Motivate Sales Behavior
POWERSTANDINGS
2
What is gamification?
Applying game mechanics to a non-game
context to promote engagement
What are game mechanics?
• Badges
• Points
• Levels
• Leaderboards
• Boss Fights
• Social Interaction
• Collections
• Teams
• Unlocked Content
• Virtual Goods
• Quests
• Challenges
• Competition
• Chance
• Cooperation
• Feedback
• Turns
• Win States
• Choices
#insidesales
What makes game mechanics work so well?
Action
Consequence
Communicated
Effect
Motivation
Real-time
Feedback Loops
#insidesales
Feedback example
Cumulative
Granular
Sustained
#insidesales
6
Why should a manager care about gamification?
87% lack passion &
energy!!!
#insidesales
7
Why are employees so disengaged?
#insidesales
8
Meanwhile… the video game industry
#insidesales
9
Video games vs Hollywood
$1 Billion … in 1 day!!!
#insidesales
10
Following the money
#insidesales
11
Who plays video games?
58%
of Americans
(182 Million people)
30
Avg. age
Entertainment Software Association 2013
55% Male 45% Female
Under 18 (36%) 18-35 (32%)
36+ (32%)
#insidesales
12
How much do people play?
6 Million Years!!!
#insidesales
13
Who plays video games at work?
Information Solutions Group 2007
Senior
Executives (35%)
White Collar
Employees (23%)
#insidesales
14
Why are video games so engaging and fun?
• Winning
• Problem-solving
• Exploring
• Teamwork
• Recognition
• Overcoming
• Collecting
• Social interaction
• Progressing
• Surprise
• Imagination
• Sharing
• Role Playing
• Customizing
• Goofing Around
• Celebrating
• Taunting / teasing
• Fun failure
#insidesales
Competence
Relatedness
Autonomy
Video games satisfy basic human needs
#insidesales
How do video games satisfy the need for competence?
#insidesales
How do video games satisfy the need for autonomy?
Side Activities
• Scuba diving
• Golf
• Tennis
• Basketball
• Hunting
• Base jumping
• Yoga
• Darts
• Arm wrestling
• Cycling
• Hiking
#insidesales
How do video games satisfy the need for relatedness?
#insidesales
How have video games changed over the years?
1972 2010’s
Competence Based Competence,
Autonomy, &
Relatedness
#insidesales
20
Essence of Gamification
Video
Games
Sales Reality
#insidesales
How does PowerStandings solve engagement problems?
Self-
determination
Theory
• Motivation
• Engagement
• Visibility
#insidesales
How does PowerStandings solve engagement problems?
Autonomy
• Throwdowns
• Profile
• KPIs
• Leaderboard images
Competence
• Standings Bar
• Points
• Achievements
• Challenges
• Dashboards
• Leaderboards
Relatedness
• Leaderboards
• Throwdowns
• Personal Profile
• Notifications
• Team Challenges
#insidesales
Meet Mark, Steve, & Brent
Mark Littlefield Steve Watts Brent Taylor
#insidesales
A day in the life
Autonomy,
Relatedness
CompetenceCompetence,
Autonomy,
Relatedness
Competence,
Autonomy,
Relatedness
Competence,
Relatedness
A day in the life
A day in the life
A day in the life
A day in the life
0
5
10
15
20
25
30
35
40
45
PowerDialer Only Local Presence Only PowerStandings & Local
Presence
Leads Contacted (100 Dials)
+ 96%+ 40%
How can PowerStandings impact your team?
Special Offer
Normal Pricing
$40 per user / month
$1,200 implementation
#insidesales
Thank you
POWERSTANDING
S

Call of Sales Duty: Modern Rep Engagement

Editor's Notes

  • #7 Engaged: passion and energy Not engaged: “checked out,” sleepwalking, no passion Actively Disengaged: busily acting out their unhappiness. Undermine others.
  • #9 Bernard Suits: Playing a game is the voluntary attempt to overcome unnecessary obstacles.
  • #15 Games can even make failure an experience that is not discouraging. 80% of time playing is failing. Imagine Dance Dance Revolution.
  • #16 Feedback in games enforces principles of SDT.
  • #17 Most successful game ever by # of copies sold (143 Million)
  • #18 Meaningful choices. Allow me to be in control of my destiny.
  • #19 Connect to others and know that I matter.
  • #21 Not just taking mechanics from games – as if we can manipulate people like a machine.