Base?
• Partners & Peers for Diabetes Care,
Inc. (non-profit)
• Goals:
• Improve ed to HCPs, PWD
• Offer online content, support
• Build local community
• Grow internationally
• *web: partnersandpeers.org
• Facebook.com/PartnersandPeers
• Twitter: @partnerspeers
44. Claire: Why Social Media?
• Connecting further, wider
“profit in his own country isn’t
heard”
• Create safe/secure place to
empower PWD, support/learn
from each other
• Announce events
• Target media
• Outreach larger orgs, efforts
45. Claire’s Messages to Peers…
• Requires new skills, knowledge, TIME
• Respect PWD’s privacy – seek
permission
• “Let’s push this frontier”
• People need, asking for support
• “It IS how younger generation
connects”
• People want to be active participants
in their healthcare
46. Who? Jill Weisenberger, MS, RD, CDE
• RD, CDE
• 10 years DE in research setting
• Jill Weisenberger Health
Communications, LLC
• Writer, Diabetic
Living, kidseatright.org, EN,
etc.
• ADA Author, new book
• Entrepreneur, consultant
• Online weight mgmt coach
• Southern, VA
47. Jill: What’s YOUR Home Base?
“I didn’t want to start a blog and
have the pressure to keep feeding it
with new content. Plus I already
write so much.”
“Video blogging and producing
video tips is my way of getting my
message out there, in my own
voice.”
“It's so much fun and easy to
do, but it is time consuming.”
48. Jill: Why Social Media?
• Goals:
– Build
reputation, professional
brand
– Promote accurate
diabetes/nutrition info
– Be an advocate for PWD
• Web: jillweisenberger.com
• Twitter: @nutritionjill
• Facebook.com/nutritionjill
49. Jill’s Messages to Peers…
• “No longer question of
WANT, we MUST to advance our
profession…just get over the
resistance.”
• “The various social media
outlets are additive…in total
they grow your business.”
• “Working alone can be lonely.
No more, I’ve now got an office
full of colleagues…but I only
have to connect with them when
I want to.”
50. Who? G.E.T. Diabetes Education
• Kit McKinney, RD, CDE, 18 yrs
• G.E.T. Diabetes Education, LLC
– In business 3 yrs
– Kit, Lucy (“billing guru”)
– Other RDs, 2 locations
• East TX (near Dallas)
51. Kit: What’s YOUR Home Base?
• Facebook.com/
G.E.T.Diabeteseducation
• “I know Facebook best”
• Fits demographics of my
clients (older), they use
Facebook
• Nearly no cost vs.
newspaper, other
advertising
52. Kit: Why Social Media?
• Gets my biz name out
• Broad reach
• Quick, easy, unlimited, do
in my “spare time”
• Fodder for content
Facebook, Twitter: “easy to
find and CE for me”
• Twitter: @GETDiabetesEd
• Web: getdiabetesed.com
53. Kit’s Messages to Peers?
• Just got to do it: “If I don’t
have online presence, I don’t
exist”
• “We’ve got to be out there as
THE diabetes experts.”
• “It’s been rewarding to see my
reach to community, peers.”
• Therapeutic “fuels my
passion”
54. Who? Michelle Litchman, NP
• FNP
– 5 yrs endo office
– Now IM/FP practice, sees only
PWDs
• e-patient supporter
• Social media enthusiast
• Working on PhD in Nursing
– Thesis:“A Multidimensional Analysis of Peer-
to-Peer Health and Apomediation Theory in a
Diabetes Online Community”
• Salt Lake City, UT
55. Michelle: What’s YOUR Home Base?
Facebook.com/diabetesmixerproject
• “Marriage b/w diabetes expo and a party”
• Connect PWDs locally to
support, share, empower each other
• Allows her to market, build community
• HCPs mixing in social setting with PWD
56. Michelle: Why Social Media?
• Goals:
– Help HCPs gain clinical insights on
daily mgmt
– Get to know DOC
• Blog: michellelitchman.wordpress.com
– Express thoughts about DOC
– Looking for HCP community
• Twitter: @MichLitch
57. Michelle’s Messages to Peers…
• “Stick to one media venue
until comfortable enough to
move on.”
