Big Lunch Presentation For Chain Reaction 2009


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On Thursday 12 November, Paul Twivy, Director of The Big Lunch presented at Chain Reaction 2009

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Big Lunch Presentation For Chain Reaction 2009

  1. 1. “ Human Warming” A Presentation to Chain Reaction by Paul Twivy, Director, The Big Lunch November 12 th 2009
  2. 2. The Big Lunch <ul><li>Once a year, we want as many of the 61 million people in the UK as possible, to simultaneously sit down to lunch together... </li></ul><ul><li>... with their neighbours, in the middle of their street, as a simple but profound act of community. </li></ul><ul><li>Not for a State Occasion or for a Bank Holiday but for its own sake. </li></ul>
  3. 3. The Big Hope <ul><li>For three to four glorious hours, traffic stops, technology is switched off ... </li></ul><ul><li>...and people meet, eat, discuss, laugh, entertain and feel hope. </li></ul><ul><li>The breaking of bread has been the symbol of hospitality since time immemorial, a metaphor for the need to share. </li></ul>
  4. 4. Expressing All Our Gifts <ul><li>Community is based on the Latin word “communio” which means “together in gift”. </li></ul><ul><li>People are encouraged to grow food and flowers. </li></ul><ul><li>To cook with an understanding of “plough to plate”. </li></ul><ul><li>To create music in the “garage band” tradition. </li></ul>
  5. 5. Expressing All Our Gifts <ul><li>To do “street art” from pavement drawings to murals. </li></ul><ul><li>To devise games and sports. </li></ul><ul><li>To create tablecloths & banners. </li></ul>
  6. 6. Our Big Ideas <ul><li>Human Warming </li></ul><ul><li>The Antidote to Global Warming </li></ul><ul><li>The Essential Spirit and End Benefit of The Big Lunch </li></ul><ul><li>Community 2.0 </li></ul><ul><li>A Contemporary Form of Community-Building, using digital and social networking tools to promote face-to-face human contact and collaboration. </li></ul><ul><li>Whilst 9.6 million regularly use social networking sites and extol the virtues of Web 2.0, 97% of UK communities have become more fragmented in the last 30 years. </li></ul>
  7. 7. Our Big Ideas <ul><li>Charity Begins at Home </li></ul><ul><li>Many of the most brilliant social entrepreneurs in the UK work in community charities. </li></ul><ul><li>They tackle the most difficult issues on our doorstep - reducing street crime, helping refugees, reforming ex-offenders - but are under-funded. </li></ul><ul><li>We can give them a massive boost in terms of both income and volunteers. </li></ul><ul><li>Re-Claim Your Street </li></ul><ul><li>Streets without cars but filled with neighbours - as experienced at a street party - remind us that streets should be fundamentally a shared social space not a transport system. </li></ul>
  8. 8. The Legacy <ul><li>Social Networking on a Street-by-street basis. </li></ul><ul><li>Collaboration on everything from reduction of street crime to shared transport. </li></ul><ul><li>Increased local shopping. </li></ul><ul><li>Better supported community charities. </li></ul><ul><li>Desire for people to grow their own food. </li></ul><ul><li>Physical improvements to neighbourhoods. </li></ul><ul><li>Use of unclaimed public buildings/ new youth facilities . </li></ul>
  9. 9. Eden as Catalyst <ul><li>The Eden Project is the catalyst behind The Big Lunch, its guiding light and the owner of its intellectual property. </li></ul><ul><li>Eden is as much about social change as environmental change, indeed sees the two as inextricably interlinked: the creation of “Local Eden’s”. </li></ul><ul><li>However, just as Eden is effectively “owned by the public” the intention is that The Big Lunch belongs to everyone. </li></ul>
  10. 10. The Impact of The Big Lunch 2009 <ul><li>730,000 people took part. Figures would have exceeded 1 million had it not been for the wind and rain. </li></ul><ul><li>36% of the population are now aware of The Big Lunch: some 22 million people. MasterCard recorded total awareness at 60% of the population. </li></ul>
  11. 11. Profile of Big Lunch Neighbourhoods <ul><li>More than 8000 unique post-codes from all across the United Kingdom were registered on the Big Lunch website </li></ul><ul><li>Analysing the post-codes against the Multiple Deprivation Index showed: Big Lunches were spread fairly evenly from the most deprived to the least deprived areas in the UK. </li></ul><ul><li>It is very encouraging that The Big Lunch is very diverse in its appeal and can help the poorest communities where it is most needed. </li></ul><ul><li>England (total of 6786 valid postcodes) </li></ul><ul><li>Quintile % of Big Lunches </li></ul><ul><li>Most deprived 15% </li></ul><ul><li>2 nd most deprived 20% </li></ul><ul><li>Median 22% </li></ul><ul><li>2 nd least deprived 21% </li></ul><ul><li>Least deprived 21% </li></ul>
  12. 12. Bonding with neighbours is the major driver of this interest, particularly for the oldest segment of the population. The younger ones like the concept of street parties while those older think it would fulfill some practical interest Reasons for potential Interest and non interest Base: All non aware interested (399), I'd like to get to know my neighbours better I would feel happier knowing more of my neighbours I think we all need to live more locally I like street parties It's practical to share with neighbours It saves money to share with neighbours Males Females 16-24 25-34 35-54 55-64 65+ 62% 64% 65% 64% 57% 57% 75% 57% 55% 45% 52% 62% 63% 57% 56% 58% 56% 57% 56% 48% 64% 38% 51% 55% 52% 45% 36% 22% 40% 46% 42% 37% 50% 50% 30% 25% 29% 26% 34% 29% 19% 20%
  13. 13. The Impact on Communities <ul><li>31% of participants rated their Big Lunch 10 out of 10: “a complete success”. </li></ul><ul><li>74% rated it between 8 and 10 with the average score being 8.14. </li></ul><ul><li>The most successful elements were a powerful sense of community and meeting new people. </li></ul><ul><li>Food was the third highest success factor. </li></ul><ul><li>Source: LGIU </li></ul>
  14. 14. The Sustained Impact on Communities <ul><li>84.3% of respondents feel closer to their neighbours. </li></ul><ul><li>Crucially they anticipate this being sustained.... </li></ul><ul><li>87.5% are planning to keep in touch with new people. </li></ul><ul><li>74.8% are planning future events. </li></ul><ul><li>22.3% already use a social networking site to stay in touch with neighbours and a further 29% would consider doing so. </li></ul><ul><li>Source: LGIU </li></ul>
  15. 15. Social Impact <ul><li>“ The Big Lunch has been a success, both in terms of how widely-spread and well-received the event was, as well as sparking some new valuable social networks for participants.” </li></ul><ul><li>“ The Big Lunch with its bottom up approach has managed to create a new sense of community across the fragmenting neighbourhoods of Britain, sparking new, sustainable networks of value for people.” </li></ul><ul><li>“ In an era of constrained public finances and complex social challenges, an era in which ‘doing more for less’ is more and more necessary, The Big Lunch’s lessons about how to make communities work better may prove to be essential.” </li></ul><ul><li>“ The Big Lunch: Feeding Community Spirit Report” </li></ul><ul><li>Local Government Information Unit </li></ul>
  16. 16. Interest in attending The Big Lunch 2010 <ul><li>15% of the population are very interested in attending or organising a Big Lunch in 2010. </li></ul><ul><li>This equates to 9.2 million people. </li></ul><ul><li>Source: Hall & Partners </li></ul>
  17. 17. Thank You & Please Join Us for The Big Lunch 2010