• “Don’t come off like know-it-
all HCP to PWD – think
collaborative learning”
58. Should YOU Worry about Risks?
www.ncsbn.org
http://womma.org
http://business.ftc.gov/documents/bus71-ftcs-revised- Spring, 2012
endorsement-guideswhat-people-are-asking
59. Proceed with Caution…
Stay Up-to-Date
• Think HIPPA when concerns PWD
– Info, photos, descriptions of encounters
• Respect people’s privacy, confidentiality
• Be transparent with endorsements,
sponsorship, equipment mentions
• Get, stay familiar with rules of engagement
60. You @HopeWarshaw support the
ADA/FDA dietary guidelines? I feel
sorry for your "patients' :( =, Are you
a #DrugSalesman too?
Know Your Enemies:
Respond with science or
Radio silence
61. David Edelman
Co-Founder
Online community and health
improvement platform
Founded with Elizabeth
type 1, CEO, foodie, yoga teacher
Mission: Help people with diabetes
live healthy, happy & hopeful lives.
www.diabetesdaily.com
facebook.com/diabetesdaily
twitter.com/diabetesdaily
70. • It’s hard to build a stand-alone community.
Join an existing one first or partner with
someone that has a big following.
Examples
http://www.diabetesdaily.com
http://www.diabeticconnect.com
http://www.tudiabetes.org
71. • Video
• Intimate
• Broadcasting
• Phone-friendly!
74. What’s Your Platform’s Personality?
• Facebook – story-based
• Twitter – short and fast-paced
• Communities – topical conversations
• YouTube – broadcasting
• Blogs – very flexible
• Pinterest – visual
• None of the above
• All of the above
88. Getting Started Checklist
• Purchase your domain name at a registrar like
www.godaddy.com
• Sign up for WordPress hosting
– Options at http://wordpress.org/hosting/
– Request free hosting at http://diabetesblogs.com
• Install WordPress
– Select and install a theme
– Install Recommended WordPress Plugins
• Sharing: Digg Digg, AddThis or ShareThis
• Facebook: Simple Facebook Connect
• Twitter: Twitter Goodies
– Start blogging!
89.
90. Amy Tenderich
Editor-in-Chief of DiabetesMine.com
www.diabetesmine.com
One of the world’s Top 20 Health Blogs
Community Manager, DiabeticConnect.com
650,000 members and growing
Diabetes advocate, Book author
@DiabetesMine
@AmyDBMine
Facebook.com/DiabetesMine
109. 1) Have a Clear Goal
Lurking and learning are good!
110. 2) Determine Your Time Commitment
• Be honest with yourself
• Be realistic!
111. 3) If/When You Decide to Jump In:
• Get a Platform.
• Get an Audience.
• Get some Help.
112. Search the Web for “How-To’s”
• Google terms like “tools” and “tutorial”
• Medscape has a Social Media Primer for HC
Professionals
• On YOUTUBE:
– HootSuite Beginners Tutorial
– Top Twitter Tools Exposed
& Explained at Lightning Speed!
113. The 15 Minute / Week Plan
• Add some bookmarks to your desktop
• Subscribe to a few blogs by email
• Start reading for a few minutes/day
• Try to find a few new resources each week
114. The 60 Minute / Week Plan
• Follow a #DSMA Twitter Chat
(Wednesdays at 6pm PST/ 9pm EST)
• Create your own online profiles…
• Then do “something” every week – new
posting(s), outreach emails, updated photos
115. Assess Your Own Realistic Goals
Three simple questions:
• What do you hope to achieve with social media?
– Priorities?
• How much time do you want to/can you commit?
– Per day, week, month?
– Think when?
• What’s your timeframe?
– Specific to each goal?
Research from Pew Internet and American Life Foundation, The Social Life of Health Information, 2011 shows us that…..read stats.
As discussed in the short video, Social media is no longer a fad – it’s a fundamental shift in the way people are communicating and interacting. So my question to you is: (next slide)
Am I engaged online – yes! Come connect with me on twitter, like me on my Facebook like page or read my blog at hopewarshaw.com.
My experience inspired me to take action and connect others with diabetes through Diabetes Hands Foundation…
The time we spend with our doctors…
Represent this much (see the yellow slice in the doughnut) time in our lives as patients.You thought this was the World Diabetes Day symbol, huh?
Whether Twitter is your thing, with its 140 character constraints…
Or you are a blogger.Different types of flavors: citizen journalism, telling your personal story, institutionsSorry, make that 45,304 blogs!
Or you prefer to connect with thousands of people, like you…
The story of SimonOnline connections (through Twitter) Offline connectionsSimon had almost given up! Connecting is powerful clinically. ---
Met online, had almost given up, saved up, traveled from Australia to USA to connect with online peers.Doing better, as a connected patient.
Not only are patients connecting with each other and supporting each other…Pharma is waking up and recognizing the importance of the patient community as key influencers about what is going onExamples: Roche, Medtronic.
Mike’s story (new Managing Editor of Diabetes Mine):“Following the AADE conference in Vegas, I had an appointment with my CDE. We were talking about her visit out there, and the DOC in general and how I've felt it's helped my health. The DA came up. And she said, "This sounds familiar..." Reached into her desk, grabbed a bag, dug through it, and out came one of the DA brochures with our smiling faces.I was very impressed with how this materialized, and in talking more she agreed to talk to my Endo about putting even more brochures out in the office. I've been receiving emails from people in the months since then, reaching out after seeing the local connection and wanting to be a part of D-Meetups. My CDE and Endo talk up the DOC, and I'm proud of that.”
DHF Seeds: 9 grants x $2,000 = $18,000$5,000 in scholarships for diabetes conferencesNearly 100 membersMember blog traffic 2009-2012: over 125%
Creating your own online home. This is how I picture mine. Pretty nic,e right? :PLet’s talk about yourPersonalityAmbitions
What’s your platform personality?Match your personality and style of communication.FACT: You can’t be everywhere!Think about which one best fits you as we go through the list.
Only 11% of followers will see your posts. Facebook rewards high-levels of engagement by making your content more visible. Extremely easy to get started, but limited flexibility as you grow.
Facebook Accounts v. PagesAccount – personal account, based on your friends, post as yourselfPages – anyone can follow (you don’t need to accept their requests), many people can maintain it, post under your brand’s identityPages are free and easy to setup.
This is Bill AKA 1HappyDiabetic contributing to the You Can Do This Project
Amy will talk about this later..I’m mentioned it here to suggest that there really is a platform for every personality type.
Raise your hand if ___ best describes you.
We want your knowledge!
We want your knowledge!
Always explain your motivations. If you are directing someone back to one of your sites or to your book, be forthcoming about who you are and why you’re promoting it.
Don’t promote your financial self-interest (maybe a tiny bit once you are established). Less than 5% of your input.
Be general, not specific. Talk about core knowledge, not what someone should do in a specific situation. Requires educators to put a different hat on: engage on a peer-to-peer basis rather than as the all-knowing educator. We all know how much we love know-it-alls!Participate as an equal.
Blogs!
Type any of these names into Google.Easy-to-setup Widgets!
WordPress is the software that lets you easily add pages or posts to your website. You can also automatically show your latest tweets, likes from your Facebook page, etc.
Sound tough? It’s not! You can have a simple, zen approach.
Get a domain name from a registrar like GoDaddy.com. Cost is less than $10 per year. You can get a web host. We have DiabetesBlogs.com. WordPress has it’s own recommended list of places where you can install WordPress with one click.Install WordPress with one-click. With DiabetesBlogs.com, it’s already installed, so skip this stip. Install a theme, which we’ll talk about next, and setup your widgets.
Themes are the part that you seeYou can try on different costumes without losing all of the great content that you’ve created itThemes can be free or paid
Lifestyle Theme by StudioPress - $80This is different from a custom designed website. They are out-of-the-box templates.
This checklist is here for later if you’d like to know the process of setting up a blog.
Now that you’ve got your home base setup, it’s time to look ahead to the things on the horizon that will impact you. So Amy, please look into your crystal ball and give us a glimpse of what’s to come.. And why it matters.
We can’t talk about using Social Media without talking at some point about technology. A lot of exciting things are emerging that will change the face of diabetes care forever…
Specifically, there are four trends you should know about: mobile apps (using your cell phone to do “health things”)devices that connect and share our health data using games for healthand new online platforms that keep popping up
The other thing making a big splash is games for health. Since behavior change is so essential to healthy lifestyle – and disease management – experts have realized that you need to make it engaging and fun to get people committed. What’s also really important is a sense of Mastery, or Accomplishment. Playing health games and collecting points or “winning” makes people feel like they’re achieving something, instead of just droning on trying to “do the right thing” day after day.Games are geared towards education, and helping people commit to certain actions in real life to improve their health outcomes.
Now, let’s turn our attention back to what YOU are gonna do in social media. You want to leave this room with at least a rough idea of a plan.
Like you tell patients when you talk to them about exercising: JUST DO IT.Get yourself started… take small steps… and you can keep getting more active over time.